Botania House Trends Ltd. will be an interior home designer company that will decorating with the help of wood, bamboo, trees, cork, and organic paint. As a result, it will decorate the home focusing on green colour. Customers will prefer the product because of the excellent designs, lower prices, shorter construction time and lower environmental impact. However, environmental pollution is a burning issue in Bangladesh. In fact, people are more aware of the Sustainable Development Goals (SDGs). As a result, the business has great significant on Bangladesh. The business also provides post sales services because it requires maintenance.

1. Entrepreneurship
BUS305
Section: 03
Jahid Khan Rahat
ID: 171011211

2. 25% of its area covered with greenery
Problem
httpsthefinancialexpress.com.bd/views/dhaka-a-city-with-inadequate-green-space-1511197116://
But Dhaka City has
5% of its green area only
A city should ideally have
Source: The financial Express

3. I find out Green Home Decoration Business
Solution

4. Business Establishment
To solve the problem I will establish home
decoration business with organic material

5. QR code
Scan the code to get details

6. Mission and Vision
•“Protect the future
through green building,
one house at a time.’’
Mission
•“Lead safe, healthy and
smart Life.”
Vision

7. Organogram of the Business
Managing
Director
Finance and
Accounting
Employee Employee Employee
Management
Department
Employee Employee Employee
Marketing
Department
Employee Employee Employee

8. Target Customer
Income 20,000 BDT per month
Hobbies Gardening, Decorating, Flower
arranging
Target Place Dhaka City
Occupation Housewife, Architectures
Event Organizers, Businessman
Payment
System
Visa/Master Card, Rate pay, E-wallet,
Cash
Eco-Friendly Highly Preferred green environment

9. Bamboo
Raw Material
Stone
Plants Brick
Wood Wool

10. Lawn
Raw Material
Cement Siding
Cork Fiber
Plastic lumber Paints

11. Marketing Mix

12. Product Strategy
Follow differentiation strategy
Unique design and concept
Provide high standard post selling service

13. Price Strategy
Skimming price strategy
Higher price of product
Higher quality

14. Promotion Strategy
Advertising
Sales promotion
Personal Selling
Direct marketing

15. Place Strategy
Domestic Distribution Strategy
International Distribution Strategy
Producer Wholesaler Retailer Consumer
Producer Export Agent Import Agent Importer

16. Competitors Analysis
Competitor
Direct
Competitor
Indirect
Competitor
• The business has no direct competitor as it is a
unique business
• Interior home decoration business is indirect
competitor of the business

17. SWOT Analysis

18. Strength
Socially responsible company
Might get government incentives
Easy availability of raw material
Great scope for expansions

19. Weakness
High Costs initially incurred
Channelizing the raw materials
Lack of awareness on “green” products
Concentration on few customers initially

20. Opportunities
Easy expansion project
Growing trend of education increase
sales

21. Threats
Customers failing to understand the
concept of an eco-friendly company

22. PEST analysis
P •Political
E •Economic
S •Social
T •Technological

23. Political
Unstable political environment
Business environment obscured by
• Corruption
• Mismanagement
• Political intolerance
• Political violence

24. Economic
Corporate tax rate is moderate
Labor cost is low
Small business get help from Government

25. Social
Unemployment rate is high
People are unconscious about environment
Enough wealth, education and health to
extend business activities

26. Technological
Great opportunity on online selling
Easily available required technology
Technology helps operating business

27. Employees Motivation Policy
Give rest room for employees.
Ask employee how they like to relax.
Share profit to employees.
Provide benefit for mental and physical health.

28. Productivity Development Plan
•Provide friendly working environment
•Appreciating everyone ideas
•Give some fun time for increase employees energy
•Keep festival bonus part

29. Challenges and Risk
Lack of transportation
Information shortage
Struggle to adopt the change
Lack of integrated design

30. Challenges and Risk
Limited resource
High cost
Competitive risk
Talent and skill shortage

31. Risk Reduction Plan
 Spontaneous combustion
 Earthquake fire
 Subterranean fire
 Own fermentation or heating
 Theft by persons lawfully on the premises
The company take insurance to reduce those risk:

32. Financial Proposition
50,00,000 Taka initial investment
Payback period is 3 years
Positive cashflow will come in 2nd year
It has sophisticated Net Present Value

33. Initial Investment
Capital
Debt
Capital
Equity
Capital

34. Debt Capital
 Collect50%or25,00,000TakafromBankLoan
 LoanfromgovernmentandprivateBank
 Averagecostofdebtwillbe12%
 Maintainstandardcreditratingbypayinginterestontime

35. Equity Capital
 Collect50%or25,00,000TakafromShareholders
 IssuingcommonsharewithhelpofIPO
 Parshare10takaandissue250,ooo
 AveragecostofEquitywillbe8%

36. Conclusion
 Greenenvironmentisimportantforhealth
 Itcandevelopfreshbreathingenvironment
 Developoureyesight

37. Any Questions