Fred Maude, takes us through how NMPi’s Google Shopping strategy has won over judging panels and clients alike over the last year, explaining our award-winning strategy.

1. The customer is
ALWAYS right.
&
Fred Maude & Steve Thompson

3. The customer is ALWAYS right.

4. And they are TELLING us something.

5. ‘Globally, monthly active desktop
ad-blocking has grown 400%
since January 2013 to 220 million’
- Adobe
Experience matters for the INDUSTRY

6. The customer is ALWAYS right.

7. Only now they are MORE
right than ever!

8. Choice Ease Influence
Experience matters for your BRAND

9. The customer is ALWAYS right.

10. You just need to FIND them.

11. Analytics
Granular Break
Silos
Experience matters for your CAMPAIGNS

12. “We can’t help everyone,
but everyone can help
someone”
- Ronald Reagan

13. &

14. Harnessing the power of Automation

17. Universal Google
Shopping Issues
Regularly changing stock leads to
overreliance on the ‘Everything Else’ group
Flat bidding results in:
• Showing for old stock
• Showing the cheapest product
• Not showing for the top performing
product
As there are no keywords, advertisers lack
control over the search terms they show for,
resulting in wasted ad spend.

19. TRUEIf
Country
= XX
UK Product
Feed
eCommerce
Platform
API
GBP to
Local
Currency
USA
Feed
CAN
Feed
AUS
Feed
GER
Feed
If New
Product
Create New
Ad Group
Product
Optimisation
High bid to
test
Optimal bid
Search Term
Audience
TRUE
FALSE

20. Google
Shopping
campaigns
were delivered
at a risk-free
1030% ROI.
RISK FREE

21. Supported in
increasing
international
revenue
activity by
420%
GROWTH

22. Of the revenue
increase
1/2
was driven from
new
customers
NEW USERS

23. The customer is RIGHT.

24. So we NEED to:

25. Be
Granular
Be
Inventive
Seize
It
Spread
the Word

26. Any QUESTIONS?
&
Fred Maude & Steve Thompson