This document discusses business plans and their importance. It provides an overview of key sections that should be included in a business plan such as an executive summary, problem statement, solution, customer analysis, competition, business model, marketing and sales plan, management team, financial projections, and a request section. It also lists organizations that fund the Stockholm Science City Foundation's mission to enhance life science activities in Stockholm. The foundation aims to create an attractive environment for collaboration.

1. Business
plan
–
what
the
…?
Nordic
Life
Science
Innova;on
Challenge
paul.beatus@ssci.se
?

2. Me

3. Me
IntelliClone AB

4. Stockholm
Science
City
Founda;on
Funded
by:
§ Karolinska
Ins,tutet
§ KTH
Royal
Ins,tute
of
Technology
§ Stockholm
University
§ Stockholm
School
of
Economics
§ City
of
Stockholm
§ City
of
Solna
§ Stockholm
County
Council
Mission:
To
develop
an
a/rac2ve
environment
to
enhance
the
life
science
ac2vi2es
in
Stockholm
Life

5. Stockholm
Science
City
Founda;on
Mission:
To
develop
an
a/rac2ve
environment
to
enhance
the
life
science
ac2vi2es
in
Stockholm
Life

6. Stockholm
Life
• Stockholm
Life
–
the
brand
name
for
all
life
science
ac,vi,es
in
Stockholm

7. Innova;on

10. Innova;on
“The
goal
of
innova.on
is
posi.ve
change,
to
make
someone
or
something
be8er”

11. The
power
of
WHY

12. What
do
you
need
a
business
plan
for?
Sell
the
team
• Quali,es
• Network
• Passion
Sell
the
opportunity
• Market
&
profit
poten,al
• Strategy
to
unlock
profit
• The
WHY
For
clients/employees/suppliers
• Communicate
the
WOW!
SELL!

13. For
Founders
• Structure
your
ideas
• Get
the
team
on
the
same
page
• Market
research
For
Investors
• Marke,ng
document
• Raise
money
For
clients/employees/suppliers
• Communicate
the
WOW!

14. Who should write it?
Me

15. Nuts
&
bolts
of
business
plans

16. summary
Execu;ve
Purpose:
To
convince
reader
to
read
on!
Content:
All
key
elements
of
your
business
plan

17. problem
The

19. The
underlying
magic

20. The
customers
Everybody
who
doesn’t
want
to
get
wet
in
the
rain

21. The
customers
Everybody
who
doesn’t
want
to
get
wet
in
the
rain

23. Business
model
How
are
you
going
to
make
money
from
your
idea?
Who
will
be
paying
for
your
product?
or
Who
has
your
money
in
their
pocket?
…
and
how
are
you
going
to
get
it?

26. Business
model

27. Business
model

29. Business
model

30. Marke;ng
&
Sales
plan

31. Nuts
&
bolts
of
business
plans
• Execu;ve
summary
• The
Problem
• The
Solu;on
• Underlying
magic
(USP)
• The
customer
(market
analysis)
• Compe;;on
• Business
model
• Marke;ng
&
Sales
plan
• Management
team
• Financial
projec;ons
&
key
metrics
• Current
status
&
what’s
next
• What
do
I
want
from
you?

32. Further
reading

33. Further
reading
hNps://www.youtube.com/watch?v=sioZd3AxmnE
hNps://www.youtube.com/watch?v=lPKm-­‐dIIIkY
hNps://www.youtube.com/watch?v=dgCxt5gfaqw