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Business Plan
Preparing a realistic Business Plan
“A Business Plan is Pure Fiction!”

–Vinod Khosla
Why Make a Business Plan then?
•

It is an excellent window into the thought process of
an entrepreneur

•

One understands their approach to problem solving
and how aggressive or conservative they are

•

It is also an excellent personal exercise to
understand your own business
“A printed and bound business plan is a useless
document. Your business plan will constantly
evolve. The business plan you prepare lets you
and other know, how clear you are about your
business”
–Prajakt Raut
Angel Investor, VP IAN
speaking at Startups Club Demo Day 2013
Purpose
•

The contents of your business plan would vary
depending on who you are going to be presenting
the business plan to
•

Co-Founder

•

Investor

•

Advisor for the business

•

Business Partners
What should a Business Plan have?
•

There are certain things that are
mandatory in a business plan
•

What is the problem and who
faces it?

•

The team

•

Business Model

•

Revenue Model (?)

•

Current Situation of your startup

•

Industry vis-a-vis you
Business Model
Canvas By Steve Blank
Gives all of the key stakeholders
Revenue Model

From where does the money come
Industry Analysis

Your understanding of what you are heading into
impresses the investors
Operations of the Business
Again provides insight into your
understanding of the business
What else?
•

In certain cases, it is helpful to use statistics
pertaining to the industry

•

Financial/Revenue Growth projections depending on
the state of the business

•

Any strategic steps or associations that have
already been formed which have a considerable
impact on the business
Business plan

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Business plan

  • 1. Business Plan Preparing a realistic Business Plan
  • 2. “A Business Plan is Pure Fiction!” –Vinod Khosla
  • 3. Why Make a Business Plan then? • It is an excellent window into the thought process of an entrepreneur • One understands their approach to problem solving and how aggressive or conservative they are • It is also an excellent personal exercise to understand your own business
  • 4. “A printed and bound business plan is a useless document. Your business plan will constantly evolve. The business plan you prepare lets you and other know, how clear you are about your business” –Prajakt Raut Angel Investor, VP IAN speaking at Startups Club Demo Day 2013
  • 5. Purpose • The contents of your business plan would vary depending on who you are going to be presenting the business plan to • Co-Founder • Investor • Advisor for the business • Business Partners
  • 6. What should a Business Plan have? • There are certain things that are mandatory in a business plan • What is the problem and who faces it? • The team • Business Model • Revenue Model (?) • Current Situation of your startup • Industry vis-a-vis you
  • 7. Business Model Canvas By Steve Blank Gives all of the key stakeholders
  • 8. Revenue Model From where does the money come
  • 9. Industry Analysis Your understanding of what you are heading into impresses the investors
  • 10. Operations of the Business Again provides insight into your understanding of the business
  • 11. What else? • In certain cases, it is helpful to use statistics pertaining to the industry • Financial/Revenue Growth projections depending on the state of the business • Any strategic steps or associations that have already been formed which have a considerable impact on the business