MoMo #11 - Robert Rice

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See http://www.mobilemonday.nl/talks/robert-rice-augmented-reality/ for the video of this presentation.

Robert Rice talks about Augmented Reality and its position and function in the evolving spectrum of developments. The future of mobile is not the phone, AR changes everything. He shows current examples and also what AR might look like in the future. He talks about tags, markers and glasses. Wearable displays will have a huge impact on the reach of AR.

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  • So Robert listened and learned in the 90's what we were developing at AWT (Alternate Worlds Technology for those not 'in the know' - the 1st US manufactured VR Arcade platform) and the stuff will not let him go either! Great job advancing VR to AR, virtual goods and more. Good stuff!
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MoMo #11 - Robert Rice

  1. 1. Mobile Monday Amsterdam Robert Rice The future is calling…
  2. 2. What is it really about? • No Phones
  3. 3. Communication Evolution • Tin Cans
  4. 4. Mobile will kill dinosaurs
  5. 5. Mobile is key to future • What does this mean?
  6. 6. Communication Evolution • Chart • Tin cans to Mobile AR
  7. 7. History of Media • Chart • Alphabet to Internet
  8. 8. Overview • The world is changing
  9. 9. Augmented Reality • Blend of real and virtual
  10. 10. Augmented Reality • GE • How it works (for now)
  11. 11. Augmented Reality • HP Hands
  12. 12. Augmented Reality • The blue ape.
  13. 13. The World is Not Flat • Media shouldn’t be either.
  14. 14. • Passive • Active • Interactive • Dynamic • Meta
  15. 15. What is it really about? • Every which way sign
  16. 16. What is it really about? • Customers are not just credit card #’s • This is you.
  17. 17. Evolution • Evolution in technology leads to…
  18. 18. Revolution • Revolution in industry, which leads to…
  19. 19. Renaissance • Renaissance in media, culture, and society
  20. 20. Bad Renaissance…
  21. 21. Obstacles • The Labyrinth!
  22. 22. Right Idea, Wrong Implementation • The Big Head
  23. 23. Right Idea, Wrong Implementation • The Goofy Nerd Suit
  24. 24. Opportunity
  25. 25. Destroy all silos
  26. 26. Roadmap • How do we get there from here?
  27. 27. The Diagram of Mobile AR
  28. 28. Roadmap • Only the first cornerstone has been laid
  29. 29. Praevisio • The Hockey Stick Chart
  30. 30. Praevisio • Wearable Displays
  31. 31. Implications • Massively Multiuser • Smart Cities
  32. 32. How do we make money? Micro-transactions Augmented Virtual Goods Advertising • Micro-transactions Other • Virtual Goods • Advertising • Other
  33. 33. Tag the cat.
  34. 34. Summary • The future of mobile is not the phone • Mobile can kill dinosaurs • AR changes everything • Customers are not credit card #’s • Destroy all silos • Don’t leave your cats unattended.
  35. 35. Exit to the Future
  36. 36. Questions?
  37. 37. Thank you. Robert Rice CEO, Neogence Enterprises robert@neogence.com Skype: rrice919 Twitter: robertrice www.curiousraven.com

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