3. INTRODUCTION
WHAT IS A BUSINESS PLAN?
• A ‘BUSINESS PLAN’ CAN BE DESCRIBED AS A ROAD MAP FOR YOUR START-UP THAT CONTAINS YOUR
BUSINESS GOALS AND THE METHODS HOW THE GOALS CAN BE ACHIEVED ALONG WITH A TIME FRAME
WITHIN WHICH YOU DECIDE TO ATTAIN THE GOALS.
WHAT ARE THE ESSENTIAL POINTS BUSINESS PLAN SHOULD INCLUDE?
1. BUSINESS CONCEPT
2. VISION AND MISSION STATEMENT
3. BUSINESS STRATEGY
4. MARKET ANALYSIS
5. FINANCIAL PLAN
4. About Nursery
It is seen that there has been increasing demand for horticultural crops more particularly
in both urban and rural areas of India.
With this, the demand for good quality planting materials has gone up and hence the
nursery business has developed rapidly in the recent years in our country.
Nursery product is no longer restricted to orchards or large parks and gardens.
It has entered high rise buildings, Garden, offices, factories, business houses, hospitals,
hotels, backyards, roadsides in cities, roof tops, etc. for decoration purpose.
Heavy demand is observed during festive seasons and seasons of fairs and melas.
5. OBJECTIVES OF THE STUDY: -
1. TO KNOW THE BUSINESS STRATEGY.
2. TO UNDERSTAND THE MANAGEMENT OF THE NURSERY.
3. TO LOOK FORWARD INTO THE PROFIT MARGIN AND GROWTH OF
THE NURSERY.
4. TO STUDY THE ISSUES FACED IN STARTING NURSERY BUSINESS.
5. TO KNOW THE TARGET CUSTOMER AND THEIR NEEDS
6. THE NURSERY DESIGN
1. NURSERY LOCATION
2. TOTAL OF NURSERY LAND AREA
3. THE NURSERY LAYOUT AND THE MAKING OF NURSERY MAP
4. THE REQUIRED NURSERY MATERIALS AND TOOLS
5. ARRANGING THE BUDGET PLAN
7. THE NURSERY PHYSICAL ESTABLISHMENT
LAND PREPARATION:
1. LAND CLEARING
2. LAND LEVELLING
3. SOLIDIFICATION
THE ROAD MAKING :
1. MAIN ROAD
2. BRANCHING ROAD
3. INSPECTION ROAD
WATER PATH MAKING :
FENCING :
8. BUILDING ESTABLISHMENT :
1. THE GERMINATION HOUSE/BOX
2. THE REPLACEMENT BEDS
3. THE SHADING NET
4. THE GREENHOUSE
5. BUD CUTTING BOX
6. BUILDING FOR THE MEDIA PROCESSING
7. WATERING FACILITY
8. WAREHOUSE AND WORKSHOP
9. THE NURSERY
DEVELOPMENT PLAN
1. THE MAKING OF NURSERY AREA BORDER
2. IMPROVEMENT OF SEEDLING BEDS AND SHOW WINDOW OF SEEDLING COLLECTION
3. THE IMPROVEMENT OF INSPECTION ROAD
4. THE IMPROVEMENT OF WATERING INSTALLATION
5. THE IMPROVEMENT OF WATER THROWING PATH (WTP)
6. MAKING OF MEETING ROOM
7. THE ESTABLISHMENT OF CLIMATOLOGY STATION
8. THE OPERATIONAL PLAN OF THE SECOND SEEDLING PRODUCTION
9. THE ESTABLISHMENT OF NURSERY ACCOUNTING SYSTEM
10. THE APPLICATION OF SEED TRACKING SYSTEM
11. THE NETWORK ESTABLISHMENT
10. RESEARCH OF THE
DIFFERENT NURSERY
RESEARCH DATA: -
• SAMPLE SIZE: -TOTAL 20 NURSERY ARE TAKEN INTO THE
CONSIDERATION IN CONTEXT OF COVERING ALL THE OBJECTIVES.
• RESEARCH METHOD:- WE INDIVIDUALLY WENT TO EACH AND
EVERY NURSERY AND PERSONALLY QUESTIONED THEM WHICH
COVERS ALL THE POINTS FROM START-UP TO CREATING PROFIT.
11. FINDINGS
1) SINCE HOW MANY YEARS YOU HAD STARTED THE NURSERY?
ANSWER:- AS PER THE OBSERVATION AND QUESTIONS DISCUSS WITH THE NURSERY
OWNER IT WAS FOUND THAT ON AN AVERAGE THEY HAD THEIR NURSERY START-UP OR
BUSINESS MODE SINCE LAST 5 TO 6 YEARS. THE AVERAGE IS TAKEN AS FOR THE BASIC
CONSIDERATION OF THE DATA.
2) WHAT WERE THE FACTORS AFFECTED BEFORE THE START UP?
ANSWER: - SO FAR, DISCUSSING ABOUT THE FACTORS WE CAME TO SOME CERTAIN
REASONS WHICH HAD A MAJOR IMPACT ON THE START-UP PLAN FOR NURSERY. SOME OF
THE FACTORS ARE LISTED BELOW:
LOCATION AREA OF LAND CAPITAL COMPETITION
ENVIRONMENT TRANSPORT MAINTENANCE
12. 3) WHAT WAS THE CAPITAL INVESTED DURING START-UP?
ANSWER: - ON AN AVERAGE, FROM THE DATA COLLECTED, IT WAS ESTIMATED THAT
FOR STARTING THE NURSERY THEY NEED AT LEAST RS.3,00,000 AS IT INCLUDES
COST OF PLANTS, TRANSPORTATION, MAINTENANCE, AND MANY MORE.
4) WHAT WAS THE MODE OF GETTING CAPITAL?
ANSWER: - THE MODE OF GETTING CAPITAL WAS MAINLY TAKEN FROM BANK,
FAMILY, FRIENDS OR PERSONAL SAVINGS.
5) WHAT ARE THE EXPENSES ENGAGED IN IT?
ANSWER: - THE EXPENSES WERE RENT OF LAND PLANTS MAINTENANCE
ELECTRICITY TRANSPORTATION LABOUR
13. 6) WHAT ARE YOUR INCOME/ REVENUE?
ANSWER: - THE AVERAGE INCOME OF NURSERY WAS OBSERVED RS 10, 00,000 PER
ANNUM BUT IT VARIES ON THE BASIS OF AREA, PLANT, AND OTHER FACILITIES.
7) WHAT IS THE PROFIT EARNED DURING THIS TENURE?
ANSWER: - THE ESTIMATED PROFIT IS RS 3, 00,000
8) WHAT ARE THE FACTORS AFFECTED AFTER THE START UP?
ANSWER: - THE FACTORS AFFECTED WERE MAINTENANCE COMPETITORS
ATMOSPHERE
14. BUDGETING
Expense Amount Income Amount
Rent of land 2,40,000 Sell of plants
9,00,000
Plants 4,00,000 fertilizer 1,00,000
Maintenance 30,000 Soil 50,000
Electricity 12,000 Coco peat 1,00,000
Transportation 24,000
Labour 1,20,000
Total 8,26,000 Total 11,50,000
Income Expense Profit
1150000 8,26,000 3,24,000
15. CONCLUSION
• TO DRAW CURTAINS, WE WOULD LIKE TO CONCLUDE THAT PLANT NURSERIES ARE AN IMPORTANT PART OF
ANY LANDSCAPE DESIGN BUSINESS.
• THEY PROVIDE A PLACE WHERE PEOPLE CAN SEE PLANTS AND LEARN ABOUT THEM BEFORE BUYING THEM
FOR THEIR HOMES OR GARDENS.
• IN THIS CASE WE HAVE SEARCHED ABOUT THE FACTORS AFFECTED BEFORE AND AFTER THE STARTING
NURSERY.
• FURTHER, WE HAD SEARCHED THAT HOW THEY MAINTAIN THE NURSERY AND MANAGE THE EXPENSES.
• THEN THEY HAD SHARED THEIR PROFIT DETAILS WITH US.
• AS GOVERNMENT DEVELOPS THE GOVERNMENT NURSERY IN ORGANISED BUSINESS PLAN IN THE SAME THEY
NEED TO DEVELOP THIS UNORGANISED NURSERY TOO.
• OVERALL, JUST BEING UNORGANISED THEY STILL MANAGE TO HAVE HANDSOME OF PROFIT IN THEIR HAND
AT THE END OF THE YEAR.