NMIMS JUNE ANSWER SHEETS NMIMS JUNE ANSWER SHEETS NMIMS JUNE ANSWER SHEETS SOLVED 2018 JUNE NMIMS ASSIGNMENTS NMIMS JUNE READY ASSIGNMENTS NMIMS JUNE 2018 CUSTOMIZED ASSIGNMENTS NMIMS 2018 ASSIGNMENTS NMIMS JUNE ANSWER SHEETS NMIMS JUNE ASSIGNMENTS NMIMS PGDBM ASSIGNMENTS NMIMS UNIQUE ASSIGNMENTS NMIMS 2018 MBA ASSIGNMENTS NMIMS PLAGIARISED ASSIGNMENTS

1. NMIMS JUNE ANSWER SHEETS
NMIMS JUNE ANSWER SHEETS
NMIMS JUNE ANSWER SHEETS
SOLVED 2018 JUNE NMIMS ASSIGNMENTS
NMIMS JUNE READY ASSIGNMENTS
NMIMS JUNE 2018 CUSTOMIZED ASSIGNMENTS
NMIMS 2018 ASSIGNMENTS
NMIMS JUNE ANSWER SHEETS
NMIMS JUNE ASSIGNMENTS
NMIMS PGDBM ASSIGNMENTS
NMIMS UNIQUE ASSIGNMENTS
NMIMS 2018 MBA ASSIGNMENTS
NMIMS PLAGIARISED ASSIGNMENTS
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Integrated Marketing Communications
1. You are the owner of a fashion store. You have planned an end of season sale. How
would you use sales promotion tool to make the sale a success? (10 Marks)
2. You are the brand manager of a teen brand. Your company has tied up with an
NGO to teach life skills to college students from lower strata to help them succeed in
their future careers. How will you leverage this association to build positive equity
for your brand?
3. Case Study Himalaya aims to double Market share in Men’s Face Wash Source :
PTI feed India Today
The overall facewash category is Rs. 1800 Cr. Of which Men’s face wash accounts for
15-20%. Himalaya is the market leader of the overall facewash category with 24%
market share. In Men’s category they have a 10% Market share. They are looking at
expanding their portfolio by evaluating Hair Gels and Creams for men. The Men’s
grooming segment is estimated to be around 5800 Cr. And they are looking at sports
as a platform to drive it’s mens segment. The Personal care industry is 69856 Cr.
With herbal and ayurvedic being 31% of it. The company has 250 stock keeping units
and 200 standalone retail stores and plans to expand it to 300-400 outlets in the
next 3 years. The next growth will come from Tier II cities where they are looking at
expanding their stores. 50% of current stores are also in tier II cities. Himalaya is
looking at doubling their share in 3 years. Men’s grooming segment is growing at
10% due to higher exposure to brands on account of more men travelling abroad and
exposure through online presence of leading brands like Gillette, Axe, Nivea, Emami
Fair & Handsome.
a. In a competitive market with many serious players, how would you approach IMC
to double the market share? (5 Marks)
b. What tactics would you use for the Media mix towards doubling market share?
What areas would you leverage in the promotional activity?

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