Michael Jordan first wore Air Jordan shoes in 1984, helping to popularize the brand. The "Jumpman" logo and promotion by Jordan made the Nike shoes a status symbol. Over time, Air Jordan expanded its line to other athletes and sports, and reached new international markets to increase revenues, though quality control issues arose from overseas production and younger consumers may not associate the brand with Jordan as strongly.

2.  Michael Jordan first wore Air Jordan
shoes in the his play in 1984
 It first released to public 1985
 “Jumpman” logo

3.  Nike logo is easily recognizable
 Promoted by Michael Jordan
 A status symbol to own a pair (Income,
Talent)

4.  Price is high
 Younger generations may not recognize
Michael Jordan
 Being made in foreign countries gives
way to quality control issues

5.  Expand the line for other big players
 Expand shoe line into other sports
 Reach other countries and their markets
to increase revenues

6.  Reebok, Adidas, and other known high
end shoe brands
 Growing counterfeit goods market