This document is a template for a nonprofit organization's 2012 marketing calendar. It outlines the organization's planned marketing activities and key performance benchmarks for each month. The calendar includes sections for program goals, important dates, program support activities, various types of promotions, public relations efforts, social media posting, and research/surveys. An example for January is also provided, showing how the template would be filled in with specific activities for that month.

1. 2012 Marketing Calendar
January February March April May June July August September October
Program Goals /
Benchmarks
Week of (Mon. Start) 2 9 16 23 30 6 13 20 27 5 12 19 26 2 9 16 23 30 7 14 21 28 4 11 18 25 2 9 16 23 30 6 13 20 27 3 10 17 24 1 8 15 22
Key Dates & Events
Program Support
Program promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Targeted Ads
Nonprofit E-Media
Online Directories
Affiliate Organizations
Twitter
Facebook
YouTube
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Staff Surveys
Client Surveys
Donor Surveys
Marketing Effectiveness
This is a template for a marketing calendar. Weeks start on Monday.
The example below shows how a completed plan for the month of January might look
Month January
Program Goals / Volunteer Outreach / Clients Served / Client Achievement / Professional
Benchmarks Networking / Donotion Tracking
Week of (Mon. Start) 2 9 16 23 30
Community Martin Luther
Key Dates & Events New Years Open House King Day
Program Support
Early
registration
for after-
school
Program promotions program
Exec. Dir.
Pres. To
Collateral & Product Kennedy
Presentations Brochures H.S.
Public Relations
Local
Special Events & nonprofit
Sponsorships conf.
Press Releases Pre Conf Post Conf.
Interactive
Keyword/Search Keyword/Search Advertising
Promote
Targeted Ads Conference
Nonprofit E-Media E-newsletters, story placement in NonProfit Times
Online Directories Online update with registrants, attendees
Affiliate Organizations Affiliate Recruitment Incentive Program
Facebook Pre Conf Post Conf.
Twitter Announce Tweets Live Tweets Tweets Other Tweets
Daily Conf.
Visit us at conference and Recap, Live
Facebook Visit us --free your
receive tell gift Blog
YouTube Visitvolunteerism story and
us at conference
Blog/RSS receive free gift Conf
Email Highlights
Website Messaging XYZ Campaign QR Code - product info
Podcast
Mobile XYZ Campaign
Advertising XYZ Campaign
TV XYZ Campaign with QR Code
Radio Teaser for XYZ Campaign
Print Email Customer
Outdoor Satisfaction Survey
Research Brand Metrics, Web Analytics, ROI
Page 1 Nonprofit Marketing Calendar Template (Used December 1, 2011)

2. 2012 Marketing Calendar
November December
Program Goals /
Benchmarks
Week of (Mon. Start) 29 5 12 19 26 3 10 17 24 31
Key Dates & Events
Program Support
Program promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Targeted Ads
Nonprofit E-Media
Online Directories
Affiliate Organizations
Twitter
Facebook
YouTube
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Staff Surveys
Client Surveys
Donor Surveys
Marketing Effectiveness
Month
Program Goals /
Benchmarks
Week of (Mon. Start)
Key Dates & Events
Program Support
Program promotions
Collateral &
Presentations
Public Relations
Special Events &
Sponsorships
Press Releases
Interactive
Keyword/Search
Targeted Ads
Nonprofit E-Media
Online Directories
Affiliate Organizations
Twitter
Facebook
YouTube
Blog/RSS
Email
Website Messaging
Podcast
Mobile
Advertising
TV
Radio
Print
Outdoor
Research
Page 2 Nonprofit Marketing Calendar Template (Used December 1, 2011)