Best PPT On NIKE

2.  Nike is a American Multinational corporation
 It is engaged in designing and worldwide marketing
and selling of footwear, apparel, equipment and
accessories .
 Nike is the world’s leading supplier of Athletic Shoes
and apparel and also a major manufacturer of sports
equipment.
 It was founded on May 30 ,1978 by Bill Bowerman
and Phil Knight.
 Nike in Greek means Goddess of Victory.

3.  SLOGAN “JUST DO IT”
 The slogan was coined in 1988 at an ad agency
meeting.

4.  The Nike "Swoosh" is a design created in 1971 by Carolyn
Davidson, a graphic design student at Portland State
University, She met Phil Knight while he was teaching
accounting classes and she started doing some freelance
work for his company, Blue Ribbon Sports (BRS).
 The Nike design logo was originally taken from the Greek
mythological Goddess (Nike) as one of her wings. The
ideology was that the goddess Nike was actually a symbol
of victory. Hence conceptually the Nike logo design meant
victory or winning.
 Nike logo is also known as Nike Swoosh.

5.  Logo represents the wing of Greek Goddess.
 The word NIKE means goddess of victory.
 The Nike logo design is an abstract wing,
designed by Carolyn Davidson, was an
appropriate and meaningful symbol for a
company that marketed running shoes

6.  On analyzing thesuccessof Nike, it ispossibleto singleout several
factorsthat contributed to theprogressof thecompany.
 Probably oneof themost important factorsof Nike’ssuccessin its
expansion in international marketswastheshift of production to Asia.
 It isbeyond doubtsthat theroleof sportsmen in themodern market of
sportsequipment isextremely important and, naturally, their popularity is
successfully exploited by Niketo promoteitsproducts.
 Moreover, dueto thesimplicity of thetagsthey areunderstandableand
easily perceived by all peopleregardlessnational or cultural peculiarities
and norms.
 Finally, thepromotion and advertising campaign wereextremely
successful and not only dueto sportsmen involved but also dueto the
wisestrategy and imageof thecompany and itsproducts

7.  Risk Grade – 103 (Max 134)
 Over 3/4 of all stocks available are more risky than NIKE

8.  It sobviousthat Nikewasinitially in aprivileged position sinceoriginally the
company did not haveany rivalsin itssegment of themarket.
 Thedominanceand thelack of competition wasprobably oneof themajor
reasonsfor thefailureof Nikeat thispoint.
 Theshift from traditional regionsof production such asEurope, theUSand
Japan wasanother reason which could deterioratethequality of Nike’sproducts
and decreaseitscompetitiveness.
 Moreover, such ashift provoked an unexpected reaction in traditional markets
whereNike’sposition werestableand even dominant, notably in Europeand the
US.
 Finally, such aconflict did not contributeto thegrowth of thepopularity of Nike
in China, especially taking into consideration thedefining roleof local
authoritiesin economic lifeof thecountry.

10.  Positive:
Company has strong potential if it can tap into the foreign
markets (China and International Soccer). A purchase of 65
shares would account for 4.65% of the portfolio and would have
a market value 5,382 dollars.
 Negative:
 Right now too much stress is put on the strength and growth of the
US Footwear sector.
 The abroad sector that is expected to grow contributes a low
percentage of overall revenue. However, this does leave room for
rapid growth and expansion.
 The company has doubled its market cap. over the last five years
and has seen a very wide trading range between 50 and 90 dollars.

11.  Footwear
Sandals Shoes Slippers

12.  Apparel

13.  Accessories

14. Baseball
Basketball
Cycling
Football
Golf
Running
Soccer
Swim
Tennis
Training
Yoga

15.  College licensed gears

16.  Choose material and color
 Personalize symbol or ID
 Available within 4 weeks of order
 Premium prices

17.  Enhance running experience
 Pick workout and custom playlist
 Run with real-time feedback
 Sync and track progress

18.  Modern/sporty interior design

19. “To bring inspiration and innovation to every
athlete in the world.”
“If you have a body, you are an athlete.”
– Bill Bowerman
( co-founder of Nike )