Nike developed the Nike Free shoe through extensive research on barefoot running. Researchers studied runners barefoot to understand how the foot moves naturally. They aimed to design a shoe that mimicked this barefoot experience to strengthen muscles. Nike tested early prototypes on athletes and found they improved speed, flexibility, and coordination. However, Nike positioned Nike Free as a training shoe rather than replacement for other shoes. Through strategic marketing using athletes and various channels, Nike educated consumers on Nike Free's benefits for building strength.
Nike provides a wide range of high quality, technologically advanced athletic shoes and apparel. They target customers interested in sports and an active lifestyle. Nike builds brand loyalty through innovative product design, endorsement deals with famous athletes, and motivational marketing campaigns. However, some customers feel Nike could improve accessibility in certain markets, offer more customization options, and ensure consistent messaging across sub-brands and regions to further enhance the customer experience.
Inter Marketing Communications "Asics Niveus"Nick Crippen
For a school group project, involving myself as the team leader, we had to create a new product and create a marketing plan for that product. I came up with the idea to create a new running show which used this new technology called NeverWet superhydrophobic spray-on coating. You may view use of the technology here: http://www.youtube.com/watch?v=7is6r6zXFDc.
What I created was a running shoe which would never get wet, or more importantly, never get dirty. I teamed up this technology with ASICS because they create some of the most cutting edge running shoes with the latest technology. I then determined the target market for these shoes to be women, not only because they care about the cleanliness of their shoes more so than men, but because when it comes to purchase athletic shoes, running shoes are the most bought shoe and women buy more than men. I found all this information through databases such as mintel oxygen. I also was the visionary for designing the advertisements. I put a lot of work into this project and feel as if my hard work paid off.
Nike uses several strategies to attract consumers, including telling meaningful stories that sell aspirations, creating viral moments, innovating technologies, and engaging on social media. Some key tactics are developing emotional ads, partnering with Google for a soccer app allowing fans to personalize highlights, and producing popular YouTube series. Nike also drives innovation with products like Flyknit shoes and self-lacing sneakers. While these strategies help Nike dominate the athletic wear market, they also increase costs and face challenges from emerging competitors.
Nike was founded in 1962 by Phil Knight and Bill Bowerman as Blue Ribbon Sports to distribute Japanese running shoes in the United States. In 1971, BRS introduced the iconic "Swoosh" logo and changed its name to Nike. Over the following decades, Nike grew to become the world's largest athletic shoe and apparel company through innovative product design, endorsement deals with star athletes, and an iconic "Just Do It" marketing campaign. Today, Nike operates in over 160 countries and employs over 35,000 people directly and indirectly through suppliers and partners. Nike remains the dominant player in the athletic footwear and apparel industry with a 33% market share.
Nike is an American multinational corporation that designs, develops, manufactures, and markets athletic footwear, apparel, equipment, accessories, and services. It was founded in 1964 as Blue Ribbon Sports and later changed its name to Nike in 1978. Nike utilizes global and local marketing strategies to maintain its position as a leader in the footwear and athletic apparel industries. The company focuses on product innovation, brand building through partnerships and sponsorships, and personalized marketing approaches.
This document discusses segmentation and targeting strategies used by Nike. It outlines Nike's segmentation based on geography, demographics, psychographics, and behavior. Geographically, Nike targets markets in the USA, UK, India, and Malaysia. Demographically, it segments customers by gender and age. Psychographically, it focuses on sports-centric and inspiring values aligned with its mission statement. Behaviorally, it analyzes purchase occasions. The document also lists Nike's subsidiaries like Cole Haan, Hurley, Umbro, and Converse that allow it to target various lifestyle and athletic segments selectively while specializing within each brand.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
Nike provides a wide range of high quality, technologically advanced athletic shoes and apparel. They target customers interested in sports and an active lifestyle. Nike builds brand loyalty through innovative product design, endorsement deals with famous athletes, and motivational marketing campaigns. However, some customers feel Nike could improve accessibility in certain markets, offer more customization options, and ensure consistent messaging across sub-brands and regions to further enhance the customer experience.
Inter Marketing Communications "Asics Niveus"Nick Crippen
For a school group project, involving myself as the team leader, we had to create a new product and create a marketing plan for that product. I came up with the idea to create a new running show which used this new technology called NeverWet superhydrophobic spray-on coating. You may view use of the technology here: http://www.youtube.com/watch?v=7is6r6zXFDc.
What I created was a running shoe which would never get wet, or more importantly, never get dirty. I teamed up this technology with ASICS because they create some of the most cutting edge running shoes with the latest technology. I then determined the target market for these shoes to be women, not only because they care about the cleanliness of their shoes more so than men, but because when it comes to purchase athletic shoes, running shoes are the most bought shoe and women buy more than men. I found all this information through databases such as mintel oxygen. I also was the visionary for designing the advertisements. I put a lot of work into this project and feel as if my hard work paid off.
Nike uses several strategies to attract consumers, including telling meaningful stories that sell aspirations, creating viral moments, innovating technologies, and engaging on social media. Some key tactics are developing emotional ads, partnering with Google for a soccer app allowing fans to personalize highlights, and producing popular YouTube series. Nike also drives innovation with products like Flyknit shoes and self-lacing sneakers. While these strategies help Nike dominate the athletic wear market, they also increase costs and face challenges from emerging competitors.
Nike was founded in 1962 by Phil Knight and Bill Bowerman as Blue Ribbon Sports to distribute Japanese running shoes in the United States. In 1971, BRS introduced the iconic "Swoosh" logo and changed its name to Nike. Over the following decades, Nike grew to become the world's largest athletic shoe and apparel company through innovative product design, endorsement deals with star athletes, and an iconic "Just Do It" marketing campaign. Today, Nike operates in over 160 countries and employs over 35,000 people directly and indirectly through suppliers and partners. Nike remains the dominant player in the athletic footwear and apparel industry with a 33% market share.
Nike is an American multinational corporation that designs, develops, manufactures, and markets athletic footwear, apparel, equipment, accessories, and services. It was founded in 1964 as Blue Ribbon Sports and later changed its name to Nike in 1978. Nike utilizes global and local marketing strategies to maintain its position as a leader in the footwear and athletic apparel industries. The company focuses on product innovation, brand building through partnerships and sponsorships, and personalized marketing approaches.
This document discusses segmentation and targeting strategies used by Nike. It outlines Nike's segmentation based on geography, demographics, psychographics, and behavior. Geographically, Nike targets markets in the USA, UK, India, and Malaysia. Demographically, it segments customers by gender and age. Psychographically, it focuses on sports-centric and inspiring values aligned with its mission statement. Behaviorally, it analyzes purchase occasions. The document also lists Nike's subsidiaries like Cole Haan, Hurley, Umbro, and Converse that allow it to target various lifestyle and athletic segments selectively while specializing within each brand.
Analyzing Nike's products and promotional strategies.
The presentation can be viewed with audio on Youtube. https://www.youtube.com/watch?v=vKVO8P7x7Bc
Nike was founded in 1964 and is now a global leader in athletic footwear and apparel. Headquartered in Oregon, Nike employs over 26,000 people worldwide. Known for its iconic swoosh logo and "Just Do It" slogan, Nike has cultivated an image of excitement, innovation and athleticism through sponsoring major sporting events and iconic athletes. While facing competition from brands like Adidas and Reebok, Nike has maintained the largest market share in the sports industry through strong branding and performance products.
Nike has a three-word brand mantra of "authentic athletic performance" that guides its marketing efforts. This mantra has helped Nike successfully expand its brand from running shoes to all athletic equipment and apparel. Nike is the world's largest athletic company with $30 billion in revenue and products that include footwear, apparel, and sports equipment. Its brand is strengthened by celebrity endorsements like Michael Jordan and innovative campaigns showing female athletes in India.
Nike is a major American sportswear and equipment manufacturer founded in 1964. It generates over $18 billion in annual revenue and employs over 30,000 people worldwide. Nike designs and sells shoes, apparel, and sports equipment. Its main competitors are Adidas, New Balance, Converse, Puma, and Under Armour. Nike uses advertising focused on portraying sport values and collaboration with other brands. It employs a variety of pricing, product, promotion, and distribution strategies to market its performance and lifestyle footwear and equipment globally.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. It initially operated as a distributor for Onitsuka Tiger shoes but began its own line of footwear called Nike in 1971. Nike designs, develops, and markets high-quality sports apparel, equipment, and accessories. Its headquarters are in Washington County, Oregon, and it employs over 34,400 people worldwide, generating $19.2 billion in annual revenue. Nike's vision is to inspire athletes around the world through innovation.
Nike has traditionally focused on performance sportswear but has recently embraced fashion elements to grow its women's business. It has collaborated with designers on stylish activewear lines and showcased these fashion-forward styles in runway shows. However, Nike's leadership maintains the brand's priority is innovative sports technology, not fashion. To further tap the activewear fashion market, Nike should promote its products as both athletic equipment and casual streetwear through diverse celebrity endorsements, expand customization options, and continue partnering with high-end designers.
Nike is an American multinational corporation that designs, develops, manufactures and markets footwear, apparel, equipment and accessories. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Bowerman was a track coach and made the first Nike shoes, while Knight was an athlete on Bowerman's team and later attended business school. The company was renamed Nike and adopted its iconic Swoosh logo in 1971. Today, Nike has over 48,000 employees worldwide and is a top brand in sports, generating $27 billion in annual sales under current CEO Mark Parker.
Nike has strong brand equity through brand awareness, loyalty, and association. They use programs like Nike We Run and emotional branding focusing on heroism to attract and inspire loyal customers worldwide. Additionally, Nike is perceived to have high quality as a performance brand since its inception, designing durable and lightweight shoes prioritizing athletes' performance.
Nike was founded in 1964 in Oregon by Bill Bowerman and Phil Knight. Bowerman was the track coach at the University of Oregon and wanted better quality running shoes for his athletes. Knight met with a Japanese shoe manufacturer called Onitsuka Tiger and made a deal to distribute their shoes in the US under the name Blue Ribbon Sports. In 1971 they changed the name to Nike and created the iconic Swoosh logo designed by Caroline Davidson. Nike grew rapidly through the 1970s and 1980s and is now a major international corporation headquartered in Oregon, specializing in sports equipment, footwear and apparel with the Swoosh as its widely recognized trademark logo.
The document provides an introduction to injury-free running from the Natural Running Center. It discusses how both the executive director, Dr. Mark Cucuzzella, and one of the center's co-founders, Christopher McDougall, discovered the benefits of natural running after experiencing regular running injuries using traditional running shoes. They both found that transitioning to more minimalist shoes and barefoot-style running led to improved running form and a reduction in injuries. The Natural Running Center aims to educate runners on developing efficient, injury-free mechanics through minimalist footwear and natural running techniques.
Nike was founded in 1964 by Phil Knight and Bill Bowerman to bring inspiration and innovation to athletes worldwide. It started as Blue Ribbon Sports to sell Onitsuka Tiger shoes before launching its own Nike brand in 1971 featuring the iconic Swoosh logo. Nike produces a wide range of sports equipment and clothing for many sports as well as popular street fashion like Air Jordans and tracksuits. The company focuses on sustainable innovation to revolutionize its business and benefit athletes and the environment.
This document discusses a case study of solving a durability problem in Nike tennis shoes. It describes how early tennis shoes from Nike had outsoles separating from the uppers due to using a new water-based cementing system before it was perfected. The author analyzed discarded tennis shoes from tournaments to understand how the shoes were failing. It was discovered the basketball-inspired shoes did not meet the demands of tennis. The author worked to create tennis-specific shoes through testing rubber compounds, tread patterns, and protecting the upper foot during sliding. The goal was to develop the most durable tennis shoe to satisfy top athletes.
How does your Gym differentiate itself against competitors in the market? You can only drop your memberships so much before you have no "Value Added" perception.
Instead, place a section of differentiators in an area with items not as Cookie Cutter and more effective to your demographic of Member!
This document provides an analysis of Nike, Inc. for 2009. It includes sections on Nike's history, vision and mission statements, external and internal assessments, financial statements and ratios for 2009, and strategic recommendations. Key points analyzed include Nike's strong brand name, marketing campaigns, research and development capabilities, portfolio diversity and financial position as strengths, and high product pricing, revenue dependence on footwear, and manufacturing issues as weaknesses. Opportunities discussed are expanding into new markets and recycled materials, while threats include high competition and negative public perceptions. Overall recommendations are made to further promote a fashion image, expand into new markets and customer groups, and strengthen alliances regarding social responsibility.
The document outlines a project to develop an athleisure wear range for women. It will first identify key aspects of athleisure wear through market surveys and product benchmarking, testing various garments' fabrics, fits, and finishes. Prototypes will then be developed incorporating the best fabric mixes and costs. Feasibility testing will involve customer reviews. Finally, the range of athleisure wear for women will be developed using desired fabrics and finishes to meet customers' functional and aesthetic needs long-term.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman in Oregon. They began by distributing Onitsuka Tiger shoes in the US. In 1971, they changed the company's name to Nike and introduced the iconic Swoosh logo. In the 1970s, Nike grew rapidly and developed new shoe technologies like the Nike Air cushioning system. Steve Prefontaine's death in 1975 had a major impact on Nike and the running world.
I. The document discusses a study of the Nike retail store located in Solapur City, India. It provides details about the store's location, design, target customers, merchandise, and suggestions for improvements.
II. Key information includes the store covers 1,200 square feet and focuses on footwear, sportswear, and athletic wear. It targets sports athletes of all ages and genders.
III. The document analyzes aspects of the store like its exterior design, window displays, interior layout, and promotions through social media. Suggestions are made to expand the parking area and product range.
Nike was founded in 1964 and officially became Nike Inc. in 1971. It started as a distributor for a Japanese shoemaker and was founded by Bill Bowerman and Phil Knight. By 1980, Nike had attained 50% of the US athletic shoe market. Today, Nike sells trainers, sportswear, equipment, and accessories. It also offers fitness apps. Nike's competitors include Adidas, Reebok, Puma, and New Balance. The proposed advert would showcase an athlete performing better in Nike trainers compared to ordinary trainers to demonstrate Nike's ability to improve performance.
This document provides a strategic evaluation consultation document for Nike, Inc. It includes a company background, situational analysis using SWOT and PEST analyses, discussion of Nike's eMarketing strategy, and legal and ethical issues. Key points covered include Nike's strong brand image, focus on innovation, opportunities in emerging markets, and threats from currency fluctuations and failing to anticipate consumer preferences. The document analyzes Nike's business strategy and external factors.
Nike is the largest seller of athletic footwear and apparel in the world. It was founded in 1964 and officially became Nike Inc. in 1971. Nike designs, develops, manufactures and markets footwear, apparel, equipment, accessories and services. It operates through five brands: Nike, Jordan, Converse, Hurley and Nike Golf. In 2014, Nike had over $27 billion in revenue and a brand value of $19 billion. Nike focuses on innovation through research and development and achieves brand loyalty through celebrity endorsements and marketing strategies. It faces competition from companies like Adidas but maintains a dominant market share through continuous product improvements.
The document analyzes the key success factors of Nike's growth, including its history starting in the 1950s as Blue Ribbon Sports, products for men and women like the Air Force 1 and Air Max shoes, and factors influencing its success such as strong brand awareness, manufacturing efficiency, product innovation, endorsement deals, and marketing campaigns featuring slogans like "Just Do It". It also examines Nike's board of directors, external analysis using Porter's Five Forces model, internal analysis, SWOT analysis, and current strategies and goals.
This document summarizes Nike's product development process from concept to customer. It discusses Nike's history and founders, the evolution of its logo, its research and development process including analyzing athlete biomechanics, testing new products with over 100 runners divided into groups, marketing through famous athletes, competitors like Adidas and Puma, and Nike achieving the largest market share in the footwear industry. The conclusion is that Nike's free shoe was successfully designed and developed through extensive research to improve athletic performance.
This document is a case study prepared by Stephany Yong, Jessica Dodson, and Professor Jennifer Aaker for class discussion about Nike. It discusses Nike's emphasis on storytelling in its branding and marketing. Nike sees itself as being in the business of stories and uses stories about athletes and their experiences to humanize its products and brand. The case study examines how Nike defines its brand identity around innovation, inspiration, determination and achievement to serve athletes. It also explores Nike's focus on human-centered design and creating products that meet the needs of both professional and amateur athletes.
Nike has a three-word brand mantra of "authentic athletic performance" that guides its marketing efforts. This mantra has helped Nike successfully expand its brand from running shoes to all athletic equipment and apparel. Nike is the world's largest athletic company with $30 billion in revenue and products that include footwear, apparel, and sports equipment. Its brand is strengthened by celebrity endorsements like Michael Jordan and innovative campaigns showing female athletes in India.
Nike is a major American sportswear and equipment manufacturer founded in 1964. It generates over $18 billion in annual revenue and employs over 30,000 people worldwide. Nike designs and sells shoes, apparel, and sports equipment. Its main competitors are Adidas, New Balance, Converse, Puma, and Under Armour. Nike uses advertising focused on portraying sport values and collaboration with other brands. It employs a variety of pricing, product, promotion, and distribution strategies to market its performance and lifestyle footwear and equipment globally.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman. It initially operated as a distributor for Onitsuka Tiger shoes but began its own line of footwear called Nike in 1971. Nike designs, develops, and markets high-quality sports apparel, equipment, and accessories. Its headquarters are in Washington County, Oregon, and it employs over 34,400 people worldwide, generating $19.2 billion in annual revenue. Nike's vision is to inspire athletes around the world through innovation.
Nike has traditionally focused on performance sportswear but has recently embraced fashion elements to grow its women's business. It has collaborated with designers on stylish activewear lines and showcased these fashion-forward styles in runway shows. However, Nike's leadership maintains the brand's priority is innovative sports technology, not fashion. To further tap the activewear fashion market, Nike should promote its products as both athletic equipment and casual streetwear through diverse celebrity endorsements, expand customization options, and continue partnering with high-end designers.
Nike is an American multinational corporation that designs, develops, manufactures and markets footwear, apparel, equipment and accessories. It was founded in 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight. Bowerman was a track coach and made the first Nike shoes, while Knight was an athlete on Bowerman's team and later attended business school. The company was renamed Nike and adopted its iconic Swoosh logo in 1971. Today, Nike has over 48,000 employees worldwide and is a top brand in sports, generating $27 billion in annual sales under current CEO Mark Parker.
Nike has strong brand equity through brand awareness, loyalty, and association. They use programs like Nike We Run and emotional branding focusing on heroism to attract and inspire loyal customers worldwide. Additionally, Nike is perceived to have high quality as a performance brand since its inception, designing durable and lightweight shoes prioritizing athletes' performance.
Nike was founded in 1964 in Oregon by Bill Bowerman and Phil Knight. Bowerman was the track coach at the University of Oregon and wanted better quality running shoes for his athletes. Knight met with a Japanese shoe manufacturer called Onitsuka Tiger and made a deal to distribute their shoes in the US under the name Blue Ribbon Sports. In 1971 they changed the name to Nike and created the iconic Swoosh logo designed by Caroline Davidson. Nike grew rapidly through the 1970s and 1980s and is now a major international corporation headquartered in Oregon, specializing in sports equipment, footwear and apparel with the Swoosh as its widely recognized trademark logo.
The document provides an introduction to injury-free running from the Natural Running Center. It discusses how both the executive director, Dr. Mark Cucuzzella, and one of the center's co-founders, Christopher McDougall, discovered the benefits of natural running after experiencing regular running injuries using traditional running shoes. They both found that transitioning to more minimalist shoes and barefoot-style running led to improved running form and a reduction in injuries. The Natural Running Center aims to educate runners on developing efficient, injury-free mechanics through minimalist footwear and natural running techniques.
Nike was founded in 1964 by Phil Knight and Bill Bowerman to bring inspiration and innovation to athletes worldwide. It started as Blue Ribbon Sports to sell Onitsuka Tiger shoes before launching its own Nike brand in 1971 featuring the iconic Swoosh logo. Nike produces a wide range of sports equipment and clothing for many sports as well as popular street fashion like Air Jordans and tracksuits. The company focuses on sustainable innovation to revolutionize its business and benefit athletes and the environment.
This document discusses a case study of solving a durability problem in Nike tennis shoes. It describes how early tennis shoes from Nike had outsoles separating from the uppers due to using a new water-based cementing system before it was perfected. The author analyzed discarded tennis shoes from tournaments to understand how the shoes were failing. It was discovered the basketball-inspired shoes did not meet the demands of tennis. The author worked to create tennis-specific shoes through testing rubber compounds, tread patterns, and protecting the upper foot during sliding. The goal was to develop the most durable tennis shoe to satisfy top athletes.
How does your Gym differentiate itself against competitors in the market? You can only drop your memberships so much before you have no "Value Added" perception.
Instead, place a section of differentiators in an area with items not as Cookie Cutter and more effective to your demographic of Member!
This document provides an analysis of Nike, Inc. for 2009. It includes sections on Nike's history, vision and mission statements, external and internal assessments, financial statements and ratios for 2009, and strategic recommendations. Key points analyzed include Nike's strong brand name, marketing campaigns, research and development capabilities, portfolio diversity and financial position as strengths, and high product pricing, revenue dependence on footwear, and manufacturing issues as weaknesses. Opportunities discussed are expanding into new markets and recycled materials, while threats include high competition and negative public perceptions. Overall recommendations are made to further promote a fashion image, expand into new markets and customer groups, and strengthen alliances regarding social responsibility.
The document outlines a project to develop an athleisure wear range for women. It will first identify key aspects of athleisure wear through market surveys and product benchmarking, testing various garments' fabrics, fits, and finishes. Prototypes will then be developed incorporating the best fabric mixes and costs. Feasibility testing will involve customer reviews. Finally, the range of athleisure wear for women will be developed using desired fabrics and finishes to meet customers' functional and aesthetic needs long-term.
Nike was founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman in Oregon. They began by distributing Onitsuka Tiger shoes in the US. In 1971, they changed the company's name to Nike and introduced the iconic Swoosh logo. In the 1970s, Nike grew rapidly and developed new shoe technologies like the Nike Air cushioning system. Steve Prefontaine's death in 1975 had a major impact on Nike and the running world.
I. The document discusses a study of the Nike retail store located in Solapur City, India. It provides details about the store's location, design, target customers, merchandise, and suggestions for improvements.
II. Key information includes the store covers 1,200 square feet and focuses on footwear, sportswear, and athletic wear. It targets sports athletes of all ages and genders.
III. The document analyzes aspects of the store like its exterior design, window displays, interior layout, and promotions through social media. Suggestions are made to expand the parking area and product range.
Nike was founded in 1964 and officially became Nike Inc. in 1971. It started as a distributor for a Japanese shoemaker and was founded by Bill Bowerman and Phil Knight. By 1980, Nike had attained 50% of the US athletic shoe market. Today, Nike sells trainers, sportswear, equipment, and accessories. It also offers fitness apps. Nike's competitors include Adidas, Reebok, Puma, and New Balance. The proposed advert would showcase an athlete performing better in Nike trainers compared to ordinary trainers to demonstrate Nike's ability to improve performance.
This document provides a strategic evaluation consultation document for Nike, Inc. It includes a company background, situational analysis using SWOT and PEST analyses, discussion of Nike's eMarketing strategy, and legal and ethical issues. Key points covered include Nike's strong brand image, focus on innovation, opportunities in emerging markets, and threats from currency fluctuations and failing to anticipate consumer preferences. The document analyzes Nike's business strategy and external factors.
Nike is the largest seller of athletic footwear and apparel in the world. It was founded in 1964 and officially became Nike Inc. in 1971. Nike designs, develops, manufactures and markets footwear, apparel, equipment, accessories and services. It operates through five brands: Nike, Jordan, Converse, Hurley and Nike Golf. In 2014, Nike had over $27 billion in revenue and a brand value of $19 billion. Nike focuses on innovation through research and development and achieves brand loyalty through celebrity endorsements and marketing strategies. It faces competition from companies like Adidas but maintains a dominant market share through continuous product improvements.
The document analyzes the key success factors of Nike's growth, including its history starting in the 1950s as Blue Ribbon Sports, products for men and women like the Air Force 1 and Air Max shoes, and factors influencing its success such as strong brand awareness, manufacturing efficiency, product innovation, endorsement deals, and marketing campaigns featuring slogans like "Just Do It". It also examines Nike's board of directors, external analysis using Porter's Five Forces model, internal analysis, SWOT analysis, and current strategies and goals.
This document summarizes Nike's product development process from concept to customer. It discusses Nike's history and founders, the evolution of its logo, its research and development process including analyzing athlete biomechanics, testing new products with over 100 runners divided into groups, marketing through famous athletes, competitors like Adidas and Puma, and Nike achieving the largest market share in the footwear industry. The conclusion is that Nike's free shoe was successfully designed and developed through extensive research to improve athletic performance.
This document is a case study prepared by Stephany Yong, Jessica Dodson, and Professor Jennifer Aaker for class discussion about Nike. It discusses Nike's emphasis on storytelling in its branding and marketing. Nike sees itself as being in the business of stories and uses stories about athletes and their experiences to humanize its products and brand. The case study examines how Nike defines its brand identity around innovation, inspiration, determination and achievement to serve athletes. It also explores Nike's focus on human-centered design and creating products that meet the needs of both professional and amateur athletes.
Nike began in 1964 as Blue Ribbon Sports and became the leading athletic shoe and apparel company. It was founded by Bill Bowerman and Phil Knight and employs over 29,000 people worldwide. Nike introduced its iconic swoosh logo in 1972 and patented Air cushioning technology in 1979. The company has experienced significant growth and forecasts $23 billion in revenue by 2011. Nike's mission is to inspire athletes through innovative products and sponsorships of famous athletes.
Nike began as a company focused on designing comfortable running shoes for athletes when most other shoe companies only designed shoes for everyday wear. It positioned itself as the most valuable sports brand known for premium quality, innovative design, and being technically advanced. Nike grew significantly using the strategy of appealing to people's desire to live healthily and view themselves as athletes. It aimed to satisfy customers' needs for comfort, quality, and status through high-performance products. Nike has faced challenges marketing in Asia but addressed this by promoting running as a social activity and launching new campaigns.
Nike was founded in 1964 by Phil Knight and Bill Bowerman to produce running shoes and has since expanded to produce equipment for many sports. It owns Converse and Hurley and focuses research on biomechanics, physiology and data science to enhance athletic performance and safety. Nike is committed to social responsibility through community programs, sustainability efforts and engaging employees to have a positive global impact.
This document provides an overview of Nike, including a brief history, segmentation and targeting, research programs, corporate social responsibility, and marketing mix. It discusses Nike's origins in the 1960s and its growth into a global brand. It describes Nike's target market as high-income individuals aged 16-55. The document also outlines Nike's research, social initiatives, and use of the marketing mix including products, pricing, placement, and promotion through celebrity endorsements and events.
The document provides information about Nike, including its vision, mission, overview, product categories, brands, and latest innovative products. It discusses Nike's group members for a project, lists its top 10 brand ambassadors such as Michael Jordan and LeBron James. It also includes analyses of Nike's competitive advantage, marketing strategy, Porter's 5 forces model, countries it operates in, and SWOT analysis.
Nike has expanded greatly since its founding in the 1960s by Phillip Knight and Bill Bowerman. It grew from $3 million in sales in 1972 to $1 billion by 1986 due to the running boom. Problems arose in the 1980s from market saturation and competition from Reebok. Nike responded with technological innovations, celebrity endorsements like Michael Jordan, and effective advertising. New challenges in the 1990s included younger consumers favoring casual shoes and controversies over overseas labor practices. Nike addressed these issues through new product lines and establishing social responsibility programs.
Nike has expanded greatly since its founding in the 1960s by Phillip Knight and Bill Bowerman. It grew from $3 million in sales in 1972 to $1 billion by 1986 due to the running boom. Problems arose in the 1980s from market saturation and competition from Reebok. Nike responded with technological innovations, celebrity endorsements like Michael Jordan, and effective advertising. New challenges in the 1990s included younger consumers favoring casual shoes and controversies over overseas labor practices. Nike addressed these issues through new lines like ACG and establishing a corporate social responsibility department.
Nike is analyzed in this case study. It provides an overview of Nike's history, brands, vision, mission, financial performance, and SWOT analysis. The external environment facing Nike is also examined, including competitors, opportunities, and threats in the athletic footwear and apparel industry. Various strategic analysis tools are applied to Nike, such as BCG matrix, IE matrix, and comparative financial statements. Potential strategies for Nike going forward are discussed.
Nike produces shoes, clothing, and equipment for both professional athletes and everyday consumers. Their products for professional sports teams include cleats, socks, and jerseys that are made with breathable and sweat-wicking materials for safety and hygiene. Nike has also extended their brand into other categories like apparel and electronics. They promote their products using celebrity athlete endorsements and focus on search engine optimization to appear at the top of search results and increase their popularity.
This document provides an overview of Nike's retail strategy for its company-owned stores. It discusses Nike's portfolio of brands, describes the steps in its value chain from planning to reuse, and outlines its marketing mix including products, pricing, placement, and promotion strategies. The document also covers Nike's market segmentation targeting athletes, its use of celebrity endorsements, and its pricing strategy of focusing on brand loyalty over low costs.
Nike is a major American company that designs, markets and sells athletic footwear, apparel, equipment and accessories. It was founded in 1969 and has headquarters in Beaverton, Oregon. Nike sells products under several brands including Nike, Jordan, Hurley and Converse. It has operations worldwide and manufactures products through independent contractors. Nike focuses on categories like running, basketball, football, training and sportswear. It competes with companies like Adidas, Puma and Under Armour. Nike aims to be the most authentic, connected and distinctive brand through innovation and inspiring athletes globally. It has strong brand recognition but also faces weaknesses like labor issues and limited presence in emerging markets.
Nike has built a unique corporate culture centered around innovation that has led to its success as the leading sports brand in the world. Key aspects of Nike's culture include state-of-the-art facilities for employees, autonomy for employees to develop new ideas, strong benefits, and a focus on sustainability. Nike also emphasizes its mission to inspire athletes through iconic endorsements and guiding principles called "Maxims" that promote innovation, consumer focus, and responsibility. This unique culture has helped Nike sign the top athletes across sports and establish itself as the dominant brand worldwide.
Nike Case Study (Building a Global Brand Image)Wajid Ali
This particular presentation is based on our research, findings and recommendations regarding building the global brand image for Nike.
Hopefully this will help all interested students.
This document provides a strategic analysis of Nike. It begins with an external environmental analysis, noting Nike's strong brand and emerging growth opportunities in markets like China, Brazil, and home fitness. An internal analysis identifies strengths in innovation and brand recognition, and weaknesses in competition. A SWOT analysis further examines strengths, weaknesses, opportunities, and threats. The document then discusses Nike's current strategy, and strategic options for success, including market penetration, diversification, and adapting to local markets. It concludes that Nike has strong global presence but needs strategies to establish itself in emerging markets.
NIKE is a major sportswear brand founded in the 1960s. It has since grown to become a global brand with products across many sports. NIKE focuses on innovative product design and high-profile sponsorships and partnerships. It is looking towards the future with a stronger focus on women's products and lifestyle gear, as well as sustainability and social responsibility initiatives.
Madhya Pradesh, the "Heart of India," boasts a rich tapestry of culture and heritage, from ancient dynasties to modern developments. Explore its land records, historical landmarks, and vibrant traditions. From agricultural expanses to urban growth, Madhya Pradesh offers a unique blend of the ancient and modern.
Economic Risk Factor Update: June 2024 [SlideShare]Commonwealth
May’s reports showed signs of continued economic growth, said Sam Millette, director, fixed income, in his latest Economic Risk Factor Update.
For more market updates, subscribe to The Independent Market Observer at https://blog.commonwealth.com/independent-market-observer.
How to Invest in Cryptocurrency for Beginners: A Complete GuideDaniel
Cryptocurrency is digital money that operates independently of a central authority, utilizing cryptography for security. Unlike traditional currencies issued by governments (fiat currencies), cryptocurrencies are decentralized and typically operate on a technology called blockchain. Each cryptocurrency transaction is recorded on a public ledger, ensuring transparency and security.
Cryptocurrencies can be used for various purposes, including online purchases, investment opportunities, and as a means of transferring value globally without the need for intermediaries like banks.
OJP data from firms like Vicinity Jobs have emerged as a complement to traditional sources of labour demand data, such as the Job Vacancy and Wages Survey (JVWS). Ibrahim Abuallail, PhD Candidate, University of Ottawa, presented research relating to bias in OJPs and a proposed approach to effectively adjust OJP data to complement existing official data (such as from the JVWS) and improve the measurement of labour demand.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
The Rise and Fall of Ponzi Schemes in America.pptxDiana Rose
Ponzi schemes, a notorious form of financial fraud, have plagued America’s investment landscape for decades. Named after Charles Ponzi, who orchestrated one of the most infamous schemes in the early 20th century, these fraudulent operations promise high returns with little or no risk, only to collapse and leave investors with significant losses. This article explores the nature of Ponzi schemes, notable cases in American history, their impact on victims, and measures to prevent falling prey to such scams.
Understanding Ponzi Schemes
A Ponzi scheme is an investment scam where returns are paid to earlier investors using the capital from newer investors, rather than from legitimate profit earned. The scheme relies on a constant influx of new investments to continue paying the promised returns. Eventually, when the flow of new money slows down or stops, the scheme collapses, leaving the majority of investors with substantial financial losses.
Historical Context: Charles Ponzi and His Legacy
Charles Ponzi is the namesake of this deceptive practice. In the 1920s, Ponzi promised investors in Boston a 50% return within 45 days or 100% return in 90 days through arbitrage of international reply coupons. Initially, he paid returns as promised, not from profits, but from the investments of new participants. When his scheme unraveled, it resulted in losses exceeding $20 million (equivalent to about $270 million today).
Notable American Ponzi Schemes
1. Bernie Madoff: Perhaps the most notorious Ponzi scheme in recent history, Bernie Madoff’s fraud involved $65 billion. Madoff, a well-respected figure in the financial industry, promised steady, high returns through a secretive investment strategy. His scheme lasted for decades before collapsing in 2008, devastating thousands of investors, including individuals, charities, and institutional clients.
2. Allen Stanford: Through his company, Stanford Financial Group, Allen Stanford orchestrated a $7 billion Ponzi scheme, luring investors with fraudulent certificates of deposit issued by his offshore bank. Stanford promised high returns and lavish lifestyle benefits to his investors, which ultimately led to a 110-year prison sentence for the financier in 2012.
3. Tom Petters: In a scheme that lasted more than a decade, Tom Petters ran a $3.65 billion Ponzi scheme, using his company, Petters Group Worldwide. He claimed to buy and sell consumer electronics, but in reality, he used new investments to pay off old debts and fund his extravagant lifestyle. Petters was convicted in 2009 and sentenced to 50 years in prison.
4. Eric Dalius and Saivian: Eric Dalius, a prominent figure behind Saivian, a cashback program promising high returns, is under scrutiny for allegedly orchestrating a Ponzi scheme. Saivian enticed investors with promises of up to 20% cash back on everyday purchases. However, investigations suggest that the returns were paid using new investments rather than legitimate profits. The collapse of Saivian l
13 Jun 24 ILC Retirement Income Summit - slides.pptxILC- UK
ILC's Retirement Income Summit was hosted by M&G and supported by Canada Life. The event brought together key policymakers, influencers and experts to help identify policy priorities for the next Government and ensure more of us have access to a decent income in retirement.
Contributors included:
Jo Blanden, Professor in Economics, University of Surrey
Clive Bolton, CEO, Life Insurance M&G Plc
Jim Boyd, CEO, Equity Release Council
Molly Broome, Economist, Resolution Foundation
Nida Broughton, Co-Director of Economic Policy, Behavioural Insights Team
Jonathan Cribb, Associate Director and Head of Retirement, Savings, and Ageing, Institute for Fiscal Studies
Joanna Elson CBE, Chief Executive Officer, Independent Age
Tom Evans, Managing Director of Retirement, Canada Life
Steve Groves, Chair, Key Retirement Group
Tish Hanifan, Founder and Joint Chair of the Society of Later life Advisers
Sue Lewis, ILC Trustee
Siobhan Lough, Senior Consultant, Hymans Robertson
Mick McAteer, Co-Director, The Financial Inclusion Centre
Stuart McDonald MBE, Head of Longevity and Democratic Insights, LCP
Anusha Mittal, Managing Director, Individual Life and Pensions, M&G Life
Shelley Morris, Senior Project Manager, Living Pension, Living Wage Foundation
Sarah O'Grady, Journalist
Will Sherlock, Head of External Relations, M&G Plc
Daniela Silcock, Head of Policy Research, Pensions Policy Institute
David Sinclair, Chief Executive, ILC
Jordi Skilbeck, Senior Policy Advisor, Pensions and Lifetime Savings Association
Rt Hon Sir Stephen Timms, former Chair, Work & Pensions Committee
Nigel Waterson, ILC Trustee
Jackie Wells, Strategy and Policy Consultant, ILC Strategic Advisory Board
Confirmation of Payee (CoP) is a vital security measure adopted by financial institutions and payment service providers. Its core purpose is to confirm that the recipient’s name matches the information provided by the sender during a banking transaction, ensuring that funds are transferred to the correct payment account.
Confirmation of Payee was built to tackle the increasing numbers of APP Fraud and in the landscape of UK banking, the spectre of APP fraud looms large. In 2022, over £1.2 billion was stolen by fraudsters through authorised and unauthorised fraud, equivalent to more than £2,300 every minute. This statistic emphasises the urgent need for robust security measures like CoP. While over £1.2 billion was stolen through fraud in 2022, there was an eight per cent reduction compared to 2021 which highlights the positive outcomes obtained from the implementation of Confirmation of Payee. The number of fraud cases across the UK also decreased by four per cent to nearly three million cases during the same period; latest statistics from UK Finance.
In essence, Confirmation of Payee plays a pivotal role in digital banking, guaranteeing the flawless execution of banking transactions. It stands as a guardian against fraud and misallocation, demonstrating the commitment of financial institutions to safeguard their clients’ assets. The next time you engage in a banking transaction, remember the invaluable role of CoP in ensuring the security of your financial interests.
For more details, you can visit https://technoxander.com.
Vicinity Jobs’ data includes more than three million 2023 OJPs and thousands of skills. Most skills appear in less than 0.02% of job postings, so most postings rely on a small subset of commonly used terms, like teamwork.
Laura Adkins-Hackett, Economist, LMIC, and Sukriti Trehan, Data Scientist, LMIC, presented their research exploring trends in the skills listed in OJPs to develop a deeper understanding of in-demand skills. This research project uses pointwise mutual information and other methods to extract more information about common skills from the relationships between skills, occupations and regions.
KYC Compliance: A Cornerstone of Global Crypto Regulatory FrameworksAny kyc Account
This presentation explores the pivotal role of KYC compliance in shaping and enforcing global regulations within the dynamic landscape of cryptocurrencies. Dive into the intricate connection between KYC practices and the evolving legal frameworks governing the crypto industry.
Discover the Future of Dogecoin with Our Comprehensive Guidance36 Crypto
Learn in-depth about Dogecoin's trajectory and stay informed with 36crypto's essential and up-to-date information about the crypto space.
Our presentation delves into Dogecoin's potential future, exploring whether it's destined to skyrocket to the moon or face a downward spiral. In addition, it highlights invaluable insights. Don't miss out on this opportunity to enhance your crypto understanding!
https://36crypto.com/the-future-of-dogecoin-how-high-can-this-cryptocurrency-reach/
1. 1 Introduction
Nike’s ‘swoosh’ is one of the world’s most identifiable logos and, in just
32 years, Nike has grown to be the industry’s largest sports and fitness
company. Revenue for Nike in financial year 2005 was $US 13.7 billion.
Nike directly employs approximately 24,300 people and Nike’s
suppliers, shippers, retailers and service providers employ close to
one million people on six continents.
In addition, Nike’s corporate responsibility mission is to help the
company achieve profitable and sustainable growth and to protect
and enhance the brand and company.
Nike believes that corporate responsibility work should not be separate
from the business, but should instead be fully integrated into it.
The company’s sustainable growth suggests that Nike will be
around for generations to come. The principles of sustainability also
require Nike to find ways of generating profit while minimising any
potentially negative impact on communities or nature.
Nike’s mission statement is intentionally broad and outward
looking, focussing on the needs of athletes, and, through its
corporate responsibility work, consideration is given to the needs of
communities around the world.
Nike’s focus is to continually seek to innovate, design and develop
products to improve athletic performance. Its overriding desire is to
design products with true performance innovation and technology
benefits which help the athlete perform better. With its latest
innovation, Nike scientists and designers have developed Nike Free,
a sports shoe described as a foot-strengthening training tool. Tagged
‘natural technology’, Nike Free has been designed to copy barefoot
running. By running barefoot, the foot is strengthened, gaining greater
flexibility and range of motion which leads to better performance
because you are less prone to injuries.
2 Anticipating the needs of consumers
Innovation is what sets Nike apart in the industry. It started in 1971
when Bill Bowerman, then a University of Oregon track coach, poured
rubber into his wife’s waffle iron hoping to create a new and better
sole for running shoes for his track athletes. The result – a light waffle
sole that transformed the running world. When thinking about what
consumers might need in their footwear, the next innovation came in
the form of Nike Air, a durable and lightweight cushioning system for
athletic shoes. Nike had anticipated the need for a shoe which had a
cushioning system which lasted longer than foam, reduced shock and
distributed pressure.
3 Research and development
How does Nike develop its products and decide what does and doesn’t
make the cut when it comes to innovation? The Nike Sports Research
Laboratory (NSRL) is located on the Nike campus in Portland, Oregon in the
United States of America. The research and development (R&D) centre’s
role is to identify the physiological needs of athletes. The NSRL works
directly with Nike’s design teams and has established partnerships with
major universities throughout Asia, Europe and North America.
To research and develop products, the scientists have an incredible array
of measurement and analysis tools. Their data collection includes virtually
every variety of muscle sensor, pressure platform, breath analyser, foot
scanner and thermal imaging device. There are high-speed video cameras
that capture soccer kick data at 1,000 frames per second and a scanner
that produces, in just seconds, a perfect 3D
digital image of your foot.
But it does not stop there! There are
testing surfaces, such as a huge section of
regulation basketball hardwood, artificial
soccer turf, a 70-meter sprinters’ track
runway and endless field testing that takes
place outdoors in various terrains.
The NSRL takes an idea, and researches and
prepares a design brief. The brief is then passed
over to the company’s Innovation Kitchen – an
incubator for new projects.
In the first phase of developing what was to
become Nike Free, the ‘cooks’ in the Kitchen took
the NSRL description of ‘natural technology’ and
started asking what sort of shoe people might be
looking for next. In the process of talking to athletes and
coaches, the designers spoke to Vin Lananna, then the
track coach at Stanford University, who told them about
his unusual training method – having athletes run on
grass without shoes. According to Lananna, the athletes
were stronger, healthier and less injury-prone. This was a
great idea but contrary to Nike’s business – making and
selling sports shoes.
However, the idea led to an extensive biomechanical
research project to see exactly what happens when we
run barefoot. Sports shoes provide a certain amount
of control or cushioning based on the notion that they
are needed to complement the natural action of the
foot. Nike researchers wanted to know why Lananna’s
athletes, who ran barefoot in training, raced faster.
The researchers brought in 10 men and 10
women to run barefoot on grass to see exactly
how the body reacts without shoes on. They
were videotaped with high-speed cameras to
capture their movements; they had reflective
markers attached to their joints to allow easy
calculation of joint angles during their stride,
and wafer-thin pressure sensors attached to
the bottoms of their feet to measure their
impact with the ground.
At the end of the experiment, Nike had the most comprehensive picture of
the biomechanics of barefoot running ever developed.
The challenge was to translate that barefoot experience, which promotes
good biomechanics for runners, into a shoe.
Researchers developed prototypes, using any materials which could closely
copy the barefoot. Next came the challenge to build the shoe. A shoe is
built on a model of the foot, called a last, allowing the upper and outersole
to be built around it. Researchers had to develop a brand new version of
the last in order to copy the way a bare foot operates. This resulted in the
shoe’s upper being designed in a mesh that has small holes in it, allowing
the foot to be encased but feel free. There is no heel counter; instead the
heel fits snugly in the shoe as the inner sole allows the foot to sit naturally
in a neutral position. The key is the outersole which can move and flex
independently with each section being sliced so that the foot is allowed to
move as naturally as possible in the shoe.
The shoes are meant to be used in tandem with other training and racing
shoes. The goal is to use Nike Free to help strengthen the feet in addition to
using more traditional, supportive running and training shoes.
Testing the prototypes
Independent testing
Before Nike Free was known to the athletic world or commercially
released, Nike undertook extensive independent testing. The company
used elite athletes as well as everyday runners and a few sports
journalists, i.e. people who exercise and run regularly, to undertake
product testing.
In a six-month trial, 110 every-day runners used the shoe. One
group, consisting of 30 men and 27 women, wore the Nike Free
shoes for four 30-minute runs, four times a week. The control
group – 30 men and 23 women – used their regular personal
training shoes. Outside the four 30-minute runs a week,
both groups continued their usual workout schedules. All
participants were tested at the start of the six-month period
on their abilities in a number of physical areas – shuttle
runs, lateral running short sprints, and leg strength – and
were tested again at the end of the six months. These
tests measured qualities such as speed, development,
coordination and optimal speed.
Researchers found some slight improvement in the control
group, registering a little more speed and a little more
coordination – but not enough to be statistically relevant.
However, the test results from the group wearing the
Nike Free shoes showed improvement in all the
parameters measured, and improvements in
speed, lateral movement, and coordination
were significant – in the 10 to 20 percent
range. That is a significant improvement
considering the shoes were worn only
two hours a week over a six-month
period. An improvement of one percent
in speed could mean a metre’s
difference in a 100-metre sprint
– often the difference between
first and fourth place.
Nike’s mission is
‘To bring inspiration and innovation
to every athlete in the world.’
According to Bill Bowerman,
one of Nike’s founders,
“If you have a body,
you are an athlete.”
edition
For extension activities and questions on Case Studies
• Downloads • Company info • Current Case Studies
visit www.afrbiz.com.au & www.bizcs.co.nz
from concept to customer
Product development
Socceroo, Marco Bresciano,
training in Nike Free 5.0