The document discusses the purpose and key components of an effective business plan. While business plans will constantly evolve as the business changes, creating an initial plan helps entrepreneurs understand their business and approach. A good business plan clearly outlines the problem being solved, the team, business model, revenue model, current startup situation, and industry analysis. It provides investors insight into the entrepreneur's understanding and approach to running the business. Key elements that should be included are the problem being addressed, team, business model, revenue model, current status, and industry analysis relative to the startup.

1. Business Plan
Preparing a realistic Business Plan

2. “A Business Plan is Pure Fiction!”
–Vinod Khosla

3. Why Make a Business Plan then?
•
It is an excellent window into the thought process of
an entrepreneur
•
One understands their approach to problem solving
and how aggressive or conservative they are
•
It is also an excellent personal exercise to
understand your own business

4. “A printed and bound business plan is a useless
document. Your business plan will constantly
evolve. The business plan you prepare lets you
and other know, how clear you are about your
business”
–Prajakt Raut
Angel Investor, VP IAN
speaking at Startups Club Demo Day 2013

5. Purpose
•
The contents of your business plan would vary
depending on who you are going to be presenting
the business plan to
•
Co-Founder
•
Investor
•
Advisor for the business
•
Business Partners

6. What should a Business Plan have?
•
There are certain things that are
mandatory in a business plan
•
What is the problem and who
faces it?
•
The team
•
Business Model
•
Revenue Model (?)
•
Current Situation of your startup
•
Industry vis-a-vis you

7. Business Model
Canvas By Steve Blank
Gives all of the key stakeholders

8. Revenue Model
From where does the money come

9. Industry Analysis
Your understanding of what you are heading into
impresses the investors

10. Operations of the Business
Again provides insight into your
understanding of the business

11. What else?
•
In certain cases, it is helpful to use statistics
pertaining to the industry
•
Financial/Revenue Growth projections depending on
the state of the business
•
Any strategic steps or associations that have
already been formed which have a considerable
impact on the business