This document provides information about product cluster development in Banspal block, Keonjhar district, Odisha. It discusses the objectives, methodology, findings and activities of the Tribal Development Co-operative Corporation of Odisha (TDCC) in facilitating market linkage for surplus agricultural produce and minor forest produces. Key points include: TDCC working to identify product clusters and provide fair prices to producers through its outlets; common crops in the area include paddy, maize, niger and mustard; farmers benefit from higher prices by selling through TDCC compared to local markets. SWOT analysis identifies strengths like varied agriculture and idle land but also weaknesses such as low yields, lack of technology and irrigation.

1. Product cluster Development in Banspal
block,Keonjhar, Odisha.
By- Naresh Majhi
Bidyadhar Baskey
1

2. Flow of Presentation
About Organisation
Objectives
Methodology and operational area
Findings and key activity
Observation
Strategies for TDCC market linkage
SWOT analysis
Challenges 2

3. About Organisation
 Tribal Development Co-operative Corporation of Odisha Ltd , an Apex Co-operative under
ST & SC Development Department , Govt. of Odisha.
 TDCC operating since 1967 is being implemented under administrative control of ST & ST
Dev.Dept.Govt. of Odisha
 TDCC facilitated market linkage with a fair remuneratiave price to the primary producers
and collectors.
 It is the State level Agency for marketing of MFP & SAP
 TDCC facilitated to sale of these products through outlet named as “Tribal World”.
 TDCC operates through 13 Branches covering all TSP blocks of the State of Odisha.
 TDCC collaboratively working with OTELP and OPELIP
3

4. Objectives
• Identification of Product clusters
• Identification of Potential Products,Area,Farmer.
• Making a Marketing strategy of collected MFP and SAP
by the cluster through TDCC.
4

5. Methodology
• OTELP 17 MPAs in Odisha, Organisation assign us one MPA (Keonjhar)
• Keonjhar have 6 TSP sub cluster location we allocated to Banspal
• Banspal block has 21 gram panchayats we visited 5 panchayats
• Sources of data -
Secondary Sources Primary Sources
• OTELP
• OPELIP
• FES
• ITDA, keonjhar
• office of the deputy
director
(agriculture,kenduj
har)
• Village meting
• FGD
• SHG meeting
• MPAs review
meeting
• interaction with
farmer
5
Village meeting
Discussion with farmer

6. Operation Area
• Bansapal block, Kendujhar district, Odisha
6

7. Background study area
• Banspal is a Block situated in Kendujhar district in Odisha.
• Banspal is one of the 13 blocks of Kendujhar district.
• Banspal block has 21 gram panchayats
• The block has 164 villages.
• Population of Banspal Block
• Population - 102527. Males are - 50396 and female are 52131 .
• Sex ratio - male - 1034.42
7
Source: Sensus data 2011

8. What is cluster ?
• Cluster, as defined under this study:
• “Product potential across 5 grampanchayat within a common geographic patch”
Basic parameters for eligibility of promotion of clusters are as follows:
• 1. Marketable surplus with adequate market potential
• 2. Significant contribution to income of involved households
• 3. Significant number of households involved The identification of clusters were
done sub-sector wise, viz. Agriculture,Minor Forest Produce.
8
By: MART, New Delhi

9. Farmers category at Banspal
Farmers Category (Acre) ST SC Others Total
Marginal (up to 2.5) 4255 157 796 5208
Small (2.5 to 5) 8671 310 2162 11143
Medium & above (5 &
above)
733 68 74 875
Total 13659 535 3032 17158
• Most of the farmers are from ST category
• Major of the farmers are small farmer
• ST has the highest land holding than SC & OC
source: office of the deputy
director(agriculture,kendujhar).
9

10. Cultivated Area under different land type
Land Type
Keojhar Bansapal
Area in Hectare Area in Hectare
Up Land 158653 12151
Medium Land 99832 3075
Low Land 39388 594
Total Land 297873 15820
upland, 53%
Medium land
34%
low land 13%
Keonjhar district
upland
medium land
low land
Upland 77%
Medium
land 19%
Low
Land4%
Banspal block
upland
medium
land
low land
source: office of the deputy
director(agriculture,kendujhar).
10

11. A break-up of land utilization in Banspal
Area in Ha.
Forest
83589
51%
Area in Ha.
Misc. tree crops and grooves not included
in net area sown
941
1%
Area in Ha.
Permanent postures & other
grazing land
1303
1%
Area in Ha.
Calturable waste land
2075
1%
Area in Ha.
Land put to non agricultural uses
5115
3%
Area in Ha.
Barren uncultivable lands
54941
33%
Area in Ha.
Net sown area
15820
10%
Banspal block land use.
Forest
Misc. tree crops and grooves not included in net area
sown
Permanent postures & other grazing land
Calturable waste land
Land put to non agricultural uses
Barren uncultivable lands
Net sown area
source: office of the deputy
11

12. Surplus Agricultural produce (SAP) at Banspal
Product name Local Price per kg/(Rs.) TDCC Price (Rs.)
BRINJAL . 6-20 NA
OKRA(BHENDI) 10-25 NA
PADDY 10-15 17.50
HORSEGRAM(KOLATHA) 20-30 80
POTATO 18-25 NA
MINOR MILLET(KANGU) 30-50 NA
MUSTARD - 25-30 50
MAIZE 6-10 16.5
TOMATO 15-30 NA
TURMERIC 40-60 72
BLACKGRAM(BIRI) 30-50 60
CEREAL MILLET(BAJRA) 30-40 NA
NIGER(RASI) 50- 100 150
RAGI(MANDIA 10 - 20 29
12
source: ITDA,FGD,TDCC,OTELP

13. Farmers benefit with TDCC market linkage of SAP
13
Name of the crop Local price per
qtl.(Rs.)
TDCC price per qtl.
(Rs.)
Defferent (Rs.)
Paddy 1500 1750 250
Horsegram 5000 8000 3000
Mustard 3000 5000 2000
Maize 1000 1650 650
Tumeric 6000 7200 1200
Blackgram 5000 6000 1000
Niger 10000 15000 5000
Ragi 2000 2900 900
source: ITDA,FGD,TDCC,OTELP

14. Minor Forest Produce of Banspal
Product name Local Price per kg/(Rs.) TDCC Price (Rs.)
MAHUA (MAHULA) 20-40 NA
MAHUA FRUITS (TOLA) 10-15 NA
KENDU LEAVES Rs. 1 Per 20 piece NA
SAAL SEED 10-12 NA
KUSUMA SEED 10-12 (KUSUM OIL) 200 per litre
CHIRANJEE SEED(CHARAKOLI) 30-50 NA
HARIDA 8-10 11
BAHADA 4-6 11
AMLA 40-60 198
HONEY 80-100 160
ROSIN(JHUNA) 50-70 90
14
source: ITDA,FGD,TDCC,OTELP

15. Farmers benefit with TDCC market linkage of MFP
15
Name of the
crop
Local price
per qtl.(Rs.)
TDCC price
per qtl. (Rs.)
Defferent
(Rs.)
Harida 1000 1100 100
Bahada 600 1100 500
Amla 6000 19800 13800
Honey 10000 16000 6000
Rosin 7000 9000 2000
source: ITDA,FGD,TDCC,OTELP

16. Agricultural support from Govt.
Agricultural Product: Paddy, Ragi,Mustard, Niger,
Sunflower, Tomato, Potato,Broccoli, Capsicum, Brinjal,
Cabbage,Cauliflower, Coriander.
 RKVY is Govt. Agriculture Scheme
RKVY providing input suppport to the farmers for cultivation up
to 0.1 hectare for a season viz. Rabi and kharif.
16source: OTELP

17. Component Required Farmers
Contributin in Rs.
RKVY Support in
Rs.
Total in Rs.
Seeds (To be borne by
farmer)
1 kg 30 30
Labour Cost(Rs.176/ Man
day)
3 nos 528 528
Manual and compost 500 500 1000
Provision for manual Agri
implement
150 150
Misc. exp. 100 100
Total 500 2586 3086
Per 0.1 Hectare area
source ; FES,NGO
17
Ragi break-up

18. Component Required Farmers
Contributin in Rs.
RKVY Support in
Rs.
Total in Rs.
Seeds (To be borne by
farmer)
6.5 kg 98 98
Labour Cost(Rs.176/
Man day
3 nos 528 52
Manual and compost 500 500 1000
Provision for manual
Agriculture implement
150 150
Misc. exp. 100 100
Total 500 1376 1876
Per 0.1 Hectare
source ; FES,NGO
18
Paddy break-up

19. Component Required Farmers
Contributin in Rs.
RKVY Support in
Rs.
Total in Rs.
Seeds (To be borne by
farmer)
1 kg 60 60
Labour Cost(Rs.176/
Man day
3 nos 528 528
Manual and compost 500 500 1000
Spraying of bio
pestisides
500 500
Misc. exp. 100 100
Total 500 1688 2188
Per 0.1 Hectare
source ; FES,NGO
19
Niger break-up

20. Maize/ Corn
No. of
Village
No. of HHs
Involved
Quantity (MT) FY
11 900 3067 2017- 18
 Specific Reasons for Identification of Clusters (Marketable surplus, Coverage
of HHs, Income to HHs):
 The farmers use old seeds for cultivation in their home stead land
 The district Agriculture department and ITDA Provides hybrid seeds and mordern technique to the
farmers to increase production and hence better livelihood
 Huge demand for maize in poultry industry and also in Raipur market
 The farmers sell their produce in the local and nearby market. The farmers face force sell during
there emergencies.
20source: ITDA , kendujharsource: ITDA , kendujhar,OTELP

21. Niger
No. of Village N0. of HHs
Involved
Quantity (MT) FY
12 80 12 2017-18
Specific Reasons for Identification of Clusters (Marketable surplus,
Coverage of HHs, Income to Households):
 About 439 hectors of forestland have been used for Niger cultivation by
farmers
 The farmer gets one month livelihood from this cultivation
 The farmers use old seeds for cultivation hence as a result the yield is very
low 21source: ITDA , kendujharsource: ITDA , kendujhar,OTELP

22. Minor forest prpduce - Saal seed
22
No. of Village N0. of HHs Involved Quantity (MT) FY
10 438 80 2017-18
Specific Reasons for Identification of Clusters (Marketable surplus,
Coverage of HHs, Income to HHs):
 Sal seed collection provides addition income to individual HHs.
 Huge amount of surplus produce is available in the region.
 Scope for value addition to the product.
source: ITDA , kendujharsource: ITDA , kendujhar,OTELP

23. Minor forest produce - Sal Leaf
23
No. of
Village
N0. of HHs
Involved
Quantity (MT) year
18 400 3068 2017 -18
Specific Reasons for Identification of Clusters (Marketable surplus,
Coverage of HHs, Income to HHs):
 18 nos. of villagers has been involved in Sal leaf collection . 400
households are depending on this activity to sustain their livelihood.
 Huge amount of surplus produce is available in the region.
 Engough scope for value addition to the product.
source: ITDA , kendujharsource: ITDA , kendujhar,OTELP

24. Mustard
Area In
Hectare
No. of
Farmers
Production
in qtl.
Production
in Rs.
Input Cost
in Rs.
Income in
Rs.
year
65.6 656 328 820000 393600 426400 207 - 18
Average cost per Hectare: Rs. 6000
Averege income per Hectare: Rs. 12500
24source: ITDA ,
kendujhar,OTELP

25. Potato
Area In
Hectare
No. of
Farmers
Production
in qtl.
Production
in Rs.
Input Cost
in Rs.
Income in
Rs.
year
19.4 194 2910 1746000 1552000 194000 2017 - 18
Average cost per Hectare: Rs. 80000
Averege income per Hectare: Rs. 900000
25
source: OTELP

26. NTFP availability,marketing,processing, consumption in Banspal
NTFP
Items
Sources Availability Marketing Processing HHs
Consumption
Mahua
flower
forest &
agricultural
land
Cutting of Mahua trees
from forest has
reduced
its availability.
Village based
marketing
through middleman .
Occasionally sold in
the
nearby market, also
exchanged for salt,
onion,
potatoes etc.
drying in sun
before selling
Amount of HH
consumption has
drastically come
down due to
interference of
Excise dept. and
change in food
habits. Consumed
as food and fodder.
chiranjee
forest and
common
land
Decreasing over the
last
3-5 years due to the
decrease in trees.
Natural factors like
excessive mist and
hailstorm etc. also
effect
its availability.
Village based
marketing.
People also exchange
it
for salt and other
commodities in the
local
market
Separation of
seed and
pulp
indigenously.
Absence of
higher/further
processing due
to lack of
know-how.
Consumed raw as
berry. Increased
marketability is
leading to decrease
in household
consumption.
26

27. NTFP availability,marketing,processing, consumption in Banspal
Tendu
Leaves
Forest
Reduced availability
dueto improper
Guchha
katta (trimming) and
encroachment on
common lands. *The
sparse density of the
trees over an area also
affects collection.
Sold at government
phadis
or collection centres.
Bind 20 leaves
into one
Keri.
Not found in the
study villages.
Sal seed forest
Availability
decreased
and seed-bearing
rate has decreased
noticeably.
Being a leased out
item it
was sold to the
agent at
fixed prices at
Banspal
though in the other
villages there is no
market
demand
Decortication
prior to
sale.
No consumption
in study villages
27

28. SWOT analysis of Bansapal Cluster
-
WEAKNESS
• Low yield
• Low value addition & food processing
• No access to new technology
• Irrigation facilities are in adequate
• Post harvest losses
• no access to credit
OPPORTUNITY
• Organic farming
• Food processing sector
• Agri -clinic & Agribusiness scheme
• Sleeping giant
• THREAT
• Land degradation
• Low seed replacement ratio(20-30%)
• Climate change
• Declining interest in agriculture
• Crop loss due to weeds, insect & diseases
STRENGTH
• Favourable & various agro - climate conditions
• Big idle area of arable agricultural land
• Largest crop area with various soil types
28

29. Surplus Agricultural Produce Maketing
• TDCC is not procuring Perishable product
• TDCC can facilitate market linkage for SAP
• TDCC should collaborate with NGO,SHG,or formation
CIG,FPO for Collection/procurement of SAP
• TDCC also can procure SAP through establishment of
collection center
• Storing - facilitation of Store room, community hall with good
infrastructure, with Sorting,grading
• TDCC can collaboratively deal with Resturants,Hotels, Super
markets viz. Reliance fresh, Bigbasket, Udyan fresh.etc. 29

30. Minor forest produce Maketing
• Collection/procurement - 1. collaboration with
NGO,SHG,or formation of CIG, FPO
2.By formation of collection center
• Storing - 1. facilitation of Store room, community hall with
good infrastructure, with Sorting,grading
• Processing- 1. Formation of Processing unit
• marketing - 1. TDCC will give the market linkage
2. TDCC or CBOs can facilitate market linkage
30

31. Key Observations
Agriculture cluster
 Local trader, collector provides input support like- seed,fertilizer, and
advance to the farmers for which they buy the SAP in lower price
 Farmer are using old seed
 Lack of irrigation facilities
 CBOs are working only for their target not as per the farmers requirement
 Farmers are not aware about MSP of Agricultural produce
 Farmer are following traditional way of cultivation
31

32. Key Observations
 NTFP
 Saal and Siali leaf plates and trays are being produced at the village level.
 Highly involvement of women on Saal leaf, Siali leaf, Tendu leaf and Saal seed
collection.
 Animal Husbandry
 Goat rearing can give a good income to the farmer.
 The local markets have huge demand for mutton.
 Risk mitigation mechanism is virtually absent in terms of insurance.
 Education and sanitation
 CBOs are focusing only on Agriculture and NTFP not working on
education,Sanitation, Health
32

33. Goat rearing
Unit No. of Goat No. of village No. of HHs involed year
Number 21,000 11 460 2017 -18
 460 HHs are depending on this activity to sustain their livelihood
 It gives 4-5 months income to the households
 Marketable surplus is available
 It is one time investment and very low amount but benefit is more
 There is a need of Animal vaccination
33
source: ITDA, kendujhar

34. Banspal block, Tana GP.Irida village
Irida village,banspal
block,keonjhar - primary school,
backside window and school view
mid-day meal on the floor
condition of Class room
34
due to lack of Anganwadi
room the mid day meal is
cooked in the class
rooms itself.

35. Challenges
• Work with different environment and culture.
• Completation of work with in stipulated time period.
• Titli cyclone
• Weak communication(Network/ Transportation/Road)
35

36. 36