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©2012 James Feldman
   All rights reserved.
don’t follow the crowd
retain individuality
your industry is not immune
it’s time for a shift
it’s time for innovation
dominate your universe
a single customer shifted
keep it simple
if it’s not broken, break it
exceed expectations
engage technology
is there an app for that?
some pains you can’t cure
you are in the center of change

Terry
Barrett &
Roger
Carlsen
offer their
services
to
NOMMA
members.
listen = learn
“If it had not been for NOMMA
we might have been out of business”.




          knowledge is free
          wisdom comes from experience
change how customers think…
         NOT what they buy.
logic makes people think
emotions make people act
 “NOMMA is a strong fraternity,
       without trade secrets.”
some have diversified
“I build hydraulic tanks and sell
directly to my customer,
thus avoiding Cash Flow
issues associated with
being a subcontractor.”
use this shift as a
new business model
time is money
what am I doing differently
tomorrow that will obtain better
results than I achieved today?
question everything
keep focused on your
the achievement of your vision resides in their
level of contentment with your solutions
“In D.C. area they
                   don’t have a big
                   demand for
                   ornamental work.
                   Had to layoff staff
                   after 30 years in
                   business.”
                             Patti Koppers




the biggest challenge is the rate of
        change and resistance to it
keep your promise
profit margins cut in half
“High End
                    Retailers
                    Report Strong
                    Profits, but
                    Walmart Still
                    Struggles.”
                    New York Times




are you Bloomingdales or Walmart?
don’t reduce your price
focus on service
change is the key to success
Cash flow is a big issue
Normally no deposits upfront.
60+ payment is now the normal.
Retention game 10% is held.
make traditionalists squirm
genuine wins. uncommon wins.




                  original wins.
what am I doing differently
tomorrow that will obtain better
 results than I achieved today?
Consider Barter




     =
don’t waste energy on emotions
spend energy on solutions
take more risks
stop ‘shoulding’ all over yourself
become extraordinary everyday
experts have their knowledge in order
Talk To Me
LinkedIn: www.linkedin.com/in/jamesfeldman

Twitter: @ShiftHappensNow

Hashtag: #shifthappens

www.shifthappens.com

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NOMMA Shift Happens Presentation - Short

Editor's Notes

  1. Southwest, which flies more passengers per year than any other airline in the world, limits its fleet to one model of aircraft. In contrast, most organizations trip over themselves trying to keep up with the large variety of their equipment.
  2. To establish credibility you shouldKnow the boundaries and resources of your companyListen to Your Players needsGive Attention To DetailProvide Meaningful InformationFollow Through
  3. Channel your thoughts and efforts on solutions.Clients like you best when you are a solutions provider.Things may be changing inside NOMMA but the needfor a satisfied customer never changes.