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Building a LinkedIn Presence
The document is a presentation on building an effective LinkedIn presence, covering profile optimization, company pages, and group engagement. It emphasizes compliance tips, such as obtaining profile approval and documenting activity, and includes statistics on LinkedIn's lead generation effectiveness. It also provides practical advice for maximizing engagement, including regular posting and group participation.
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Building a LinkedIn Presence
- 1. www.educate2motivate.com Educate2Motivate Marketing Webinar Series Copyright© 2013. Educate2Motivate, LLC
- 2. Today’s Presentation How toBuild a LinkedIn… • Profile • Company Page • Group LinkedIn & Compliance Tips to Remember Don’t Forget to Follow Us:
- 3. Poll Do you useLinkedIn for business purposes? Yes – I have found success I’m trying No – I don’t know enough about the platform
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- 7. Optimizing Your Profile Addinga profile picture increases your chances of being seen by 7x Follow E2M:
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- 12. Volunteer Experience &Causes Show people what you care about Follow E2M:
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- 14. Setting Up aCompany Page Company logo 100x60 pixels Cover photo 646x220 pixels Follow E2M:
- 15. Company Page: Basic Information Specialties| Headquarters | Website | Type | Founded | Industry | Company Size Follow E2M:
- 16. Company Page: Products &Services Banner Image • • 646x222 pixels Up to 3 Follow E2M:
- 17. Adding a Productor Service 100x80 pixels Follow E2M:
- 18. Adding a Productor Service Follow E2M:
- 19. Adding a Productor Service Marketing Consultants Follow E2M:
- 20. Adding a Productor Service Follow E2M:
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- 24. Poll Are you amember of any LinkedIn Groups? Yes No
- 25. Nearly one-half (45%)of all leads to websites arriving from LinkedIn are first-time visitors. Follow E2M:
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- 27. LinkedIn Groups A - place formembers in the same industry to: Share content Network with others Ask questions Start conversations Become thought leaders Follow E2M:
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- 31. Group Managers • ChangeSettings – Public vs. Private – Approval required to join – Approval of posts – Invited vs. Join Follow E2M:
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- 33. LinkedIn & Compliance Suggestion1: Get your profile approved by compliance Follow E2M:
- 34. LinkedIn & Compliance Suggestion2: Once approved, gather all content you wish to publish and submit to compliance Follow E2M:
- 35. LinkedIn & Compliance Suggestion3: Document & archive all activity on LinkedIn Follow E2M:
- 36. LinkedIn & Compliance Suggestion4: Turn the recommendations feature off Follow E2M:
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- 38. LinkedIn & Compliance Suggestion5: Turn the endorsements feature off Follow E2M:
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- 40. LinkedIn & Compliance Suggestion6: Display any disclosure statements on your profile Follow E2M:
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- 42. Post regularly toyour LinkedIn profile, company page, your group & to other groups. Tag company page or contacts in posts Follow E2M:
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- 46. Questions or Comments? EmailUs: e2m@educate2motivate.com Follow E2M:
- 47. Be sure to answerour exit question! Call Us: 888-461-0000