Team Members : Benjamin Tay – 091410E Jansen Chew – 092214R Lien Ching – 092436J
About Us Competitors of Converse Stamp-Galore Campaign Metrics for the Campaign Benefits of our Campaign Q&A
American shoe company since 1908 One of the earliest pioneers in sneaker productions Decreasing in market share Rival Competitors such as : Everlast Vans Toms
Social Media Platforms that our Competitors make us of : Facebook Twitter Blogs Videos Converse Everlast Vans Toms
Invite 10 Spend Spend Get a $20people to Minimum Minimum voucher our app $30 $50Donate a Spend Get any Crack QR pair of Minimum shoes at code & shoes $80 30% off! win prizes!
Online Facebook Stamp collection. 3 different levels for Stamp-Galore collection Levels are: The first 10 people who complete all 3 levels win an iPad 2.
Quantitative Metrics : Number of Facebook fans. Number of Stamps given out. Number of people who completed the Stamp card. Increased amount of sales during this period of time. Qualitative Metrics : Amount of Facebook ‘Likes’ Amount of Facebook comments.
Customer’s Point of View: Sense of Achievement Vouchers Attractive Prizes Perceive Converse as an engaging and exciting brand Company’s Point of View: Build relationship with our customers. Know what our customers perceive our brand to be. Positive image of Company Increase sales revenue