Mark Davies, communications and corporate affairs director, Post Office Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. The Post Office story
Mark Davies, Communications and
Corporate Affairs Director
February 2016
WE’RECHANGING

2. WE’RECHANGING

3. Some key facts…
• 11,500 branches
• 50,000 people
• 17m customers
…a major transformation
WE’RECHANGING

4. And a complex communications environment…..
4
NFSP
Media
Labour
Party
Consumer Futures
Active agents/
communities
(inc CWU
postmasters)
MPs
(all
parties)
Liberal
Democrat
Party
Conservative
Party
SoS/
Minister
CWU/CMA
BIS officials
SNP
Partners
and
suppliers
Employees and
agents

5. WE’RECHANGING

7. Promote
WE’RECHANGING

8. Protect (single image to show (Panorama)
Protect
WE’RECHANGING

9. WE’RECHANGING
Engage

10. WE’RECHANGING
Internal –
employees
- Supply chain
- Crown
branches
- Support
services
(7,500)
Customers/
Stakeholders
- Unions
- MPs
- BIS
- Media
- Interest groups
Branches
- Agents network
- Multiples
(WHSmith, Co-
Op etc..)
- (50,000)
Culture – vision – strategy – leadership comms
Audiences….

11. WE’RECHANGING
Crowns Agents Supply Chain Central Media Stakeholder
How we used to do it…

12. WE’RECHANGING

13. WE’RECHANGING
New product
delivery
Commercial
PR
plan
Internal
comms Stakeholder Agents Crowns

14. WE’RECHANGING
New product
delivery
Commercial
Campaigns team
defines strategy
for all audiences
Draws on
specialist
input

15. One vision
WE’RECHANGING

16. The team
• Campaigns to drive sales, footfall and surprise the
nation
• People and Transformation engage in the vision, tell
the transformation story – build confidence
• Public Affairs influence key opinion formers, tackle
issues
• Policy guiding the business, linking with shareholder,
overseeing regulatory environment
• Planning, creative and production delivering the
message, measuring our effectiveness
WE’RECHANGING

17. Talking points
• More efficient: reduced staffing by 25pc in 18
months, non-staff down £2m since 2012
• Engagement increased, metrics increased
• Development challenge: key learning
• Using agencies - in the right way
• Clarity is crucial! [And content ownership is key]
• Work in progress…..
WE’RECHANGING

18. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk

19. Conference
25 February 2016
London
#integratedcomms
Integrated campaigns:
planning, delivering and
evaluating
Sponsored by
@goodagencyldn