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Creating your
photographic workflow

                        Rob DeRobertis
                          Oct 8, 2009




© Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
There are as many workflows as
   there are photographers.
  Define the flow that is best for you.
      Here is what to consider…



    © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
Consider the flow which meets your needs.
• Wedding Photography
   – Lots of pictures for a single client, multiple cameras
• Portrait / Commercial
   – Lots of pictures for multiple clients
• Fine Art
   – Lots of pictures of a similar subject, possibly creatively
     edited
• Family Snapshots
   – Typically an eclectic collection of photos
• Events / Sports
   – Lots of pictures with multiple uses
          © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
Elements of a work flow
Capture                                 Process                                                             Pre-Create
 Exposure                                Delete                                                              Panoramas
 Composition                             Copy/File/Store                                                     HDR
 Subject                                 Rate (Stars/Select)                                                 Hyper DoF
 Location                                Copyright / Meta data
 Lighting                                Keyword
 White Balance                           Backup
 …                                       …
Develop                                     Post Create                                       Produce
 Color Correction                            Clone                                             Final Crop
 Align                                       Frame                                             Export (email, slide show)
 Initial Crop                                Perspective                                       Print (home printer, printer
 Exposure                                    Composite                                         service (Bay), books
 Color Adjust                                Sharpen                                           Web (Flickr, Smugmug,
 …                                           …                                                 Shutterfly, your own site)
                                                                                               …

            Assuming RAW, Calibrated Monitor, Good Backup Strategy

                 © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
Capture
Capture
 Exposure
 Composition
 Subject
 Location
 Lighting
 White Balance
 …




                 © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
Process
Process                                      Step 1: Delete bad photos
 Delete                                      Step 2: Copy pictures into a folder
 Copy/File/Store                               by subject or by date by client or …
 Rate (Stars/Select)                         Step 3: Backup good photos
 Copyright / Meta data                       Step 4: Rate your pictures
 Keyword                                     (I use a 1-5 scale
 Backup                                        1= delete
 …                                             2= maybe salvageable
                                               3= Good maybe for a slide show
                                               4= Great and possibly a 5)
                                             Others use “Select or Pick”
                                             Step 5: Delete bad photos!
                                             Step 6: Keyword your images
                                             Step 7: add Meta Data
                                               Copyrights, Titles, Captions, Locations
                                             Step 8: Backup



                                           Good backup strategy is critical

               © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
Pre-Create
Pre-Create              Pre-create is the use of certain tools to process groups of
 Panoramas               images before taking into the develop stage.
 HDR
 Hyper DoF              It is easier to combine images that create a larger work first
                          before adjusting for white balance, exposure etcerra.

                        These programs include creating panorama, high dynamic
                         range photographs or hyper depth of field photographs.




             © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
© Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
Develop
Develop                              Step 1: Align image and crop
 Color Correction                    Step 2: Adjust white balance
 Exposure                            Step 3: Check exposure (Histogram)
 Align                                Black level, fill, contrast, brightness
 Initial crop                        Step 4: Adjust colors as necessary or BW
 Color Adjust                         conversion
 …                                   Step 5:, Noise Reduction,Sharpen

                                     Step 6: Repeat for next photo




                         Very Important to have a calibrated monitor

                © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
Post Create
Post Create
 Clone
 Frame
 Perspective
 Composite
 Sharpen
 …




               © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
Produce
Produce                                         For emailing or Flikr you need to resize the image
 Export (email, slide show)                      to something you can see on a screen but keep
 Print (home printer, printer                    it small.
 service (Bay), books                            1024 x 786 pixels
 Web (Flickr, Smugmug,                           720 x 480 pixels
 Shutterfly, your own site)
 …                                              For print services (Bayphoto or Smugmug) icc
                                                 profiles are important and a calibrated monitor is
                                                 more important
                                                 Measurements are inches and 260 – 600 pixels
                                                 per inch are normal.

                                                For slideshows, resize the image to the screen or
                                                 projector you will be using:
                                                 1400 x 1050 (SBCC)
                                                 1024 x 786 (Larger Desktop)
                                                 720 x 480 (Laptop)

           Assuming RAW, Calibrated Monitor, Good Backup Strategy

                © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
And now for how I do it with LightRoom 2.x



  © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
References
• Lightroom2 book for digital photographers – Scott Kelby
• The digital photography connection:
  http://www.thedigitalphotographyconnection.com/LFDP.php

• “Develop workflow”
  http://digital-photography-school.com/simple-lightroom-image-
  fixing-workflow#more-7747

• Luminous Landscape.com
  http://www.luminous-landscape.com/tutorials/understanding-
  series/digital-workflow.shtml
  http://www.luminous-landscape.com/tutorials/workflow1.shtml
  http://www.luminous-landscape.com/techniques/process.shtml
  http://www.luminous-
  landscape.com/tutorials/instant_photoshop.shtml

• Another set of workflow articles:
  http://handbook.outbackphoto.com/section_workflow_basics/index.
  html
  http://www.outbackphoto.com/CONTENT_2007_01/section_workflow_ba
  sics_2009/20090614_DOP_WorkflowIntegration/index.html
          © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com

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Creating your own photographic workflow

  • 1. Creating your photographic workflow Rob DeRobertis Oct 8, 2009 © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 2. There are as many workflows as there are photographers. Define the flow that is best for you. Here is what to consider… © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 3. Consider the flow which meets your needs. • Wedding Photography – Lots of pictures for a single client, multiple cameras • Portrait / Commercial – Lots of pictures for multiple clients • Fine Art – Lots of pictures of a similar subject, possibly creatively edited • Family Snapshots – Typically an eclectic collection of photos • Events / Sports – Lots of pictures with multiple uses © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 4. Elements of a work flow Capture Process Pre-Create Exposure Delete Panoramas Composition Copy/File/Store HDR Subject Rate (Stars/Select) Hyper DoF Location Copyright / Meta data Lighting Keyword White Balance Backup … … Develop Post Create Produce Color Correction Clone Final Crop Align Frame Export (email, slide show) Initial Crop Perspective Print (home printer, printer Exposure Composite service (Bay), books Color Adjust Sharpen Web (Flickr, Smugmug, … … Shutterfly, your own site) … Assuming RAW, Calibrated Monitor, Good Backup Strategy © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 5. Capture Capture Exposure Composition Subject Location Lighting White Balance … © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 6. Process Process Step 1: Delete bad photos Delete Step 2: Copy pictures into a folder Copy/File/Store by subject or by date by client or … Rate (Stars/Select) Step 3: Backup good photos Copyright / Meta data Step 4: Rate your pictures Keyword (I use a 1-5 scale Backup 1= delete … 2= maybe salvageable 3= Good maybe for a slide show 4= Great and possibly a 5) Others use “Select or Pick” Step 5: Delete bad photos! Step 6: Keyword your images Step 7: add Meta Data Copyrights, Titles, Captions, Locations Step 8: Backup Good backup strategy is critical © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 7. Pre-Create Pre-Create Pre-create is the use of certain tools to process groups of Panoramas images before taking into the develop stage. HDR Hyper DoF It is easier to combine images that create a larger work first before adjusting for white balance, exposure etcerra. These programs include creating panorama, high dynamic range photographs or hyper depth of field photographs. © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 8. © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 9. Develop Develop Step 1: Align image and crop Color Correction Step 2: Adjust white balance Exposure Step 3: Check exposure (Histogram) Align Black level, fill, contrast, brightness Initial crop Step 4: Adjust colors as necessary or BW Color Adjust conversion … Step 5:, Noise Reduction,Sharpen Step 6: Repeat for next photo Very Important to have a calibrated monitor © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 10. Post Create Post Create Clone Frame Perspective Composite Sharpen … © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 11. Produce Produce For emailing or Flikr you need to resize the image Export (email, slide show) to something you can see on a screen but keep Print (home printer, printer it small. service (Bay), books 1024 x 786 pixels Web (Flickr, Smugmug, 720 x 480 pixels Shutterfly, your own site) … For print services (Bayphoto or Smugmug) icc profiles are important and a calibrated monitor is more important Measurements are inches and 260 – 600 pixels per inch are normal. For slideshows, resize the image to the screen or projector you will be using: 1400 x 1050 (SBCC) 1024 x 786 (Larger Desktop) 720 x 480 (Laptop) Assuming RAW, Calibrated Monitor, Good Backup Strategy © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 12. And now for how I do it with LightRoom 2.x © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com
  • 13. References • Lightroom2 book for digital photographers – Scott Kelby • The digital photography connection: http://www.thedigitalphotographyconnection.com/LFDP.php • “Develop workflow” http://digital-photography-school.com/simple-lightroom-image- fixing-workflow#more-7747 • Luminous Landscape.com http://www.luminous-landscape.com/tutorials/understanding- series/digital-workflow.shtml http://www.luminous-landscape.com/tutorials/workflow1.shtml http://www.luminous-landscape.com/techniques/process.shtml http://www.luminous- landscape.com/tutorials/instant_photoshop.shtml • Another set of workflow articles: http://handbook.outbackphoto.com/section_workflow_basics/index. html http://www.outbackphoto.com/CONTENT_2007_01/section_workflow_ba sics_2009/20090614_DOP_WorkflowIntegration/index.html © Robert DeRobertis – Creative commons: attribution, non commercial, share alike – www.robde.com