The document discusses eLearning and mLearning from a communication perspective. It describes how technologies have evolved from handwriting to mobile devices, contextualizing education as conversation. It introduces the TRIANGULA framework for eLearning strategies and contrasts formal vs. informal mobile learning. Three mobile learning projects are summarized: 1) The Travel Machine, a persuasive app to enhance cultural tourism experiences; 2) A mobile app for UNESCO world heritage sites to educate tourists; 3) The MORE-Tourism project using mobile storytelling to encourage responsible tourism in South Africa and cultural encounters between tourists and locals.
ICT to develop and promote sustainable tourism in World Heritage Siteslorenzo cantoni
Presentation done at the University of Coimbra, March 6th, 2015, within the following series of seminars: http://newmine.blogspot.ch/2015/02/ict-to-develop-and-promote-sustainable.html
Using the visitgreece social media posts to introduce visual imagery in langu...Dr. Elli Vazou
In today’s digitized society, it is not possible to isolate literacy from the rapid technological advances, social and economic factors and their impact on our communication. More than a decade ago, Kress (2003) recognized the broad move from the dominance of writing to that of the image, and the shift from the medium of book to the medium of screen. As we put the emphasis on the visual representation of the world, tourism —and destination branding, in particular— provide answers to how people consume visually. Tourism is primarily an image-making enterprise where gaze “socially and culturally organized” (Foucault, [1963] 1973) is constructed through signs, and tourism involves the collection of signs. Here, Kress’ (2003) claim that “the world told is a different world to the world shown” finds its most interesting realisation. But, how literacy can be combined with tourism? How can we introduce digital visual culture in education? How online destination branding can provide new ideas of how to teach the lesson of language in high school? In this paper, we explore the possibility to introduce content from the www.visitgreece.gr portal that heavily relies on image, such as Facebook, Google+ and Pinterest posts, as a new teaching language material addressing teenagers who are actively involved in the digitally mediated communication as themselves produce content on these social media platforms. Throughout the theory of multimodality and its application in teaching, the basic tenets of online destination branding, imagery in tourism, and digital media and learning we attempt to answer all the abovementioned questions.
ICT to develop and promote sustainable tourism in World Heritage Siteslorenzo cantoni
Presentation done at the University of Coimbra, March 6th, 2015, within the following series of seminars: http://newmine.blogspot.ch/2015/02/ict-to-develop-and-promote-sustainable.html
Using the visitgreece social media posts to introduce visual imagery in langu...Dr. Elli Vazou
In today’s digitized society, it is not possible to isolate literacy from the rapid technological advances, social and economic factors and their impact on our communication. More than a decade ago, Kress (2003) recognized the broad move from the dominance of writing to that of the image, and the shift from the medium of book to the medium of screen. As we put the emphasis on the visual representation of the world, tourism —and destination branding, in particular— provide answers to how people consume visually. Tourism is primarily an image-making enterprise where gaze “socially and culturally organized” (Foucault, [1963] 1973) is constructed through signs, and tourism involves the collection of signs. Here, Kress’ (2003) claim that “the world told is a different world to the world shown” finds its most interesting realisation. But, how literacy can be combined with tourism? How can we introduce digital visual culture in education? How online destination branding can provide new ideas of how to teach the lesson of language in high school? In this paper, we explore the possibility to introduce content from the www.visitgreece.gr portal that heavily relies on image, such as Facebook, Google+ and Pinterest posts, as a new teaching language material addressing teenagers who are actively involved in the digitally mediated communication as themselves produce content on these social media platforms. Throughout the theory of multimodality and its application in teaching, the basic tenets of online destination branding, imagery in tourism, and digital media and learning we attempt to answer all the abovementioned questions.
7th IDIA (International Development Informatics Association) Conference, on Public and private access to ICTs in developing regions.
Bangkok, Thailand.
1-3 November 2013
Mapping the digital Douala: lights and shadows of an African city.
Marta Pucciarelli, Sara Vannini & Lorenzo Cantoni.
Paper presented at the Community Informatics Conference: Challenges and Solution, 13-15 October 2014, Prato, Italy.
iDiscover Rural Singapore: A mobile driven nature-based tourism experience in...Nisha Abm
“How can mobile technology be utilized to facilitate effective sustainable tourism interpretation and mindful visitor learning during rural tourism experiences?”
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Caseslorenzo cantoni
Istanbul (Turkey), 7 November 2014: conference Heritage, Tourism and Hospitality. A Heritage of Hospitality and Hospitality for Heritage.
Keynote by prof. Lorenzo Cantoni, PhD, from Università della Svizzera italiana (USI Lugano, Switzerland).
Presentations by prof. dr. Lorenzo Cantoni at the Master "Gestion des Sites culturels et naturels et Valorisation Touristique (GSVT). Paris1 - Panthéon-Sorbonne (Paris, France).
The seminar took place at the United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV) in Guimaraes, Portugal.
The seminar presents an overview of the eTourism domain – the application of digital technologies to the tourism industry; outline emerging trends in this domain, such as real time services, recommended systems, SOLOMO (Social Local Mobile), augmented reality and gamification; and focus on online communication strategies for managing UNESCO World Heritage Sites (WHS), aimed to widen online access to WHS, enrich experience of the travelers visiting the sites, increase local ownership of the sites, and upgrade knowledge and skills of the WHS employees and locals. The seminar will include examples of online communication practices applied in WHS globally and discuss research possibilities.
Learn more from our research: www.unescochair.usi.ch and www.elearning4tourism.com
Emerging trends and challenges for the XXI century education: Mar Camacho at ...TEDxReus
The strong emergence of mobile devices and social media in our everyday lives has transformed the way we communicate and relate, and how we learn and teach. Mobile technologies have changed the nature of knowledge, how it is distributed and how it is accessed. The widespread use of mobile phones by young people, players, tablets, game consoles and all devices describe a scenario in which you can create and access new forms of knowledge, but requires a solid conceptual basis for the which to base their development. In addition, our students-often defined as digital natives, showed great skill in its use, which promotes the proliferation of social tools that enable new forms of expression and new languages.
In a globalized world completely, which blur the boundaries between the formal and informal, or virtual reality and where learning can take place anywhere at any time, it is absolutely necessary to include in the educational field the enormous potential these technologies and devices. Throughout the talk will offer an overview of these trends and address some of the challenges of teaching and learning in a mobile society.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Information Literacy Development In The International Environment Of Virtual ...Empatic Project
Presentation by Dr. Monika Krakowska (PhD)
Institute of Information and Library Science
Jagiellonian Universit
Poland
Venue: Empatic International Workshop - Schools Sector in Krakow, Poland
Date: 8 June 2011
Mar Camacho, Universitat Rovira i Virgili Faculty (Spain), Visiting scholar a...MobileCreation
Présentation de Mar Camacho, Universitat Rovira i Virgili Faculty (Spain), Visiting scholar at UNESCO HQ in Paris au colloque "Mobile Education Médiation" , 5-6 décembre 2013
The power of local communities in the destination image formation processFundació Bit
This presentation belongs to the presentation of Bel Llodrà from Fundació Bit in the 5th International Colloquium on Place Brand Management, that took place the last 4-5 September 2015 in Aosta, Italy.
7th IDIA (International Development Informatics Association) Conference, on Public and private access to ICTs in developing regions.
Bangkok, Thailand.
1-3 November 2013
Mapping the digital Douala: lights and shadows of an African city.
Marta Pucciarelli, Sara Vannini & Lorenzo Cantoni.
Paper presented at the Community Informatics Conference: Challenges and Solution, 13-15 October 2014, Prato, Italy.
iDiscover Rural Singapore: A mobile driven nature-based tourism experience in...Nisha Abm
“How can mobile technology be utilized to facilitate effective sustainable tourism interpretation and mindful visitor learning during rural tourism experiences?”
ICT for Sustainable Tourism in World Heritage Sites. An Overview and Some Caseslorenzo cantoni
Istanbul (Turkey), 7 November 2014: conference Heritage, Tourism and Hospitality. A Heritage of Hospitality and Hospitality for Heritage.
Keynote by prof. Lorenzo Cantoni, PhD, from Università della Svizzera italiana (USI Lugano, Switzerland).
Presentations by prof. dr. Lorenzo Cantoni at the Master "Gestion des Sites culturels et naturels et Valorisation Touristique (GSVT). Paris1 - Panthéon-Sorbonne (Paris, France).
The seminar took place at the United Nations University Operating Unit on Policy-Driven Electronic Governance (UNU-EGOV) in Guimaraes, Portugal.
The seminar presents an overview of the eTourism domain – the application of digital technologies to the tourism industry; outline emerging trends in this domain, such as real time services, recommended systems, SOLOMO (Social Local Mobile), augmented reality and gamification; and focus on online communication strategies for managing UNESCO World Heritage Sites (WHS), aimed to widen online access to WHS, enrich experience of the travelers visiting the sites, increase local ownership of the sites, and upgrade knowledge and skills of the WHS employees and locals. The seminar will include examples of online communication practices applied in WHS globally and discuss research possibilities.
Learn more from our research: www.unescochair.usi.ch and www.elearning4tourism.com
Emerging trends and challenges for the XXI century education: Mar Camacho at ...TEDxReus
The strong emergence of mobile devices and social media in our everyday lives has transformed the way we communicate and relate, and how we learn and teach. Mobile technologies have changed the nature of knowledge, how it is distributed and how it is accessed. The widespread use of mobile phones by young people, players, tablets, game consoles and all devices describe a scenario in which you can create and access new forms of knowledge, but requires a solid conceptual basis for the which to base their development. In addition, our students-often defined as digital natives, showed great skill in its use, which promotes the proliferation of social tools that enable new forms of expression and new languages.
In a globalized world completely, which blur the boundaries between the formal and informal, or virtual reality and where learning can take place anywhere at any time, it is absolutely necessary to include in the educational field the enormous potential these technologies and devices. Throughout the talk will offer an overview of these trends and address some of the challenges of teaching and learning in a mobile society.
In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Information Literacy Development In The International Environment Of Virtual ...Empatic Project
Presentation by Dr. Monika Krakowska (PhD)
Institute of Information and Library Science
Jagiellonian Universit
Poland
Venue: Empatic International Workshop - Schools Sector in Krakow, Poland
Date: 8 June 2011
Mar Camacho, Universitat Rovira i Virgili Faculty (Spain), Visiting scholar a...MobileCreation
Présentation de Mar Camacho, Universitat Rovira i Virgili Faculty (Spain), Visiting scholar at UNESCO HQ in Paris au colloque "Mobile Education Médiation" , 5-6 décembre 2013
The power of local communities in the destination image formation processFundació Bit
This presentation belongs to the presentation of Bel Llodrà from Fundació Bit in the 5th International Colloquium on Place Brand Management, that took place the last 4-5 September 2015 in Aosta, Italy.
The role of public art in making visible the invisible in DoualaMarta Pucciarelli
The role of public art in making visible the invisible in Douala.
Marta Pucciarelli, researcher
Laboratory of visual culture, Department for Environment Constructions and Design, SUPSI University of Applied Sciences and Arts of Southern Switzerland
La Nouvelle Liberté by Joseph-Francis Sumégné is the first public artwork produced in Douala: a majestic sculpture of twelve-meter tall made from scrap metal representing a man standing on holding a globe on his head. It was installed in 2007 in the neighborhood of Deïdo, in the middle of one of the most traffic roundabout of the city, a reference entry and exit point to/from the Douala. Since its installation, the work by Sumégné has been extensively documented online with articles, multimedia images and videos on Wikipedia, Wikimedia Commons, and Wikidata and it is one of the most visited and commented “things to do” suggested on TripAdvisor in Douala (Pucciarelli and Vannini 2017).
Based on a research that explored the (mis)alignment of the digital city of Douala with the physical one, this article argues that the presence of public art and its online documentation allows to give a voice to neighbourhoods that would otherwise be invisible with the digital landscape. Data has been collected during an ethnographic study in Douala 2013 and an online analysis of 130 User Generated Content on TripAdvisor in 2016 and a comparative analysis of online and offline social representation (Moscovici 1988) of the city by citizens and foreigners has been conducted.
The geographic comparison between local and foreigners’ representations of Douala sheds light that out of 20 touristic neighbourhoods suggested by locals, foreigners visit just four of them (out of a total of 118 of the city), three of which clearly mirror the urban polarization between the richest and poorest areas of the city. However, the neighbourhood of Deïdo, is an interesting exception: it is mutually considered by locals and foreigners as a dangerous place, a crowded area, characterized by bad circulation and urban degradation (Pucciarelli and Vannini 2017). The presence of the La Nouvelle Liberté and its relative description on TripAdvisor, makes foreigners move out of their safe areas to enter into a neighbourhood that otherwise would not attract visits.
Public art and its online presence has an important role in shaping the image of the city of Douala, both from locals and foreigners’ perspective: it allows people to linger in a place, to observe it, to discuss it, and not pass beyond it. Furthermore, the presence of public art stimulates the exchange of knowledge between locals and foreigners, the latter interested in exploring, visiting and online reviewing places where they would otherwise hardly enter. This article suggests that public art in Douala creates new space of interactions between online and offline representations of the city, showing overlapping of social narratives and practices around cultural places.
Esperienze di progettazione sonora museografia e inclusivaMarta Pucciarelli
Paesaggi sonori. Mezza giornata di presentazioni sul tema del sound design e paesaggi sonori al Museo Cantonale di Storia Naturale
Data: 22 marzo 2022, dalle 10.00 alle 12.00
Luogo: Museo Cantonale Storia Naturale
“Toccare le leggende” è un progetto promosso dal Museo di Val Verzasca in collaborazione con l’istituto design della SUPSI e la Federazione Svizzera dei Sordi.
Toccare le leggende è un progetto partecipativo che intende valorizzare il patrimonio immateriale delle leggende della Verzasca con esperienze inclusive e nuovi contenuti accessibili a persone con disabilità e abitanti del luogo.
Patrimonio Accessibile Territorio Inclusivo. Un progetto pilota di ricerca, sperimentazione, sensibilizzazione e promozione della pari opportunità lungo gli itinerari culturali e naturalistici della Svizzera italiana.
Kick-off meeting, 22 settembre 2021, SUPSI Mendrisio
Marta Pucciarelli
Ricercatrice
Istituto design, DACD, SUPSI
Digital public art:: assessing the impact of documenting public art in Douala...Marta Pucciarelli
In the last 15 years, the creative scene in Douala (Cameroon) has been documented on Wikipedia – the widest online collaborative encyclopaedia – which has largely contributed to give access to the cultural richness of the city through articles, images and multimedia files and data.
This article focuses specifically on Wikipedia content about contemporary public art in Douala produced in the frame of the project “Culture and Safety in Africa”[1] (2015-2018). The project aimed at improving and correcting the limited and biased information about African countries, with a specific emphasis on their local artistic and cultural practices.
At the end of January 2018, the project produced and improved a total of 95 articles on Wikipedia in English (n. 46) and French (n. 49), 118 images uploaded on Wikimedia Commons, 24 entries on Wikidata and 3 new categories. Content was specifically related to:
· Public artworks in Douala;
· African and international contemporary artists working on urban practices in African cities;
· Meaningful terminology needed to comprehend the African contemporary art scene;
· Bibliographic references related to African cities;
· Portraits of artists, and pictures related to their artworks and cultural events in Douala.
This analysis focuses on the articles created and improved by the research and it quantitatively assesses their impact after three years from their first publication or update. Outcomes of the evaluation allows to observe:
· a significant growth in the visualization of the articles by the community of readers demonstrating an increased interest in relation to topics covered by the project;
· an increase in the number of changes to each article and the number of editors involved, showing the collaborative nature of Wikipedia;
· an increased number of articles whose quality has been assessed independently by the Wikipedia community - according to Wikipedia article quality grading scheme - showing a higher engagement by the Wikipedia Community on the content produced.
This article argues that Wikipedia can be a powerful tool to increase knowledge and visibility of African cultural heritage. The assessment of the documentation of public art produced on Wikipedia shed light on its potentialities in decolonizing cultural heritage, widening the accessibility of local production, and fostering international collaboration.
Pensa, Iolanda and Pucciarelli, Marta and Douala Bell, Marilyn and Nibbeling, Xandra and Siegenthaler, Fiona and Adukaite, Asta and de la Chapelle, Maud and Verschuren, Kamiel and Grandin, Lucas (2017) Public Art in Africa. Art et transformations urbaines à Douala /// Art and Urban Transformations in Douala. In: Pensa, Iolanda, (ed.) vuesDensemble . MetisPresses, Genève.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Embracing GenAI - A Strategic ImperativePeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
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An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdf
eLearning and mLearning: a communication perspective @ Nigeria mLearning Workshop
1.
eLearning and mLearning:
a communication
perspective
18 June 2013,
Scientific M-Learning Workshop
University of Nsukka, Nigeria
Marta Pucciarelli
NewMinE, Università della Svizzera italiana (Lugano, Switzerland)
2. eLearning as a context
Evolution of technologies of the word: from
handwriting up to mobile devices
Mobile age (Traxler)
Re-contextualizing education as conversation in
context (Sharples)
4. From eLearning to mLearning
“personal, spontaneous, disruptive, oppor
tunistic, informal, pervasive, situated,
private, context-aware, bite-sized and
portable” (Traxler, 2009b).
Learner-centered
approach
Mobility of learners
and of their learning
experience
7. UNESCO CHAIR
ICT for
sharing
experiences, f
oster cultural
encounters
ICT4D
eTourism
eLearning
ICT to develop and promote sustainable
tourism in World Heritage Sites
Training Small
Medium
enterprises
8. Sustainable tourism?
opposed
to a trend
of mass
tourism
active
involveme
nt of local
community
preserve
the unique
local
tradition &
the way of
life
Tourism that benefit the traveller as
well as the local destination in its
natural, social, cultural and economic
dimension.
9. M-Learning in practice..
Three main projects:
Conceptualisation project
THE TRAVEL MACHINE
On-going project
MOBILE APP FOR UNESCO WHS
Forthcoming project
MORE - TOURISM
10. The travel machine
Conceptualisation a mobile app that seek to change a traveller's
behaviour in order to:
Enhance the experience
Foster intercultural understanding and learning
Contribute to a shift from leisure/business to cultural tourism
11. Fogg’s persuasion theory VS Travel
Machine
The Travel Machine (TM) combine information design and persuasion
theory (Fogg)
INCREASE USE FREQUENCY
Game based on a vocabulary game and game testing destinationrelated knowledge
Rewards: virtual reward and titles (ex. Four star japan expert)
IMPROVE LEARNING by triggering informative and reflective learning
process
12. Fogg’s persuasion theory VS Travel
Machine
INCREASE MOTIVATION
Travel Advisor assists the traveller by providing information, posing
challenges and offering regular feedback.
Personal Travel Diary: it increases user’s awareness of his steady
travel progress and it motivates him to add further material
Social Networks: the TM integrates the possibility to send notes and
messages with friends and travellers, sharing personal diaries with
them, ask for information and tips
13. Mobile app for UNESCO world heritage
sites
SUSTAINABILITY GOALS:
•
•
•
•
educating tourists and influencing their behaviours,
sensitizing tourists about the value of the sites,
foster cultural encounters between tourists and locals,
ensuring understanding.
BENEFICIARIES:
• Local population,
• students,
• tourists
18. MORE-Tourism
MObile storytelling and REsponsible Tourism development of
South Africa
Interplay between ICT, responsible tourism development with a
focus on mobile storytelling and mobile learning
Concept of the project:
Tourism as an opportunity for cultural encounters, mediated by
mobile technologies as platform for knowledge sharing
19. MORE-Tourism
The project aim to understand if and how ICT can:
1- Promote a more active role for South African Small, Medium
and Micro Enterprise (SMME) as agents of responsible tourisms
2- Encourage a responsible tourism behaviour, one that respect
the environment, engages actively in understanding and learning
about the local society and culture, fosters cultural exchanges and
bring economic benefits to local community
20. MORE-Tourism:
To meet these goals, we focus on:
1- The potential of STORYTELLING as an effective communication
modality fit for transposing local perspectives in rich
representation media
2- The potential of MOBILE TECHNOLOGIES to shape the tourist’s
experience and give it educational value
21. MORE-Tourism: Research goals
Understand how can local tourist providers be trained to communicate
effectively with a tourist audience in order to:
- market their product/services
- encourage tourist’s attention and sensitivity to the local
society, culture and environment
Assess the impact of mobile technologies on
-tourist’s learning about a destination,
-decision-making,
-attitude and behaviour change during the visit.
22. MORE-Tourism
Operational objectives:
Develop a transferable package for a tourism providers to present
and promote their products and services through digital story telling
and ICT
Train 80 representatives of local small, medium and micro
enterprises
Design a mobile storytelling tourism application
Assess the impact of mobile storytelling on tourist’s
learning, decision-making and attitudes and behavioural changes
23. Thanks for your attention
Any questions?
New Media in Education Laboratory, USI, Lugano
www.newmine.org
Marta Pucciarelli: marta.pucciarelli@usi.ch