Nitin Sharma has over 5 years of experience in marketing and brand management in the pharmaceutical industry. He is currently working as a Senior Associate Marketing Specialist at Thermo Fisher Scientific, where he handles consumables and benchtop products and is responsible for market analysis, planning new product launches, and media activities. Previously he held marketing roles at Biocon and Eli Lilly, where he successfully launched several new products and exceeded sales targets. He has an MBA in Marketing and a BSc in Biotechnology.

1. NITIN SHARMA (MBA MKTG., BSc BIOTECH)
Contact: +91-9945888441; E-Mail: nitin_bt_24@yahoo.co.inf
PPRR OO FF II LL EE
 A competent & result oriented marketing professional, offering ~5 years of experience in Brand management & Sales.
 Insightful experience in Market planning & Product launch.
 Planning Media activities & PR for engaging KOL’s & building product perception.
Core Competencies
 Marketing  Brand Management  Market Research  Market Analysis  Business Development
PPRR OO FF EE SS SS II OO NN AA LL EE XX PP EE RR II EE NN CC EE
THERMO FISHER SCIENTIFIC, APRIL 2013-TILL DATE
Sr. ASSOCIATE MARKETING SPECIALIST (SOUTH ASIA)
 Currently handling consumable and bench top portfolio
 Managing Region market performance in conjunction with marketing manager.
 Performing detailed analysis and routine reporting of Region business performance
 Planning and execution of country-level NPIs, price actions, upgrades and obsolescence of existing products
 Country program adaptation and execution
 Industry and customer events
 Managing the placement of agreed advertising communications for both print and digital media
 Local communications deliverables, web content and translations, support center preparation to support
campaigns
ACHIEVEMENTS
 Highly Successful Launch of Proflex thermal Cycler and EVOS imaging systems, iBlot 2 and ibind western
blotting instruments with all products surpassing the first year targets.
 Highest Number of activities and opportunities generated across IPAC region.
 Highest amount of revenue generated through marketing activities across IPAC.
 Highly Successful launch of Customer experience center, a first of its kind center in South Asia.
BIOCON LIMITED, SEP 2011-MARCH 2013
BRAND EXECUTIVE (COMPREHENSIVE CARE)
 Focus brands were high end antibiotics and injectable. Handled five brands i.e. IMICELUM (Imipenem
Cilastatin), CELRIM (Cefepime), CELRIM-TZ (Cefepime Tazobactam), THINLA (Heparin) & GENTALOSE
(Lactulose).
 Brand planning- Quarterly meets to review past performance & future growth planning
 Trend Analysis-Analyze Rx & Sales data to identify key trends to enable decision-making by doing field work.
 Marketing Inputs-Design promotional material with key marketing messages.
 Indication expansion & Training of field force.

2. ACHIEVEMENTS
 New launches (THINLA, GENTALOSE& FERVAY) – Worked closely towards the launch of the brands. All 3
showed promising growth within the first few months of launch.
 IMICELUM, CELRIM & CELRIM TZ consistently ranked amongst top ten brands in market in the respective
molecule segment.
 Worked towards redefining the promotional strategy through proper customer segmentation resulting in focused
approach for each product.
ELI LILLY, BANGALORE, JAN 2010-AUG 2011
TERRITORY MANAGER (DIABETES)
 Worked with Diabetes Care Team promoting Analog insulin (Humalog), Insulin delivery devices and Exanatide
(Byetta).
 Key responsibilities included sales and target achievement, customer relationship management, identifying and
developing new business opportunities, collecting & analysing information pertaining to the prescribing habits of
the customers, competitor analysis, Systematic implementation of marketing strategies, handling channel
partners & conducting CMEs.
ACHIEVEMENTS
 Consistent performer in achieving targets. Also contributed to bring key customers relationship to the company.
 Organized Radio Program and Diabetes walk on world diabetes day.
 Rated ‘Highly Successful’ for the first year of work.
 Awarded ‘INPROMPTU’ twice for being the highest achiever.
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Market Research-Parle Biscuits, NOIDA
 Market potential for Parle biscuits in institutions present in the area.
 Factors affecting consumer buying behavior in modern trade stores.
AA CC AA DD EE MM II CC SS
PGP (Marketing), IILM-New Delhi, 2010, CGPA 3.09/4
BSc (BIOTECHNOLOGY), Meerut University, 2007, 64%
CCOO MM PP UU TT EE RR SSKK II LL LL SS
 Comprehensive exposure to MS Office (Word, Excel, PowerPoint).
Date of Birth: 24th Nov, 1985
References: https://in.linkedin.com/pub/nitin-sharma/16/70b/5a5