The document outlines a proposal for a tattoo and art magazine targeting a readership of 16-25 year olds in the UK's north east region. The proposed magazine will cover both local and international tattoo artists and their work, with a third of the magazine dedicated to advertising. Market research found a gap for a magazine specializing in the north east tattoo scene. The magazine is planned to be 32 pages, printed on glossy paper, with a black and white color scheme and 5000 initial print run.

2. • My name is Connor Davis. I’ll be pitching a tattoo and art magazine
idea to you, in hopes that you’ll see it’s potential commercial viability.
• Thank you for your time

3. • The Northern Echo asked me to create a magazine that has commercial
viability, and fills a gap in the market.
• This effects my product by limiting the ideas and the content.
• The target audience that I’m appealing to is older than me, so this will
require me to interview potential TA candidates.
• The Northern Echo is a respected company, so I need to make a
respectable magazine. News Quest owns 33% of The Northern Echo,
so 33% of my profits must go to them.

4. • My clients requested a magazine that covers the local tattoo scene in
detail, as well as covering the international scene.
• I’ve successfully developed a magazine that has a good blend of
coverage in both areas, that doesn’t sacrifice quality or quantity in
either.
• I’m confident my magazine covers a gap in the market, due to the fact
there isn’t a tattoo magazine that specialise in the north east, and very
few that focus on Britain.

5. • My audience average age is 16-25, and they fit into the B/C1/C2
socioeconomic group.
• They prefer to be spoken to in first person, to get the feeling that the
person reading to them has lived through the experience themselves.

6. • My audience has changed what content I put in my magazine, by telling
me what they would like to see more of, and what they would like to
see less of.
• I’ll be hiring young models with tattoos or piercings for my magazine.
I’ll be talking to them with informal language, using words that my
audience will understand and associate with.

7. • The genre of my magazine is Tattoo and Art. I’ll be covering the broad
side of Tattoo culture, including body art, body piercing, event
coverage, and general artwork made by the tattoo community.
• I got my ideas from having spending a lot of my time around tattooists,
and noticing a gap for the local scene.
• The aim of my magazine is to inform the local community that tattoo
culture is a lot more deep than the media are covering, and to spread
awareness of the culture.

8. • While researching my genre, I’ve managed to come up with a multitude
of different ideas that appeal to my target audience.
• My flat plans at the moment resemble professional products in term of
text and image placement, and image to text ratio.

9. • My audience feedback is that the layout on my first plat plan is more
suitable. The image to text ratio is what my TA are looking for.
• During testing, I was told that “The colour scheme is a nice contrast,
but work out ways of making both the font and images highlighted,
rather than clashing”
• The total expenditure, which includes production, post production and
printing, comes to £13,419.
• The total income that I’ll be making, including advertising and sales,
comes to £20,238.

10. Money spent
Total amount
spent - £13, 419
Total Income -
£20,238
Profit - £6,819

11. • Double Page Spread - £875
• Full Page - £450
• Half Page - £237.50
• Quarter Page strip Solo Position - £150
• Quarter Page – £118.75
• Eighth Page – £75
• Classified Column per cm - £4.50
• Cover positions
• Outside Back £ 625
• Inside Front £ 550
• Inside Back £ 500
• 1/3 of my overall magazine is advertising, while the other 2/3 makes up the bulk
of my magazine with content.

12. • During my focus group, I was told “the idea is nice and different, and
it’s suitable for the audience that you’re going for”
• My magazine will be distributed around the North East and the
surrounding areas. The paper will be A4, and it will be printed on gloss
paper. I made these choices as I want to distribute a high quality
magazine to my local area.

13. • My print objectives are to create 5000 prints of a 32 page
magazine, which is a relatively small amount of prints for a magazine.
• When distributing, I’m aiming to be able to distribute to many stores
around the UK, starting off with the north east, to gather a local scene.

14. • The front cover will have a centrally positioned man, with a white
background.
• My first double page will be based on an interview with a local tattoo
artist in Newton Aycliffe, and his tattoo parlour, No Regrets.

15. • My magazine will be A4, and will be printed over 32 pages, including
the front and back covers. This is a suitable size for the content I am
producing.
• The majority of my magazine will include images and
advertisements, as it’s more image based than text based.
• The colour scheme will be predominantly black and white, causing
high contrast with the images and text, allowing readers to be drawn to
them.

16. • The font that I’ll be using for the front cover will be Blackflag, and Old
English, to give the feeling of classic tattoo text, and of gnarly
lettering, relevant to tattoo culture.
• The sell lines and the mastheads will be eye-catching and relevant to
my target audience.

17. • The colour control that I’m aiming for is to use a simple black and
white colour scheme for the entire magazine itself, excluding images.
• The image content will contain tattoos, artwork, and people relevant to
tattoo culture.

18. • I am creating a magazine that covers both artists and their work, in
both a tattoo and art genre.
• My audience suggested that I cover more than just the work of
artists, and that I should also focus on covering the artist
themselves, their backgrounds, their area of work and generally about
them as person.
• My research as a whole is what led me to what I’m creating now, as it
allowed me to find out just what my TA wanted.

19. • My aim for this magazine is to fill a gap in the tattoo magazine industry.
My USP is that no other tattoo magazine will cover the areas I cover in
as much detail.
• I approached my magazine this way, as the most effective way to sell
an art magazine is to focus on a fixed area, to appeal more to my TA
than I normally would.