This document discusses a case study of solving a durability problem in Nike tennis shoes. It describes how early tennis shoes from Nike had outsoles separating from the uppers due to using a new water-based cementing system before it was perfected. The author analyzed discarded tennis shoes from tournaments to understand how the shoes were failing. It was discovered the basketball-inspired shoes did not meet the demands of tennis. The author worked to create tennis-specific shoes through testing rubber compounds, tread patterns, and protecting the upper foot during sliding. The goal was to develop the most durable tennis shoe to satisfy top athletes.
Sneakers: From sandshoes to bluechip record breakers Cameron Kippen
This document provides a history of sneakers/trainers from their origins in the 1800s as rubber-soled canvas shoes for beach activities, to their modern use as high-fashion and sports performance footwear. It traces key developments like the introduction of rubber soles, celebrity endorsements boosting popularity, and the rise of sneaker collecting. The summary highlights how sneakers evolved from casual sandals to multi-billion dollar cultural icons through technological advances, popularity in sports, and clever marketing exploiting youth culture.
Gallant Sports & Infra Pvt. Ltd. is an Indian company that provides a wide range of sports infrastructure and equipment. They have exclusivity agreements with international brands to supply products for sports like football, cricket, tennis, badminton, and more. Gallant prides itself on maintaining high quality standards at competitive prices. They represent manufacturers from Europe, USA, China, and Taiwan. The company aims to provide the infrastructure and equipment necessary to develop world-class athletes in India.
Tips for buying the right shoe by ARQs Shoes provides advice for choosing comfortable and well-fitting shoes. The document recommends shopping for shoes at the end of the day when feet are largest, trying shoes on with the same socks that will be worn, and having your feet measured each time as size can change. Key tips include considering width as well as length, checking for potentially irritating interior materials, and choosing shoes designed for one's sport or activity. Proper fitting shoes are important for comfort and preventing pain.
Nike Inc. is a major sports apparel company that focuses on designing, developing, and marketing footwear, apparel, and equipment. The document focuses on Nike basketball shoes and provides a table comparing the prices of various Nike and competitor basketball shoe models. It notes that while Nike shoes are often the most expensive, they are also known for their quality and prestige. The document recommends that Nike could increase sales by lowering prices on some shoe models to compete better with cheaper options from brands like Under Armour, while still maintaining quality.
Not only will you be able to remove paint and tar deposits with the right blast treatment, but you can also clean brickwork and stonework without damage.https://www.kramerindustriesonline.com/hardwood-care-blast-cleaning-wood/
Zelen shoes features an explicit range of Converse shoes, in styles and colors that are ultra-modern and super chic. The pioneer in sport shoe industry, Converse is synonymous with sneakers. A dynamic brand, it sticks to offering an overwhelming range in something as plain and simple as sneakers. ‘Tagged’ as chic, cool, comfortable, classy and contemporary, Converse is the choicest pick for sneakers and sports lovers all round the world. Visit more info here : http://www.zelenshoes.com/converse.html
a study on the original product (Chuck Taylor All Star Converse) and the Duplicate product (North Star from Bata)
Note- North Star is a cheaper substitute of All Stars.
Sneakers: From sandshoes to bluechip record breakers Cameron Kippen
This document provides a history of sneakers/trainers from their origins in the 1800s as rubber-soled canvas shoes for beach activities, to their modern use as high-fashion and sports performance footwear. It traces key developments like the introduction of rubber soles, celebrity endorsements boosting popularity, and the rise of sneaker collecting. The summary highlights how sneakers evolved from casual sandals to multi-billion dollar cultural icons through technological advances, popularity in sports, and clever marketing exploiting youth culture.
Gallant Sports & Infra Pvt. Ltd. is an Indian company that provides a wide range of sports infrastructure and equipment. They have exclusivity agreements with international brands to supply products for sports like football, cricket, tennis, badminton, and more. Gallant prides itself on maintaining high quality standards at competitive prices. They represent manufacturers from Europe, USA, China, and Taiwan. The company aims to provide the infrastructure and equipment necessary to develop world-class athletes in India.
Tips for buying the right shoe by ARQs Shoes provides advice for choosing comfortable and well-fitting shoes. The document recommends shopping for shoes at the end of the day when feet are largest, trying shoes on with the same socks that will be worn, and having your feet measured each time as size can change. Key tips include considering width as well as length, checking for potentially irritating interior materials, and choosing shoes designed for one's sport or activity. Proper fitting shoes are important for comfort and preventing pain.
Nike Inc. is a major sports apparel company that focuses on designing, developing, and marketing footwear, apparel, and equipment. The document focuses on Nike basketball shoes and provides a table comparing the prices of various Nike and competitor basketball shoe models. It notes that while Nike shoes are often the most expensive, they are also known for their quality and prestige. The document recommends that Nike could increase sales by lowering prices on some shoe models to compete better with cheaper options from brands like Under Armour, while still maintaining quality.
Not only will you be able to remove paint and tar deposits with the right blast treatment, but you can also clean brickwork and stonework without damage.https://www.kramerindustriesonline.com/hardwood-care-blast-cleaning-wood/
Zelen shoes features an explicit range of Converse shoes, in styles and colors that are ultra-modern and super chic. The pioneer in sport shoe industry, Converse is synonymous with sneakers. A dynamic brand, it sticks to offering an overwhelming range in something as plain and simple as sneakers. ‘Tagged’ as chic, cool, comfortable, classy and contemporary, Converse is the choicest pick for sneakers and sports lovers all round the world. Visit more info here : http://www.zelenshoes.com/converse.html
a study on the original product (Chuck Taylor All Star Converse) and the Duplicate product (North Star from Bata)
Note- North Star is a cheaper substitute of All Stars.
Nike developed the Nike Free shoe based on research into barefoot running. Researchers studied runners barefoot to understand how the foot moves naturally. They used this to design a shoe with a flexible sole and mesh upper that allows the foot to move like when barefoot. Nike tested prototypes on athletes and found the Nike Free strengthened feet and improved speed, flexibility, and coordination when used for training compared to standard shoes. However, Nike positioned the Nike Free as a training shoe to complement standard shoes, not replace them, to ensure consumers understood its purpose.
Aqua-Not Socks is introducing a new line of waterproof and breathable socks designed for all occasions. The socks come in men's, women's, and children's sizes and offer a wide variety of designs. They are made with a unique three-layer design that allows them to be waterproof while still breathable. Aqua-Not Socks aims to combine durable, weatherproof materials with a large selection of fun designs not found in competitors' more limited offerings. The marketing plan details target markets, competitors, pricing, and promotion strategies including social media, TV, and mail advertisements.
Nike provides a wide range of high quality, technologically advanced athletic shoes and apparel. They target customers interested in sports and an active lifestyle. Nike builds brand loyalty through innovative product design, endorsement deals with famous athletes, and motivational marketing campaigns. However, some customers feel Nike could improve accessibility in certain markets, offer more customization options, and ensure consistent messaging across sub-brands and regions to further enhance the customer experience.
SportsGrass is an industry leader in synthetic turf, known for its premium backing, dense construction, and high-performance infill systems. They offer a variety of turf products and have a track record of successful installations. SportsGrass provides ongoing support through regular maintenance visits and local service to ensure fields perform as intended over the long term.
Reebok is a sportswear company founded in England in 1895 that is now headquartered in Massachusetts. It produces sportswear and footwear and is owned by Adidas. Reebok aims to provide higher quality products at lower costs than competitors through broader product lines that appeal to consumers. Its product line includes shoes, apparel, sports equipment, exercise products, and personal grooming items. Reebok seeks to inspire athletes while maintaining high product standards and taking creative risks through its marketing.
When you are choosing a sports floor for your college, then you should consider installing a good quality. This will improve the floor safety, air quality of the sports area, reduced cleaning and maintenance. You may go through these slides to know the importance of quality sports floor for your college.
Ariat was founded in 1990 by two women to create boots that were less stiff, heavy, and hard on feet. They have gained loyal customers who purchase Ariat products because they know the items will last through heavy use. One loyal customer, Wendy Dague, has worn the same pair of Ariat boots for 10 years and will not replace them until they fall apart. While Ariat's products are more expensive than other brands, their strengths include durable boots for work and expanded markets in Australia, the UK and Europe. The company looks for new ideas by attending rodeos worldwide.
The document provides details about Bukit Bintang, a district in Kuala Lumpur, Malaysia. It includes sections on the introduction of Bukit Bintang, its landmarks, land use characteristics, circulation and transportation issues like illegal parking. Visual links plans show nodes, barriers, low quality buildings and traffic lights in the area. Other sections cover pathways and vegetation, ongoing construction projects and their pollution impacts, and public facilities like shopping malls, hotels, monorail stations and car parks. In summary, the document analyzes various built environment elements of Bukit Bintang through text, maps and photos.
El documento proporciona información sobre los productos, medidas de las cajas, unidades por caja, cajas por pallet, medidas del pallet, número de tendidos, tipo de vehículo y números de pallet para su transporte. También incluye gráficos de Excel que muestran la disposición de los productos en los pallets y contenedores, y tablas con tarifas de flete terrestre, aéreo y marítimo entre Bogotá, Cartagena y Miami.
El documento define un delito informático como cualquier acción antijurídica y culpable que se lleva a cabo a través de medios informáticos o que tiene como objetivo dañar ordenadores, medios electrónicos y redes de Internet. Explica que debido a que la informática avanza más rápido que la legislación, existen conductas criminales por vías informáticas que aún no se consideran delitos según la teoría del delito. Además, menciona que las Naciones Unidas reconocen fraudes, manipulación de datos y daños o
La Coordinadora Regional C participó en tres ferias escolares en Posadas entre el 10 y el 12 de agosto. En la Escuela No 43 el 10 de agosto hubo 14 trabajos presentados de primero a séptimo grado. El 11 de agosto en la Escuela Especial No 1 hubo una muestra de trabajos de 9 a 11 hs con presencia de los padres donde se mantuvo un diálogo sobre las actividades. El 12 de agosto en la Escuela No 1 Félix de Azara hubo un taller sobre documentación de actividades y el festejo del día del niño de 13 a 16
Experimental Study on Bearing Capacity of Micro Grid Galam Wood Pile on Soft ...AM Publications
Construction on soft soil raises several issues. The low bearing capacity, high compressibility and the low permeability of the soft clay caused the problems both design and construction. While galam wood (Melaleuca leucadendra) have been used for many years as micro pile due to their durability and bearing capacity improvement, limited knowledge is available on performance of micro grid galam wood pile. The experimental study was conducted to analyze its bearing capacity and settlement of soft soil supported by micro grid galam wood pile. The study conducted on 2.00 x 3.00 x 2.00-meter concrete box container. Then the loading test on soft soil using two grid models such as square model and triangle model. The result shows that the use of grid modelled pile has significant role in increasing bearing capacity of soft soil. It increased approximately 500% of bearing capacity of soft soil. It is not significant bearing capacity improvement difference between square model and triangle model, however triangle model is better square grid model.
Este documento proporciona información sobre el taller de cross docking. Define términos clave como recepción de carga, pedido, proveedor, diagrama de flujo y centro de distribución. Explica que el cross docking permite la transferencia rápida de mercancías sin almacenamiento intermedio y describe los tres tipos principales de cross docking.
Métodos cualitativos para el diagnóstico organizacionalHelen Illanes
Este documento describe métodos cualitativos para el diagnóstico organizacional como el análisis cualitativo, los focus groups y las entrevistas enfocadas. El análisis cualitativo busca comprender fenómenos sociales complejos mediante la interpretación dinámica de datos. Los focus groups reúnen a grupos de personas para discutir sus opiniones y experiencias sobre un tema. Las entrevistas enfocadas utilizan preguntas estandarizadas para obtener información específica y probar hipótesis.
El resumen contiene frases célebres del libro "El Principito" de Antoine de Saint-Exupéry. Algunas de las frases destacan que los adultos olvidan su niñez, los niños se cansan de explicarles cosas a los mayores, y que caminar en línea recta no lleva muy lejos. Otra frase dice que aunque haya una sola flor de un tipo entre millones de estrellas, eso basta para ser feliz al mirar el cielo.
El documento presenta el Programa Provincial de Actividades Científicas y Tecnológicas (PROPACyT) de la provincia de Misiones. El PROPACyT tiene como misión propiciar, acompañar y fortalecer la enseñanza y el aprendizaje de la ciencia y la tecnología en todos los niveles educativos. Cita varias declaraciones y leyes nacionales y provinciales que enfatizan la importancia de la educación científica y tecnológica. El programa busca promover actividades como fer
John Ferguson is seeking a position in chemistry. He has a PhD in chemistry from UMass Amherst and a BS in chemistry from Western Kentucky University. His experience includes teaching organic chemistry labs and conducting research under Dr. Rathnayake on organic solar cells and silsesquioxane nanostructures. He has published papers in RSC Advances and the New Journal of Chemistry and presented his work at several conferences.
Este documento resume la evolución de la didáctica de las ciencias sociales a través de varias fases, desde ser subsidiarias de otras áreas del conocimiento hasta desarrollar conceptualizaciones más elaboradas. También examina problemas fundamentales como la construcción de modelos explicativos y la relación con la práctica. Por último, discute las diferentes tradiciones epistemológicas en el campo de la enseñanza de las ciencias sociales y las finalidades de la educación social.
Blackboard es la plataforma virtual del SENA a través de la cual los estudiantes pueden comunicarse con tutores asignados, participar en foros e interactuar con otros estudiantes sobre temas del curso. La plataforma permite acceder a cursos, tareas y aulas virtuales, utilizar recursos de la biblioteca como bases de datos, y gestionar información del curso en un espacio virtual llamado "Mi Espacio".
This document provides an overview of manufacturing and engineering in Lithuania. Some key points:
- Lithuania has experienced strong GDP growth in recent years and has a young, skilled workforce. Manufacturing accounts for 20% of GDP.
- The largest sectors for foreign direct investment projects are manufacturing, business services, and IT. The top investing countries are the US, Sweden, Norway, and the UK.
- Lithuania has a number of international manufacturing companies with plants in sectors such as automotive, electronics, food, and furniture. The engineering industry is also strong, growing over 64% in the last 5 years.
- Lithuania offers competitive advantages for foreign investment including a business-friendly tax and regulatory environment, EU
Nike developed the Nike Free shoe based on research into barefoot running. Researchers studied runners barefoot to understand how the foot moves naturally. They used this to design a shoe with a flexible sole and mesh upper that allows the foot to move like when barefoot. Nike tested prototypes on athletes and found the Nike Free strengthened feet and improved speed, flexibility, and coordination when used for training compared to standard shoes. However, Nike positioned the Nike Free as a training shoe to complement standard shoes, not replace them, to ensure consumers understood its purpose.
Aqua-Not Socks is introducing a new line of waterproof and breathable socks designed for all occasions. The socks come in men's, women's, and children's sizes and offer a wide variety of designs. They are made with a unique three-layer design that allows them to be waterproof while still breathable. Aqua-Not Socks aims to combine durable, weatherproof materials with a large selection of fun designs not found in competitors' more limited offerings. The marketing plan details target markets, competitors, pricing, and promotion strategies including social media, TV, and mail advertisements.
Nike provides a wide range of high quality, technologically advanced athletic shoes and apparel. They target customers interested in sports and an active lifestyle. Nike builds brand loyalty through innovative product design, endorsement deals with famous athletes, and motivational marketing campaigns. However, some customers feel Nike could improve accessibility in certain markets, offer more customization options, and ensure consistent messaging across sub-brands and regions to further enhance the customer experience.
SportsGrass is an industry leader in synthetic turf, known for its premium backing, dense construction, and high-performance infill systems. They offer a variety of turf products and have a track record of successful installations. SportsGrass provides ongoing support through regular maintenance visits and local service to ensure fields perform as intended over the long term.
Reebok is a sportswear company founded in England in 1895 that is now headquartered in Massachusetts. It produces sportswear and footwear and is owned by Adidas. Reebok aims to provide higher quality products at lower costs than competitors through broader product lines that appeal to consumers. Its product line includes shoes, apparel, sports equipment, exercise products, and personal grooming items. Reebok seeks to inspire athletes while maintaining high product standards and taking creative risks through its marketing.
When you are choosing a sports floor for your college, then you should consider installing a good quality. This will improve the floor safety, air quality of the sports area, reduced cleaning and maintenance. You may go through these slides to know the importance of quality sports floor for your college.
Ariat was founded in 1990 by two women to create boots that were less stiff, heavy, and hard on feet. They have gained loyal customers who purchase Ariat products because they know the items will last through heavy use. One loyal customer, Wendy Dague, has worn the same pair of Ariat boots for 10 years and will not replace them until they fall apart. While Ariat's products are more expensive than other brands, their strengths include durable boots for work and expanded markets in Australia, the UK and Europe. The company looks for new ideas by attending rodeos worldwide.
The document provides details about Bukit Bintang, a district in Kuala Lumpur, Malaysia. It includes sections on the introduction of Bukit Bintang, its landmarks, land use characteristics, circulation and transportation issues like illegal parking. Visual links plans show nodes, barriers, low quality buildings and traffic lights in the area. Other sections cover pathways and vegetation, ongoing construction projects and their pollution impacts, and public facilities like shopping malls, hotels, monorail stations and car parks. In summary, the document analyzes various built environment elements of Bukit Bintang through text, maps and photos.
El documento proporciona información sobre los productos, medidas de las cajas, unidades por caja, cajas por pallet, medidas del pallet, número de tendidos, tipo de vehículo y números de pallet para su transporte. También incluye gráficos de Excel que muestran la disposición de los productos en los pallets y contenedores, y tablas con tarifas de flete terrestre, aéreo y marítimo entre Bogotá, Cartagena y Miami.
El documento define un delito informático como cualquier acción antijurídica y culpable que se lleva a cabo a través de medios informáticos o que tiene como objetivo dañar ordenadores, medios electrónicos y redes de Internet. Explica que debido a que la informática avanza más rápido que la legislación, existen conductas criminales por vías informáticas que aún no se consideran delitos según la teoría del delito. Además, menciona que las Naciones Unidas reconocen fraudes, manipulación de datos y daños o
La Coordinadora Regional C participó en tres ferias escolares en Posadas entre el 10 y el 12 de agosto. En la Escuela No 43 el 10 de agosto hubo 14 trabajos presentados de primero a séptimo grado. El 11 de agosto en la Escuela Especial No 1 hubo una muestra de trabajos de 9 a 11 hs con presencia de los padres donde se mantuvo un diálogo sobre las actividades. El 12 de agosto en la Escuela No 1 Félix de Azara hubo un taller sobre documentación de actividades y el festejo del día del niño de 13 a 16
Experimental Study on Bearing Capacity of Micro Grid Galam Wood Pile on Soft ...AM Publications
Construction on soft soil raises several issues. The low bearing capacity, high compressibility and the low permeability of the soft clay caused the problems both design and construction. While galam wood (Melaleuca leucadendra) have been used for many years as micro pile due to their durability and bearing capacity improvement, limited knowledge is available on performance of micro grid galam wood pile. The experimental study was conducted to analyze its bearing capacity and settlement of soft soil supported by micro grid galam wood pile. The study conducted on 2.00 x 3.00 x 2.00-meter concrete box container. Then the loading test on soft soil using two grid models such as square model and triangle model. The result shows that the use of grid modelled pile has significant role in increasing bearing capacity of soft soil. It increased approximately 500% of bearing capacity of soft soil. It is not significant bearing capacity improvement difference between square model and triangle model, however triangle model is better square grid model.
Este documento proporciona información sobre el taller de cross docking. Define términos clave como recepción de carga, pedido, proveedor, diagrama de flujo y centro de distribución. Explica que el cross docking permite la transferencia rápida de mercancías sin almacenamiento intermedio y describe los tres tipos principales de cross docking.
Métodos cualitativos para el diagnóstico organizacionalHelen Illanes
Este documento describe métodos cualitativos para el diagnóstico organizacional como el análisis cualitativo, los focus groups y las entrevistas enfocadas. El análisis cualitativo busca comprender fenómenos sociales complejos mediante la interpretación dinámica de datos. Los focus groups reúnen a grupos de personas para discutir sus opiniones y experiencias sobre un tema. Las entrevistas enfocadas utilizan preguntas estandarizadas para obtener información específica y probar hipótesis.
El resumen contiene frases célebres del libro "El Principito" de Antoine de Saint-Exupéry. Algunas de las frases destacan que los adultos olvidan su niñez, los niños se cansan de explicarles cosas a los mayores, y que caminar en línea recta no lleva muy lejos. Otra frase dice que aunque haya una sola flor de un tipo entre millones de estrellas, eso basta para ser feliz al mirar el cielo.
El documento presenta el Programa Provincial de Actividades Científicas y Tecnológicas (PROPACyT) de la provincia de Misiones. El PROPACyT tiene como misión propiciar, acompañar y fortalecer la enseñanza y el aprendizaje de la ciencia y la tecnología en todos los niveles educativos. Cita varias declaraciones y leyes nacionales y provinciales que enfatizan la importancia de la educación científica y tecnológica. El programa busca promover actividades como fer
John Ferguson is seeking a position in chemistry. He has a PhD in chemistry from UMass Amherst and a BS in chemistry from Western Kentucky University. His experience includes teaching organic chemistry labs and conducting research under Dr. Rathnayake on organic solar cells and silsesquioxane nanostructures. He has published papers in RSC Advances and the New Journal of Chemistry and presented his work at several conferences.
Este documento resume la evolución de la didáctica de las ciencias sociales a través de varias fases, desde ser subsidiarias de otras áreas del conocimiento hasta desarrollar conceptualizaciones más elaboradas. También examina problemas fundamentales como la construcción de modelos explicativos y la relación con la práctica. Por último, discute las diferentes tradiciones epistemológicas en el campo de la enseñanza de las ciencias sociales y las finalidades de la educación social.
Blackboard es la plataforma virtual del SENA a través de la cual los estudiantes pueden comunicarse con tutores asignados, participar en foros e interactuar con otros estudiantes sobre temas del curso. La plataforma permite acceder a cursos, tareas y aulas virtuales, utilizar recursos de la biblioteca como bases de datos, y gestionar información del curso en un espacio virtual llamado "Mi Espacio".
This document provides an overview of manufacturing and engineering in Lithuania. Some key points:
- Lithuania has experienced strong GDP growth in recent years and has a young, skilled workforce. Manufacturing accounts for 20% of GDP.
- The largest sectors for foreign direct investment projects are manufacturing, business services, and IT. The top investing countries are the US, Sweden, Norway, and the UK.
- Lithuania has a number of international manufacturing companies with plants in sectors such as automotive, electronics, food, and furniture. The engineering industry is also strong, growing over 64% in the last 5 years.
- Lithuania offers competitive advantages for foreign investment including a business-friendly tax and regulatory environment, EU
El mercado se refiere a las transacciones entre compradores y vendedores, que implica comercio formal y regulado con competencia. El mercado también crea las condiciones para el intercambio a través de la relación entre ofertantes, demandantes, y transacciones comerciales. Los primeros mercados funcionaban a través del trueque, pero con el dinero se desarrollaron códigos comerciales que llevaron a las empresas modernas.
Este documento trata sobre las bases moleculares de la herencia. Explica que los ácidos nucleicos están formados por nucleótidos, los cuales contienen bases nitrogenadas, azúcares y grupos fosfato. También describe las funciones biológicas de los nucleótidos, como ser precursores de los ácidos nucleicos, transportadores de energía a través del ATP, y participar como coenzimas y mensajeros intracelulares.
21010100904 preparar los pedidos aplicando los diferentes metodos de extracci...1vivianalozano
Este documento describe diferentes tipos de almacenes, incluyendo almacenaje en bloque, estanterías convencionales, sistemas compactos, sistemas dinámicos, estanterías móviles, carruseles horizontales y verticales, y almacenes automáticos para paletas y cajas.
A Project Report On A COMPARATIVE MARKET STUDY NIKE VS ADIDAS. Submitted ByLaurie Smith
This document is a project report submitted by Juhi Sangtani comparing the athletic shoe companies Nike and Adidas. It includes an introduction covering athletic shoes and their uses in sports. It also provides overviews of Nike and Adidas, discussing their histories, product lines, marketing strategies, and direct competition. The report aims to analyze the competitive market strategies of Nike and Adidas in the athletic footwear industry.
The document summarizes research and design work for a specialized work boot for floor installers. Initial research involved observing floor installers and identifying pain points like material wear, stiff ankles, and inelastic soles. Trends, technologies, and market standards were also considered. A first prototype incorporated a stretch sole, toe flex, and rubber kevlar material. User testing of the prototype found the sole and toe flex comfortable but the material and stability needing improvement. The designer plans to focus the next prototype on hiding functionality to increase buyer desirability while addressing issues like a rigid toe flex area, expanded rubber coverage, a tapered sole for stability, and consistent sizing during flex.
The document provides details on several types of soccer shoes:
- 1800s soccer boots were made from heavy leather work boots, weighing over 17 ounces, and used metal cleats or tacks. They offered little customization and were aimed at factory workers and others playing soccer as a pastime.
- Modern soccer shoes like the Nike Mercurial Superfly II are much lighter, around 5 ounces, and made of synthetic materials. They offer extensive customization options and are targeted towards professional and experienced players.
- Youth soccer shoes like the Nike Kids Jr Tiempo are aimed at beginning players ages 3-11. They provide basic performance in a simple, affordable package.
-1- Principles of Marketing – MKTG 3010 – Spring 2019 .docxoswald1horne84988
Eliza Minden created a new type of pointe shoe that had benefits over traditional pointe shoes. She had to decide whether to target professional dancers or amateur students as her initial market, and what price to set for the new shoes. Professional dancers were heavy users of pointe shoes and most interested in the health and safety benefits of Minden's design. However, there were many more amateur students who could value the injury prevention of the new shoes. Minden interviewed both professional and student dancers to understand their needs and preferences in choosing pointe shoes.
This document provides information on new products from 661, including two new bike shoe models (Filter SPD and Filter Flat shoes), a new all-mountain helmet (Evo AM), and new apparel lines. It discusses the design and features of the new products, which were created based on rider feedback, with a focus on performance, protection, and comfort. The document highlights some of the brand's top athletes and their successes in 2016 and early 2017 races and events while riding 661 equipment.
Free Book: Footwear Fashion - Staking Your Signature Style The Free School
This document provides a summary of key concepts related to shoe design. It is structured into 13 parts that cover different aspects of shoe types, themes, techniques and case studies. The document begins by classifying shoes into three categories: specific purpose shoes, multi-purpose shoes, and shoes for most purposes. It then discusses shoe themes such as time periods, traditions, tastes, and trademarks. The document also covers techniques related to tones, textures, ties, and treatments. Each part includes illustrations and case studies to explain the concepts.
Footwear Fashion - Staking Your Signature Style (Free Book)The Free School
This document provides a summary of key concepts related to shoe design. It is structured into three main parts that classify shoe types, explore shoe themes, and examine aesthetic form. The first part classifies shoes by function into specific purpose, multi-purpose, and most purposes shoes. Popular shoe styles like sports shoes and dress shoes are illustrated as examples. The second part covers shoe themes such as retro, modern, and futuristic time periods as well as traditional, classic, cutting edge, avant-garde, and fad styles. Case studies on brands like Dr. Martens are also provided. The third part explores shoe design elements including tone, texture, ties, and other techniques.
This document provides summaries of writing samples for various marketing purposes in 3 sentences or less:
The samples demonstrate how to effectively present technical products like running shoes, goalkeeper gloves, and motorcycle helmets to different audiences in a sophisticated yet practical manner. The summaries showcase concise and emotive styles that highlight key features and benefits for different mediums such as product sheets, catalogs, and sales documents. The writing aims to engage readers and communicate brand messages through evocative language tailored to each specific context.
This 10-step marketing plan outlines Nike's strategy in the Philippines. Nike targets athletes and hobbyists aged 18-35 who seek products to support their performance. While Nike competes with Adidas, Reebok, and others, Nike differentiates itself through innovative product design and technology. Nike communicates through events and experiences and distributes through department and Nike-branded stores nationwide. The plan estimates Nike's market share is 60-80% for sports like basketball and running, with an overall market share of 60% and revenue of $2 billion out of a $3.5 billion market.
The document provides an analysis of the athletic footwear consumer market. It discusses market trends in the US, key players like Nike and Adidas, and consumer behavior factors. Research found comfort is the most important attribute but brand loyalty also influences purchases. Marketing strategies discussed segmenting the target market of Gen Y consumers and positioning products to balance high-end benefits with lower price points.
The document provides an overview of the history and marketing strategies of the Converse brand. It discusses how Converse was founded in 1908 and introduced the Chuck Taylor shoe in 1917. It then summarizes Converse's expansion into other footwear categories and its acquisition by Nike in 2003. The document also includes a SWOT analysis of Converse, identifying strengths like its strong brand name and affiliation with the NBA, as well as weaknesses such as focusing on a particular segment. It discusses both the benefits and risks of Converse outsourcing production to India and Nike's dual fashion and performance strategies for the brand.
Nike developed the Nike Free shoe through extensive research on barefoot running. Researchers studied runners barefoot to understand how the foot moves naturally. They aimed to design a shoe that mimicked this barefoot experience to strengthen muscles. Nike tested early prototypes on athletes and found they improved speed, flexibility, and coordination. However, Nike positioned Nike Free as a training shoe rather than replacement for other shoes. Through strategic marketing using athletes and various channels, Nike educated consumers on Nike Free's benefits for building strength.
1. IncubatorU-Case Study to Solve a Durability Problem in Tennis
1/1/15
The Chinese word for crisis is represented by the two characters: Danger and Opportunity.
Many people view a crisis as a negative experience, but throughout my life I have viewed a crisis
as an opportunity to look at something in a new way to see if another approach works to solve the
problem. Throughout my career at Nike I loved learning about new things, whether it was a
manufacturing process, chemistry formula, product pattern or sport-specific performance solution.
I am fascinated by the differences between the performance requirements of a sprinter compared
to a middle distance runner, or a basketball athlete compared to a tennis player. Each of these
athletes have unique and special requirements to perform at their best.
During my career at Nike I wore many hats, but I had a particularly interesting role in Tennis. I
arrived in Tennis as a footwear expert assigned to identify areas of opportunity essential to the
Nike Tennis Brand. However, it until after I got there that I understood
I arrived in Tennis at a time when there was quite a bit of change. Nike had just signed Serena
Williams to an endorsement contract, Rafael Nadal was an up and coming young player and
Roger Federer was rolling along consistently becoming one of the best players of all time. Andre
Agassi was finishing up an amazing career but was on his way out with Nike.
Within the first six weeks, it was clear my time in Tennis was not going to be an easy match. We
had just launched a lightweight performance product that had a special shiny upper material and
a lightweight sole that we pushed to deliver to the Australian Open in addition to our Japanese
market.
As a brand intending to lead the way in sustainability we were transitioning to water based
cementing systems and as a result, the first shoes off the production line that headed to our
athletes and to our retailers had outsoles (the bottom of the shoe) separating from upper. This
occurred as the professional players took their shoes for the tournament out of the boxes. The
drive to be more sustainable to implement a water based cementing system before the process
had been perfected caused the cement to dry and not adhere between the upper and bottom of
the shoes. Opportunity that presented itself to all of us working on the product.
This was the beginning of a journey that improved quality, durability, delivery and confidence in
the product that was on some of the top athletes in the world.
This case study will demonstrate the steps, connections, intersections and resource mapping to
exceed the expectations of the top athletes in the world and deliver the highest quality
performance product in the industry.
ASKING THE RIGHT QUESTIONS-UNDERSTANDING THE PROBLEM AND CREATING A
VISION AND MISSION:
Our goal was to consistently deliver Performance Product for the Players. When this mission is
accomplished
The first thing that we did was to identify the experts in the field that have an understanding of the
sport, the players and what challenges we faced in delivering
I grew up as a competitive runner and watched Tennis from afar, however I did know some
fundamental things that occurred in this sport. The Grand Slams each year are the runways of the
sport with the most visible athletes promoting the latest product and designs on the world stage
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2. and Nike most often had the best in the sport. Nike Roger Federer, Rafael Nadal,
Andre Agassi, Lindsey Davenport, Maria Sharapova and a newly signed Serena Williams.
I stepped back and asked the Sports Marketing Team that worked with our athletes what the
annual schedule was for our product needs?
Common sense and the student in me wondered Is this the 100th year for the Australian
Open and isn't the French Open usually played on Clay and Wimbledon on Grass? Why haven't
we planned to create shoes in advance of those events that have special performance and
surface requirements There was a simple solution. Create a calendar to insure that we had the
chance to create, test and build shoes to deliver to our top athletes, enabling them to play their
best. This allowed us to deliver products to the players that matched their apparel in a timely and
quality manner.
Now that I understood when these Grand Slams took place and what the recurring problems were
at each of the tournaments, I started thinking about how we could regain the confidence of our
players with the best performance product for them.
Often, asking the simplest question uncovers the solution. I asked our Sports Marketing team,
Do we ever ask the players for their shoes back after they are done playing in them? "
Surprisingly, the answer was no .
It is difficult to solve a problem without having access or understanding and seeing it first hand.
Our sports marketing team attended every Grand Slam and had great relationships with people at
each tournament and as a service we took all the discarded shoes from the locker room attendant
and asked for them to be shipped back to our home office. Little did they know that this was our
version of Nike Tennis "Footwear CSI."
This simple request to analyze shoes that had been played in by the most elite players in the
world, in the most extreme conditions of heat and on various surfaces provided us with a starting
point for a new design, an opportunity for new chemistry and the ability to create better
performance requirements. Our new goal was to create a product to withstand the harshest
conditions and the most wear and tear. We knew if we accomplished this goal we would have the
best tennis product in the industry.
FOOTWEAR INVESTIGATION-Providing context to those in your resource network to build
a story that delivers on the Mission and Vision for the team.
Now that we had access to hundreds of pairs of shoes from all brands it was time to get to work.
What did we discover? It was clear that our shoes looked great, but they did not last very long nor
perform on par with Nike
After digging into the details, we realized our successful product leaders in Basketball that
influenced the Tennis product did not fully understand that a Basketball movement was not the
same as a Tennis player screaming across a tennis court.
We had applied basketball technology to tennis shoes thinking that we would have similar
success. Clearly there are significant differences between the sports. First of which is the surface
the sports are played on. A tennis court is like sand paper on fire. An outdoor hard court is
abrasive, hot and very different from a polished, wood basketball court. We needed different
outsole and tread patterns for these shoes for clay court and grass court play. Creating multiple
molds for a single model in various sizes was very expensive. Clearly, because we used the
wrong technology our shoes did not meet the performance or durability requirements of tennis
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3. Once we had determined the root of the problem, we were able to start solving it. How do we
make tennis shoes lighter? How do we make tennis shoes strong but flexible? How do we make
them last? How do we make them look great? How do we create outsoles for hardcourt, clay and
grass?
How do we leverage our technologies and make it relevant for tennis players of today?
Become a student of the sport - How do you apply critical thinking to any problem .look
at it from diverse perspectives
I began to watch the movements of our players on the court and was terrified that players like
Gael Monfils and Rafael Nadal would blow out of the shoes they were wearing. The modified
mesh uppers and features from our basketball shoes were clearly not holding up. These guys are
amazing athletes. They grew up playing on clay where you slide across the court into the shot.
When they transitioned to hard court surfaces they did not change their style of play. They were
sliding across a hot, sticky and abrasive hard-court, burning rubber off the bottom of their shoes
and ripping apart the upper.
Gael Monfils and Rafael Nadal used their feet as rudders and brakes to change direction and
sprint to that next shot.
I spent hours watching their feet, taking photos of there movements and recognizing the fact that
we needed to protect their feet, provide durability and support but also continue to make
beautifully designed product.
I envisioned Human Formula 1 Race Cars and that the requirements of their shoes had to be the
same as those tires going around the track at 200 mph.
The questions that I asked were:
What is the formula used on Formula1 Race Car Tires?
How are those tires so durable?
Is it the design, thickness, tread pattern?
What are they made out of?
What is the difference between a race car tire rubber and athletic footwear rubber?
What can we do to protect the upper part of their foot as it drags across the court?
Pivot on the Past and Move forward .avoid the Blame Game
One of the most difficult things for a leader is to get people to admit that there is a problem that
each of them had a part in ignoring.
I had 6-7 individual meetings trying to discover how we got into this position in the first place and
knowing that it needed to change. Finally was able to get each of those individuals together to
share the vision and propose multiple solution paths.
I decided it was time to call in the experts. We worked with a lab to test the rubber in the tennis
footwear and the F1 race tires, and started to compare. More questions followed.
Why is there so much of this compound in our footwear rubber vs. very little in the tires?
What is that compound for?
We determined a stabilizer compound was added to the footwear rubber to ensure that the color
fade and it looked better on the shelf for extended periods of time. While the shoes looked
great, the stabilizer made the rubber significantly softer and less durable on the court. We also
found out that the durability from race car tires comes from a higher quality polymer that could be
added to the footwear rubber, but would also make it more expensive.
The extra cost inhibit our progress though. I suggested adding in the polymer and adjusting
the formula and to start doing some wear testing. We knew the requirements for the shoes. The
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4. new rubber would still have to grip the court, it could not mark up a court, it would need to
withstand extreme heat and it has to be in certain dark colors to make it last.
Throughout our testing it was clear that by adding this new polymer it was the solution to our
problems.
The outsoles to our shoes were significantly more durable, held dark colors well and were just
slightly more expensive.
!
At that point we went forward with 3-4 variations of a compound and ended up testing along with
some better design perimeters to the footwear to eventually create the most durable rubber
compound in tennis.
Nike went from shoes that did not last a match to having a compound and product that was
viewed as one of the best in the industry, and it was a result of embracing a crisis to create an
opportunity.
THE METHODOLOGY
How did the IncubatorU approach that embraces a team that consists of: Critical Thinkers,
Doers, Communicators and Visionaries make it happen?
Create a Vision of what you see as the Solution to a Problem or Crisis. Make it
simple and understandable. My mission is to create performance product for the
players.
Look around your personal resource map to see where the experts exist.
Communicate in and out of the circle of experts to provide context to the group
and deliver a solution.
There are 4 parts of a IncubatorU team: Visionary, Critical Thinker, Doer/Builder
and Communicator.
Identify what part of that circle your team is missing and seek out someone that
can fill that spot.
Know that each role has opportunities to meet in the intersection and connect the
dots between the roles
Moving forward-Each time you step forward you learn. 1. Figure out the problem, 2.
Communicate in and out of the circle, 3. Make it happen. Do not be afraid to move
forward, accept success and failures adjust and continue to move toward the
mission.
FIGURE
IT OUT
COMMUNICATE
IN AND OUT
MAKE IT
HAPPEN
CRITICAL
THINKERS
BUILDERS +
DOERS
VISIONARIES COMMUNICATORS
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5. incubatorU
Created a Resource Map to identify connecting points that lead to a solution to create
The center of the resource map needs to have someone or a group that can work together
on a vision, communicate in and out of the circle, critically think for solutions and either
do the work or find those that understand the problem to do the work.
Sports
Marketing
Athletes
Trainers
Locker
Room
Attendants
Wear Test
Analysts
Stories,
Historical
Knowledge
Critical Thinker
Visionary
Communicator
Builders
Engineers
Chemical
Mechanical
Designers,
Marketing
Leadership
Costing