McKinley Plowman - Strategic Planning your Business for Maximum Success!

Strategic Planning your Business for Maximum Success!
Alec Blacklaw
Director Business Improvement & Strategy
www.mckinleyplowman.com.au
www.mckinleyplowman.com.au strategic planning for success!
Commercial in confidence – Intellectual Property of Alec Blacklaw, McKinley Plowman.

Securing your Financial Future
Tax CFO2go
Pension
Transfer
Specialist
Wealth
Creation
Accounting
Finance
Business
Improvement
& Strategy
Partnering with you to improve your business, maximise
your profits, protect & grow your assets and invest the
balance for growth.

Today you will learn
o Growing your business profitably and achieving greater certainty
of outcomes.
o How to strategically increase the value of your business.
o Developing options to maximize the sale price & conditions.
o Accessing Business Growth Grants for the development of your
business.

Little tip’s to get the most out of today
o Consider everything is new if you are currently not doing it.
o Every business skill is learnable.
o If others have done it, you can too.
o Take action on the most important things that are critical for your
success.
o Take away at least one thing and implement it!

The best businesses have…
o A clear strategic business plan that drives their objectives and
performance.
o A vision that connects with their team & clients.
o A clear point of difference and strong brand.
o An inclusive engaging culture.
o A high performing team.
o KPI’s for the critical success factors that drive the business
performance – a visual dashboard.

The importance of strategic planning
o Provides direction (lighthouse)
o Helps organisations make the right decisions about resource
allocations and priorities (management)
o To identify issues in the way of
success (risk management)
o Ensures everyone rows the boat In
the same direction (consensus)
o Ensures the right things are being measured (KPI’s)

Designing your vision – things to consider
Make it clear what you do… and what you don’t do!
o Clearly establish your ‘Point of difference’ (POD).
o Arouse curiosity – get attention, be memorable.
o Incorporate your mission, what you are famous for, how you will
be known, including exit strategy,
the difference you make.
o Provides a base from which all strategic
decisions can be made.
o ....Will ensure focus.

Vision explained
o Where tomorrow begins.
o A realistic, credible, attractive future for your organization.
o Expresses what you and others who share the vision will be
working hard to create.
o A carefully formulated statement of intentions that defines a
destination.
o A necessary pre-condition for strategic planning.

Commonmistakes in planning
• Too much gut feeling, not enough real data.
• Little analysis of competitive advantage.
• Too much enthusiasm for why the plan will work and not
enough thinking about why it may not.
• Full of good ideas that are not always implemented.
• Underestimating the critical need for a competent
management team.
• Failure to prove revenue projections.

3 dimensions of effective
communication and building trust
Trust
Relationship
Telephone
Written
Meet
Read
Listen
Meet

Developing a clear point of difference
Your POD will…
o Solve a problem.
o Allow your audience to be or feel better off.
o Delivers loads of value and is premium/special.
o Creates a new need.
o That is different from your competitors.
So, that you do not have to compete on price
o Be memorable & connect with your target audience.

Culture
o The glue that makes all the difference.
o That your target audience will connect with - & will position or
reinforce your company and your brand.
o It’s for you to design otherwise you get what you deserve.

A winning culture
o Is built on your core values that you define.
o The wind that drives your momentum and allows your
business to be aligned for maximum performance.
o Is learned human behavior
patterns.
o A big asset – not often on
your balance sheet.

Key performance indicators –
measure what matters
Heard it all before?
o Identify, understand and
communicate your critical success
factors with your team – no
exceptions.
o Understand Urgent vs. Important.
o Manage & make the best use of your time- always.
o Watch the score, trends, your dashboard.
o Take corrective action quickly.

3 things that matter
o Objectives
– What
– When
– Whom
o Value to client
– What
– How I am better off
o Measures of success
– Qualitative
– Quantitative

Growing your business profitably
o Design your trading and operations to deliver the objectives and
value you desire. Take control of the reins.
o All stakeholders to know your target audience – current and
proposed. Shout it from the top- get alignment & buy-in.
o Know your margins from all products and services.
o Understand and work on those P & S that make you money.

…with greater certainty of outcomes
o Improve the average transaction value and how often
clients deal with you / develop return business.
o Go deeper, not necessarily more clients.
o Build trust & quality of relationship.
o Improve the effectiveness
and efficiency of everything
you do.
o Understand where the value
is and leverage consistently.
o Build a business that does
not depend on you.

Improving the value and options
on any exit
o Understand where your value lies, supported by your critical success
factors.
o A business that is not dependent on any one person, client, product or
service. “Own your space – be a leader”.
o Protect the assets – get the
right structure.
o Build your “key assets” into
business systems and
processes.
o Strong brand – patent,
trademark, commercially
own the segment.

More on value upon any exit
o Multiple Distribution platforms – for your P & S.
o Maintain emotional connection with your target audience.
o Remain current and relevant –
watch the scoreboard and keep
an eye on the market.
o Documented succession plan –
with options to cope with
voluntary or involuntary events.

Government grants for business
growth
o The Business Growth grants matched $ for $ up to
$20,000 on eligible business and activity.
o How you qualify.
Focus on your strategic plan and development of your
business, market, research, marketing, branding, getting
the most out of your people, systems & processes and
the Implementation of your strategic action plan.

We look forward to hearing
about your success.
Alec Blacklaw – Business Improvement & Strategy
9301 2200 0408 351403
alec.blacklaw@mckinleyplowman.com.au
A Complimentary Business Health Check for the
first 5 people who get in touch with us.

McKinley Plowman - Strategic Planning your Business for Maximum Success!

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