SlideShare a Scribd company logo
Team Members : Benjamin Tay – 091410E
               Jansen Chew – 092214R
               Lien Ching – 092436J
 About Us
 Competitors of Converse
 Stamp-Galore Campaign
 Metrics for the Campaign
 Benefits of our Campaign
 Q&A
   American shoe company since 1908
   One of the earliest pioneers in sneaker
    productions
   Decreasing in market share
   Rival Competitors such as :
     Everlast
     Vans
     Toms
Social Media Platforms that our Competitors make us of :

             Facebook   Twitter     Blogs      Videos
 Converse


  Everlast


   Vans


   Toms
Invite 10    Spend     Spend     Get a $20
people to   Minimum   Minimum    voucher
 our app      $30       $50


Donate a     Spend    Get any    Crack QR
 pair of    Minimum   shoes at    code &
 shoes        $80     30% off!      win
                                  prizes!
   Online Facebook Stamp collection.

   3 different levels for Stamp-Galore collection
     Levels are:




     The first 10 people who complete all
      3 levels win an iPad 2.
   Quantitative Metrics :
       Number of Facebook fans.
       Number of Stamps given out.
       Number of people who completed the Stamp card.
       Increased amount of sales during this period of
        time.

   Qualitative Metrics :
     Amount of Facebook ‘Likes’
     Amount of Facebook comments.
   Customer’s Point of View:
       Sense of Achievement
       Vouchers
       Attractive Prizes
       Perceive Converse as an engaging
        and exciting brand

   Company’s Point of View:
       Build relationship with our customers.
       Know what our customers perceive our brand to be.
       Positive image of Company
       Increase sales revenue
Converse Marketing Campaign

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Converse Marketing Campaign

  • 1. Team Members : Benjamin Tay – 091410E Jansen Chew – 092214R Lien Ching – 092436J
  • 2.  About Us  Competitors of Converse  Stamp-Galore Campaign  Metrics for the Campaign  Benefits of our Campaign  Q&A
  • 3. American shoe company since 1908  One of the earliest pioneers in sneaker productions  Decreasing in market share  Rival Competitors such as :  Everlast  Vans  Toms
  • 4. Social Media Platforms that our Competitors make us of : Facebook Twitter Blogs Videos Converse Everlast Vans Toms
  • 5. Invite 10 Spend Spend Get a $20 people to Minimum Minimum voucher our app $30 $50 Donate a Spend Get any Crack QR pair of Minimum shoes at code & shoes $80 30% off! win prizes!
  • 6. Online Facebook Stamp collection.  3 different levels for Stamp-Galore collection  Levels are:  The first 10 people who complete all 3 levels win an iPad 2.
  • 7. Quantitative Metrics :  Number of Facebook fans.  Number of Stamps given out.  Number of people who completed the Stamp card.  Increased amount of sales during this period of time.  Qualitative Metrics :  Amount of Facebook ‘Likes’  Amount of Facebook comments.
  • 8. Customer’s Point of View:  Sense of Achievement  Vouchers  Attractive Prizes  Perceive Converse as an engaging and exciting brand  Company’s Point of View:  Build relationship with our customers.  Know what our customers perceive our brand to be.  Positive image of Company  Increase sales revenue