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The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.

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This document provides an overview of marketing and promotion for event planning. It discusses: - The role of a marketing plan within the wider event planning process and some key activities. - Components of an effective marketing strategy, including understanding your audience, objectives, unique selling point, and managing expectations. - The S.T.P framework for segmentation, targeting, and positioning. - Elements that should be included in a marketing plan such as objectives, activities, budgets, and controls. - Different marketing collateral and ensuring messaging grabs attention, interest, desire and action from the target audience. - The importance of digital marketing, analytics, and ongoing relationship management. - Evaluating the effectiveness of the marketing campaign

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The document provides guidance on developing a social media marketing strategy. It discusses conducting a situation analysis to understand where the business currently stands. This involves research, SWOT, PESTEL and competitor analyses. The document then covers setting objectives to define where the business wants to go. Lastly, it outlines developing a strategy to achieve the objectives, including segmentation, targeting, positioning and integrating different tactics. The overall strategy framework follows the SOSTAC model of situation analysis, objectives, strategy, tactics, action and control.

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The document outlines 7 common strategic branding errors that organizations make: 1) having delusions of a differentiated brand when the brand is not truly differentiated, 2) looking, acting, and sounding like competitors, 3) trying to appeal to all audiences instead of a targeted few, 4) failing to support the brand long-term, 5) employees not understanding the brand, 6) delivering an inconsistent brand experience, and 7) overemphasizing cosmetic changes like logos instead of the customer experience that shapes brand perceptions. The document is based on the author's experience evaluating 75 financial brands over 8 years.

Stop the hemorrhaging of attrition and simultaneously increase your dealershi...

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This document provides an overview of developing a social media strategy. It discusses why social media matters for businesses, outlines a 6-step process for building a strategy, and reviews major social media platforms and tools. The 6 steps include defining the brand, audience, competition, goals, overall approach, and methods for measuring success. Platform reviews are provided for Facebook, YouTube, Twitter, Pinterest, LinkedIn, Instagram, and Snapchat. Content planning and various analytics tools are also mentioned.

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Technology continues to enhance our real-time communications across the globe. And as the world seemingly gets smaller, the opportunities get bigger. In the United States alone, exports rose to their highest level on record last November. And China also reported record trade figures last year. This issue of Pragmatic Marketer takes a look at how to make the most of globalization since, as Adi Kabazo puts it in his article, “While commercializing, marketing and supporting technology products in multiple regions can be a dream come true, it can also be an extremely daunting challenge.” From translation efforts to pricing to development, this issue features insights for going global that we hope you’ll reach for time and again. We strive to be a go-to resource for product management and marketing professionals. If there’s anything you’d like to see in an upcoming issue, please reach out to editor@pragmaticmarketing.com. Sincerely, Craig Stull, Founder/CEO

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Marketing Yourself and Your Business (A quick intro)

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VCU Brandcenter

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Strategy is one of the most abused and misused terms in marketing. When I was a younger, I struggled a lot with that. There are so much opinions out there and it seems like everyone tries contradicting each other on purpose. On the 2nd of October, I got the chance to speak to 50 students at Thomas More Hogeschool and to tell them what I think strategy is and why it is so goddamn necessary in communications, marketing and yes, let's just say the world. Comments and feedback are definitely welcome.

Market research for artists

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Marketing Your Skillz: Self Promotion for the Shy, Creative Type

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You can make the most amazing designs in the world but if no one knows what you did, then you won't get recognition for it. It is a fact that marketing is just as important to the success of a creative business as the work that is produced. Find out how some of the most well known interactive shops have become as well known as they are (hint, it's not just about the work!). This session will focus on the various techniques we can all use (from studio to freelancer) to market our work, promote our skills, and attract the kinds of clients we want. We will also discuss the role that awards and contests play in the art of promotion, as well as some ways to make yourself a guru in the eyes of your clients.

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Multi channel marketing strategy - i

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