The Journey to Bright IDEAS has many pitfalls, obstacles, and distractions. Stay focused. Be prepared to fail but learn from it. Understand that very few people really want you to make 'shifts' in their lives. Remain committed. Understand that something as simple as taking tuna fish and moving from a can, to a pop top, to a foil pouch shifted income upwards to over $200 million. What if you made Shift Happen on the Journey To Bright Ideas?