NMP 18 i Norge
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Presentation i fyra delar från NMP i Oslo. Intro, fokus på sociala knutar, fokus på rörlig bild och extro.
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NMP 18 i Norge
- 1. Evolution It is not the strongest of the species that survive nor the most intelligent but the one most responsive to change
- 3. M IN DP A RK - TODO four areas • second brain (brainshop) • flypaper (attraction) • drive (trust the force) • fast business
- 4. M IN D P ARK IS. . . mean and lean • Erik, Daniel and Sandra - pure gold • Helsingborg and Stockholm • a very decent budget • common tools • lots of ideas • central of communication
- 5. TH E MI SSIO N make money tomorrow as well
- 6. RE AL I TY 80% 75% 70% 65% 60% 55% 50% 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 household coverage
- 7. P OTE N T I AL 120000 100000 80000 60000 40000 20000 0 2003 2004 2005 2006 another way to look at it
- 8. I T'S AS SI MPLE AS eyeballs
- 9. DE AL E N we sell space and time on the stage
- 10. THE SOLUT ION
- 11. THE LOGIC it’s a numbers game
- 12. W H E RE I S TH E GRO W TH 300 internet 250 200 gratistidningar 150 landsortspress 100 storstadspress 50 2000 2001 2002 2003 2004 2005 2006 2007 0 follow the money
- 13. THE CO O K IE Butiksmedia 0,2% Internet Utomhus Bio 13,9% 3,5% 0,3% Dagspress Radio 29,1% 2,3% TV 13,8% Gratistidningar 7,2% DR Tidskrifter 15,2% Kataloger 7,4% 5,5% Bilagor 1,7%
- 14. R E LA X ! we can make money tomorrow as well
- 15. M ON E Y F RO M MO NE Y
- 16. DE R M E DI E N F ÜR ST Hubert Burda: ”The problem is that we don't understand that software is what is most important. People think that a website with 40 editors is better than 20 editors. And then Google comes and take over the world with an algorithm. Nobody in my business vicinity has written an interesting algorithm. Google is not too powerful, Google is opening new markets for us. We have to be creative everyday to build our brands for meeting the new markets that Google bring us”
- 17. USP build on our strengths we have the ”local” sale we have the reach we know how to create a ”snackis” we are already in place
- 18. 1 communities we don't do it
- 19. 2 or do we? and should we?
- 20. 3 this is not our turf
- 21. 4 out of our leaugue
- 22. 5 once upon a time
- 23. 6 content isn't king, conversation is content is just the stuff we talk about
- 24. 7 but what about this?
- 26. 9 social knots
- 27. 10 content isn't king, conversation is our core - storytelling! but with a twist
- 28. 11 crowd the audience
- 29. 12 decisions to be made
- 30. 13 forget it
- 31. 14 pwnd
- 32. 15
- 33. 16 go where they are
- 34. 17 share be brave and confident
- 35. 18 it IS not at techincal issue
- 36. 19 focus on your core extend it wisely and love the crowd
- 37. 20
- 38. 99
- 39. CON CLUSIO N bits 'n pieces • deficit of moving images • emerging technology • quality is a relative matter
- 40. DE F IC I T
- 41. DE F IC I T sex, sport, and local news
- 42. DE F IC I T
- 43. DE F IC I T
- 44. DE F IC I T a ”void to be filled” • networks (svt, nrk etc)? • global corps (google)? • users ? • the ”newspapers”?
- 45. CON CLUSIO N bits 'n pieces • deficit of moving images • emerging technology • quality is a relative matter
- 46. TECH N OLO GY hd.se, helsingborg
- 47. TECH N OLO GY naples, florida
- 48. TECH N OLO GY any lunch, stockholm
- 49. TECH N OLO GY bambuser
- 50. TEC HN OLO GY total availability • broadcast-quality • consumer grade • webcam • mobile cam • (surveillance video)
- 51. CON CLUSIO N bits 'n pieces • deficit of moving images • emerging technology • quality is a relative matter
- 52. Q UAL I TY
- 53. Q UAL I TY
- 54. Q UAL I TY
- 55. Q UAL I TY
- 56. Q UAL I TY HDTV isn't the shit • content • relevance • fast • presence • good enough
- 57. CON CLUSIO N bits 'n pieces • deficit of moving images • emerging technology • quality is a relative matter
- 58. MA KE S YO U THIN K .. . ... and suddenly everything changes ...
- 59. R E AD UP at least... • wisdom of crowds • cluetrain manifesto • wikinomics • smart mobs • naked conversation • future of ideas • here comes everybody
- 60. KE E P A CLO SE E Y E THE USER! social mashups (opensocial, friend connect) ”object centered sociality” (twitter, jaiku) geodata (presence, position, data aggregation) chunkability (opensocial, friend connect, NYT api) moving images (bamuser, qik, youtube, flickr)
- 61. AN D FO R F * C KS SAKE have fun
- 62. TH AN KS http://mindpark.se joakim@jardenberg.com