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Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
October Wine & Web: How To Think About Your Social Media MetricsOrbit Media Studios
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We'll give you concrete ideas for how to build links to your property (or that of a client) that are bound to generate real results.
Weekend Getaway Bakeri Group - Real Estate Campaign Idea & Promotion PlanNikhil Saraf
This document provides a campaign idea and promotion plan to sell residential plots. The objective is to position the plots as providing a promise of a weekend home in nature for rest and family time. The promotion plan uses a multi-pronged approach across various media channels like television, print, radio, outdoor, and online to maximize outreach. Key target audiences are males aged 35-45 years with families and high incomes living in Ahmedabad. The plan outlines strategies for each media including identifying appropriate programs, publications, and platforms to engage the target demographic.
SocialMatica's "Know who, where, and why before you spend one dollar in socia...Socialmatica
The document discusses social media marketing and provides guidance on building an effective social media program. It emphasizes understanding the value you can provide to communities, visibility, credibility, and context. It also stresses defining objectives, audiences, channels, influencers and measuring performance to continually refine the social strategy. The key is aligning all elements of the program around understanding topics, influencers and brands that matter for the target markets.
TripAdvisor is the world's largest travel site, with over 1.8 million businesses listed on its site. It has over 60 million unique monthly visitors, with 73% coming from international IP addresses. TripAdvisor launched in 2000 and now operates in 30 countries with 21 languages. It is looking to improve its localization workflow and processes to better manage its rapid international growth. Welocalize proposes using its Localization Maturity Model and Operational Excellence approach to help TripAdvisor scale its localization capabilities.
Promoted Tweets, Accounts, and Trends on Twitter allow businesses to target audiences and increase exposure. Promoted Tweets reach current and potential followers, Trends appear prominently on timelines for mass exposure, and Promoting Accounts builds communities to engage with and spread messages. Analytics also provide tracking of ad activity and customer behavior to improve campaigns. Businesses are only charged for engagement with Promoted content.
A coordinate measuring machine is a device used to precisely measure the geometry of physical objects using probes attached to three orthogonal axes. It works by probing points on an object placed on the machine table and mapping their x, y, z coordinates, which are then uploaded to computer software for analysis and quality inspection. Common components include a main structure with three motion axes, a probing system, and a data collection system with controller and software.
Calibration of Coordinate Measuring Machines (CMM)Hassan Habib
This presentation is made in an effort to impart information regarding the techniques used for the calibration of coordinate measuring machines. These versatile machines are today being used for the inspection of very precise and accurate mechanical components manufactured by keeping in view advanced geometrical dimensioning and tolerancing techniques.
Tnooz-TripAdvisor webinar - Reputation management and beyondKevin May
Slides from a Tnooz-TripAdvisor hosted webinar in August 2011. The session focussed on ideas on delivering an outstanding guest experience, optimising a hotel's web presence with reviews and user generated content, and how hoteliers can turn traveler reviews into opportunities.
October Wine & Web: How To Think About Your Social Media MetricsOrbit Media Studios
Everyone says that you can't measure social media, but if that's true, why are there so many numbers? The real issue is that people are trying to measure social media like a web page and it won't work. So if you're trying to show the value of social media to your boss, your client or your mom, come learn how to think about social media metrics.
We'll give you concrete ideas for how to build links to your property (or that of a client) that are bound to generate real results.
Weekend Getaway Bakeri Group - Real Estate Campaign Idea & Promotion PlanNikhil Saraf
This document provides a campaign idea and promotion plan to sell residential plots. The objective is to position the plots as providing a promise of a weekend home in nature for rest and family time. The promotion plan uses a multi-pronged approach across various media channels like television, print, radio, outdoor, and online to maximize outreach. Key target audiences are males aged 35-45 years with families and high incomes living in Ahmedabad. The plan outlines strategies for each media including identifying appropriate programs, publications, and platforms to engage the target demographic.
SocialMatica's "Know who, where, and why before you spend one dollar in socia...Socialmatica
The document discusses social media marketing and provides guidance on building an effective social media program. It emphasizes understanding the value you can provide to communities, visibility, credibility, and context. It also stresses defining objectives, audiences, channels, influencers and measuring performance to continually refine the social strategy. The key is aligning all elements of the program around understanding topics, influencers and brands that matter for the target markets.
TripAdvisor is the world's largest travel site, with over 1.8 million businesses listed on its site. It has over 60 million unique monthly visitors, with 73% coming from international IP addresses. TripAdvisor launched in 2000 and now operates in 30 countries with 21 languages. It is looking to improve its localization workflow and processes to better manage its rapid international growth. Welocalize proposes using its Localization Maturity Model and Operational Excellence approach to help TripAdvisor scale its localization capabilities.
Promoted Tweets, Accounts, and Trends on Twitter allow businesses to target audiences and increase exposure. Promoted Tweets reach current and potential followers, Trends appear prominently on timelines for mass exposure, and Promoting Accounts builds communities to engage with and spread messages. Analytics also provide tracking of ad activity and customer behavior to improve campaigns. Businesses are only charged for engagement with Promoted content.
A coordinate measuring machine is a device used to precisely measure the geometry of physical objects using probes attached to three orthogonal axes. It works by probing points on an object placed on the machine table and mapping their x, y, z coordinates, which are then uploaded to computer software for analysis and quality inspection. Common components include a main structure with three motion axes, a probing system, and a data collection system with controller and software.
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This presentation is made in an effort to impart information regarding the techniques used for the calibration of coordinate measuring machines. These versatile machines are today being used for the inspection of very precise and accurate mechanical components manufactured by keeping in view advanced geometrical dimensioning and tolerancing techniques.
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McLaren presented insights into best practices in ROI tracking. To ascertain the relative effectiveness of social media versus other marketing channels, he advised mapping social metrics to marketing KPIs and assigning comparative values using “known” media costs specific to clients.
This presentation is from the KNOW series, featuring Josh Lysne, Eric Piela and Tony Franklin. Topics included social media, engage marketing and online media.
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Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
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In this free webinar Gary Angel - President of Semphonic, the largest vendor neutral web analytics consultancy in the US, and Scott K Wilder, community and social media expert and formerly manager of Intuit’s Small Business community and social marketing program – will show you how.
This webinar will provide practical tools, methods and guidance that you can use to understand where and how your audience spends their time, and how to zero in on the key conversations and the key influencers who are impacting what people think of your organization.
We’ll pursue the holy social measurement grail – methods to track leads, sales and more from community and social campaigns. Finally, we will show you how to quantify your success on other sites.
Measuring Success in Patient Advocacy InitiativesCharityNav
In an increasingly challenging donor environment, funders want more meaning reporting of success and outcomes by nonprofits. This webinar provides insights and knowledge that can mean the difference between scaling up - or dialing down - key initiatives.
This document discusses approaches for measuring social media return on investment (ROI). It outlines a 4-step model for determining social ROI: 1) segmenting and targeting audiences, 2) setting expectations based on industry, 3) determining key performance indicators to measure returns, and 4) using measurement approaches like attribution of online conversions, engagement/advocacy metrics, and analyzing awareness/affinity through sentiment. The document provides examples for each approach and estimates potential ROI values. It emphasizes the importance of optimization and governance for social media measurement and ROI.
No Size Fits All: Measuring Success in New WaysAmericans4Arts
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The document discusses return on investment (ROI) for social media marketing. It provides examples of goals companies may want to achieve through social media, such as increasing sales or attracting new employees. It also distinguishes between diagnostic metrics that show how campaigns are progressing and objective metrics like sales that show if goals are achieved. Finally, it provides examples of how some companies have measured ROI from their social media efforts.
The document discusses a company's process for creating market leadership through social media. It involves 3 stages: 1) Listening to online conversations to identify insights about customers, competitors, and brands. 2) Developing a digital identity and strategic plan based on insights to address business objectives. 3) Generating demand through targeted digital media programs to attract specific audiences and convert prospects into customers. The goal is to proactively influence audiences by addressing their concerns learned through social listening. Case studies demonstrate how targeted campaigns can significantly improve ROI, conversions, and lower costs.
1) The document is a presentation about using data to drive insights and experiences. It discusses defining objectives, assessing relevant data sources, and generating insights and data outputs.
2) A key point is that data alone is not valuable - insights create meaning from data. Insights should challenge conventions and uncover underlying motivations.
3) Measurement is important to optimize performance and should be tied to objectives through KPIs and diagnostics. Tagging data properly allows tracing activities to understand what works.
This presentation covers how to create and execute integrated, multi-channel, not-for-profit marketing campaigns.
From campaign planning and pricing, to architecture, design, and set up, you'll gain actionable knowledge to build a fully integrated program for your not-for-profit clients.
This presentation also covers 2 specific use cases:
1. Morris Habitat for Humanity 25th Anniversary Appeal Campaign
2. North Carolina Student Aid Association Fundraising Campaign
This document provides an overview of digital marketing strategy. It begins by defining marketing and noting that digital marketing does not exist as a separate concept, since the digital world is integrated with the real world. It emphasizes starting with understanding people through personas and insights. The document then discusses developing strategic aims, channel planning by understanding how audiences use different channels, and evaluating strategies using both quantitative and qualitative metrics for a holistic view.
REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
I was recently asked to give a crash course in developing effective digital strategies. Because I have a contrary streak and think that digital isn't a separate entity, I presented what I think are the key principles in developing marketing strategies instead. It's an intro to strategy in a lot of ways, but hopefully it will be useful/interesting to a few people.
The document provides an overview of modules for account leadership training, including understanding the client's business, agency, communication planning, and creative briefs. It covers topics like knowing the client, their market, competitors, and developing a communications plan through frameworks like SWOT analysis, Boston Consulting Group matrix, and ROI springboards. The document emphasizes rigor and imagination in developing creative briefs to provide direction while inspiring creativity.
The document discusses measuring social media return on investment (ROI). It begins by defining financial ROI as (Incremental Revenue * Contribution Margin - Marketing Spending) / Marketing Spending. It then explains that social media ROI involves both quantitative and qualitative metrics like awareness, community, traffic, cost savings, and non-selling conversions. The document provides examples of goals and key performance indicators (KPIs) to measure, and discusses tools for measurement including social listening, platform-specific, data aggregation, and web analytics tools. It also provides examples of calculating direct financial ROI from social media.
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How can you determine ROI in online communities and social networks? Contrary to popular belief, it’s not impossible.
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This document discusses approaches for measuring social media return on investment (ROI). It outlines a 4-step model for determining social ROI: 1) segmenting and targeting audiences, 2) setting expectations based on industry, 3) determining key performance indicators to measure returns, and 4) using measurement approaches like attribution of online conversions, engagement/advocacy metrics, and analyzing awareness/affinity through sentiment. The document provides examples for each approach and estimates potential ROI values. It emphasizes the importance of optimization and governance for social media measurement and ROI.
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This document summarizes a presentation about choosing the right data metrics to measure arts organization success. It discusses aligning metrics with goals and stakeholder interests. Examples show calculating percentages of patron revenue and numbers of active patrons. Key performance indicators measure things like marketing return on investment, program revenue, and attendance in response to marketing. The presentation emphasizes selecting just one to three relevant data points that stakeholders care about. It provides examples of using data to plan cultivation of new and existing patrons facing programming changes.
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1) The document is a presentation about using data to drive insights and experiences. It discusses defining objectives, assessing relevant data sources, and generating insights and data outputs.
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This presentation covers how to create and execute integrated, multi-channel, not-for-profit marketing campaigns.
From campaign planning and pricing, to architecture, design, and set up, you'll gain actionable knowledge to build a fully integrated program for your not-for-profit clients.
This presentation also covers 2 specific use cases:
1. Morris Habitat for Humanity 25th Anniversary Appeal Campaign
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REUPLOAD - Originally uploaded 27th February 2013, Slideshare wasn't previewing this because of some glitch, so I've re-uploaded. Hopefully this works.
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The document provides an overview of modules for account leadership training, including understanding the client's business, agency, communication planning, and creative briefs. It covers topics like knowing the client, their market, competitors, and developing a communications plan through frameworks like SWOT analysis, Boston Consulting Group matrix, and ROI springboards. The document emphasizes rigor and imagination in developing creative briefs to provide direction while inspiring creativity.
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jaipur metro: stations, timings and latest newsnarinav14
Jaipur Metro, a significant development in the realm of urban transportation, has transformed the way residents and visitors navigate the Pink City. Inaugurated in 2015, the metro system has steadily expanded, providing a fast, efficient, and eco-friendly mode of transport
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8. Monthly Dashboard Model: ARROW Activities Reach Relevance Outcomes Worth What activities were performed to achieve results? Did you reach your audience? How many impressions, web visits, reports, attendees, etc. were generated? Were you relevant to your audience? Were you credible? Did your ideas and messages resonate? Did you drive conversation? What business results did you achieve? Awareness? Reputation? Engagement? Loyalty? Advocacy? What is the estimated dollar value of your communication efforts? What was the ROI? The traditional ARROW Model
9. Where we started… the ARR Model Activities Reach Relevance What activities were performed to achieve results? Did you reach your audience? How many impressions, web visits, reports, attendees, etc. were generated? Were you relevant to your audience? Were you credible? Did your ideas and messages resonate? Did you drive conversation?
10. Adding in the O… our treasure Outcomes What business results did you achieve? Awareness? Reputation? Engagement? Loyalty? Advocacy?
11. Example – Media Relations Activities Reach Relevance Outcomes # of News Releases # of Video Releases # of Media Calls # of Media Interviews # of Earned Media Placements (Print, Broadcast) # Earned Media Impressions (Print, Broadcast) # of Earned Media Value Prominence & Position of coverage Content Theme Penetration (USP’s, Signature experiences) Sentiment (Positive vs. Negative) Travellers Path to Purchase Aided / un-aided Destination awareness Aided / un-aided brand awareness
12. Example – Media Relations Activities Reach Relevance Outcomes # of News Releases # of Video Releases # of Media Calls # of Media Interviews # of Earned Media Placements (Print, Broadcast) # Earned Media Impressions (Print, Broadcast) # of Earned Media Value Prominence & Position of coverage Content Theme Penetration (USP’s, Signature experiences) Sentiment (Positive vs. Negative) Travellers Path to Purchase Aided / un-aided Destination awareness Aided / un-aided brand awareness
13. Example: Social Media Activities Reach Relevance Outcomes # of Video Posts # of Tweets # of Facebook Posts # of Engagement Tools # of Video Views # of Twitter Followers # of Facebook fans by geography # of Fans who engaged with engagement tools # of video re-posts # of re-tweets % of engaged fans Increase in # of fans who engaged with tools Travellers Path to Purchase Aided / un-aided Destination awareness Aided / un-aided brand awareness
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15. Scoring System on Relevance Metrics Print Print Signature Experience Penetration 5) Unique Selling Propositions (more than 2) and 1 Signature Experience featured 4) Unique Selling Propositions (2) and 1 Signature Experience featured 3) Unique Selling Proposition (1) and 1 Signature Experience featured 2) 2 Unique Selling Propositions (no Signature Experience) 1) 1 Unique Selling Proposition (no Signature Experience) 0) No Unique Selling Propositions or Signature Experiences featured
21. Social media – our new approach to measurement Aligned Digital Ecosystem Overlooked currently Collate metrics from multiple sources and present an aggregated global and local market view Make adjustments to the Campaign, channel weighting and the Business
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Editor's Notes
Up to now, measurement has often focused on Ad Equiv Value, to measure return on investment in dollars. AEV is increasingly controversial, with multiple equations etc to calculate value. No consideration for quality. Social media metrics often only focus on output.. And not results. Metrics are often very detached from Strategy, and don’t inform how strategy is being met It sometimes seems like we are pulling meaningless numbers, … as illustrated in this Dilbert cartoon.
Here are some examples of classic or traditional MR and Social Media metrics – numbers that don’t help us set our future direction.
So, are you metrics really: relative to your Strategy? informing your future tactics? informing your future Strategy? Do they matter to your overall Corporate Strategy? To your CEO and true business goals? Often the answer is NO.
We have set out as a project to define and create meaningful measures It starts with setting our Global Communications Strategy (both MR and SM) Then we look at setting our key accounts Strategy. We ensure our efforts are focused on only media that are most likely to reach our target audience and reach our goals. To do this - set a criteria list of questions, and vet media against them with a scoring system. This will ensure maximum efficiency in media and influencer outreach. Next – we develop meaningful measures that speak to our objectives. If your goals aren’t all about money, go beyond Ad Equivalency. Ensure your measures speak to you strategy and tactics – and will inform your future tactics and activities based on the results. Next… act based on the results. We will make changes to our tactics and activities based on what these measures tell us. And moving ahead, we will look to have these measures directly inform our future strategies.
Here are the steps are taking to reaching our goal: We conducted a measurement audit, having a look back on our: Metrics Methods Systems All in relation to our strategy Are we speaking to our Strategy? Next we are testing out a new monthly dasboard for our metrics, called the ARROW model. I’ll speak to this more in the next slide. Then, we set out, through a team process, to define our measures and complete our dashboard.
After the measurement audit conducted by our Agency Weber Shandwick, Here’s how this looked on our team: First We had a two day measurement session with key members of the team In this session we looked at all of our activities, what we do and what we want to accomplish out of them. We then inputted them into our measurement dashboard. It was a long and arduous process!... But necessary. Next – after some final tweaking, we presented the complete dashboard to the entire team, over a 1 day session. We ensured agreement on what we are measuring, what tactics feed into these measures, who is responsible for providing the information, and how. We set a date for reviewing the dashboard a few months in.
Our Dashboard – the arrow model. Here is the general overview.
In order to break it down and get going on inputting our information in the ARROW dashboard, we started with just the activities, their reach and the relevance measures. This became our start… the ARR!!! Model. We also agreed to drop the worth section, as any ad value would become a reach metric, and the remaining worth would be measured as an outcome tied into CTC’s Strategic Objectives.
Next we look to add in the Outcomes… our real treasure. This is the section that truly speaks to our strategy as a unit, and our objectives and strategy for the company as a whole. These measures will allow us to show how our work is moving the CTC’s objectives and goals along, and measure how well we are doing this.
Here’s an example of a few of these measures for our Media Relations work (read a few examples from slide)
Here’s an example of a few of these measures for our Media Relations work (read a few examples from slide)
And here are few for Social Media (read a few examples from slide)
We then set out to put a scoring system against our relevance metrics – to provide us with numbers for analyses as to whether we are reaching our goals, and to provide information for recommends on what we can change. All scoring is based on a 1 – 5 scale – with 5 being best. A few examples: Position/ Prominence for Print: Gives points for where the article appears in a publication, and the quality of our content being represented. Print Sentiment Assesses the degree to which the article is positive, neutral or negative – to inform how we may wish to change our pitches or focus of our pitches in the future.
Print Signature Experience and USP Penetration – or Content Theme penetration This scoring looks at what USP’s are represented, and whether Signature experiences are involved. This score helps to determine if we are meeting our general CTC strategy, and helps provide basis for making changes to increase the exposure of these key Strategic factors.
Here is an example of our average scores for print, broadcast and online. In general it shows some areas for improvement. For instance on signature experience penetration (understandable at this point as it is about to launch). But gives us a basis to decipher a need to change our tactics around this area.
Here are some insights on Signature experiences and neutral story tones that will assist us in changing how and what we pitch.
For Social Media – the traditional metrics flow is a “one way” street.
For Social Media – you recall the one way street I referred to at the start of the presentation? Here’s where we want to be – in a situation where our metrics are truly informing our tactics and activities, and changing the way we do business in order to create efficiencies in reaching our Strategic goals.
For SM – We are currently exploring a tool called Syncapse.
In Conclusion – it is important to point out that we are in the beginning stages of this measurement pilot. January results just came in on Friday. We intend to provide a comprehensive update and recommendations once we have seen a few months of analyses, for presentation to you all at Go Media in September (Edmonton) When setting your path to meaningful measures – consider the following: Define your strategy Tie your campaigns to your objectives Set you Key Accounts Strategy Measure accordingly Don’t stop at activities, measure results Make sure your measures are useful and informative to you If not informing your future activities and strategy, reset your metrics! Keep it simple