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Similar to Some of the real BIG Mistakes in Organizations...
Some of the real BIG Mistakes in Organizations...
- 1. IF you thinklike this, you should rethink the situation …. by NINO MESSAOUD You really THINK, business continuous like the past years / decades? While the world’s changing faster- and faster…
- 2. The Situation in2,3 examples… • Rules & Influence of Business partners do change • In many industries, suppliers decide already whom to deliver under which conditions. They expect digital customers to ease the processes and forecasts. It’s not any longer the customer to make the supplier happy…it’s meanwhile vice-versa and it’s increasing • Employees – War for talents • You must create a brand… your organization… to be attractive for talents. • And more… • More & more people expect the “amazon-feeling” in daily business • This does not mean “shopping feeling” but having 100% digital & smooth processes. • It’s not any more sufficient to deliver products to your customers • Beside products & services you must become a solution provider to your customers & suppliers. • This protects you from being out sorted by pricing
- 3. Mistake 1 –Your industry is safe • The nature of „Digitalization“ as well as the „Digital Transformation“ is to question the status quo. There are dozens of companies & industries which thought, they are safe, and no change can hurt them…. What a fatal mistake!
- 4. If big playersare questioning & adapting their business models, why do you think you don’t have to? • Amazon • Microsoft • Oracle • VW, BMW, Mercedes etc. • And many more…
- 5. Companies which thoughtthat they are safe… • Kodak • Falk Maps • Yahoo • Quelle • Nokia • And many more… A company, that was listed at stock exchange prior 1970, had a 92% chance to exist 5 years later. One decade later, the chance dropped already down to 88%. By begin of 21st century and the begin of digital transformation, the drop was significant and went down to 63%. In 2018 it was already 58%. (Source: Tuck School of Business (New Hampshire by querying 30.000 companies between 1960 – 2009)
- 6. Mistake 2 –Your competitors don’t change either… • Your competitors are your benchmark? Do you want to follow footprints of others, or do you want to leave footprints and make others to follow you? Competitors should be one (out of many) benchmark, but not the key indicator.
- 7. Mistake 3 –Your product / service can’t be replaced that easy… • One example: In manufacturing industry, customers have been asked about their “next machine” major requirements. It was not the color, the speed or the price. Number ONE requirement is the smooth integration of the machine into their IT to have digital processes. Requirements are changing. Customers replaced machines by changed top requirement. • Everything can be replaced. If a competitor integrates a product or service into your customer’s processes, you are probably sorted out.
- 8. It is essentialto become a solution partner instead of being only a product provider… • A modern & flexible IT is the perfect framework for state-of-the-art customer services • A modern & flexible IT DOES NOT cost millions and you don’t have to sort out your existing IT. A modern IT migrates your existing environment
- 9. Mistake 4 –We have best price… • The price is not any longer the dominating key criteria. If you want to avoid pure price discussions with your customers, you should offer advantages of your products / services beside the price. • Value-add services to make your customer’s life easier is increasing customer loyalty.
- 10. You must avoidto be sorted-out… • The price is not any longer the most important criteria. More & more industries & suppliers look for companies which do ease the collaboration • The more digital & smooth integration you provide, the less price discussions you’ll have
- 11. Mistake 5 –Not to invest into people… • Only good educated & top motivated teams do guarantee ongoing success! • No industry is changing faster than IT. But if knowledge does not extend by training, how should your business benefit from the IT?
- 12. Conclusion… • Business &requirements are changing faster and faster. No one could seriously question this. If you take this as a fact then, • Why don’t you really question your current business & market? If you investigate your business, your customer expectations, your suppliers etc. the answer could be “everything is perfect”. But I’ve never seen that outcome. Don’t oversleep the coming changes. • Is your IT really ready to provide best possible services to your internal (users)- and external customers? • Is your IT ready to react about tomorrow’s requirements? Do you want an IT which reacts, or do you prefer an IT to act by itself? • Make your IT a business enabler. This is not a technology discussion… it’s shift of the Mindset.
- 13. NO Mistake atall !!