Alexa, the voice service that powers Amazon Echo device family and Amazon Fire TV, provides a set of built-in abilities, or skills, that enable customers to interact with devices in a more intuitive way by using voice. Examples of these skills include the ability to play music, answer general questions, set an alarm or timer and more. With the Alexa Skills Kit, you can easily build and add your own skills to Alexa. Customers can then access these new skills simply by asking Alexa a question or making a command. This workshop will be a walkthrough of the latest Alexa Skills Kit (ASK) and will teach you how to build your own skills for Alexa enabled devices, like the Amazon Echo. You will get demonstration of an Amazon Echo device, the Alexa Skills Kit and AWS Lambda, with live coding session. You will also learn how test your Lambda function on your local machine before to deploy to the cloud.

1. Alex ASK for Developers
Ian Massingham, Technical Evangelist
Raz Bachar, Startup Business Development
Danilo Poccia, Technical Evangelist

4. When you have a question or want to do something, all you have to do is ask.

10. Customer feedback
10

12. B U I L D I N G A N
E C O S Y S T E M F O R A L E X A

13. Create Great Content:
ASK is how you
connect
to your consumer
THE ALE XA E COSYSTE M
Supported by two powerful frameworks
A L E X A
V O I C E
S E R V I C E
Unparalleled
Distribution:
AVS allows your content
to be everywhere
Lives In The Cloud
Automated Speech
Recognition (ASR)
Natural Language
Understanding (NLU)
Always Learning
A L E X A
S K I L L S
K I T

14. UNDER THE HOOD OF ASK
A closer look at how the Alexa Skills Kit process a request and returns an
appropriate response
You Pass Back a Textual
or Audio Response
You Pass Back a Graphical
Response
AlexaConverts Text-to-
Speech (TTS) & Renders
Graphical Component
Respond to Intent
through Text & Visual
Alexa sends
Customer Intent to
Your Service
User Makes a
Request
AlexaIdentifies Skill & Recognizes
Intent Through ASR & NLU
Your Service
processes
Request
Audio
Stream is
sent up to
Alexa

15. B U I L D I N G Y O U R
V O I C E E X P E R I E N C E

16. WHE RE DO WE START?
The Evolution of a
Skill
Traffic Skill Example
Give an estimated time of
arrival from home to work.
Traffic Skill Example
Include accidents, construction
and closures on route.
Traffic Skill Example
Proactively alert user to delays and
provide alternate routes.
R U N
Evolve Over Time
C R A W L
What’s Your Core Functionality?
ANALYZE USER FEEDBACK
& OPTIMIZE SKILL
W A L K
Expand Capabilities & Features
INNOVATE FOR
CUSTOMERS

17. THE PLAN
High-Level Framework to
help get you started
We’ve put together a plan to take your
projects from inception to launch through
a honed process that includes multiple
touch-points with the Alexa team.
V O I C E E X P E R I E N C E D E S I G N
1
Establish Strategic & Creative Direction
What’s Your MVP?
Develop User Flows & Scripts
Prepare Utterances & Responses
2
D E V E L O P M E N T
Bring the Skill to Life
Initial Skill Submission
Deliver Skill to Amazon For Review
3T E S T I N G & C E R T I F I C A T I O N
Amazon & Developer Testing & Adjustments
Certification & Deployment
S T A R T
E N D

23. L E T ’ S B U I L D
A N E W S K I L L F O R A L E X A

25. rbachar@amazon.lu
danilop@amazon.com