How can you build up long-lasting relationships with dialogue partners and use social media to attract and engage quality customers? By Jaydip Chowdhury
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar during a transit from
Chicago to Omaha.
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar during a transit from
Chicago to Omaha.
This is the complete collection of We Are Social's series on Social Brands and The Future of Marketing. It contains 8 provocations to help marketers think more socially, and to use socially-oriented marketing to add value to their brands, their communities, and to society at large. To read our full thinking on these Social Brands topics, you'll find extensive write-ups at http://wearesocial.sg/tag/social-brands. If you'd like further info on this series, or if you have any questions about our work, please tweet me via @eskimon or @wearesocialsg, or email me at sayhello@wearesocial.sg
The Change Manifesto: Leading Transformation & Captivating Communities Brian Solis
A free ebook...At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What’s missing from the equation is your vision and leadership.
Digital Influence: Social Capital, Social Currency and Personal BrandingBrian Solis
My presentation from Lift in Geneva - Explores the undercurrent of social economics, namely social currency and social capital. As we’re seeing with services such as Klout and PeerIndex, our stature in the social web is based on our actions and words. Essentially, your “balance sheet” is available for anyone with a web browser to review, assess, and analyze.
More here: http://www.briansolis.com/2010/12/a-conversation-about-you-social-currency-and-social-capital/
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
Nonprofit organization Comic Relief was in need of an effective way to track and monitor its biggest campaign, Red Nose Day 2015. Its aim was to understand and measure the impact on reach and sentiment of influential celebrities. Red Nose Day is one of the biggest charity events in the UK which runs every two years.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
Unleashing the Power of Social Media - Social Marketing StrategiesPedro Laboy
Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Realmente yo creo que en Ecuador existen pocos lugares, tan privilegiados como Cuenca y el Azuay para tener edificaciones patrimoniales. Es impresionante como hay ciertas edificaciones, yo creo que la gran mayoría que no son atendidas, están abandonadas, sobre todo iglesias que no han sido restauradas.
Social Brands: The Future Of Marketing eBook by Simon KempSimon Kemp
The world’s best brands don’t just predict the future; they define the future on their own terms. However, it’s the brands that define their future in terms of the enduring value they add to people’s lives that are most likely to succeed. This eBook presents a series of provocations to help you define your brand’s vision of the future, and helps you to start bringing that vision to life today by building a more social brand. Find out more at http://eskimon.com/social-brands
Nonprofit organization Comic Relief was in need of an effective way to track and monitor its biggest campaign, Red Nose Day 2015. Its aim was to understand and measure the impact on reach and sentiment of influential celebrities. Red Nose Day is one of the biggest charity events in the UK which runs every two years.
Google Think Insights: Give Them Something to Talk About: Brian Solis on the ...Brian Solis
"Word of mouth has always had the power to make — or break — a brand. Author and digital analyst Brian Solis has studied the compound effect these interactions can have on brand perceptions. He spoke to us about how brands inspire people to share meaningful product experiences."
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
The future of business is social and collaborative. Relationships with customers and employees matter more than ever. LinkedIn and Altimeter Group's study found that when businesses empower people with information, trust and relevant content – engagement and sharing become powerful economic engines.
Also includes a list of the "Top 25 Most Socially Engaged Companies"
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
The Rise of Digital Darwinism and the Fall of Business As Usual by Brian SolisBrian Solis
Brian Solis shares his perspective on the future of business and how to compete against digital disruption. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here. All of this talk about the future and how one day technology is going to disrupt everything around us is more than just talk. The future is already here.
Basics of Social Media for Business, a continuing education class and the first step in the Social Media Certificate at Southeastern Community College's Center for Business.
The State of Social Marketing 2012-2013 - Pivot ConferenceBrian Solis
Each year, the Pivot team studies the evolving social landscape. For our 2012 -2013, "State of Social Marketing" report, we surveyed 181 social marketers and digital strategists who represent agencies and brands. What we learned is that the fundamental drivers for social media have radically transformed.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
The Future of Business Citizenship - People's Insights MagazineMSL
For our global research study, The Future of Business Citizenship, we surveyed 8,000 young people in 17 countries. Our findings confirm that Millennials have high expectations from business and add an insightful layer to our observations around this generation, with real implications for brands and corporations.
MSLGROUP's global team of corporate and brand citizenship experts dive deep into the results of our study and outline what Millennials value as individuals and what they expect from businesses. The Future of Business Citizenship is part of MSLGROUP's People's Insights project that crowd-sources insights and foresights from MSLGROUP experts.
We hope you enjoy reading this comprehensive report and invite you to share your feedback and tips with us @PeoplesLab or you can reach out to us on Twitter @msl_group.
Unleashing the Power of Social Media - Social Marketing StrategiesPedro Laboy
Harness the social media tools and strategies needed listen to customers, respond to comments, deploy social campaigns, engage advocates, monitor reputation, generate leads and grow sales.
The Social Third: How Social Media is Transforming IT SalesGolin
Few things have captivated the imagination of communications professionals in recent years more than social media. But the journey forward has not been plain sailing, with some skeptics suggesting the medium is often an exercise in vanity characterized by too much broadcast and little meaningful engagement.
For consumer brands social media has proved a valuable route to reaching a broad audience. In the world of B2B marketing, however, where target audiences are considerably smaller and messaging is often more complex, some have suggested the social media is too lightweight or even irrelevant.
To uncover the truth about social media in the B2B space, GolinHarris teamed up with YouGov to complete the report, Social Media: How Social Media is Transforming Sales, which examines the ways in which IT buying decision makers are influenced by this medium. To complete the research for the report, YouGov conducted an online survey of people on both sides of the purchasing spectrum: the marketers from technology companies and the IT buyers they are trying to reach.
Top line findings reveal that any lingering doubt over social media’s importance to B2B marketers should be dismissed. In total, 34% of IT buyers surveyed – the ‘social third’ – have been positively influenced by online interactions with a brand when making a purchasing decision. Moreover, this ‘third’ actually wants to engage with brands online.
In this report, GolinHarris sheds light on how B2B marketers can most effectively engage customers online in order to drive sales.
To access the full report please click here: 131413 The Social Third 04_FINAL
For further information please contact:
Elizabeth Littlewood, Head of Techology, GolinHarris, elittlewood@golinharris.com
Jane Fordham, Director of Marketing, GolinHarris, jfordham@golinharris.com
Our Playbook for Digital Crisis and Issue Management 3.0Ogilvy Consulting
We set out to answer these questions and ended up writing “Our Playbook for Digital Crisis Management 3.0.” Born out of our global experience preparing for and responding to brand and corporate crises, it’s now part of our global training program.
We wanted to understand how social media was fundamentally changing the way we approach crisis management. We wanted to marry established crisis practices with the most evolved thinking in social media marketing and social business practices. We also wanted to be highly practical – today’s experts need a suite of apps they can quickly access when a crisis threatens to break.
Realmente yo creo que en Ecuador existen pocos lugares, tan privilegiados como Cuenca y el Azuay para tener edificaciones patrimoniales. Es impresionante como hay ciertas edificaciones, yo creo que la gran mayoría que no son atendidas, están abandonadas, sobre todo iglesias que no han sido restauradas.
Sites that are useful resources, how-to's, guides, and tutorials for social media for business. Facebook, Twitter, LinkedIn, Instagram, Pinterest, Google Plus, YouTube, SnapChat
Cii anti counterfeit_pkg_technologies_reportBilcareltd
Liberalization of economies across the globe has brought packaging technology to the forefront. Packaging being pervasive, in today’s business plays an important role and each member in the supply chain looks forward ‘to use packaging as a strategic tool for business development and improved business performance 1 under the present and future needs’.
Clinical research institutions have mushroomed in the country, though there is a generalized lack of experienced faculty. This in turn affects the quality of people that the industry requires, in order to ensure a high growth rate of the industry. The industry, in addition to facing a severe crunch of high quality professionals, is also suffering from attrition that is a common feature. To improve overall standards of professionals entering clinical research, institutes and the industry need to get together and work in close co-operation.
October 14, 2008 9:45 am. I arrive at the NCL office in Pune. I have planned to be a little early for my meeting with Dr. R. A. Mashelkar. It will give me time to set up my
equipment and get ready for interviewing Dr. Mashelkar. Just as I get down from my car, Dr. Mashelkar arrives too. His broad smile welcomes me even before his warm
greetings. “I decided to come a few minutes early, to finish some work. That way we will not be interrupted during our discussion.”
A cultura esportiva das regiões em que Projeto atende se resume, na maior parte das vezes, apenas na prática do futebol, esporte mais popular em nosso país.
O que Projeto Estudante vem fazer é abrir novos horizontes para esse público, alargando seu universo cultural e esportivo, com o oferecimento de atividades diversas.
O Projeto Estudante , em toda sua existência, sempre procurou atender um público menos favorecido em termos socioeconômicos, residente de áreas desprivilegiadas culturalmente, seja pelo seu difícil acesso ou por condições financeiras precárias, onde a prática esportiva e a participação na vida cultural da região são de custo elevado para os moradores de comunidades mais carentes.
Pelas características de sua clientela, a necessidade da prática esportiva e social se faz imprescindível e urgente.
O tempo dedicado ao Projeto faz com que nossos alunos deixem de estar expostos a riscos inerentes a toda cidade grande, como a violência e as drogas, já que nem sempre seus responsáveis têm a oportunidade de estar com estes a todo tempo. É no contraturno da escola que a criança/adolescente vai ocupar o seu tempo ocioso para se transformar num ser humano melhor e feliz, escolhendo o esporte que mais lhe agrada e convém, exercitando suas aptidões artísticas, participando de eventos e, consequêntemente, fazendo novas amizades. Vale ressaltar que sempre acompanhados por um profissional da área.
Quando o aluno ingressa no Projeto Estudante percebe-se, nitidamente, com o decorre das atividades, uma modanças positiva em seu comportamento, tanto no ambiente tanto escolar quando familiar.
A convivência diária com os colegas, a disciplina que
surge naturalmente com o respeito às regras inerentes
à prática de qualquer atividade esportiva, o exercício
da competitividade saudável nas competições, o fato de
estar inserido num grupo de atletas onde a saúde é valorizada
a todo momento, afastando-o das drogas, enfim,
tudo isso junto, faz com que nossos alunos tornem-se
futuros cidadãos mais felizes e capazes e é esse o resultado
que esperamos alcançar.
no decorrer de todo o nosso
Projeto.
It was not Omar Al Mukhtar who introduced
the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Similarly,
it was not a management consultant
who shaped customer service benchmarks
at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar du
At our #SocialCloud on Monday 3rd June 2013, Dirk Singer presented his thoughts on Social ROI and where he feels it fits with current commercial activity.
Riding the next wave of PR and social media trends in 2019Lars Voedisch
Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
How to connect with today’s audiences: Brand experiences and values
Why it’s all about touchpoints and personas
Speed update: 2019 social media and PR trends brands can’t afford to miss
Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion...Clive Maclean
The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing.
If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.
Delta Generali social media - opportunity & challengeMiloje Sekulic
Fiercer market conditions seek more effort to make success, wide
intelligence, targeted approach, precise answer to your target
groups` needs and empowerment through embracing
changes that have taken place.
Use customer intimacy to drive competitive advantage.
Learn how to:
** Move from a product-focused, to a customer-focused strategy – understand individuals as well as markets, and focus on relationships as well as transactions.
** Personalized interaction – identify and utilize your customers’ passion points in order to connect with them on a more meaningful and personalized basis.
** The right channel for the right audience – ensure you are reaching the customer in their domain, wherever that may be
How Customer Communities Power Word-of-Mouth MarketingLithium
Word-of-mouth is storytelling—real customer experiences related by the real people that have them—and it influences up to 50% of purchase decisions today. Word-of-mouth becomes marketing (WOMM) when you harness the power of this inherent behavior, infuse it with intention, measure it, and use it to empower your brand. And in today’s social environment, doing so strategically is more important than ever.
Success in the "Pull Economy" means understanding that a number of significant business principles have changed. In a hyper connected world information flows much faster and more freely. Organisations as a result are subjected to a growing level of collective intelligence and value creation from outside the company's walls brought on by the increased collaboration of customer/consumers, consumers, employees and suppliers in what is now a much larger ecosystem of data, conversation, innovation and participation. There needs to be a knowledge framework to help companies manage this transformational change and maximise as much value from it in a way that benefits the business and the customer/consumer.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
1. S o c i a l M e d i a
c o m m u n i c a t i o n d i r e c t o r 1 / 2 0 1 636
A dialogue
manager
in a
converged
world
How can you build up long-lasting
relationships with dialogue partners
and use social media to attract and
engage quality customers?
B y J ay d i p C h o w d h u r y
IIt was not Omar Al Mukhtar who intro-
duced the Arab Spring to Egypt but a
Google executive, Wael Ghonim, whose
campaign on Facebook and the famous
#Jan25 tweet that undermined Hosni
Mubarak’s political regime in Egypt. Sim-
ilarly, it was not a management consult-
ant who shaped customer service bench-
marks at United Airlines but a YouTube
video released by Dave Carol and his
band, earning more than 150,000 views
for his song about how United Airlines
broke his guitar during a transit from
Chicago to Omaha.
SocialmovementsliketheFrenchrev-
olutionorAmericanwarofIndependence
were the result of intellectuals indulging
inmeaningfuldialogue.Today,inthe20th
century, we are seeing digital Darwinism
– where opinion is shaped through social
media discussion and results in revolu-
tion. Whether those revolutions are riot
for good or bad, the fact remains that
social media has taken over as central
axis of socio-geo-politico- economic and
business diplomacy in the world.
Dialogue model
Dialogue and the way communica-
tions is driven across industry – or for
that matter in society – is not the same
as it used to be. Today, publicists, equity
analysts, advertisers or even lobbyists or
policy change advocates have all taken
refuge to social or digital media.
In their book Positioning: The Battle for
Your Mind, Al Rice and Jack Trout wrote
that “in PR we pray, and in advertising
we pay.” With the confluence of social
and digital media, perhaps we have to
write a new book, one that talks about
a converged smart world, where cus-
tomers in a crowd-shared model build
communication dialogues for the brand,
not the other way round. Today, news
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breaks over social media, followed by the
conventional media. It is believed that 25
per cent of Twitter users are journalists.
So, once you have built the right message
in the right context you have won half
the battle, as this story will surely trav-
el across the multitude of social media
word-of-mouth to land up as a big story
in print press.
To reach out to either a normative
audience such as government and policy
makers, or formative such as customers,
or even diffusive stakeholders such as
media or market analysts, you don’t need
to pray but be prudent enough to devise
effectivemessagingontherightsocialtool.
Celebrities and top rated equity re-
search analysts are paid heavily or used
as influencers to tweet about a beauty
product or a company’s stock valuation.
Opinion building and social media activ-
ism on important policy matters have
started affecting an organisation and its
services in the oil, gas, infrastructure, and
telecom sectors.
Gone is the supremacy of television:
a YouTube video is preferred over tele-
vision commercials. A Facebook post is
more effective than an in-house news-
letter as mode of employee communica-
tions. Press releases are optimised and
the popularity of online press like Huff-
ington Post over the 'pink' press is ever
increasing. These facts point to the same
conclusion: the age of social media has
arrived, wherein conventional media will
stay with us but won’t enjoy its tradi-
tional monopoly. And as that monopoly
ends, communications structures and
models change from indirect to direct
influence. Here, the network can follow
its customers, wherever and whichev-
er platform he or she visits. The good
part of this story is that both dialogue
managers and their customers are in a
win-win situation, weeding out many un-
wantedintruderswhooftendiluteanddi-
gress, misinterpreting core messages dur-
ing the dialogue process as its flows from
organisation to customers and stake-
holders through conventional print or
electronic media.
A change in
dialogue
With the influx of social media core to
dialogue tools, the way communications
is driven has evolved altogether to a new
platform and model:
• Word-of-mouth, which used to
be the most influential mode of
communications, is today seen as
social media conversation.
• Advertising (second most influen-
tial) has evolved as digital strategy.
• In public relations, dialogue man-
agers are no longer praying to
media houses but opening up ave-
nues of dialogue over a plethora of
social media, and pushing custom-
ized publication over these tools
and channels reaching directly to
the target audience.
• With these evolutions, market
research is shifting to online big
data; real time data mining and
instant feedback to change a cam-
paign is the name of the game now.
• Customers today can view, give
feedback as well as buy content
or products simultaneously-
opening up new opportunities
and higher levels of transparency,
trust as information moves from
dialogue managers to customers.
The binary code of social
media
Instead of zeros and ones, the binary
code of social media is ‘like’ and ‘share’:
these two ‘codes’ are behind any complex
online social media campaign or digital
strategy. Built on these two codes, social
media strategy revolves around either
success or failure. What looks simple can
be decisive, making or breaking a brand
in the marketplace with things going aw-
fully wrong and/or going viral.
On the other hand, a positive wave
can change the mindset of your custom-
ers, and result in overnight success of
a brand or campaign. Up until yester-
day, brand owners were not sure if their
product was liked by customers while
the campaign was running, unless it was
reflected in the increase or stagnation of
sales volume. Today, we live in a real time
world, where instant feedback is factored
to change the plot of a movie or features
of a new product. The rule of thumb is
simple: if they like, they will share, and
if they share, it will go viral. So, it all de-
pends upon ‘likeability’ and ‘shareability’
of a product or its campaign over social
media.
A strategy to increase
reach
Link your Pinterest pin to your Face-
book post, which links to your blog, which
in turn features a video from your You-
Tube channel…. This could be one out of
many tactics to increase your reach but,
again, the bottom line is simple: content
has to be liked and shared. According-
ly, choose your medium or tools, which
can be interconnected to create a chain
reaction.
“Today, we live in
a real time world,
where instant
feedback is factored
to change the plot of
a movie or features
of a new product.”
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J ay d i p C h o w d h u r y
Head of Corporate
Communication and
Advocacy, Bilcare Research
Jaydip Chowdhury is head of
corporate communication and
advocacy at Bilcare Research,
the pharma packaging compa-
ny with operations across Asia,
Europe and the US. In addition
to public affairs, Jaydip also
oversees investor relations for
the company.
Social commerce
The rules of social commerce are clear:
if you are not buying any product, you
are the target product yourself. As you
like and pass on product-related content
to your network, it finally lands up in
sales. But in the process, it creates a circle
of social commerce. Interestingly, in this
circle strangers become promoters of the
product. Unlike the old advertising mod-
el, here you attract>convert>close>de-
light (see right), transforming strangers
to promoters. What starts as simple blog
may end up in brand sale with call-to-
action button. Such is the beauty of social
commerce.
Social media dialogue is changing
customer relationship management
(CRM) as well. Social CRM is the use of so-
cial media services, techniques and tech-
nology to enable organisations to engage
with their customers (see table below).
What we see today is a tectonic shift
in which customers are reached with
specific tailor-made, bespoke commu-
nications. The key takeaways for social
CRM are:
• Engagement replaces advertising
• Community recommendations
outpaces company assertions
• Instant feedback leaves no room
for carelessness
• Open business ecosystem intensi-
fies competition
This results in transparent, timely
and truthful communications by dia-
logue managers
Spices for social
media success:
Most successful social media cam-
paigns will have certain spices added up
to make its recipe delectable, palatable
and electric to its eclectic audience. It is
often said in this context that social me-
dia is a cocktail party and not a sit down,
fine dining event. The key features are:
• Like and share is central
to going viral
• Real time engagement of contest
and other activities
• Crowd sharing is the new
normal of engagement and
content creation
• Conversation boast over
social influencers
• Content-driven strategy: short
content with info-graphics
or AV is preferred
• YouTube, short video replacing
television commercial
How CRM Evolved into social CRM
WHO CRM Specific departments SOCIAL CRM Everyone
WHat CRM Company-centric process SOCIAL CRM Customer-centric process
Where CRM Defined channels SOCIAL CRM Customer-driven dynamic channels
WheN CRM Set business hours SOCIAL CRM Customer-set hours
WhY CRM Transaction SOCIAL CRM Interaction
HOW CRM Message flow outside SOCIAL CRM Message come inside
Blog
Social Media
Keywords
Pages
Calls to Action
Landing pages
Forms
Contacts
Email
Workflows
Lead Scoring
CRM Integrations
Social Media
Smart Calls to Action
Email
Workflows
VisitorsStrangers Leads PromotersCustomers
Attract Convert cLOSE dELIGHT
Transforming strangers to
promoters in advertising
4. S o c i a l M e d i a
Ford Figo Aspire
#WhatDrivesYou
Ford started their What Drives
You? campaign during the launch of
Figo Aspire, a compact sedan. With this
campaign, Ford roped in actor Farhan
Akhtar as anchor for conducting drive-
by interviews in Ford Figo Aspire with
real life achievers, such as the founder
of RedBus.in, co-founders of Happily-
unmarried.com and so on. Through the
passionate stories shared by the young
achievers, the campaign aimed to reflect
on the needs of the young consumer in
modern India.
Let me conclude by giving few case
studies to substantiate my point-of-view;
incidentally, these are amongst some of
last year’s best social campaigns:
#RiceBucketChallenge
#RiceBucketChallenge is the Indian
desi twist to #IceBucketChallenge on So-
cial Media. Manju Latha Kalanidihi, a
journalist from the city of Hyderabad,
came up with the idea. Rather than wash-
ing down the water in a country with
scarce water supply, her train of thought
was to feed the hungry for the inception
of this challenge.. The reach of all com-
bined social networks gave impetus to
this cause. The initiative witnessed a rise
of 192 per cent in social media popularity
in a span of just two days.
Pepsi #CrashThePepsiIPL
CrashthePepsiIPLwasacrowd-sourc-
ing campaign that Pepsi launched in
IPL8. In this disruptive campaign, fans
were invited to make commercials that
showcased their love for Pepsi. Pepsi
promised that the best ads of 30-second
duration would be aired during the IPL
matches. In addition to the fame, the win-
ners would also receive cash prize of one
lakh rupees. With this campaign, Pepsi
was able to leverage the creativity of con-
tent creation communities, such as You-
Tube users and bloggers on the internet
and promote the Pepsi brand.
#TheAwesomeJob
Premium whisky maker, William
Grant & Sons has launched a digital
campaign titled The Awesome Job to
find Grant’s India Brand Ambassador.
Instead of using a celebrity to endorse
the brand, this people-backed campaign
helped to promote the brand’s ideolo-
gy of Stand Together. The campaign
reinforced the ideology of the brand as
only friends could nominate one for this
contest. All information and updates re-
garding the contest are communicated
through a microsite launched for this
purpose. With this campaign, the brand
has set its eyes on India as a lucrative
market and is gearing up to introduce
more brands in the country. A microsite
served to contain the progress and up-
dates on the contest.
Reliance General Insurance
#DarkTravelTale
In order to generate interest in its travel
insurance plans among the Indian youth,
Reliance General Insurance devised this
campaign where they gave fans a starting
point of a story and invited fans to come
up with a suspense story. Fans need-
ed to imagine the worst scenarios that
one could face while traveling abroad.
With a suspense storytelling effect, the
brand attempted to co-create a graphic
novel with its fan community. This novel
was called Dark Travel Tale and it be-
came the world’s first Twitter-curated
graphic novel. •
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