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Now Is Gone February 21, 2008
Part I: Why Should You Care?
What Hath Web 2.0 Wrought?
 
Adoption Hits Early Majority Phase
Cisco’s Marketing Effort
McKinsey Global Survey Shows  Businesses Are Engaging in Social Media
Impact on PR  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Part II: New Media Ready?
The New Set of Stakeholders
Necessary Steps to  Get Ready for Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dell Case Study ,[object Object],[object Object]
Southwest Airlines Case Study
Part III: Building a Successful New Media Effort
Research: Focus on the  Community’s Interests Research: Technorati, del.icio.us, StumbleUpon and Digg Identify the social network  Back Channel Read and participate Identify top market concerns and issues
NEW: Outcomes  and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Editorial Mission ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who and What ,[object Object],[object Object],[object Object],[object Object]
Compel Stakeholders with  Great Content Every Time!!!
Case Studies ,[object Object],[object Object]
Promoting Your Effort
Engaging Your Community ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Coca-Cola Virtual Thirst
SeaWorld Case Study
Geez. Politics! ,[object Object],[object Object]
Evolving Your  Social Media Effort
Think Liquid
Seven Principles of  Community Building ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GM’s Reinvigorated Effort
Thank you ,[object Object]

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Now Is Gone Prsa2 21