Omnichannel Conversations are key to successful execution of Digitalization framework along with technocratization of decision making, realtime interventions & identification of Imposters
If anything typifies the ambitions of modern marketers, it’s the “O” word — omni channel. We give much lip service to this common goal of engaging customers in seamless and timely experiences across touch points. The primary reason for that is the actionable environment in which campaign deployment happen – a siloed state due to focus on Product centricity instead of customer centricity.
This document provides information about an advertising strategy module, including:
- It will involve working on a live brief from a B2B client called The Shopper Agency.
- Weekly recorded lectures will be provided on Mondays, live interactive lectures on Tuesdays, and live tutorials on Fridays to support completing the client brief.
- The research and strategic recommendations from this module will feed into a subsequent media planning project module.
The document outlines 10 key differences between classic and digital marketing. Classic marketing uses uniform, structured campaigns directed from companies to consumers, while digital marketing involves multi-directional communication across many platforms with spontaneous, fast responses. Digital marketing also provides 24/7 availability and engagement with a general audience, requires adapting to changing technologies, and involves supervision from users and platforms in addition to authorities.
Consumer media habits are changing due to advances in technology. People now spend more time online than using traditional media like television. Being online allows for targeted digital advertising through methods like SMS, email, and Bluetooth. Brand development aims to make a product well-known in the marketplace and build awareness, familiarity, and positive imagery, while direct-response marketing specifically solicits a direct response. Major branding concepts include the brand promise, brand attributes, and brand personality. Marketers now use personalization, co-creation of content, purchase process streamlining, customization, and dynamic pricing to build and reinforce brands online.
The Programmatic Revolution_Presentation_Silvia AlongiSilvia Alongi
Programmatic is an automated way of buying and selling ad space through real-time auctions that allows advertisers to target audiences more effectively by removing humans from the process and using data and technology to reach the right customer with the right message at the right time. While programmatic advertising provides benefits like maximized budgets, efficiency, and insights, challenges remain around transparency, proving effectiveness, fraud, and developing understanding of the terminology.
Programmatic planning: Brand vs. Performancedigitalinasia
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
The document is a whitepaper that provides an overview of data management platforms (DMPs). It discusses what a DMP is, who can benefit from a DMP including marketers and agencies, and what a DMP can do including improving targeting, prospecting, site optimization, and ROI. The whitepaper also delves deeper into the main features a DMP should offer such as data collection, profiling and segmentation, activation and optimization, reporting and analytics.
This document provides an overview of Nielsen's solutions for measuring marketing effectiveness across different areas such as media planning/buying, audience measurement, response effect, and resonance/reaction.
It describes Nielsen's various solutions including AIS/M+ for competitive media spend analysis, TV Ratings for measuring TV viewership, NCS/NBI for analyzing sales impact of advertising campaigns, and Nielsen Neuro for evaluating ad effectiveness based on brain activity and eye tracking.
For each solution, it provides a brief description, key benefits, typical budget and timing required. The solutions range from analyzing media spend and viewership to measuring sales impact, campaign accountability, and ad resonance with audiences.
If anything typifies the ambitions of modern marketers, it’s the “O” word — omni channel. We give much lip service to this common goal of engaging customers in seamless and timely experiences across touch points. The primary reason for that is the actionable environment in which campaign deployment happen – a siloed state due to focus on Product centricity instead of customer centricity.
This document provides information about an advertising strategy module, including:
- It will involve working on a live brief from a B2B client called The Shopper Agency.
- Weekly recorded lectures will be provided on Mondays, live interactive lectures on Tuesdays, and live tutorials on Fridays to support completing the client brief.
- The research and strategic recommendations from this module will feed into a subsequent media planning project module.
The document outlines 10 key differences between classic and digital marketing. Classic marketing uses uniform, structured campaigns directed from companies to consumers, while digital marketing involves multi-directional communication across many platforms with spontaneous, fast responses. Digital marketing also provides 24/7 availability and engagement with a general audience, requires adapting to changing technologies, and involves supervision from users and platforms in addition to authorities.
Consumer media habits are changing due to advances in technology. People now spend more time online than using traditional media like television. Being online allows for targeted digital advertising through methods like SMS, email, and Bluetooth. Brand development aims to make a product well-known in the marketplace and build awareness, familiarity, and positive imagery, while direct-response marketing specifically solicits a direct response. Major branding concepts include the brand promise, brand attributes, and brand personality. Marketers now use personalization, co-creation of content, purchase process streamlining, customization, and dynamic pricing to build and reinforce brands online.
The Programmatic Revolution_Presentation_Silvia AlongiSilvia Alongi
Programmatic is an automated way of buying and selling ad space through real-time auctions that allows advertisers to target audiences more effectively by removing humans from the process and using data and technology to reach the right customer with the right message at the right time. While programmatic advertising provides benefits like maximized budgets, efficiency, and insights, challenges remain around transparency, proving effectiveness, fraud, and developing understanding of the terminology.
Programmatic planning: Brand vs. Performancedigitalinasia
Women in Programmatic is a professional organization with the mission of bringing together women within the programmatic advertising space to share knowledge and support. WiP holds a series of educational workshops related to the industry.
"Programmatic Planning: Brand vs Performance" was a workshop that covered the basics of programmatic and how to achieve marketing goals programmatically.
The document is a whitepaper that provides an overview of data management platforms (DMPs). It discusses what a DMP is, who can benefit from a DMP including marketers and agencies, and what a DMP can do including improving targeting, prospecting, site optimization, and ROI. The whitepaper also delves deeper into the main features a DMP should offer such as data collection, profiling and segmentation, activation and optimization, reporting and analytics.
This document provides an overview of Nielsen's solutions for measuring marketing effectiveness across different areas such as media planning/buying, audience measurement, response effect, and resonance/reaction.
It describes Nielsen's various solutions including AIS/M+ for competitive media spend analysis, TV Ratings for measuring TV viewership, NCS/NBI for analyzing sales impact of advertising campaigns, and Nielsen Neuro for evaluating ad effectiveness based on brain activity and eye tracking.
For each solution, it provides a brief description, key benefits, typical budget and timing required. The solutions range from analyzing media spend and viewership to measuring sales impact, campaign accountability, and ad resonance with audiences.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Maximising the appeal of DOOH to advertisers and media buyersPosterscope
The document discusses maximizing the appeal of digital out-of-home (DOOH) advertising. It covers topics like the importance of data for audience profiling and optimizing ad proposals, measuring ad effectiveness, marketing DOOH appropriately to advertisers, and the need for flexibility in DOOH campaigns. Emerging areas that could further improve DOOH are also examined, such as using streaming data, apps, and branded content to enhance interactivity and targeting.
The document discusses how marketers can take a customer-centric approach to better understand customers and prospects through multiple communication touchpoints. By gaining insights into customer preferences and needs, marketers can develop more relevant messaging and value propositions. Testing messaging across different buyer personas allows marketers to increase conversion rates by making communications up to 20 times more relevant. An integrated marketing system is recommended to implement multi-touch campaigns that build awareness at all stages of engagement and provide consistent feedback to refine marketers' understanding of customers over time.
White paper # 2 mobile performance marketing in 10 steps Kwanko
This document provides an overview of mobile performance marketing campaigns in 10 steps. It first discusses the growth of mobile advertising and key performance indicators. The performance model is then examined, noting that it allows advertisers to only pay for results. Various distribution levers for mobile performance campaigns are explored, such as display, search, social media, and native ads. Commission models like CPC, CPA, CPL are also covered. The document concludes by outlining the 10 steps to running a successful mobile performance marketing campaign, including setting goals, choosing partners and levers, campaign duration, and monitoring.
This document discusses challenges with digital advertising measurement and proposes solutions. It summarizes findings from a study measuring campaign effectiveness across devices using a panel-based approach. Key findings include: 1) True campaign reach can be measured across devices, 2) Ad targeting still has room for improvement according to profile matches, 3) Mobile appears to effectively reach mainstream audiences, and 4) Linking behaviors to attitudes provides insights into campaign impact beyond individual metrics. The study demonstrates how enhanced measurement can address digital industry issues through verification and understanding ad exposure versus self-reported data.
The document discusses the communication continuum and how digital technology has revolutionized communication through collaborating semantics, visuals, verbs, and vocals to create infinite platforms for interaction. It establishes an omni-channel and multi-channel mix with detailed communication mechanisms to create verisimilitude while gauging public relations and trade press engines. The communication continuum generates awareness and credibility through which an organization can attract key buyers and target players via interactive knowledge bases, marketing, portfolio management, advertising, and publicity to foster overall corporate reputation and goodwill. Effective public relations generates and drives competitive edge with expansive stakeholder interaction to create a customer-centric profile.
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
This document discusses online performance marketing strategies. It provides an overview of common online marketing tactics like pay-per-click campaigns, search engine optimization, affiliate marketing, user research, A/B testing, and web analytics. The presentation emphasizes the importance of user research and testing to improve websites and marketing campaigns. It also stresses integrating online marketing efforts between different departments like IT, marketing and sales. The goal is to satisfy customer demand through data-driven digital strategies.
In question 1, we talked about the differences between the value chains of a traditional newspaper publisher and
an on-line news publisher. The (dis)advantages of providing news on-line was covered also.
For question 2, we evaluate the “worries about cannibalization” by comparing and contrasting the core products and target customers.
And lastly, we discussed the trends and developments that represent opportunities and/or threats to the news publishing industry. We summarized the prospects for hard-copy and digital news providers.
This document outlines an agency's approach to communication and marketing. They take a connected approach, researching markets and consumers, analyzing data to spot opportunities, and developing both short and long-term marketing plans. Their services include brand strategy, identity design, digital and print presentation, and campaigns across online and offline channels. They emphasize connecting messages across multiple platforms to effectively engage audiences.
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...Adheaven.net
This document discusses measuring the effectiveness of online advertising and lessons learned. It finds that clicks are a misleading metric and don't reflect brand building effects. Continuous behavioral panels that don't rely on cookies are presented as a solution to more accurately measure advertising effectiveness. The document also discusses how online advertising can increase site visits and lift retail sales, both online and offline, even with minimal clicks. It emphasizes that the strength of creative is a major driver of advertising impact.
This document discusses the importance of cross-device marketing strategies for reaching shoppers. It notes that 90% of internet users now use multiple devices and 70% of mobile searches lead to website actions within an hour. While mobile media consumption is high, mobile ad spending remains low compared to consumption. The document recommends targeting, attribution, and frequency control as part of cross-device strategies to increase reach by up to 2.6 times per user. Learning from cross-device reporting and attribution is key to optimizing performance.
The document discusses various aspects of promotion mix, including the key elements of promotion mix such as advertising, sales promotion, public relations, and personal selling. It defines these elements and provides examples. The objectives of promotion are also outlined as building awareness, creating interest, providing information, and stimulating demand. Factors that guide selection of promotion mix include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage.
Learn How a New Kind of Marketing Mix Modeling is Better for Media PlanningThinkVine
This presentation discusses the use of agent-based modeling and its proven advantages to media planners, including the abilities to create effective media plans based on consumer differences, accurately attribute results to media tactics, quantify long-term effects, and forecast sales and ROI results.
Digital marketing involves using integrated online and offline channels to deliver customized experiences to empowered customers. Trends include delivering value to customers and fostering lasting connections. The document discusses digital marketing services like digital campaigns, marketing communications, and digital ad operations. It provides examples of mapping digital campaigns and outlines services like creative design, web services, social media management. Case studies show experience in areas like campaign management, online campaign management, and ad campaigns/product support.
The document discusses how programmatic advertising is transforming digital marketing through automated and data-driven buying and selling of digital ads. Programmatic advertising uses real-time bidding technology and data to target ads to the right audiences. It allows for more efficient use of budgets, improved targeting and transparency. While programmatic offers many benefits, challenges remain around issues like ad fraud, lack of transparency, and evolving to support new formats and devices. Continued evolution of the programmatic ecosystem is needed to fully realize its potential.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
The document outlines what a digital strategy is and how it can be used to help achieve business goals through the use of digital technologies. It discusses how a digital strategy should focus on both revenue growth and cost optimization, and how it can be used to enhance customer value and business processes. The document also provides examples of key performance indicators (KPIs) that can be used to measure the success of a digital strategy and identifies common reasons why digital strategies often fail.
Digital marketing utilizes electronic devices and platforms like websites, apps, and social media to promote products and services online. There are 5 components of a digital marketing strategy: know your business, know your competition, know your customers, know your goals, and know your results. Compared to traditional marketing, digital marketing allows you to reach a much larger potential customer base worldwide in a more engaging, two-way communication.
Il processo creativo da implementare per il programmaticEffie Italy
questa completa presentazione di Doubleclick, esplora il processo da attuare per ottenere una creatività che possa ottenere il massimo dell'efficacia, quando inserita in un processo di programmatic planning
Maximising the appeal of DOOH to advertisers and media buyersPosterscope
The document discusses maximizing the appeal of digital out-of-home (DOOH) advertising. It covers topics like the importance of data for audience profiling and optimizing ad proposals, measuring ad effectiveness, marketing DOOH appropriately to advertisers, and the need for flexibility in DOOH campaigns. Emerging areas that could further improve DOOH are also examined, such as using streaming data, apps, and branded content to enhance interactivity and targeting.
The document discusses how marketers can take a customer-centric approach to better understand customers and prospects through multiple communication touchpoints. By gaining insights into customer preferences and needs, marketers can develop more relevant messaging and value propositions. Testing messaging across different buyer personas allows marketers to increase conversion rates by making communications up to 20 times more relevant. An integrated marketing system is recommended to implement multi-touch campaigns that build awareness at all stages of engagement and provide consistent feedback to refine marketers' understanding of customers over time.
White paper # 2 mobile performance marketing in 10 steps Kwanko
This document provides an overview of mobile performance marketing campaigns in 10 steps. It first discusses the growth of mobile advertising and key performance indicators. The performance model is then examined, noting that it allows advertisers to only pay for results. Various distribution levers for mobile performance campaigns are explored, such as display, search, social media, and native ads. Commission models like CPC, CPA, CPL are also covered. The document concludes by outlining the 10 steps to running a successful mobile performance marketing campaign, including setting goals, choosing partners and levers, campaign duration, and monitoring.
This document discusses challenges with digital advertising measurement and proposes solutions. It summarizes findings from a study measuring campaign effectiveness across devices using a panel-based approach. Key findings include: 1) True campaign reach can be measured across devices, 2) Ad targeting still has room for improvement according to profile matches, 3) Mobile appears to effectively reach mainstream audiences, and 4) Linking behaviors to attitudes provides insights into campaign impact beyond individual metrics. The study demonstrates how enhanced measurement can address digital industry issues through verification and understanding ad exposure versus self-reported data.
The document discusses the communication continuum and how digital technology has revolutionized communication through collaborating semantics, visuals, verbs, and vocals to create infinite platforms for interaction. It establishes an omni-channel and multi-channel mix with detailed communication mechanisms to create verisimilitude while gauging public relations and trade press engines. The communication continuum generates awareness and credibility through which an organization can attract key buyers and target players via interactive knowledge bases, marketing, portfolio management, advertising, and publicity to foster overall corporate reputation and goodwill. Effective public relations generates and drives competitive edge with expansive stakeholder interaction to create a customer-centric profile.
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
This document discusses online performance marketing strategies. It provides an overview of common online marketing tactics like pay-per-click campaigns, search engine optimization, affiliate marketing, user research, A/B testing, and web analytics. The presentation emphasizes the importance of user research and testing to improve websites and marketing campaigns. It also stresses integrating online marketing efforts between different departments like IT, marketing and sales. The goal is to satisfy customer demand through data-driven digital strategies.
In question 1, we talked about the differences between the value chains of a traditional newspaper publisher and
an on-line news publisher. The (dis)advantages of providing news on-line was covered also.
For question 2, we evaluate the “worries about cannibalization” by comparing and contrasting the core products and target customers.
And lastly, we discussed the trends and developments that represent opportunities and/or threats to the news publishing industry. We summarized the prospects for hard-copy and digital news providers.
This document outlines an agency's approach to communication and marketing. They take a connected approach, researching markets and consumers, analyzing data to spot opportunities, and developing both short and long-term marketing plans. Their services include brand strategy, identity design, digital and print presentation, and campaigns across online and offline channels. They emphasize connecting messages across multiple platforms to effectively engage audiences.
Measuring the Effectiveness of Online Advertising: Lessons LearnedCom score ...Adheaven.net
This document discusses measuring the effectiveness of online advertising and lessons learned. It finds that clicks are a misleading metric and don't reflect brand building effects. Continuous behavioral panels that don't rely on cookies are presented as a solution to more accurately measure advertising effectiveness. The document also discusses how online advertising can increase site visits and lift retail sales, both online and offline, even with minimal clicks. It emphasizes that the strength of creative is a major driver of advertising impact.
This document discusses the importance of cross-device marketing strategies for reaching shoppers. It notes that 90% of internet users now use multiple devices and 70% of mobile searches lead to website actions within an hour. While mobile media consumption is high, mobile ad spending remains low compared to consumption. The document recommends targeting, attribution, and frequency control as part of cross-device strategies to increase reach by up to 2.6 times per user. Learning from cross-device reporting and attribution is key to optimizing performance.
The document discusses various aspects of promotion mix, including the key elements of promotion mix such as advertising, sales promotion, public relations, and personal selling. It defines these elements and provides examples. The objectives of promotion are also outlined as building awareness, creating interest, providing information, and stimulating demand. Factors that guide selection of promotion mix include the nature of the product market, overall marketing strategy, buyer readiness stage, and product life cycle stage.
Learn How a New Kind of Marketing Mix Modeling is Better for Media PlanningThinkVine
This presentation discusses the use of agent-based modeling and its proven advantages to media planners, including the abilities to create effective media plans based on consumer differences, accurately attribute results to media tactics, quantify long-term effects, and forecast sales and ROI results.
Digital marketing involves using integrated online and offline channels to deliver customized experiences to empowered customers. Trends include delivering value to customers and fostering lasting connections. The document discusses digital marketing services like digital campaigns, marketing communications, and digital ad operations. It provides examples of mapping digital campaigns and outlines services like creative design, web services, social media management. Case studies show experience in areas like campaign management, online campaign management, and ad campaigns/product support.
The document discusses how programmatic advertising is transforming digital marketing through automated and data-driven buying and selling of digital ads. Programmatic advertising uses real-time bidding technology and data to target ads to the right audiences. It allows for more efficient use of budgets, improved targeting and transparency. While programmatic offers many benefits, challenges remain around issues like ad fraud, lack of transparency, and evolving to support new formats and devices. Continued evolution of the programmatic ecosystem is needed to fully realize its potential.
The DMP 101 - Data Management Platforms ExplainedEddy Widerker
Learn more about what a DMP is, how it works, and why it is crucial in today's ad-tech space. Examples on how a DMP could benefit a brand or a publisher are included at the end.
The document outlines what a digital strategy is and how it can be used to help achieve business goals through the use of digital technologies. It discusses how a digital strategy should focus on both revenue growth and cost optimization, and how it can be used to enhance customer value and business processes. The document also provides examples of key performance indicators (KPIs) that can be used to measure the success of a digital strategy and identifies common reasons why digital strategies often fail.
Digital marketing utilizes electronic devices and platforms like websites, apps, and social media to promote products and services online. There are 5 components of a digital marketing strategy: know your business, know your competition, know your customers, know your goals, and know your results. Compared to traditional marketing, digital marketing allows you to reach a much larger potential customer base worldwide in a more engaging, two-way communication.
How digital is impacting market strategyMANSI DHINGRA
This document provides a literature review and research report on how digital marketing is impacting marketing strategy. It includes an introduction, literature review covering past research on topics like digital marketing strategies, impact on consumer behavior, and importance of an integrated marketing approach. It also discusses the objectives, research methodology, data analysis, findings, limitations, and conclusions of the research project. The literature review finds that digital marketing has significantly altered the marketing landscape and companies must adapt their strategies to engage with consumers in new online and interactive ways.
Our Content Marketing Solution Study presents the insights, landscape and vendors within the content marketing space. Demand Metric defines content marketing as the strategies, processes and software technology that enable marketing departments to automate, measure and improve the performance of marketing strategies, activities and workflows.
These strategies and activities include: Email Marketing, Multi-channel Campaign Management, Inbound/Search Marketing, Landing Pages, Lead Generation, Lead Management, Lead Scoring, Lead Nurturing, Social Marketing, Marketing Resource Management, Event Management, Engagement Marketing and Marketing Analytics.
The three foundation functions of marketing automation systems are – email marketing, campaign management and lead management. While the most advanced and sophisticated marketing automation systems have extending capabilities far beyond this base, these functions are core to a Marketing Automation system.
This study covers the following sections:
- Executive Summary
- What is Content Marketing?
- Benefits of Content Marketing
- Content Marketing Deployment Lifecycle
- Vendor Selection Criteria
- Content Marketing Solutions Landscape
- Content Marketing Maturity Model
- Action Plan
- Analyst Bottom Line
- About the Research Analysts
- Our Solution Study Methodology
- About Demand Metric
To obtain this document, visit us at http://www.demandmetric.com/register
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
Digital marketing involves promoting businesses using various online channels like the internet, mobile devices, television and radio. It focuses on strategies like search engine optimization, social media marketing, content marketing and lead generation. The digital marketing ecosystem consists of integrated channels like search engines, displays, social media and email, as well as integrated services like analytics, content management and digital strategy. Future trends in digital marketing include a focus on identity, entertainment and mobility as people increasingly access information on mobile devices.
MIT: Planet Adtech - Ad Tech Guide for marketers March 2014Brian Crotty
This document provides an overview of various players in the ad technology sector to help marketers navigate the space. It describes ad exchanges, agency trading desks, demand-side platforms, data management platforms, and supply-side platforms. For each sector, it outlines their purpose, major players, business models, benefits, and concerns or questions for marketers to consider before employing their services. The overall goal is to help marketers understand the value proposition and potential issues within each part of the ad tech ecosystem.
Electronics Digital Strategy03011GBEN.PDFMarcel Baron
This document discusses how marketing departments need to adapt to the changing digital landscape. It notes that two-thirds of electronics companies have limited or no strategy for integrating digital into their business, despite the growth of social media users. The document advocates for marketing organizations to embrace new approaches like integrated campaign planning, analytics, and skills in areas like data science and community management. It provides examples of how IBM has helped companies like Sony Pictures improve their social media marketing campaigns and key performance indicators through these new approaches.
Electronics social marketing_digital strategyMarcel Baron
Two-thirds of electronics companies either have a
limited strategy, or no strategy at all, for integrating
digital in their businesses – despite the fact that the
number of social network users around the world is
now rapidly approaching the two billion mark.1
To make the most of the digital opportunity,
marketing organisations urgently need to embrace
new approaches, new processes, new skills, new
technologies and agile organisation structures.
Is your business ready to engage?
This document provides a summary of a report on mobile marketing. It defines mobile marketing as strategies, processes, tools and technologies that support marketing activities via mobile devices. The summary outlines some key benefits of mobile marketing, including providing a consistent customer experience across platforms, offering a critical customer touchpoint, and leveraging mobile apps to boost engagement. It also introduces the analysts who authored the report and provides an overview of the report's methodology.
This document is a project report submitted by Pradeep Bhausaheb Chaudhari, a student at Vishwakarma Institute of Management in Pune, India. The report is titled "A Study of digital marketing and social media platforms" and was conducted for Technex Technologies Pvt. Ltd. as part fulfillment for Pradeep's MBA degree. The report includes declarations, acknowledgements, lists of tables and figures, and an index outlining the contents of the report, which will analyze digital marketing and social media platforms.
8 B2B Marketing Trends for 2013 from hawkeyeJohn Tedstrom
1) The document summarizes 8 B2B marketing trends for 2013, including getting back to basics in understanding customers, blending digital and physical marketing, focusing on quality over quantity of content, using social CRM effectively, increasing collaboration between marketing and sales, leveraging big data, and others.
2) Key aspects are understanding customer needs and buying journeys, engaging customers across channels with a seamless experience, telling compelling stories through varied visual content, integrating social tools with CRM, and collaborating closely between teams.
3) Many trends involve using customer data to personalize engagement across channels.
Interactive Realities International Pvt. Ltd. is an Indian technology company incorporated in 1994 that provides digital solutions to major corporations. It has over 100 customers across industries like engineering, IT, and banking. The company focuses on delivering customer-centric platforms and integrated solutions through a strong management team. Some of its services include website development, online branding, and custom software. It has successfully completed projects for clients such as Microsoft, Tatas, and Siemens.
Communicate 2 provides contextual advertising and digital marketing services with the vision to help companies use technology to make advertising more effective. It offers end-to-end digital solutions including digital strategy, search engine marketing, search engine optimization, social media advertising, and analytics. Communicate 2 has over 80 professionals with a collective experience of 100 man-years working with large Indian and global clients.
The Digital Organisation
Michael Adams,
Auckland Theatre Company
In this conversation Auckland Theatre Company’s Michael Adams, will talk about the strategy the company is developing, entitled Bridging the Virtual and Real Worlds, as it prepares to open its new theatre on Auckland’s waterfront as well as positioning itself as a 21st century company. He will discuss their first milestones towards this major digital overhaul including auditing and mapping the current situation and preparing requests for proposals for the underlying business systems that will support greater audience facing goals.
While a project of this kind may appear daunting and the learning curve steep, the key to success is determining the best place to start and breaking the overall project down into manageable parts. You’ll leave this session with tips and skills for your digital project, irrespective of its scale. You’ll also receive:
• Useful tactics for visually representing your digital organisation.
• Tactics for auditing your current situation to reveal the digital areas which are essential to work on in order to realise that goal.
The production and management of large volumes of content is fast becoming an expected part of a marketers role. This paper highlights the importance of having the right foundations in place, like a digital asset management solution, to ensure your content marketing succeeds.
This document is an industrial training report submitted by Ashish Jangid to Jaipur Engineering College & Research Centre. It discusses Ashish's completion of a 40 hour training program in digital marketing at Google Digital Garage. The report includes chapters on digital marketing topics like channels, trends, and the impact of digital marketing. It also discusses Ashish's acknowledgements, abstract, table of contents and conclusion from the training.
The digital industry in India is expected to grow significantly in the coming years, leading to a shortage of trained digital professionals. To address this need, Tackyon has developed a modular course on digital marketing covering topics like digital strategy, social media, search engine optimization, analytics, and emerging platforms. The 16 session program taught by industry experts aims to help professionals keep up with growing demands in the dynamic digital sector.
This document provides a summary of digital marketing strategies and tactics for the Institute for the Study of Muslim Civilisations' (ISMC) 2015 Summer Programme campaign. It discusses using various digital channels like search, display ads, email, video and social media to reach prospects at different stages of the customer journey. Specific tactics recommended include banner ads, an email newsletter and online video. It also stresses the importance of web analytics to measure goals like brochure downloads, newsletter signups and application completions. Overall the document provides a comprehensive digital marketing plan to help ISMC expand its online reach and drive conversions for its Summer Programme.
People-as-a-Asset is a live, breathing strategy that need constant vigilance to prevent entropy.
Management 3.0 is all about personalization, configuration & Business of One. This requires systematic monitoring of practices and mindset to enable the most effective usage of human Intelligence towards building sustainable Social Capital & Network Effects for the Organization
Algorithms drive delivery of "Moments of Truth by
1) helping with Search, Negotiate & Deliver processes
2) providing energy for digital transformation
3) enabling assetization of customer journey
4) ensuring Digital Presence is the Outcome
Analytics is important to understand & appreciate the career pathing choices made by various employees. This will also aid in better sculpting and engagement choices organizations can make
Modeling Techniques help to bring out the correlations that are predictive in nature. Here I talk about details of modeling statements that has been used to build life cycle management strategies
Case study gamification approach to analytics deploymentAditya Madiraju
The document describes a case study of introducing and promoting analytics services at a global marketing operations hub through gamification. It faced challenges of being seen as just an operations team and lack of funding. A diagnosis found high client focus led to individualism over process. An action plan used gamification to improve processes, train staff, and promote analytics. Gamification helped socialize changes by altering behaviors and understanding reactions through games and platforms like social media. It identified behavioral factors and created a unified customer experience program around commitment and involvement principles.
Analytics @ Marketing Service Center - discussion documentAditya Madiraju
Modern Marketing Ops have a unique challenge of deploying campaigns that are targeted based on specificity of Data. That means being adroit not only in Digital capabilities, but also, in Data Engineering
Digital Marketing Enablement starts with Web Analytics. This is a presentation used to capture different facets of web analytics & how it helps in enablement of Digital Marketing
This document discusses using critical thinking and analytics to transform data science into actionable insights. It provides examples of using customer segmentation, predictive modeling, and optimization to personalize marketing campaigns. The document outlines a framework for developing analytical solutions, implementing predictive models, and measuring their impact on business goals like increasing customer lifetime value. Key aspects include generating segment-level forecasts, modeling customer behaviors, and optimizing variables like marketing spend.
This document discusses a framework for datafication of e-commerce prospecting. It considers using big data from sources like social media, website logs, and customer feedback to build a proprietary analytics architecture. The goals are to conduct big data discovery based on the business model and create methodologies to harness existing processes. Architectural considerations include data linking, text mining, and generating insights from structured and unstructured data. The framework would enable e-commerce decisions by providing an integrated customer lifetime value view and addressing data quality.
Analytics led transformation of marketing functionAditya Madiraju
Marketing plays a critical role of providing forward looking experiences at an optimal cost. Hence, the department/function needs establish strong linkage to experiences & value capturing strategies.
Here is an approach, I implemented that was found useful....
Marketing Technology, including Big Data capabilities now drive most of the marketing organization's drive to build a power base needed to bring about the "right" segmentation to achieve sharper positioning and precise targeting.
GIGO - Garbage in Garbage Out dictum is as old as analytics field itself, yet, the relentless focus on improving data quality is a recent phenomenon.
As organizations develop a stronger data orientation, more important this topic is. Here is our approach to keeping data clean.
Any business having unsecured revolving balances have to worry about potential fraud. Why? Fraud occurences typically show an inverse proportion to an organization's customer centricity, ie, more customer centricity higher the likelihhod of a fraud occurring.
1. Adiyanth Analytics is being set up to provide analytical capabilities and data-driven competitive advantages to organizations.
2. It focuses on information and knowledge management services for organizations that have experienced growth and are at risk of losing their competitive positions.
3. Adiyanth provides analytics services through outsourcing, data solutions, and professional services to help clients make knowledge-driven decisions.
The document discusses customer relationship management (CRM) analytics and how it is evolving from simply tracking customer data to using data mining and predictive modeling to gain insights. It provides an overview of developing CRM analytics capabilities, including establishing data governance, building analytical models, prioritizing custom vs generic models, and monitoring metrics. The document also outlines how CRM analytics engagements are structured and operated, with strategists, statisticians, and analysts working on pilot programs, opportunity matrices, and engagement styles.
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Codeless Generative AI Pipelines
(GenAI with Milvus)
https://ml.dssconf.pl/user.html#!/lecture/DSSML24-041a/rate
Discover the potential of real-time streaming in the context of GenAI as we delve into the intricacies of Apache NiFi and its capabilities. Learn how this tool can significantly simplify the data engineering workflow for GenAI applications, allowing you to focus on the creative aspects rather than the technical complexities. I will guide you through practical examples and use cases, showing the impact of automation on prompt building. From data ingestion to transformation and delivery, witness how Apache NiFi streamlines the entire pipeline, ensuring a smooth and hassle-free experience.
Timothy Spann
https://www.youtube.com/@FLaNK-Stack
https://medium.com/@tspann
https://www.datainmotion.dev/
milvus, unstructured data, vector database, zilliz, cloud, vectors, python, deep learning, generative ai, genai, nifi, kafka, flink, streaming, iot, edge
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
4th Modern Marketing Reckoner by MMA Global India & Group M: 60+ experts on W...Social Samosa
The Modern Marketing Reckoner (MMR) is a comprehensive resource packed with POVs from 60+ industry leaders on how AI is transforming the 4 key pillars of marketing – product, place, price and promotions.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
- - -
This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
The Building Blocks of QuestDB, a Time Series Databasejavier ramirez
Talk Delivered at Valencia Codes Meetup 2024-06.
Traditionally, databases have treated timestamps just as another data type. However, when performing real-time analytics, timestamps should be first class citizens and we need rich time semantics to get the most out of our data. We also need to deal with ever growing datasets while keeping performant, which is as fun as it sounds.
It is no wonder time-series databases are now more popular than ever before. Join me in this session to learn about the internal architecture and building blocks of QuestDB, an open source time-series database designed for speed. We will also review a history of some of the changes we have gone over the past two years to deal with late and unordered data, non-blocking writes, read-replicas, or faster batch ingestion.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
Learn SQL from basic queries to Advance queriesmanishkhaire30
Dive into the world of data analysis with our comprehensive guide on mastering SQL! This presentation offers a practical approach to learning SQL, focusing on real-world applications and hands-on practice. Whether you're a beginner or looking to sharpen your skills, this guide provides the tools you need to extract, analyze, and interpret data effectively.
Key Highlights:
Foundations of SQL: Understand the basics of SQL, including data retrieval, filtering, and aggregation.
Advanced Queries: Learn to craft complex queries to uncover deep insights from your data.
Data Trends and Patterns: Discover how to identify and interpret trends and patterns in your datasets.
Practical Examples: Follow step-by-step examples to apply SQL techniques in real-world scenarios.
Actionable Insights: Gain the skills to derive actionable insights that drive informed decision-making.
Join us on this journey to enhance your data analysis capabilities and unlock the full potential of SQL. Perfect for data enthusiasts, analysts, and anyone eager to harness the power of data!
#DataAnalysis #SQL #LearningSQL #DataInsights #DataScience #Analytics
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
Analysis insight about a Flyball dog competition team's performance
Note on omni channel
1. Discussion Note – Campaign Ops in an Omni Channel Environment
Confidential Omni channel Note for HDFC Bank Page 1 Prepared by Aditya Madiraju on 18
th
July 2016
Campaign Operations Landscape
If anything typifies the ambitions of modern marketers, it’s the “O” word — omni channel. We give
much lip service to this common goal of engaging customers in seamless and timely experiences across
touch points. The primary reason for that is the actionable environment in which campaign deployment
happen – a siloed environment (fig 1) due to focus on Product centricity instead of customer centricity.
Yet, in reality, it’s not so easy to enable these types of ubiquitous experiences across a large marketing
technology stack, much less enhance it (fig 2). What’s required is a sophisticated use of data that reveals
the attributes of real
people along with the
ability to take action
on behaviors in real
time, such that the
Bank helps the
customers in their
journey. However, if
we are still focused
solely on cookies or
visitors, one is missing
the larger opportunity
to connect with
customers and deliver
the most relevant
interactions.
Fig 1: Typical Campaign Deployment Environments
Fig 2: Typical Omni channel Deployment Environment
2. Discussion Note – Campaign Ops in an Omni Channel Environment
Confidential Omni channel Note for HDFC Bank Page 2 Prepared by Aditya Madiraju on 18
th
July 2016
Operationalizing Omni Channel Game Plan
To achieve operational excellence for delivery of an Omni Channel experience, deployment will address
the challenge of “Rubik’s Cube of Agility – Perspective, Technology & Paradigm” through seamless
functioning of 3 critical platforms - Learning, Listening & Participatory (fig 3).
a. Learning Platform is one that
provides the capability of learning,
Unlearning & relearning using data
driven decision frameworks based on
descriptive, predictive, prescriptive
analytics.
b. Listening Platform is one that
provides capability of listening to
customers, prospects & well-wishers
using combination of customer surveys,
panelists, brand recalls, sentiments &
opinions.
c. Participatory platform is one
that provides capability to interact,
engage & communicate with the customers through Facebook, WhatsApp, LinkedIn Groups, Twitter,
Pinterest to mention a few.
The Technology Stack
When it comes to Marketing technology, Omni Channel technology is probably the most evolved &
involved, as, it seeks to automate data,
information & decisions across empowered
touch points (fig 4) on a 2-way street. Generally,
it is found that the following six(6) classes of
marketing technology seemed to logically fit
together into a semblance of meaningful
structure:
1. Internet services such as Facebook,
Google, and Twitter that underlie today’s
marketing environment.
2. Infrastructure such as databases, big
data management, cloud computing, and
software development tools.
Fig 3: an Omni Channel Rubik’s Cube – Operational paradigm
strategy
Fig 4: Technology Stack - Interdependence of an Omni Channel
3. Discussion Note – Campaign Ops in an Omni Channel Environment
Confidential Omni channel Note for HDFC Bank Page 3 Prepared by Aditya Madiraju on 18
th
July 2016
3. Marketing Backbone Platforms such as Customer Value Management, Analytics, marketing
automation, Web Content Management, and e-commerce engines.
4. Marketing Middleware such as DMPs, CDPs, tag management, cloud connectors, user
management, and API services.
5. Marketing Experiences — more specialized technologies that directly affect prospects and
customers across their lifecycle, such as advertising, email, social media, SEO, content marketing,
A/B testing, marketing apps — the “front-office” of modern marketing.
6. Marketing Operations — the tools and data for managing the “back-office” of marketing, such as,
Data mining, Data farming, MRM, DAM, and agile marketing templates.
Productivity Hack
As noted by most experts, the last mile connectivity is a very critical link for the overall success of the
initiative! Hence, the resources require
differentiated skills to execute throughout
the Marketing Lifecycle of Listening,
Engaging, and Communicating & Converting.
Therefore, a successful Omni channel
campaign process will utilize & enable the
technology to act as conversation
moderators, bringing, products, services &
tools together (fig 5).
Specifically, the team will be multi-
dimensional, capable of implementing the
campaign Operations’ agenda of
Processization, Micro-services, Productizing techniques & Monetizing capacity & capability through
programmatic buying. To meet this objective, broadly speaking, the team skills will be divided into 2
categories – Data Engineering & Campaign Deployment.
nt
Fig 5: Omni Channel Technology Stack as Conversation Moderator
Data Engineering Skills Campaign Deployment Skills