The document describes a customer success story of Slimband, a weight loss company. Slimband initially had opposing marketing and sales goals and weak leads that did not convert well. By analyzing customer data across multiple platforms using Marketo, they identified that their best customers were obese females aged 35-55 who purchased after an in-person consultation. Marketo helped Slimband integrate this customer data and align their marketing and sales teams to prioritize their best customers, generating more leads and increasing revenue. They learned to focus campaigns on generating the most business rather than most leads.