Nmims june ready assignments a survey is conducted to understand opinions of people in gujarat towards the modi govt. a sample of 100 men and 100 women across all age groups is chosen uniformly
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Nmims june ready assignments a survey is conducted to understand opinions of people in gujarat towards the modi govt. a sample of 100 men and 100 women across all age groups is chosen uniformly
1. SOLVED 2018 JUNE NMIMS ASSIGNMENTS
NMIMS JUNE READY ASSIGNMENTS
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NMIMS 2018 ASSIGNMENTS
NMIMS JUNE ANSWER SHEETS
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Marketing Research
Q1. What is sampling? Which kind of sample is being used in each of the following
situations?
i. A reporter asks 100 people on the street what do they think of the current
state of crime against women
2. ii. A survey is conducted to understand opinions of people in Gujarat towards
the Modi govt. A sample of 100 men and 100 women across all age groups is
chosen uniformly
iii. A survey is conducted among neuro surgeons. Starting with the first neuro
surgeon, he is asked to refer toanother neuro surgeon and so on. Support
with a rationale. (10 Marks)
Q2. What is a pilot test? What are the considerations that need to be kept in mind by a
market researcher while designing a questionnaire? (10 Marks)
Q3. You are the Product Manager of a leading telecom company which is facing stiff
competition due to the entry of Reliance Jio. a. State the management problem(s) that
your company might be facing and the corresponding research objectives that your
research will aim to cover (5 Marks) b. Briefly describe the research methods that you
would use towards this research
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