This document summarizes a presentation about choosing the right data metrics to measure arts organization success. It discusses aligning metrics with goals and stakeholder interests. Examples show calculating percentages of patron revenue and numbers of active patrons. Key performance indicators measure things like marketing return on investment, program revenue, and attendance in response to marketing. The presentation emphasizes selecting just one to three relevant data points that stakeholders care about. It provides examples of using data to plan cultivation of new and existing patrons facing programming changes.
True North: Basing brand strategy on market dataPaige Booth
From AMA Symposium for the Marketing of Higher Education. Marketing is both art and science. To achieve respect for the art we must diligently apply the science of our profession. Delve into a spectrum of research and tracking methods with specific examples of how to use them to monitor competition, develop marketing campaigns, inform product strategy and demonstrate the contributions of your marketing team.
This document discusses best practices for using digital marketing to tell an organization's story. It recommends focusing on storytelling by knowing your brand intimately, being human and relatable in your messaging, and distributing content across different platforms. Case studies are provided of how organizations like Theatre for a New Audience and Jacob's Pillow Dance Festival successfully engaged audiences through targeted digital campaigns.
The document discusses the process of formally closing a project. It involves gaining acceptance of final products/services, reflecting on lessons learned, and creating project archives and reports. A Project Review and Closure Report is produced to tidy up any loose ends, review project outputs and success, outline outstanding issues/recommendations, and inform future projects. The report is developed towards the end of the project when all outputs have been delivered.
The document discusses developing meaningful metrics for measuring communication strategies and tactics. It outlines moving from traditional output-focused metrics like followers and likes to an "ARROW" model that measures Activities, Reach, Relevance, Outcomes, and Worth in relation to objectives. An example dashboard measures media relations outputs and outcomes like awareness, reputation, and advocacy. The document emphasizes tying all metrics to strategy to inform future activities and strategy.
BBcon 2014 Moneyball: How Analytics Improves FundraisingCharity Dynamics
This document summarizes a presentation on how analytics can improve fundraising. It discusses using analytics to measure the potential of do-it-yourself (DIY) fundraising programs, optimize online advertising and integrated marketing campaigns, and guide mobile strategies. Key performance indicators discussed include return on ad spend, response rates, and average donations. The presentation provides examples of analyzing DIY campaign audiences and estimating fundraising potential. It also reviews using testing and control groups to measure the incremental impact of digital ads on fundraising.
To get the best results from implementing RESULTS.com, we recommend that you start by getting clear on the key numbers that will drive your success.
Research shows that (unfortunately) 92% of companies do a poor job of measuring Key Performance Indicators (KPI's). If that sounds like you, we can definitely help!
What are the key numbers that will drive and predict the success of your current business model? Your teams? Your key people?
Choosing the right KPI's (and making them visible) tells your people what they need to pay attention to. In other words, KPI's drive the right behaviors.
This workshop will help you choose the key numbers that will help you identify problems early, and solve them fast. If you get these numbers right, they will drive better financial results!
Trade shows can be an effective way for companies to promote their products and services to large audiences. However, rising costs are forcing exhibitors to evaluate alternative promotional methods. Some key findings from the document include that exhibitors are now focusing their budgets on just a few large, historically successful trade shows each year instead of many smaller shows. The document also describes a virtual trade show platform called "eShow" that aims to provide exhibitors many of the benefits of an in-person trade show at a lower cost by replicating the experience online.
The document discusses measuring social media return on investment (ROI). It begins by defining financial ROI as (Incremental Revenue * Contribution Margin - Marketing Spending) / Marketing Spending. It then explains that social media ROI involves both quantitative and qualitative metrics like awareness, community, traffic, cost savings, and non-selling conversions. The document provides examples of goals and key performance indicators (KPIs) to measure, and discusses tools for measurement including social listening, platform-specific, data aggregation, and web analytics tools. It also provides examples of calculating direct financial ROI from social media.
True North: Basing brand strategy on market dataPaige Booth
From AMA Symposium for the Marketing of Higher Education. Marketing is both art and science. To achieve respect for the art we must diligently apply the science of our profession. Delve into a spectrum of research and tracking methods with specific examples of how to use them to monitor competition, develop marketing campaigns, inform product strategy and demonstrate the contributions of your marketing team.
This document discusses best practices for using digital marketing to tell an organization's story. It recommends focusing on storytelling by knowing your brand intimately, being human and relatable in your messaging, and distributing content across different platforms. Case studies are provided of how organizations like Theatre for a New Audience and Jacob's Pillow Dance Festival successfully engaged audiences through targeted digital campaigns.
The document discusses the process of formally closing a project. It involves gaining acceptance of final products/services, reflecting on lessons learned, and creating project archives and reports. A Project Review and Closure Report is produced to tidy up any loose ends, review project outputs and success, outline outstanding issues/recommendations, and inform future projects. The report is developed towards the end of the project when all outputs have been delivered.
The document discusses developing meaningful metrics for measuring communication strategies and tactics. It outlines moving from traditional output-focused metrics like followers and likes to an "ARROW" model that measures Activities, Reach, Relevance, Outcomes, and Worth in relation to objectives. An example dashboard measures media relations outputs and outcomes like awareness, reputation, and advocacy. The document emphasizes tying all metrics to strategy to inform future activities and strategy.
BBcon 2014 Moneyball: How Analytics Improves FundraisingCharity Dynamics
This document summarizes a presentation on how analytics can improve fundraising. It discusses using analytics to measure the potential of do-it-yourself (DIY) fundraising programs, optimize online advertising and integrated marketing campaigns, and guide mobile strategies. Key performance indicators discussed include return on ad spend, response rates, and average donations. The presentation provides examples of analyzing DIY campaign audiences and estimating fundraising potential. It also reviews using testing and control groups to measure the incremental impact of digital ads on fundraising.
To get the best results from implementing RESULTS.com, we recommend that you start by getting clear on the key numbers that will drive your success.
Research shows that (unfortunately) 92% of companies do a poor job of measuring Key Performance Indicators (KPI's). If that sounds like you, we can definitely help!
What are the key numbers that will drive and predict the success of your current business model? Your teams? Your key people?
Choosing the right KPI's (and making them visible) tells your people what they need to pay attention to. In other words, KPI's drive the right behaviors.
This workshop will help you choose the key numbers that will help you identify problems early, and solve them fast. If you get these numbers right, they will drive better financial results!
Trade shows can be an effective way for companies to promote their products and services to large audiences. However, rising costs are forcing exhibitors to evaluate alternative promotional methods. Some key findings from the document include that exhibitors are now focusing their budgets on just a few large, historically successful trade shows each year instead of many smaller shows. The document also describes a virtual trade show platform called "eShow" that aims to provide exhibitors many of the benefits of an in-person trade show at a lower cost by replicating the experience online.
The document discusses measuring social media return on investment (ROI). It begins by defining financial ROI as (Incremental Revenue * Contribution Margin - Marketing Spending) / Marketing Spending. It then explains that social media ROI involves both quantitative and qualitative metrics like awareness, community, traffic, cost savings, and non-selling conversions. The document provides examples of goals and key performance indicators (KPIs) to measure, and discusses tools for measurement including social listening, platform-specific, data aggregation, and web analytics tools. It also provides examples of calculating direct financial ROI from social media.
DeServe is a business plan that proposes an online platform to facilitate donations to charities, advertising for brands, and fundraising for nonprofits. It will use gamification, loyalty programs, and authentic content to engage donors. Brands can advertise through natural advertising and relevant sponsorships. For nonprofits, it provides an efficient one-stop crowdfunding solution. The business model involves fees from management services, advertising, and sponsorships. Financial projections estimate it will reach profitability within three years as it grows its user and revenue base through digital marketing strategies.
The Theory of a Compassionate Smart Business CityElvis Mella
The document outlines a proposal for transforming local government in Riviera Beach, FL into a "compassionate smart business city" through systems thinking. It describes implementing business analysis of city departments, an enterprise resource planning system, geographic information systems, and public education programs. The goal is to break down department silos, foster collaboration, increase transparency and engage citizens as the city is reimagined according to private sector business principles and a holistic, systems-oriented approach.
This presentation covers how to create and execute integrated, multi-channel, not-for-profit marketing campaigns.
From campaign planning and pricing, to architecture, design, and set up, you'll gain actionable knowledge to build a fully integrated program for your not-for-profit clients.
This presentation also covers 2 specific use cases:
1. Morris Habitat for Humanity 25th Anniversary Appeal Campaign
2. North Carolina Student Aid Association Fundraising Campaign
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
The Culture Benchmark provides non-profits with financial and sustainability metrics to assess their performance objectively compared to their peers and best-in-class organizations. Users fill out an online form with their data once per year, which takes about an hour, and the system assigns them to peer groups for comparison. The Benchmark allows non-profits to identify strengths and areas for improvement, set internal goals, and communicate their achievements more effectively to stakeholders such as funders. Over 90 organizations representing 151 datasets are currently participating in the Benchmark.
The event planning industry has grown significantly in recent years, reaching $650 billion in annual spending worldwide. It supports over 1.7 million jobs and $263 billion in spending in the US alone. The industry is projected to continue growing at around 5-6% annually. Plan Ahead Events offers full-service event planning and management, helping clients save both time and money while ensuring their events are successful. Their expertise and extensive vendor networks provide benefits over competitors.
This document discusses impact and legacy objectives for international conventions beyond traditional meeting-related key performance indicators. It argues that indicators no longer reveal the value generated for knowledge growth, innovation, and community well-being. Measuring social impacts like improved social conditions and knowledge can justify events' benefits. However, assessing beyond-tourism impacts is challenging for the industry. The document advocates demonstrating intended changes through both qualitative and quantitative assessments over time to amplify an organization's mission and increase its relevance.
Samir Patel - DMA Putting the fizz back into door dropsRachel Aldighieri
This document discusses holistic media planning and evaluation. It emphasizes the importance of understanding the full media ecosystem, including traditional and digital channels, and how consumers interact with multiple devices. To maximize results, media planners must take a holistic view that considers the entire customer journey across channels and measures impact on all business metrics, not just direct response. This requires employing attribution techniques like econometric modeling to understand complex channel interactions and accurately quantify total ROI from advertising.
This document discusses measuring return on investment (ROI) for social media marketing. It defines social media ROI as a measure of efficiency comparing returns to investments. Returns include sales, leads, brand awareness, while investments are campaign costs. The document provides examples of quantifying returns and relating them to monetary values to calculate ROI percentages. It emphasizes starting by benchmarking metrics before campaigns and testing variables through continuous improvement.
The document provides information about using propensity score matching to evaluate the effect of advertising on a client's brand image. It discusses:
- Using propensity scoring methodology to create a matched sample of "controls" (non-viewers) for "cases" (viewers) to help assess the impact of seeing an advertisement on having a positive brand image, while controlling for other factors.
- Other potential applications of propensity score matching.
- In conclusion, propensity score matching allows comparing ad viewers to non-viewers who have been matched on characteristics to help isolate the effect of viewing the ad from other influences on brand perceptions.
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
Leatherstocking AEA program presentation by Tara Collins, Communications Director, Watershed Agricultural Council, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
The following slide presentation is from the Spring 2011 series of “Introduction to Social Enterprise” workshops by Enterprising Non-Profits (enp). Enp offers these workshops throughout British Columbia (Canada) every spring and fall.
The workshop presentation defines social enterprise, provides examples of social enterprises in British Columbia, describes the business development path, and explains enp’s granting program and grant application process.
For more information on enp, go to www.enterprisingnonprofits.ca
The document summarizes a presentation on optimizing patron experiences through website design. It provides data on digital marketing challenges for performing arts organizations and user behaviors online. It then focuses on Guillaume Thérien's work redesigning the website for Opéra de Montréal to better engage users, improve conversion rates, and address organizational challenges through content marketing and an emphasis on relationship building. Key aspects of the redesign included a responsive design, social media integration, and focus on user experience and metrics to measure success.
Applying Program Logic Modeling To Project Grant Funding CafIan Walcott-Skinner
The document discusses program logic modeling and its application to evaluating grant funding for Barbados' Cultural Action Fund. A logic model depicts the components, activities, target groups, and short and long-term outcomes of a program. It helps communicate the program's goals and rationale, and identifies key evaluation questions. The Cultural Action Fund logic model outlines the program's inputs, activities, outputs, and outcomes, with the goal of developing entrepreneurs in cultural industries to increase national economic activity.
This document provides guidance on managing partnerships to align supply and demand through co-delivery strategies. It recommends analyzing past realization data, the external market, customer feedback, and internal AIESEC market to define key country partners and focus sub-products. Partnerships should be planned by setting goals, KPIs, processes and minimum deliverables. Raising talent numbers involves clear communication, excitement generation, and downscaling the partnership to local committees. Tracking performance and feedback ensures delivery and potential areas of improvement. Larger partnerships can be boosted by scaling up, diversifying partners, and investing in Tier 3 and 2 entities through CEEDerships, financial support, and recognition activities.
Jonathan Yaffe (Speaker) CEO and Co-Founder, AnyRoad
Today, brands large and small understand the impact of experiential marketing—the US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, and 30% of CMOs plan to spend 30-50% of their budgets on experiential marketing in the next three years. But, until brands start collecting offline data on their customers, just as they capture online data, valuable insights are walking out the door. Jonathan, who discovered firsthand the impact of experiences while producing events for Red Bull, will discuss the power of data in understanding human behavior and fostering brand loyalty, and how ERM is changing the future of marketing and upending way brands build long-term relationships with customers.
What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change.
This document summarizes a Charity Navigator webinar on evaluating nonprofit impact and results. It discusses Charity Navigator's Impact & Results Beacon methodology, which measures how cost-effective a nonprofit's programs are at achieving outcomes. Nonprofits provide outcome and cost data through Charity Navigator's portal. If a program's impact per dollar is below a benchmark, it receives a higher score, indicating more cost-effective impact. The webinar also covers eligible program areas, tips for nonprofits to improve their Impact & Results rating, and a new Capacity for Measuring Impact assessment available to all nonprofits.
This Lippman Connects presentation by Sam Lippman is a compilation of trends for the trade show industry gathered through surveys in 2014 of convention professionals. Highlights include attendee marketing average spend, co-location statistics, best ROI on attendee marketing tactics, effectiveness of match-making programs, exhibit hall revenue statistics and what's working in sponsorships.
Talk the Talk and Walk the Walk: Building CMO Credibility with CEO-Worthy Met...Marketo
This document discusses the importance of marketing using metrics that demonstrate return on investment and business impact. It argues that effective metrics show how marketing contributes to revenue and profits, not just costs and activities. Examples of strong metrics include the marketing revenue cycle, program-level ROI, and multi-touch attribution. These metrics allow marketing to demonstrate the financial contribution of programs and justify budgets in the language of business. The document also cautions against "vanity metrics" that prioritize activities and spending over results. It advocates testing programs to continuously improve marketing's return on investment.
This study conducted in part by Americans for the Arts and Barb Whitney from the University of Michigan, Flint compares and contrasts policies currently in the ArtScan database with in-depth interviews with state level leaders.
Randy Cohen, VP of Research at Americans for the Arts, and 2016's annual Facts & Figures presentation slides to help you make the case for the arts in your community!
More Related Content
Similar to No Size Fits All: Measuring Success in New Ways
DeServe is a business plan that proposes an online platform to facilitate donations to charities, advertising for brands, and fundraising for nonprofits. It will use gamification, loyalty programs, and authentic content to engage donors. Brands can advertise through natural advertising and relevant sponsorships. For nonprofits, it provides an efficient one-stop crowdfunding solution. The business model involves fees from management services, advertising, and sponsorships. Financial projections estimate it will reach profitability within three years as it grows its user and revenue base through digital marketing strategies.
The Theory of a Compassionate Smart Business CityElvis Mella
The document outlines a proposal for transforming local government in Riviera Beach, FL into a "compassionate smart business city" through systems thinking. It describes implementing business analysis of city departments, an enterprise resource planning system, geographic information systems, and public education programs. The goal is to break down department silos, foster collaboration, increase transparency and engage citizens as the city is reimagined according to private sector business principles and a holistic, systems-oriented approach.
This presentation covers how to create and execute integrated, multi-channel, not-for-profit marketing campaigns.
From campaign planning and pricing, to architecture, design, and set up, you'll gain actionable knowledge to build a fully integrated program for your not-for-profit clients.
This presentation also covers 2 specific use cases:
1. Morris Habitat for Humanity 25th Anniversary Appeal Campaign
2. North Carolina Student Aid Association Fundraising Campaign
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
The Culture Benchmark provides non-profits with financial and sustainability metrics to assess their performance objectively compared to their peers and best-in-class organizations. Users fill out an online form with their data once per year, which takes about an hour, and the system assigns them to peer groups for comparison. The Benchmark allows non-profits to identify strengths and areas for improvement, set internal goals, and communicate their achievements more effectively to stakeholders such as funders. Over 90 organizations representing 151 datasets are currently participating in the Benchmark.
The event planning industry has grown significantly in recent years, reaching $650 billion in annual spending worldwide. It supports over 1.7 million jobs and $263 billion in spending in the US alone. The industry is projected to continue growing at around 5-6% annually. Plan Ahead Events offers full-service event planning and management, helping clients save both time and money while ensuring their events are successful. Their expertise and extensive vendor networks provide benefits over competitors.
This document discusses impact and legacy objectives for international conventions beyond traditional meeting-related key performance indicators. It argues that indicators no longer reveal the value generated for knowledge growth, innovation, and community well-being. Measuring social impacts like improved social conditions and knowledge can justify events' benefits. However, assessing beyond-tourism impacts is challenging for the industry. The document advocates demonstrating intended changes through both qualitative and quantitative assessments over time to amplify an organization's mission and increase its relevance.
Samir Patel - DMA Putting the fizz back into door dropsRachel Aldighieri
This document discusses holistic media planning and evaluation. It emphasizes the importance of understanding the full media ecosystem, including traditional and digital channels, and how consumers interact with multiple devices. To maximize results, media planners must take a holistic view that considers the entire customer journey across channels and measures impact on all business metrics, not just direct response. This requires employing attribution techniques like econometric modeling to understand complex channel interactions and accurately quantify total ROI from advertising.
This document discusses measuring return on investment (ROI) for social media marketing. It defines social media ROI as a measure of efficiency comparing returns to investments. Returns include sales, leads, brand awareness, while investments are campaign costs. The document provides examples of quantifying returns and relating them to monetary values to calculate ROI percentages. It emphasizes starting by benchmarking metrics before campaigns and testing variables through continuous improvement.
The document provides information about using propensity score matching to evaluate the effect of advertising on a client's brand image. It discusses:
- Using propensity scoring methodology to create a matched sample of "controls" (non-viewers) for "cases" (viewers) to help assess the impact of seeing an advertisement on having a positive brand image, while controlling for other factors.
- Other potential applications of propensity score matching.
- In conclusion, propensity score matching allows comparing ad viewers to non-viewers who have been matched on characteristics to help isolate the effect of viewing the ad from other influences on brand perceptions.
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
Leatherstocking AEA program presentation by Tara Collins, Communications Director, Watershed Agricultural Council, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.
The following slide presentation is from the Spring 2011 series of “Introduction to Social Enterprise” workshops by Enterprising Non-Profits (enp). Enp offers these workshops throughout British Columbia (Canada) every spring and fall.
The workshop presentation defines social enterprise, provides examples of social enterprises in British Columbia, describes the business development path, and explains enp’s granting program and grant application process.
For more information on enp, go to www.enterprisingnonprofits.ca
The document summarizes a presentation on optimizing patron experiences through website design. It provides data on digital marketing challenges for performing arts organizations and user behaviors online. It then focuses on Guillaume Thérien's work redesigning the website for Opéra de Montréal to better engage users, improve conversion rates, and address organizational challenges through content marketing and an emphasis on relationship building. Key aspects of the redesign included a responsive design, social media integration, and focus on user experience and metrics to measure success.
Applying Program Logic Modeling To Project Grant Funding CafIan Walcott-Skinner
The document discusses program logic modeling and its application to evaluating grant funding for Barbados' Cultural Action Fund. A logic model depicts the components, activities, target groups, and short and long-term outcomes of a program. It helps communicate the program's goals and rationale, and identifies key evaluation questions. The Cultural Action Fund logic model outlines the program's inputs, activities, outputs, and outcomes, with the goal of developing entrepreneurs in cultural industries to increase national economic activity.
This document provides guidance on managing partnerships to align supply and demand through co-delivery strategies. It recommends analyzing past realization data, the external market, customer feedback, and internal AIESEC market to define key country partners and focus sub-products. Partnerships should be planned by setting goals, KPIs, processes and minimum deliverables. Raising talent numbers involves clear communication, excitement generation, and downscaling the partnership to local committees. Tracking performance and feedback ensures delivery and potential areas of improvement. Larger partnerships can be boosted by scaling up, diversifying partners, and investing in Tier 3 and 2 entities through CEEDerships, financial support, and recognition activities.
Jonathan Yaffe (Speaker) CEO and Co-Founder, AnyRoad
Today, brands large and small understand the impact of experiential marketing—the US Bureau of Labor Statistics predicts that the event industry will grow by 44% from 2010 to 2020, and 30% of CMOs plan to spend 30-50% of their budgets on experiential marketing in the next three years. But, until brands start collecting offline data on their customers, just as they capture online data, valuable insights are walking out the door. Jonathan, who discovered firsthand the impact of experiences while producing events for Red Bull, will discuss the power of data in understanding human behavior and fostering brand loyalty, and how ERM is changing the future of marketing and upending way brands build long-term relationships with customers.
What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change.
This document summarizes a Charity Navigator webinar on evaluating nonprofit impact and results. It discusses Charity Navigator's Impact & Results Beacon methodology, which measures how cost-effective a nonprofit's programs are at achieving outcomes. Nonprofits provide outcome and cost data through Charity Navigator's portal. If a program's impact per dollar is below a benchmark, it receives a higher score, indicating more cost-effective impact. The webinar also covers eligible program areas, tips for nonprofits to improve their Impact & Results rating, and a new Capacity for Measuring Impact assessment available to all nonprofits.
This Lippman Connects presentation by Sam Lippman is a compilation of trends for the trade show industry gathered through surveys in 2014 of convention professionals. Highlights include attendee marketing average spend, co-location statistics, best ROI on attendee marketing tactics, effectiveness of match-making programs, exhibit hall revenue statistics and what's working in sponsorships.
Talk the Talk and Walk the Walk: Building CMO Credibility with CEO-Worthy Met...Marketo
This document discusses the importance of marketing using metrics that demonstrate return on investment and business impact. It argues that effective metrics show how marketing contributes to revenue and profits, not just costs and activities. Examples of strong metrics include the marketing revenue cycle, program-level ROI, and multi-touch attribution. These metrics allow marketing to demonstrate the financial contribution of programs and justify budgets in the language of business. The document also cautions against "vanity metrics" that prioritize activities and spending over results. It advocates testing programs to continuously improve marketing's return on investment.
Similar to No Size Fits All: Measuring Success in New Ways (20)
This study conducted in part by Americans for the Arts and Barb Whitney from the University of Michigan, Flint compares and contrasts policies currently in the ArtScan database with in-depth interviews with state level leaders.
Randy Cohen, VP of Research at Americans for the Arts, and 2016's annual Facts & Figures presentation slides to help you make the case for the arts in your community!
Bringing Them Back for More: Audience Retention StrategiesAmericans4Arts
This document discusses strategies for improving customer retention and reducing churn. It defines key terms like acquisition, retention, and churn. It emphasizes the importance of tracking metrics like retention rates over multiple years. Strategies suggested include increasing engagement and frequency for first-time customers, re-engaging lapsed customers, identifying at-risk customers, making the customer experience easier through auto-renewals, and developing loyalty programs with benefits. The overall message is that retention should be a priority since it is cheaper than acquiring new customers.
The document discusses setting up and using Google Analytics to track marketing campaigns across multiple domains. It provides guidance on enabling ecommerce tracking, setting up cross-domain tracking to maintain user identity and attributes as users interact across different sites, and using Google Analytics to gain insights from marketing campaigns involving email, social media, and paid search advertising. Specific examples are given around tracking an email marketing campaign for tickets to an opera performance that involved purchases on the main site and a third-party ticketing site.
Target Sam with messaging around upcoming special exhibitions and lectures that align with her interests in fashion and jewelry. Leverage social media platforms she frequents like Facebook to promote these events. Offer a membership discount for young professionals to increase her engagement beyond single admissions. Track her attendance and interests to provide a personalized member experience.
This document summarizes a workshop on contextual marketing for arts organizations. The workshop covered:
1) Defining contextual marketing as understanding the unique combination of a patron's disposition, situation, and the arts organization's disposition and situation.
2) Gathering data on patron demographics, behaviors, and psychographics, as well as the arts organization's products, strategies, and market segmentation.
3) Leveraging this data to personalize marketing while respecting patron privacy through understanding patron needs, sentiments, and life events.
4) Examining how the arts organization's own strategies, resources, and environment impact their ability to engage in contextual marketing.
The Transformative Arts Process by Justin LaingAmericans4Arts
The Transformative Arts Process - Experiments in Philanthropic Participation by Justin Laing at the Cultural Equity Precon, Amercians for the Arts Annual Convention 2015
Jane Saks "project&" Cultural Equity PreconAmericans4Arts
The document discusses the importance of summarization for processing large amounts of text data. Automatic summarization systems aim to generate concise summaries that capture the key elements of the original text while removing unnecessary details. However, accurately summarizing documents while preserving meaning and avoiding introducing errors continues to be a challenging task for artificial intelligence.
Reuben, Artists Self Empowerment + Support Americans4Arts
The document discusses an artist initiative that provides funding for community engagement projects led by native artists. It notes that native cultures are fluid and explores tradition as well as adaptation. It then introduces the interdisciplinary arts collective Postcommodity, which creates public art and installations to engage issues around globalization and colonialism. Upcoming projects this winter will involve communities across borders in New Mexico, Arizona, and northern Mexico.
This document lists the artistic directors, associates, and productions involved with the Goodman Theatre in Chicago. It includes Robert Falls as the Artistic Director along with nine Artistic Associates. It also mentions the August Wilson Festival which includes productions of Two Trains Running and community readings of Wilson's Century Cycle. Finally, it lists several productions that were part of the Latino Theatre Festival 2013 including Pedro Páramo and The Happiest Song Plays Last in collaboration with Teatro Vista.
Chris Pappan, Aesthetics and Equity, Cultural Equity Precon 2015Americans4Arts
This document provides information on four contemporary Native American artists - Debra Yepa-Pappan, Breeze, Cannupahanska, and Ryan Singer. It discusses how their art challenges imposed aesthetics and notions of "Native art" by embracing their mixed heritages and creating works that celebrate Native identity and culture in new, dynamic ways.
This document discusses work environments of the future and how artists work. It suggests that as individuals, artists should expect to have good ideas, make art on their own time, and collaborate. As managers, it recommends hiring good people and trusting them, creating space for ideas and tests, taking breaks, being vulnerable and passionate, and letting staff be unique while cultivating experimentation. The document emphasizes trusting others and responding well to failures.
How To Cultivate Community Affinity Throughout The Generosity JourneyAggregage
This session will dive into how to create rich generosity experiences that foster long-lasting relationships. You’ll walk away with actionable insights to redefine how you engage with your supporters — emphasizing trust, engagement, and community!
The Power of Community Newsletters: A Case Study from Wolverton and Greenleys...Scribe
YOU WILL DISCOVER:
The engaging history and evolution of Wolverton and Greenleys Town Council's newsletter
Strategies for producing a successful community newsletter and generating income through advertising
The decision-making process behind moving newsletter design from in-house to outsourcing and its impacts
Dive into the success story of Wolverton and Greenleys Town Council's newsletter in this insightful webinar. Hear from Mandy Shipp and Jemma English about the newsletter's journey from its inception to becoming a vital part of their community's communication, including its history, production process, and revenue generation through advertising. Discover the reasons behind outsourcing its design and the benefits this brought. Ideal for anyone involved in community engagement or interested in starting their own newsletter.
Presentation by Rebecca Sachs and Joshua Varcie, analysts in CBO’s Health Analysis Division, at the 13th Annual Conference of the American Society of Health Economists.
FT author
Amanda Chu
US Energy Reporter
PREMIUM
June 20 2024
Good morning and welcome back to Energy Source, coming to you from New York, where the city swelters in its first heatwave of the season.
Nearly 80 million people were under alerts in the US north-east and midwest yesterday as temperatures in some municipalities reached record highs in a test to the country’s rickety power grid.
In other news, the Financial Times has a new Big Read this morning on Russia’s grip on nuclear power. Despite sanctions on its economy, the Kremlin continues to be an unrivalled exporter of nuclear power plants, building more than half of all reactors under construction globally. Read how Moscow is using these projects to wield global influence.
Today’s Energy Source dives into the latest Statistical Review of World Energy, the industry’s annual stocktake of global energy consumption. The report was published for more than 70 years by BP before it was passed over to the Energy Institute last year. The oil major remains a contributor.
Data Drill looks at a new analysis from the World Bank showing gas flaring is at a four-year high.
Thanks for reading,
Amanda
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New report offers sobering view of the energy transition
Every year the Statistical Review of World Energy offers a behemoth of data on the state of the global energy market. This year’s findings highlight the world’s insatiable demand for energy and the need to speed up the pace of decarbonisation.
Here are our four main takeaways from this year’s report:
Fossil fuel consumption — and emissions — are at record highs
Countries burnt record amounts of oil and coal last year, sending global fossil fuel consumption and emissions to all-time highs, the Energy Institute reported. Oil demand grew 2.6 per cent, surpassing 100mn barrels per day for the first time.
Meanwhile, the share of fossil fuels in the energy mix declined slightly by half a percentage point, but still made up more than 81 per cent of consumption.
Presentation by Julie Topoleski, CBO’s Director of Labor, Income Security, and Long-Term Analysis, at the 16th Annual Meeting of the OECD Working Party of Parliamentary Budget Officials and Independent Fiscal Institutions.
Causes Supporting Charity for Elderly PeopleSERUDS INDIA
Around 52% of the elder populations in India are living in poverty and poor health problems. In this technological world, they became very backward without having any knowledge about technology. So they’re dependent on working hard for their daily earnings, they’re physically very weak. Thus charity organizations are made to help and raise them and also to give them hope to live.
Donate Us:
https://serudsindia.org/supporting-charity-for-elderly-people-india/
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2. SMU National Center for Arts Research (NCAR) Advancing the arts through evidence-based knowledge
To act as a catalyst for the transformation and sustainability of the national arts and cultural community
Vision Statement
Mission Statement
To be the leading provider of evidence- based insights that enable arts and cultural leaders to overcome challenges and increase impact
3. Scope of the Center
Insight
Analysis
Data gathering
Enablement
Implementation
Practical tools & resources
Deeper dive & dissemination
Primary data collecting
Hands-on
application
Focus
Out of scope
Ad hoc, as required
Data aggregation & basic findings
5. Modeling the Arts & Culture Ecosystem
Public Arts Funding
NEA, IMLS
CDP, NASAA
Community Census Bureau, CDP
A & C Organizations
CDP, TCG
NCCS
6. Building a Spatial Model: Arts & Cultural Organizations & a Sense of Place
7. Example – XYZ Theatre Company in New Orleans
5 km radius, weight=80%
3 km radius, weight=89%
1 km radius, weight=97%
XYZ Theatre
8. SMU National Center for Arts Research (NCAR) Advancing the arts through evidence-based knowledge
Mission Statement
What are the Important Questions to Ask?
Contributed revenue
Earned revenue
Expenses
Marketing Impact
Bottom Line
Balance Sheet
Community Engagement
Program Activity
What outcomes should we examine in order to answer the questions?
Staffing
9. SMU National Center for Arts Research (NCAR) Advancing the arts through evidence-based knowledge
Example:
Question: “What is program revenue per attendee?”
Index: Program revenue/Total in-person attendance
What drives high performance? KIPIs
What drives performance?
Driving Forces
What was performance?
Averages
10. $37.36
$24.86
$6.62
$36.25
$9.45
$53.02
$34.03
$37.67
$27.90
$13.78
$17.53
$0.00
$20.00
$40.00
$60.00
Arts Education
Art Museums
Community
Dance
Music
Opera
Performing Arts Centers
Symphony Orchestras
Theater
Other Museums
General Performing Arts
Ave. Total
Marketing
Expenses/Ave.
In-person
Attendance
Ave. Program
Revenue/Ave.
In-person
Attendance
What are marketing expenses per attendee and program revenue per attendee?
Taken together, we see very different levels of net program revenue per attendee by sector.
$20.47
$40.09
$13.06
11. $11.98
$8.68
$3.79
$4.64
$3.51
$4.10
$5.17
$4.34
$3.75
$6.35
$3.92
$0.00
$5.00
$10.00
$15.00
Arts Education
Art Museums
Community
Dance
Music
Opera
Performing Arts Centers
Symphony Orchestras
Theater
Other Museums
General Performing Arts
Ave.
Program
Revenue/
Ave.Total
Marketing
Expenses
What is return on marketing investment?
There appears to be a ceiling on the program revenue each dollar of marketing yields for performing arts organizations.
$1,532,000
$344,447
$526,305 $110,457
$875,898
$229,051
12. What is the return on fundraising investment?
There appears to be a ceiling on the return each dollar of fundraising yields.
$7.27
$8.68
$9.68
$7.12
$6.67
$7.39
$7.05
$6.90
$6.99
$8.63
$8.37
$-
$5.00
$10.00
Arts Education
Art Museums
Community
Dance
Music
Opera
Performing Arts Centers
Symphony Orchestras
Theater
Other Museums
General Performing Arts
Total
Contributed
Revenue
(unrestricted,
temporarily &
permanently
restricted)/
Fundraising
Expenses
(including staff)
$565,867
$78,950
$886,862
$126,529
$2,997,046
$424,976
13. SMU National Center for Arts Research (NCAR) Advancing the arts through evidence-based knowledge
What was performance? Averages
Example:
Question: “What is program revenue per attendee?”
Index: Program revenue/Total in-person attendance
What drives high performance?
KIPIs
What drives performance?
Driving Forces
What was performance?
Averages
14. What Drives Performance? The Concept of Explained Variation
Attendance
Arts & Cultural Sector
Expected Performance
15. Sector, size, age, square footage, …; community characteristics, availability of public arts funding
The Concept of Explained Variation
Attendance
16. The Concept of Explained Variation
Attendance
The Concept of Unexplained Variation
What drives high performance?
Key Intangible Performance Indicator (KIPI)
18. What Drives Performance? E.g., Operating Revenue
31%
6%
59%
4%
% Variation Explained by
Organization-level Drivers
% Variation Explained by
Marketplace Drivers
% Total Variation
Attributable to KIPI
% Total Variation
Attributable to Random
Error
Tee box
adjustment
19. 31%
6%
59%
% Variation Explained by
Organization-level Drivers
% Variation Explained by
Marketplace Drivers
% Total Variation Attributable
to KIPI
% Total Variation Attributable
to Random Error
What Drives Performance? E.g., Operating Revenue
31%
6%
59%
4%
Size, age, sector, square footage +
Receives NEA/IMLS funds +
Local premieres +
Targets young adults +
Targets Asian-Americans –
A&C Organization Characteristics
High % kids +
Socioeconomic level +
Total population +
Median age –
Community Characteristics
Market A&C $ activity +
# of arts providers +
Leisure complements +
Public radio/TV+
20. 31%
6%
59%
% Variation Explained by
Organization-level Drivers
% Variation Explained by
Marketplace Drivers
% Total Variation Attributable
to KIPI
% Total Variation Attributable
to Random Error
What Drives Performance? E.g., Operating Revenue
31%
6%
59%
4%
"The [X theatre] has realized how to leverage its brand to create more consistent revenue streams."
“We surveyed audiences and ‘quality’ was the number one reason they come. It’s the same reason we can hire the artists we want."
“It’s about getting your mojo working.”
21. KIPI Scores: ABC Presenter
Which index scores would you like to see?
Earned
revenue
Expenses
Bottom
line
Balance sheet
Staffing
Program activity
Community
engagement
Contributed revenue
Marketing
impact
22. KIPI Scores: ABC Presenter
Which index scores would you like to see?
Contributed revenue
Earned
revenue
Expenses
Marketing
impact
Bottom
line
Balance sheet
Community
engagement
Program activity
Staffing
Return on Fundraising
Unrestricted Contributions
Trustee Contributions
Individual Contributions
Response to Marketing Efforts
Return on Marketing Efforts
Operating Bottom Line
(before depreciation)
Available Cash
Working Capital
Unrestricted Surplus
Operating Bottom Line
(after depreciation)
Total Engagement
In-person Engagement
Revenue-per-Offering
People-per-Offering
Visitor-to-Staff
Corporate Contributions
Foundation Support
Government Support
Earned Revenue
Attendee-Expense
Relational Revenue
Investment in Program
Investment in Program Personnel
Response to Direct Marketing Spend
Return on Direct Marketing Spend
= Subscription & Membership Revenue
Total Expenses
= Program Revenue
Marketing Expenses
= In-person Attendance
Marketing Expenses
Revenue per Attendee
23. KIPI Scores: ABC Presenter
Has your Relational Revenue KIPI increased or decreased over time?
(Total Subscription & Membership Revenue/Total Expenses)
Relational Revenue
Index
2011
0
50
100
2012
Relational Revenue
Index
2013
Relational Revenue
Index
Click here to see
changes in the KIPI of the component parts of this Index over time.
24. KIPI Scores: ABC Presenter
Has your Return on Marketing KIPI increased or decreased over time?
(Total Program Revenue/Total Marketing Expenses)
Return on Marketing
Efforts Index
2011
0
50
100
2012
Return on Marketing
Efforts Index
2013
Return on Marketing Efforts Index
Click here to see
changes in the KIPI of the component parts of this Index over time.
25. KIPI Scores: ABC Presenter
Is the change in your Return on Marketing Efforts KIPI driven by an increase/decrease in your Total Program Revenue KIPI?
2012
Response to Marketing
Efforts Index
Return on Marketing
Efforts Index
2011
2013
Response to Marketing
Efforts Index
Program Revenue
2011
Program Revenue
2012
Program Revenue
2013
0
50
100
Click here to see
changes in the KIPI of the component parts of this Index over time.
26. KIPI Scores: ABC Presenter
Is the change in your Return on Marketing Efforts KIPI driven by an increase/decrease in your Total Marketing Expenses KIPI?
2012
Return on Marketing
Efforts Index
2011
2013
Return on Marketing
Efforts Index
Marketing Expenses
2011
Marketing Expenses
2012
Marketing Expenses
2013
0
50
100
Click here to see
changes in the KIPI of the component parts of this Index over time.
Return on Marketing
Efforts Index
27. KIPI Scores: ABC Presenter
Has your Response to Marketing Efforts KIPI increased or decreased over time?
(Total In-person Attendance/Total Marketing Expenses)
Response to Marketing
Efforts Index
2011
0
50
100
2012
Response to Marketing
Efforts Index
2013
Response to Marketing
Efforts Index
Click here to see
changes in the KIPI of the component parts of this Index over time.
28. KIPI Scores: ABC Presenter
Is the change in your Response to Marketing Efforts KIPI driven by an increase/decrease in your Total In-Person Attendance KIPI?
2012
Response to Marketing
Efforts Index
Response to Marketing
Efforts Index
2011
2013
Response to Marketing
Efforts Index
Total Attendance
2011
Total Attendance
2012
Total Attendance
2013
0
50
100
Click here to see
changes in the KIPI of the component parts of this Index over time.
29. KIPI Scores: ABC Presenter
Is the change in your Response to Marketing Efforts KIPI driven by an increase/decrease in your Total Marketing Expenses KIPI?
2012
Response to Marketing
Efforts Index
Response to 2011
2013
Response to Marketing
Efforts Index
Marketing Expenses
2011
Marketing Expenses
2012
Marketing Expenses
2013
0
50
100
Click here to see
changes in the KIPI of the component parts of this Index over time.
Marketing
Efforts Index
34. ( )
% of patron revenue How important patrons are Source: your budget Timespan: most recent season/year revenue from: ticket sales + memberships/subs + individual gifts + classes/events/galas TOTAL revenue (including foundation, corporate, government)
1
#measuresuccess
35. % of patron revenue
Recent examples
92%
81%
72%
71%
63%
60%
48%
33%
What does this look like at your organization?
#measuresuccess
36. # of Active Patrons Your most important patrons Source: your database or ticketing system Timespan: 2 most recent seasons or years Count of households that had any interaction this year and last year
2
#measuresuccess
38. What’s an upgrade?
Action
Next Step
Buy a ticket for
the first time
Buy a ticket
twice in the
same season
Renew
subscription/
membership
Come back again
Buy a
subscription/
membership
Add on donation or events
#measuresuccess
39. CASE STUDY
You have 10 minutes to plan what Kathy should do next. In your answer, include:
- an outline of 2-3 specific things that the marketing department should do to cultivate incoming new and existing patrons in the face of upcoming blockbuster events.
- how Kathy should re-allocate her subscription and single ticket budget. You should take into account the 10% ($18,000) cut and include any reallocations for individual productions.
#measuresuccess
40. NO SIZE FITS ALL:
Choose the Right Data
November 9, 2014
Arin Sullivan
Director of Programs & Client Services
41. Agenda
Alignment
Position vs. Interest
Group work
#nampc
#measuresuccess
48. Avoid the Data Swarm
“Over 50 percent of our marketing budget is spent on printing materials…”
Limit yourself to 1 to 3 data points
Select data points that:
•
Align with your plan
•
Align with your colleague’s interests
•
Are succinct, memorable, and digestible
#nampc #measuresuccess
49. Workshop
1. Focus on one colleague
•
Review their interests
2. Choose the right data
•
Choose 1 strategy
•
10 minutes of group work
3. Report out
•
Share your strategy and the data points that you chose for your colleague
#nampc
#measuresuccess
50.
51. Thank you
Arin Sullivan,
Director of Programs & Client Services
e: asullivan@culturaldata.org
w: culturaldata.org
#nampc #measuresuccess