Nordstrom is a retailer founded in 1901 in Seattle, Washington that originally started as a shoe store but has since expanded to offer clothing, accessories, jewelry, cosmetics, and kids items. It currently has 284 stores across 37 states and roughly 60,000 employees. The company focuses on exceptional customer service and a family and freedom-oriented work culture.

1. NORDSTROM
“Here to provide outstanding service every day, one customer at a time.”
Carrington Kelso
Jasmine Pegues
Madison McKenzie
Georgia Southern University

2. ● Founded in Seattle, Washington in 1901
● Originally created as a shoe store, it has since expanded to:
-Clothing -Accessories
-Jewelry -Shoes
-Cosmetics -Kids
● Currently:
-284 Stores in 37 States
-Roughly 60,000 Employees
-71.1% Women
Company Background

3. ● Founder of Nordstrom, INC.
● Established values system
○ Exceptional Service
○ Quality
○ Freedom
○ Family
John Nordstrom

4. ● Represents 4th generation Nordstrom family member to run Seattle based
store chain
● Runs company with the foundational values
● Expanded technology use for inventory statistics
● President since August 2000
Blake Nordstrom

5. ● Listed on Fortune Top 100 Jobs for almost a decade
● Ranged from #25 to #89
● Remained on list for values such as:
-Exceptional customer service
-Employee benefits
Reputation Management

6. ● Focused on uniting Management and Employees
● Management runs on “inverted pyramid” style
● Overall friendly workplace according to employees*
● Financial compensation opportunities
○ Hourly
○ Salary
○ Cash Call
○ Benefit Packages
Workplace Environment

7. ● Opportunity to promote from within the company
● Awards and Development Programs for the employees
○ All Star Award
○ John W. Nordstrom Award
○ New Manager Development
● Guides and Rulebooks differ by store
● Managers run individual organization
Career Path Encouragement

8. ● Focuses on Freedom and Family
● Encourages employees to use intuition and good judgment
● Employees are treated as family
● Relatable environment to consumers
● Comes from word of mouth and personal interaction
● To improve emotional appeal:
-Use more advertising with slogans.
Emotional Appeal

9. ● “Corporate Social Responsibility” Team
● Reduced Landfill Waste by 86%
● Cut down on emissions
● Supports Nonprofits such as:
-Young Survival Coalition (YSC)
-The Empowerment Project
● Suggestion: Pride Events to raise LGBT awareness
Social Responsibility

10. ● Uses a campaign-style post focus
● Gives customers two-way communication opportunity
● Gives company a way to feed positivity and fix the negativity
*Company also uses: Youtube, Tumblr, Google+, and Vine
Social Media