Driving Smarter Business Decisions in Vietnam 2014 - Nielsen

KNOW. ACT. GROW.
Driving smarter business
Decisions in Vietnam
2014

Over TWO DECADES OF DRIVING
SMARTER, BETTER AND FASTER
DECISIONS IN VIETNAM
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NIELSEN IN
VIETNAM
1993
Nielsen scanned its
first item on June 25,
1974: Juicy Fruit Gum
Nielsen introduces
a new TV metering
technology, the Active/
Passive meter, to
measure all broadcasts
in the U.S.
Nielsen becomes the
first official market
research provider for
Olympic Games
Nielsen introduces
hand-held scanners
used by household
members to record
UPC-coded purchases

Driving smarter business Decisions in Vietnam 2014
WELCOME
Vaughan Ryan
MANAGING DIRECTOR
Vietnam
Vietnam continues to be a volatile market. In less than two years,
we have gone from the fastest-growing, retail environment in the
world, to a declining market, with many new challenges. As a
result, companies need to be better informed. Decision-making
can no longer rely on gut feel and historic trends, as uncertain
times stand before us. Organic growth will certainly slow down,
especially in the key cities of Ho Chi Minh and Hanoi. For this
reason, companies need to look at new markets within the country.
Companies that succeed in the future need to be present across
the total market. As you will see in this 9th edition of the Nielsen
Pocket Reference Book, we must start thinking about RURAL
Vietnam as our next source of growth. With over 65% of the
country’s population living in rural areas and accounting for around
50% of the country’s GDP, rural Vietnam is the “greener pasture”
that will drive growth for many businesses for at least the next
decade and beyond.

Information is everywhere and as easy as it is to jump on the
Internet bandwagon, it is difficult discerning what matters. That’s
the new challenge of “Big Data” and this is where Nielsen can
help. We deliver actionable insights to your business, using new
forms of technology to consistently provide an UNCOMMON
sense of the Vietnamese consumer. This version is a compilation
of Nielsen findings over the past year, and our hope is that it helps
you identify trends in Vietnam and serves as a first-stop reference
when you have questions about the market and your area of
interest. We have again included our own proprietary research as
well as figures from the Vietnam Government Statistics Office.
Know your consumers. Act to address them. Grow your business.
Our presence in
104 countries across
developed and
developing regions
enable us to provide
clients with the most
comprehensive view
of what consumers
watch and buy.
NIELSEN PRESENCE
RANKED
AMONG TOP
EMPLOYERS
IN VIETNAM
STARTED
MYANMAR
OFFICE IN
MARCH 2014
REGIONAL
HEADQUARTERS
IN SINGAPORE
ABOUT 6,000
EMPLOYEES IN
11 MARKETS

Driving smarter business Decisions in Vietnam 2014

With presence in 104 countries, Nielsen’s mission is to provide
clients with the most complete understanding of what consumers
watch and buy. The consumer’s world is changing at an
unprecedented speed where media and commerce are colliding.
We are focused on innovating to stay ahead of evolving market
trends, allowing us to provide our clients with usable, practical and
meaningful tools that help them make strategic business decisions
every day. Nielsen is uniquely positioned to drive performance
management solutions for our clients around the globe.

VIII Driving smarter business Decisions in Vietnam 2014
WE MEASURE THESE
CATEGORIES IN VIETNAM
BEVERAGE FOOD PERSONAL
CARE
HOUSEHOLD
CARE
MILK-BASED
PRODUCTS
BABY
PRODUCTS
CIGARETTES
Beer Biscuits and pies Hair conditioner Dish washing
liquids
Milk powder
syndicated
Baby cereal Cigarettes
Energy drinks Bouillon MSG Body cream
lotions
Fabric softeners Spoon yoghurt Baby diapers
Fruit juices Chilli sauces Deodorants Facial tissues Sweetened
condensed milk
Instant coffee Cooking oils Facial care
products
Household
cleaners
Packaged water Gum Feminine
protection
Household
insect aerosols
and coils
Ready-to-drink
tea
Instant noodles Mouth wash Household
insect lotions
Ready-to-drink
milk
Mayonnaise Personal wash Laundry
products
Ready-to-drink
coffee
Sauces Shampoo Tissue
Sport drinks Snacks Toothbrushes
Tea bags Toothpaste
Tonic food
drinks

1Copyright © 2014 The Nielsen Company
CONTENTS
3
10
18
24
32
38
44
48
INSIGHT 1: THE BIG PICTURE
INSIGHT 2: WHAT SHOPPERS WANT
INSIGHT 3: HEALTH MATTERS
INSIGHT 4: DEMYSTIFYING RURAL VIETNAM
INSIGHT 5: MORE DEVICES, MORE SCREENS
INSIGHT 6: FUTURE OF BANKING
TAKING A CLOSER LOOK AT THE DATA –
HOUSEHOLD INCOMES
TAKING A CLOSER LOOK AT THE DATA – POPULATION

2 Driving smarter business Decisions in Vietnam 2014
INSIGHT 1
THE BIG
PICTURE

CONSUMERS ARE AT THE HEART
OF YOUR BUSINESS
BUT DO YOU KNOW HOW THE WORLD’S ECONOMY
AFFECTS THEIR SPENDING AND SAVINGS DECISIONS?
ARE
CONSUMERS
SAVING?
ARE
CONSUMERS
SPENDING?
How do they
feel
about their
job prospects?

VIETNAMESE CONSUMERS ARE
CAUTIOUSLY OPTIMISTIC
of Vietnamese respondents
are confident about
job prospects
45%
are confident about
personal finances
54%
think now is the time
to buy
37%
have recently
changed spending to
save more
85%

Q2 2014: ACROSS ASIA PACIFIC,
VIETNAM IS FAIRLY OPTIMISTIC,
ON PAR WITH SINGAPORE
NEW ZEALAND
AUSTRALIA
CHINA
HONG KONG
INDIA
INDONESIA
JAPAN
MALAYSIA
PHILIPPINES
SINGAPORE
SOUTH KOREA
TAIWAN
THAILAND
VIETNAM
53
73
75
85
93
98
98
99
103
105
111
120
123
128

Nearly half OF VIETNAMESE RESPONDENTS FEEL Confident ABOUT
THEIR JOB PROSPECT over the next year
OPTIMISM ABOUT PERSONAL FINANCE IS Higher, ALTHOUGH BELOW
REGIONAL AVERAGE
NOT SO GOODBAD
VN Q3’13
EXCELLENTGOOD
VN Q4’13 VN Q1’14 VN Q2’14 AP Q3’13 AP Q4’13 AP Q1’14 AP Q2’14
3
46
42
5
3
46
41
6
3
46
43
6
3
50
38
6
6
31
51
9
6
27
53
10
6
26
52
12
6
27
53
12
Base: All respondents n=10125
NOT SO GOODBAD
VN Q3’13
EXCELLENTGOOD
4
44
45
5
3
39
50
5
4
38
53
3
4
41
49
4
6
30
52
9
6
29
54
8
6
29
53
9
5
29
53
9

Vietnam’s WILLINGNESS TO SPEND is relatively lower than the
regional average over the past year.
NOT SO GOODBAD
VN Q3’13
EXCELLENTGOOD
8
53
33
4
6
54
34
4
8
52
34
5
5
56
34
4
10
45
35
5
9
44
38
5
9
44
37
5
10
45
38
5

HIGHEST SAVINGS SINCE 2011 (after covering essential
living expenses)
Investing in shares of
stock/mutual funds
Holidays/Vacations
Home improvements/
decorating
New clothes
New technology products
Out-of-home
entertainment
Paying off debts/
credit cards/loans
Retirement fund
Putting into savings
I have no spare cash
Don’t know/undecided
Q3 2013
Q4 2013
Q1 2014
Q2 2014
72
74
77
79
35
31
33
38
32
30
31
31
30
33
29
30
31
33
27
29
28
25
25
28
14
17
16
16
10
10
10
12
10
14
16
10
7
7
4
4
1
2
2
1

SNAPSHOT OF VIETNAM OVER THE YEARS
INDEX LEVELS INDICATE DEGREES OF OPTIMISM (>100) AND PESSIMISM (<100)
-2005- 2014-2006- -2007- -2008- -2009- -2010- -2011- -2012- -2013-
Since 2005, the Nielsen Global Survey of Consumer Confidence and Spending Intentions has
measured consumers’ confidence, concerns and spending intentions. The largest survey of
its kind, it reaches more than 30,000 online respondents in 60 countries—that represents a
global online population of close to two billion consumers.
Access Nielsen’s Global Consumer Confidence Trend Tracker at:
www.nielsen.com/consumerconfidence
SINCE LAST YEAR, PERCENTAGE OF VIETNAMESE HAVE CHANGED SPENDING TO SAVE
ON HOUSEHOLD EXPENSES
PERCENTAGE OF vietnamese feel their country is currently in a recession
State of personal finances

INSIGHT 2
WHAT
Shoppers
Want

RETAIL VIETNAM: WHAT’S FLYING
OFF THE SHELVES AND MALLS?
THE FMCG
MARKET?
CUTTING
BACK ON?
SPENDING
MORE ON?
PREMIUM
CATEGORIES?

FMCG MARKET is facing the heat
2011
2012
2013
M
ATYA
Q
2
Q
3
Q
4
Q
1
Q
1
Q
2
Q
3
Q
4
Q
1
Q
2
Q
3
Q
4
Q
1
M
ATTY
YTD
YAYTD
TY
14.1
5.2
19.3
8.3
14.2
22.5
2.9
1.4
4.3
5.9
14.1
20.0
UNIT VALUE CHANGEVOLUME CHANGENOMINAL GROWTH
-1.3
3.1
1.8
3.0
10.6
13.6
-4.0
3.2
-0.8
12.4
5.7
18.1
14.2
5.8
20.0
15.0
4.2
19.2
14.1
5.6
19.8
12.5
11.1
23.6
9.4
15.3
24.7
6.8
18.7
25.5
4.1
12.9
16.9
3.0
10.7
13.7
3.1
5.3
8.4
-2.3
2.9
0.6
-3.7
3.0
-0.8
-4.0
3.2
-0.7
8 in 10 Vietnamese consumers changed their spending to save
on household expenses
NOYES
TH VN MY PH ID IN TW JP
92
8
85
15
80
20
74
26
69
31
69
31
KO AU NZ SG HK AP
80
20
79
21
75
25
67
33
61
39
58
42
55
45
51
49
65
35
CN
Q2 2014
Base : All respondents n=7037
Fast Moving Consumer Goods market dynamics – Total Vietnam (%)

WHAT ARE THE TOP 3 HOUSEHOLD EXPENSES TO CUT BACK ON?
Q2 2014
Base : All respondents who answered Yes to Q10 (Code 1) n=428
Cut down on holidays/
short breaks
Spend less on new clothes
Cut down on
out-of-home entertainment
Cut down on
telephone expenses
Delay upgrading technology,
e.g. PC, mobile etc.
Delay the replacement of
major household items
Cut down on take-away meals
Cut out annual vacation
Try to save on gas
and electricity
Cut down on smoking
Switch to cheaper
grocery brands
63
63
47
62
2
Cut down on at-home
entertainment
Use my car less often
Cut down on or buy cheaper
brands of alcohol
Look for better deals on home
loans, insurance, credit cards etc.
I have taken other actions
not listed above
47
44
41
40
32
22
21
18
16
14
11

middle class SPENDING
ON THE RISE
percentage increase 2013 vs. 2014
cars
+70%electronics
(ipods)
+262%
international
travel
+13%
URBAN RURAL
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
CLASS C
CLASS B
CLASS D
CLASS E
CLASS F
CLASS A+
10
12
15
2011
2013
2012
26
33
35
40
40
37
20
13
12
10
12
15
0
0
0
3
2
0
1
4
5
8
15
24
29
37
42
40
31
22
19
11
7

VIETNAMESE CONSUMERS
ARE SMARTER, MORE
DISCERNING SHOPPERS
More focused on quality and still seekING value
price
checks
I usually make
price comparisons
before purchase
decisions
83%
I’m aware of price
for most products
81%
I check prices
carefully
55%
quality
i’m willing to pay
more for higher
quality
73%
to me, the higher
the product
price, the better
the quality
75%

QUICKER premiumization in
baby categories
Except for Milk Powder driven by heavy
communications against prices
baby pants
139%
of category growth
premium
baby
cereal
56%
of category growth
Source: Nielsen Retail Audit 6 Cities, data to MAT May’14, premium based on Price Index >120

WHAT ARE VIETNAMESE
SHOPPERS BIG ON?
6,338
BABY STORES
+10% VS. 2012
*NIELSEN RES 2013
Amusement
Parks AND
Play Areas
Shopping
AND Advice
Websites
Natal Care
ConsultATION
Source:
http://bit.ly/1ttADpj
http://bit.ly/1lqbgnr

INSIGHT 3
HEALTH
MATTERS

WHAT GOOD HEALTH MEANS TO
VIETNAMESE CONSUMERS......
Eat/drink in
moderation
Eat fresh/
natural food
78%
47%
physical exercise46%
meal’s
nutritional value41%
keeping the
mind relaxed35%

BODY, MIND AND SOUL –
IT’S A BALANCING ACT
WHAT WE
EAT
HOW WE
LIVE
LIVING HAPPILY
92%
WORK LIFE BALANCE
89%
DOING EXERCISE
82%
EATING
HEALTHY FOOD
99%
BALANCED DIET
95%

FROM perception TO products
to Consumers, healthy food is......
‘Healthy’ Products are......
SAFE/HYGIENIC
94% FRESH
91%
VITAMINS
INCLUDED
67%
FROM
TRUSTWORTHY
MANUFACTURERS
58%
NATURAL
72%
NO ARTIFICIAL
ADDITIVES
58%
liquid milk
90% low cholesterol oil73%
organic food63%
powder milk56%
yogurt54%
cereal46%
cheese34%

Top health and nutrition problems –
Those NOT confident in current health (%)
the most important concerns in life (%)
HEALTH OF HUSBAND/
WIFE/CHILDREN
MY PERSONAL HEALTH
MY CAREER
RELATIONSHIP BETWEEN
FAMILY MEMBERS
FINANCE (MONEY, PROPERTY,
HOUSE, VEHICLES ETC.)
26
13
13
12
11
Middle-aged
30+ y.o.: 34%
Youth: 19%
OFTEN/EASILY FALLS SICK
DON’T KNOW WHERE TO EAT
HEALTHY FOOD
WEIGHT LOSS
HEART DISEASE
EATING/DRINKING FOOD
THAT LACK IN NUTRITION
17
14
12
12
9
family health is the top concern
1 in 3 VIETNAMESE ARE WORRIED ABOUT THEIR HEALTH
AND WEAK IMMUNITY
Q13. Self-evaluation o own health confidence ((All respondents n=700)
Q16. First mention on most common H&N concerns (Those not confident in health n=284)

Vietnamese consumers
ARE HUNGRY FOR
NUTRITIONAL INFORMATION
Word of mouth is priority,
but professional advice
ALSO plays a PART
64%
Always/Most
of the time
68%
all/most
HOW OFTEN DO
YOU READ IT?
DO YOU
BELIEVE IT?
HOW MUCH DO YOU
UNDERSTAND?
67%
AlL/MOST
COMPARED TO OTHER COUNTRIES
52%
INDIA
27%
THAILAND
25%
CHINA
Q29/ 30/ 31. Packaging of products: Nutrition in formation/ supplement facts (All respondents n=700)
Q27/ 28. Source of info and channel for shopping H&N products (All respondents n=700)
SOURCE OF INFO FOR HEALTH AND
NUTRITION PRODUCTS (%)
FAMILY/FRIENDS
TV ADS
NEWSPAPERS/MAGAZINES
INTERNET
DOCTORS/NUTRITION
PROFESSIONALS
92
78
46
32
29
TRUST
FAMILY/FRIENDS
TV ADS
DOCTORS/NUTRITION
PROFESSIONALS
54
18
10

INSIGHT 4
demystifying
rural
vietnam

WHAT WORKS IN THE CITY,
MAY NOT, IN THE COUNTRY
TOTAL VIETNAM = 90 million population
RURAL:
68%
of population
What’s your strategy for
vietnam?

ENORMOUS OPPORTUNITIES
FOR BRANDS
more
wealth
more
educated
more
mobile
MORE COLLEGE
GRADUATES
(2014 vs. 2009)
2.5 TIMES
INCOME PER
CAPITA GROWTH
(2012 vs. 2010)
44%
MORE INDUSTRIAL,
CONSTRUCTION and
SERVICE HOUSEHOLDS
(2011 vs. 2006)
49%
OUT-MIGRATION RATE
(2011)
3.9%

RURAL CONSUMERS ARE
OPTIMISTIC ABOUT THE FUTURE
As their incomes increase, many are taking
steps to improve their lives, and the lives of
their children
BETTER
CONDITIONS
BRIGHTER
PROSPECTS
BIGGER
IDEALS
65% PLANS TO
REPAIR/REBUILD
THE HOUSE
47% PLANS TO
DEVELOP THEIR
OWN CAREER
37% INTENDS TO BUY
A FRIDGE IN THE
NEXT 6 MONTHS
25% INTENDS TO
BUY A WASHING
MACHINE IN THE
NEXT 6 MONTHS
91% ARE CONCERNED
ABOUT THEIR
KIDS’ FUTURE
15% OF MONTHLY
HOUSEHOLD
INCOME SPENT
ON THEIR KIDS’
EDUCATION
(V.S. 9% IN URBAN)
3RD MOST IMPORTANT
LIFE GOAL IS TO
SEND CHILDREn
TO THE CITY
TO STUDY
47% WANT TO
EXPLORE
NEW THINGS

WHAT’S IMPORTANT:
The ties that bind
Rural Vietnamese consumers have a strong sense
of community. Family and community bonding is a
high priority, and they listen to and value advice
from those around them.
crowd play clout play
CONCERNED WITH
WHAT OTHERS THINK
74%
DARE TO BE
DIFFERENT
46%
IS MOST IMPORTANT
DRIVER FOR TRIAL
(70%)
‘POPULAR
BRAND’
CONCERNED WITH
WHAT OTHERS THINK
81% RURAL
ARE AFFECTED
BY OTHERS’
RECOMMENDATIONS IN
PURCHASE DECISION
70%
WOULD GET
OTHERS’ IDEAS FOR
REFERENCE ONLY
70%
46% URBAN
Source: Nielsen Rural 2014; Nielsen Regional Difference 2010
VS.

RETAILERS ARE POWERFUL
BRAND AMBASSADORS
Rural Vietnam consumers are readily buying
what the retailers recommend
90%
of retailers recommend
products to shoppers
27.5M
shoppers
receive retailers’
Recommendations daily
8.5M
shoppers potentially
buying products
because of retailers’
recommendations daily
31%
shoppers buy products
that are recommended
by retailers
477,000
off-premise stores in
rural areas
64
customers visit a
rural store daily

The importance of
trust and reasons
Although their wealth and affluence is
expanding, consumers in rural Vietnam remain
frugal in their spending and look for products
which provide reassurance and low risk
limited
income
low
education
12%
completed college
(1/3 x urban)
1.5m
monthly income
per capita in 2012
(0.5 x urban)
seasonal
income
70%
rely on farming/fishing
and hired labour
limited job
opportunities
3%
underemployment
(0.5 x urban)
NEED TO SCRUTINISE EVERY PURCHASE DECISION
for benefits, risks, value
Source: GSO 2012; GSO 2012; Nielsen Rural study 2014; Nielsen Rural Syndicated Study 2009 &
Nielsen Rural 2014

Television remainS A key
channel to reach and connect
information
source only
product
information
(specification/
function)
affects brand
purchase
decision
being a
trustworthy
source
29% 69% 50% 36%
40% 57% 42% 48%
69% 38% 20% 16%
69% 47% 20% 18%
Most
trustworthy
source
A source of
entertainment
A reliable
source of
product
information
A source of
entertainment
A reliable
source of
product
information
A source
of product
information
88% share of
total time spent
on media usage
3.4 hours spent
on watching
TV Daily

INSIGHT 5
More
devices,
more places

GROWING MIDDLE CLASS MEANs...
MORE SHOPPING FOR ME,
AND MY HOME
URBAN RURAL
99% 99%
64%
24%
4%
89%
62%
31%
HOUSEHOLD DEVICES
PENETRATION
Source:
- Rural: Nielsen Rural Study (2014)
- Urban: Omnibus (11/2012)
Huge potential for ELECTRONIC HOUSEHOLD BRANDS

technology OWNERSHIP among online VIETNAMESE (smartphone is
personal ownership, all other devices are household ownership)
CONSUMERS HAVE ACCESS TO A LARGE AND GROWING RANGE OF CONNECTED
DEVICES AND SCREENS
*‘Connected TV’ combines Smart TV and TV which connects to the internet via a separate device
Smartphones
top the list
of personally
owned devices
More
connected
screens
and devices
= more
opportunity
to reach
and engage
consumers in
unique ways
82
81
75
74
70
58
49
37
35
33
19
SMARTPHONE
LAPTOP/NOTEBOOK
PAY TV
DESKTOP COMPUTER
CONNECTED TV
SMART TV
CONNECTED TV VIA
SEPARATE DEVICE
GAMES CONSOLE
PAY
SMART
HOME INTERNET
CONNECTION
WIRELESS LAN
TABLET

wHAT are THEY DOING ON eaCH SCREEN?
TIME SPENT PER DAY
102
MINS/DAY
94
MINS/DAY
87
MINS/DAY
69
MINS/DAY
TOP 5 ACTIVITIES MOSTLY USED
1
98%
BROWSE
WEBSITES
91%
BROWSE
WEBSITES
91%
BROWSE
WEBSITES
94%
ORDINARY CALL
AND MESSAGE
2
92%
WATCH/READ
THE NEWS
77%
WATCH/READ
THE NEWS
82%
WATCH/READ
THE NEWS
81%
BROWSE
WEBSITES
3
86%
SOCIAL
NETWORK
69%
SOCIAL
NETWORK
79%
PLAY GAMES
78%
LISTEN TO MUSIC
4
83%
LISTEN TO MUSIC
62%
WATCH MOVIE
SERIES/FILMS
75%
LISTEN TO MUSIC
77%
SOCIAL
NETWORK
5
78%
PLAY GAMES
61%
PLAY GAMES
74%
SOCIAL
NETWORK
74%
WATCH/READ
THE NEWS
LAPTOP DESKTOP TABLET SMARTPHONE
Source: Nielsen Watch Study (2014) (Urban)

Digital media is a vital component to an
organisation’s cross-platform strategy
Online activities across day-parts
(as a proportion of total online population)
ONLINE MEDIA HAS SUBSTANTIAL REACH throughout THE DAY, FACILITATED
BY MANY CONNECTED AND ‘ALWAYS ON’ DEVICES
USING THE INTERNET
LISTENING TO THE RADIO
READING PRINT NEWSPAPER
WATCHING TRADITIONAL TV
Before9am
9am
-Before12pm
12pm
-Before2pm
2pm
-Before4pm
4pm
-Before6pm
6pm
-Before8pm
8pm
-Before10pm
10pm
Onwards
10
20
30
40
50
60
70
80
90

ONLINE VIDEO CONSUMPTION IS VERY STRONG
General online video behaviour – streaming and/or downloading
(any online video, not specifically TV and movie content)
Weekly activity is
far higher among
young consumers
(16–20 year olds:
94%; 21–29 year
olds: 93%)
Young consumers far more
likely than their older
counterparts to turn to online
sources for video content
Popular sources of online video among those who
downloaded/streamed in past 12 months
SMARTPHONE
LAPTOP/NOTEBOOK
DESKTOP COMPUTER
TABLET
CONNECTED TV
GAMES CONSOLE
HANDHELD MEDIA PLAYER
PVR/DVR
84
79
93
84
68
88
48
34
16
17
10
23
10
6
20112014
28
16 WEEKLY
70
91
45
LAST 12
MONTHS
MONTHLY
98
81
96
YouTube
channelnewsasia.com
stomp.com.sg
msn.com
straitstimes.com
asiaone.com
therealsingapore.com
dailymail.co.uk
cnet.com
huffingtonpost.com
espnfc.com
about.com
Other
86
37
25
23
22
21
12
11
10
6
5
4
4

BROADCAST TV REMAINS STRONG BUT VOD IS GROWING
How TV and movie content is accessed in 2014
Broadcast TV
TV/movie snippets or entire shows
streamed on sites like YouTube
Legal (non-pirated)
Internet sources or VOD services
Time-shifted TV
Illegal (pirated sources) such as
BitTorrent, Usenet etc.
Combined Internet TV
79
40
35
16
10
67
Consumers now obtain their video
content from a variety of sources
– traditional and digital

Participation in social TV activity during 2014
(among total online population)
SOCIAL TV IS A NATURAL EXTENSION OF TV ENGAGEMENT
USING THE SECOND SCREEN
The majority of online
Vietnamese have started
participating in social TV activity
Social TV is a new engagement metric for TV’s
extended reach and influence across screens
Reading other people’s comments about
TV programs as you are watching/watched recently
Interacting with others/posting comments about
TV programs as you are watching/watched recently
91
87
WEEKLY OR MORE OFTENLAST 12 MONTHS
62
57

INSIGHT 6
Future of
banking

HOW WILL THE BANKING AND
FINANCE SECTOR END THE YEAR?
• Cautious consumers
• Banking developments
(M&A, scandals, etc.)
1H 2014 2H 2014
• Promising outlook
• Middle class
spending power
• Emerging affluent
• New channels
?
Family/friends/
relatives
TV
Billboard
SOURCES OF BANK
BRAND AWARENESS
Q4 2011 (N=663) Q4 2012 (N=841) Q4 2013 (N=600)
23 61 98
66 87 28
47 65 25
Source: Nielsen PFM Q4’13; Quali July’13
CONSUMERS’ CONFIDENCE IN BANKS ARE SHAKENED;
Word-of-Mouth BECOMES MORE CRITICAL

A ‘GOOD’ BANK IS...
• Popular and known by many people
• Strongly recommended by everyone
BANKS’ REPUTATIOn
DRIVE CONSUMER DECISIONS
I had deposited savings
in a small bank due
to the higher interest
rate, but I felt insecure
during this time. When
the term ended, I went
back to the prestigious
bank.
“
”
SAVINGS TRIGGERS
BANK PRESTIGE
HCM (A)
N=60
HN (B)
N=600
ATM/DEBIT TRIGGERS
LOAN TRIGGERS
BANK PRESTIGE
BANK PRESTIGE
1ST
3RD
6TH
Source: Nielsen PFM – Q4’13; Quali July’13.
(*
) Significance higher
70B(*)
78B
70B
73A65
59
59
58
52
48
48
61
HCM (A)
N=300
HN (B)
N=300
HCM (A)
N=300
HN (B)
N=295
Q4’13
Q3’13

FUTURE OF BANKING IS MOBILE
AWARE of
INTERNET
BANKING
12%
IN
AFFLUENT
GROUP
38%VS.
AWARE of
MOBILE
BANKING
15%
IN
AFFLUENT
GROUP
26%VS.
INTERNET
BANKING
6%
IN
AFFLUENT
GROUP (*)
26%VS.
MOBILE
BANKING
9%
IN
AFFLUENT
GROUP (*)
22%VS.
(*
) HH income 30mil VND
Source: Nielsen PFM Q4’13; Quali July’13
MOST TRUSTED SOURCE OF
AWARENESS IS WOM 96% V.S.
69% IN THE MASS MARKET.
I rarely visit the bank. I do 99%
of my transactions online. So
easy and convenient.
“
”

HOUSEHOLD
INCOME

HOUSEHOLD
INCOME CLASSIFICATION
Household Income Band (HIB) Classification System Overview.
This classification system is based on gross monthly income.
Table 1: HIB of urban Ha Noi and Urban Ho Chi Minh CIty
hib
2013
hanoi ho chi minh city ho chi minh city
and hanoi
urban urban urban
A5 0% 0% 0%
A4 0% 0% 0%
A3 0% 0% 0%
A2 1% 3% 2%
A1 19% 18% 18%
A 20% 21% 21%
B 39% 38% 38%
C 33% 31% 32%
D 8% 9% 9%
E 0% 1% 0%
F 0% 0% 0%
TOTAL 100% 100% 100%
Sample Size 102,923 78,401 181,324
Source: Nielsen Database 2013

Table 2: hib of urban areas in the 5 key cities
hib
2013
hanoi
Hai
phong
da nang
ho chi
minh
city
can tho
5 key
cities
urban urban urban urban urban urban
A5 0% 0% 0% 0% 0% 0%
A4 0% 0% 0% 0% 0% 0%
A3 0% 0% 0% 0% 0% 0%
A2 1% 0% 1% 3% 0% 2%
A1 19% 8% 14% 18% 6% 16%
A 20% 9% 14% 21% 7% 18%
B 39% 39% 34% 38% 22% 37%
C 33% 43% 39% 31% 43% 34%
D 8% 9% 12% 9% 23% 10%
E 0% 0% 1% 1% 5% 1%
F 0% 0% 0% 0% 0% 0%
TOTAL 100% 100% 100% 100% 100% 100%
Sample Size 102,923 3,968 17,281 78,401 8,094 210,667

table 3: hib of vietnam
hib
2013
vietnam
urban rural total
A5 0% 0% 0%
A4 0% 0% 0%
A3 0% 0% 0%
A2 1% 0% 1%
A1 13% 5% 8%
A 15% 5% 8%
B 35% 24% 28%
C 37% 42% 41%
D 12% 22% 19%
E 1% 6% 5%
F 0% 0% 0%
TOTAL 100% 100% 100%
Sample Size 231,612 18,936 250,548

POPULATION

POPULATION BY GENDER AND AGE GROUP IN 2012
AGE TOTAL male female
Tổng số – TOTAL 88,526,883 43,792,120 44,734,763
0 1,492,019 782,096 709,922
1–4 5,759,674 3,001,856 2,757,818
5–9 6,900,702 3,563,846 3,336,857
10–14 7,432,431 3,828,092 3,604,338
15–17 5,371,488 2,754,593 2,616,895
18–19 3,858,450 1,960,260 1,898,190
20–24 8,739,469 4,402,797 4,336,672
25–29 8,060,608 4,040,881 4,019,727
30–34 7,094,894 3,580,256 3,514,638
35–39 6,743,261 3,409,853 3,333,408
40–44 6,152,669 3,063,450 3,089,219
45–49 5,632,216 2,735,341 2,896,875
50–54 4,561,511 2,158,044 2,403,467
55–59 3,077,141 1,409,655 1,667,486
60–64 1,996,358 889,929 1,106,429
65–69 1,599,749 674,354 925,395
70–74 1,448,634 584,300 864,334
75–79 1,227,962 492,867 735,095
80–84 742,679 271,823 470,856
85+ 634,968 187,826 447,142

POPULATION BY PROVINCE 2008–2012
REGION/
PROVINCE
2008 2009 2010 2011 2012
Tổng số – TOTAL 85,118,700 86,025,000 86,932,500 87,840,000 88,772,900
Red River Delta 19,473,700 19,618,100 19,803,300 19,999,300 20,236,700
Ha Noi 6,381,800 6,472,000 6,588,500 6,699,6 00 6,844,100
Vinh Phuc 993,800 1,000,400 1,007,600 1,014,600 1,020,600
Bac Ninh 1,018,100 1,026,500 1,041,200 1,060,300 1,079,900
Quang Ninh 1,135,100 1,146,100 1,154,900 1,163,700 1,177,200
Hai Duong 1,700,800 1,706,800 1,712,800 1,718,900 1,735,100
Hai Phong 1,824,100 1,840,400 1,857,800 1,878,500 1,904,100
Hung Yen 1,126,200 1,128,600 1,138,300 1,150,400 1,145,600
Thai Binh 1,782,700 1,783,100 1,784,800 1,786,000 1,787,300
Ha Nam 786,900 786,200 786,300 786,900 790,000
Nam Dinh 1,826,100 1,828,400 1,830,000 1,833,500 1,836,900
Ninh Binh 898,100 899,600 901,100 906,900 915,900
Northern Midlands
and Mountain
10,997,300 11,073,500 11,177,000 11,290,500 11,400,200
Ha Giang 716,200 725,100 733,700 746,300 758,000
Cao Bang 510,500 511,200 513,100 515,000 515,200
Bac Kan 293,600 294,600 296,600 298,700 301,000
Tuyen Quang 723,500 725,200 729,900 730,800 738,900
Lao Cai 606,500 615,800 626,700 637,500 646,800
Yen Bai 737,500 741,700 751,300 758,600 764,400
Thai Nguyen 1,120,300 1,125,400 1,131,300 1,139,400 1,150,200
Lang Son 730,700 733,200 736,300 741,200 744,100
Bac Giang 1,554,600 1,556,900 1,564,400 1,574,300 1,588,500
Phu Tho 1,311,500 1,316,600 1,320,200 1,326,000 1,335,900
Dien Bien 479,300 490,800 501,200 512,300 519,300
Lai Chau 367,900 371,400 380,500 391,200 397,500
Son La 1,067,200 1,079,200 1,099,000 1,119,400 1,134,300
Hoa Binh 778,000 786,400 792,800 799,800 806,100

REGION/
PROVINCE
2008 2009 2010 2011 2012
North and South
Central Coast
18,797,900 18,855,700 18,943,500 19,046,500 19,173,600
Thanh Hoa 3,408,800 3,404,300 3,405,900 3,412,600 3,426,600
Nghe An 2,912,100 2,914,500 2,928,700 2,942,900 2,952,000
Ha Tinh 1,234,000 1,227,800 1,228,200 1,229,300 1,230,500
Quang Binh 843,500 845,000 848,600 853,000 857,900
Quang Tri 596,700 598,600 601,700 604,700 608,100
Thua Thien Hue 1,084,900 1,087,600 1,090,900 1,103,100 1,114,500
Da Nang 868,800 894,500 926,800 951,700 973,800
Quang Nam 1,417,800 1,423,000 1,427,100 1,435,000 1,450,100
Quang Ngai 1,217,000 1,217,200 1,218,600 1,221,600 1,227,900
Binh Dinh 1,485,600 1,487,400 1,492,000 1,497,300 1,501,800
Phu Yen 856,700 862,400 867,200 871,900 877,200
Khanh Hoa 1,149,300 1,158,200 1,164,600 1,174,100 1,183,000
Ninh Thuan 560,700 565,800 568,200 569,000 576,700
Binh Thuan 1,162,000 1,169,400 1,175,000 1,180,300 1,193,500
Central Highlands 5,036,700 5,128,800 5,207,400 5,282,000 5,379,600
Kon Tum 420,500 431,800 442,100 453,200 462,400
Gia Lai 1,251,300 1,281,000 1,301,600 1,322,000 1,342,700
Dak Lak 1,715,100 1,735,700 1,754,400 1,771,800 1,796,700
Dak Nong 474,400 491,000 505,200 516,300 543,200
Lam Dong 1,175,400 1,189,300 1,204,100 1,218,700 1,234,600
South East 13,683,600 14,149,000 14,545,900 14,890,800 15,192,300
Binh Phuoc 858,000 875,000 888,200 905,300 912,700
Tay Ninh 1,060,500 1,067,200 1,072,700 1,080,700 1,089,900
Binh Duong 1,402,700 1,512,500 1,619,900 1,691,400 1,748,000
Dong Nai 2,432,700 2,499,700 2,575,100 2,665,100 2,720,800
Ba Ria - Vung Tau 983,600 998,500 1,012,000 1,027,200 1,039,200
TP.Ho Chi Minh 6,946,100 7,196,100 7,378,000 7,521,100 7,681,700
POPULATION BY PROVINCE 2008–2012 (con’td)

REGION/
PROVINCE
2008 2009 2010 2011 2012
Mekong River Delta 19,473,700 19,618,100 19,803,300 19,999,300 20,236,700
Long An 1,428,200 1,436,300 1,442,800 1,449,600 1,458,200
Tien Giang 1,668,000 1,672,800 1,678,000 1,682,600 1,692,500
Ben Tre 1,259,600 1,256,100 1,256,700 1,257,800 1,258,500
Tra Vinh 1,000,800 1,003,200 1,006,700 1,012,600 1,015,300
Vinh Long 1,024,000 1,025,100 1,026,500 1,028,600 1,033,600
Dong Thap 1,662,500 1,666,600 1,669,600 1,673,200 1,676,300
An Giang 2,142,600 2,147,600 2,148,900 2,151,000 2,153,700
Kien Giang 1,672,300 1,688,500 1,699,700 1,714,100 1,726,200
Can Tho 1,180,900 1,188,600 1,195,100 1,200,300 1,214,100
Hau Giang 756,300 758,000 760,400 769,200 769,700
Soc Trang 1,285,100 1,293,200 1,297,500 1,303,700 1,301,900
Bac Lieu 847,500 856,800 863,300 873,300 873,400
Ca Mau 1,201,700 1,207,100 1,210,200 1,214,900 1,217,100
Source: Statistical Yearbook
POPULATION BY PROVINCE 2008–2012 (con’td)

POPULATION BY PROVINCE – URBAN/RURAL – 2012
Region/province TOTAL Urban Rural
Tổng số – TOTAL 88,772,900 28,356,400 60,416,500
Red River Delta 20,236,700 6,247,700 13,989,000
Ha Noi 6,844,100 2,931,300 3,912,800
Vinh Phuc 1,020,600 235,600 785,000
Bac Ninh 1,079,900 283,000 796,900
Quang Ninh 1,177,200 615,400 561,800
Hai Duong 1,735,100 381,400 1,353,700
Hai Phong 1,904,100 885,000 1,019,100
Hung Yen 1,145,600 148,700 996,900
Thai Binh 1,787,300 178,700 1,608,600
Ha Nam 790,000 82,900 707,100
Nam Dinh 1,836,900 331,700 1,505,200
Ninh Binh 915,900 174,000 741,900
Northern Midlands
and Mountain
11,400,200 1,942,400 9,457,800
Ha Giang 758,000 114,100 643,900
Cao Bang 515,200 103,800 411,400
Bac Kan 301,000 49,000 252,000
Tuyen Quang 738,900 96,800 642,100
Lao Cai 646,800 146,100 500,700
Yen Bai 764,400 149,400 615,000
Thai Nguyen 1,150,200 327,200 823,000
Lang Son 744,100 143,100 601,000
Bac Giang 1,588,500 155,100 1,433,400
Phu Tho 1,335,900 243,100 1,092,800
Dien Bien 519,300 78,000 441,300
Lai Chau 397,500 57,200 340,300
Son La 1,134,300 158,400 975,900
Hoa Binh 806,100 121,100 685,000

North and South
Central Coast
19,173,600 5,009,500 14,164,100
Thanh Hoa 3,426,600 394,700 3,031,900
Nghe An 2,952,000 400,500 2,551,500
Ha Tinh 1,230,500 192,100 1,038,400
Quang Binh 857,900 130,300 727,600
Quang Tri 608,100 177,700 430,400
Thua Thien Hue 1,114,500 537,700 576,800
Da Nang 973,800 849,000 124,800
Quang Nam 1,450,100 277,200 1,172,900
Quang Ngai 1,227,900 179,900 1,048,000
Binh Dinh 1,501,800 462,700 1,039,100
Phu Yen 877,200 203,800 673,400
Khanh Hoa 1,183,000 526,400 656,600
Ninh Thuan 576,700 208,400 368,300
Binh Thuan 1,193,500 469,100 724,400
Central Highlands 5,379,600 1,544,100 3,835,500
Kon Tum 462,400 161,900 300,500
Gia Lai 1,342,700 394,200 948,500
Dak Lak 1,796,700 432,500 1,364,200
Dak Nong 543,200 83,500 459,700
Lam Dong 1,234,600 472,000 762,600
South East 15,192,300 9,283,600 5,908,700
Binh Phuoc 912,700 153,400 759,300
Tay Ninh 1,089,900 170,800 919,100
Binh Duong 1,748,000 1,133,500 614,500
Dong Nai 2,720,800 923,300 1,797,500
Ba Ria - Vung Tau 1,039,200 518,100 521,100
TP.Ho Chi Minh 7,681,700 6,384,500 1,297,200
POPULATION BY PROVINCE – URBAN/RURAL – 2012 (CONT’D)

Mekong River Delta 17,390,500 4,329,100 13,061,400
Long An 1,458,200 261,800 1,196,400
Tien Giang 1,692,500 249,500 1,443,000
Ben Tre 1,258,500 126,300 1,132,200
Tra Vinh 1,015,300 164,800 850,500
Vinh Long 1,033,600 160,900 872,700
Dong Thap 1,676,300 297,700 1,378,600
An Giang 2,153,700 645,900 1,507,800
Kien Giang 1,726,200 471,200 1,255,000
Can Tho 1,214,100 805,200 408,900
Hau Giang 769,700 202,800 566,900
Soc Trang 1,301,900 442,500 859,400
Bac Lieu 873,400 238,100 635,300
Ca Mau 1,217,100 262,400 954,700
Source: Statistical Yearbook 2012
POPULATION BY PROVINCE – URBAN/RURAL – 2012 (CONT’D)

HOUSEHOLD BY PROVINCE – URBAN/RURAL – 2012
region/province TOTAL urban rural
Tổng số – TOTAL 23,335,345 7,490,884 15,844,461
Red River Delta 5,781,914 1,785,057 3,996,857
Ha Noi 1,901,139 814,250 1,086,889
Vinh Phuc 275,838 63,676 212,162
Bac Ninh 299,972 78,611 221,361
Quang Ninh 327,000 170,944 156,056
Hai Duong 525,788 115,576 410,212
Hai Phong 560,029 260,294 299,735
Hung Yen 336,941 43,735 293,206
Thai Binh 558,531 55,844 502,688
Ha Nam 239,394 25,121 214,273
Nam Dinh 556,636 100,515 456,121
Ninh Binh 261,686 49,714 211,971
Northern Midlands
and Mountain
2,850,050 485,600 2,364,450
Ha Giang 168,444 25,356 143,089
Cao Bang 125,659 25,317 100,341
Bac Kan 77,179 12,564 64,615
Tuyen Quang 189,462 24,821 164,641
Lao Cai 154,000 34,786 119,214
Yen Bai 196,000 38,308 157,692
Thai Nguyen 338,294 96,235 242,059
Lang Son 186,025 35,775 150,250
Bac Giang 418,026 40,816 377,211
Phu Tho 371,083 67,528 303,556
Dien Bien 112,891 16,957 95,935
Lai Chau 82,813 11,917 70,896
Son La 257,795 36,000 221,795
Hoa Binh 201,525 30,275 171,250

North and South
Central Coast
5,045,684 1,318,289 3,727,395
Thanh Hoa 901,737 103,868 797,868
Nghe An 776,842 105,395 671,447
Ha Tinh 351,571 54,886 296,686
Quang Binh 214,475 32,575 181,900
Quang Tri 152,025 44,425 107,600
Thua Thien Hue 278,625 134,425 144,200
Da Nang 249,692 217,692 32,000
Quang Nam 391,919 74,919 317,000
Quang Ngai 331,865 48,622 283,243
Binh Dinh 405,892 125,054 280,838
Phu Yen 230,842 53,632 177,211
Khanh Hoa 295,750 131,600 164,150
Ninh Thuan 140,659 50,829 89,829
Binh Thuan 291,098 114,415 176,683
Central Highlands 1,312,098 376,610 935,488
Kon Tum 110,095 38,548 71,548
Gia Lai 312,256 91,674 220,581
Dak Lak 427,786 102,976 324,810
Dak Nong 132,488 20,366 112,122
Lam Dong 316,564 121,026 195,538
South East 3,997,974 2,443,053 1,554,921
Binh Phuoc 234,026 39,333 194,692
Tay Ninh 286,816 44,947 241,868
Binh Duong 563,871 365,645 198,226
Dong Nai 716,000 242,974 473,026
Ba Ria - Vung Tau 273,474 136,342 137,132
TP.Ho Chi Minh 1,969,667 1,637,051 332,615
HOUSEHOLD BY PROVINCE – URBAN/RURAL – 2012 (cont’d)

Mekong River Delta 4,347,625 1,082,275 3,265,350
Long An 383,737 68,895 314,842
Tien Giang 445,395 65,658 379,737
Ben Tre 359,571 36,086 323,486
Tra Vinh 253,825 41,200 212,625
Vinh Long 272,000 42,342 229,658
Dong Thap 419,075 74,425 344,650
An Giang 525,293 157,537 367,756
Kien Giang 411,000 112,190 298,810
Can Tho 296,122 196,390 99,732
Hau Giang 192,425 50,700 141,725
Soc Trang 317,537 107,927 209,610
Bac Lieu 198,500 54,114 144,386
Ca Mau 289,786 62,476 227,310
household BY PROVINCE – URBAN/RURAL – 2012 (CONT’D)

POPULATION, AREA AND POPULATION DENSITY BY PROVINCE 2012
Region/province
POPULATION
(Thousand people)
AREA (Km2
)
POPULATION DENSITY
(People/Km2
)
Tổng số – TOTAL 88,772.9 330,951.1 268
Red River Delta 20,236.7 21,050.9 961
Ha Noi 6,844.1 3,323.6 2,059
Vinh Phuc 1,020.6 1,236.5 825
Bac Ninh 1,079.9 822.7 1,313
Quang Ninh 1,177.2 6,102.3 193
Hai Duong 1,735.1 1,656.0 1,048
Hai Phong 1,904.1 1,523.9 1,250
Hung Yen 1,145.6 926.0 1,237
Thai Binh 1,787.3 1,570.0 1,138
Ha Nam 790.0 860.5 918
Nam Dinh 1,836.9 1,652.6 1,112
Ninh Binh 915.9 1,376.7 665
Northern Midlands
and Mountain
11,400.2 95,272.3 120
Ha Giang 758.0 7,914.9 96
Cao Bang 515.2 6,707.9 77
Bac Kan 301.0 4,859.4 62
Tuyen Quang 738.9 5,867.3 126
Lao Cai 646.8 6,383.9 101
Yen Bai 764.4 6,886.3 111
Thai Nguyen 1,150.2 3,534.7 325
Lang Son 744.1 8,320.8 89
Bac Giang 1,588.5 3,848.9 413
Phu Tho 1,335.9 3,533.4 378
Dien Bien 519.3 9,562.9 54
Lai Chau 397.5 9,068.8 44
Son La 1,134.3 14,174.4 80
Hoa Binh 806.1 4,608.7 175

Region/province
POPULATION
(Thousand people)
AREA (Km2
)
POPULATION DENSITY
(People/Km2
)
North and South
Central Coast
19,173.6 95,835.8 200
Thanh Hoa 3,426.6 11,132.2 308
Nghe An 2,952.0 16,490.9 179
Ha Tinh 1,230.5 5,997.8 205
Quang Binh 857.9 8,065.3 106
Quang Tri 608.1 4,739.8 128
Thua Thien Hue 1,114.5 5,033.2 221
Da Nang 973.8 1,285.4 758
Quang Nam 1,450.1 10,438.4 139
Quang Ngai 1,227.9 5,153.0 238
Binh Dinh 1,501.8 6,050.6 248
Phu Yen 877.2 5,060.6 173
Khanh Hoa 1,183.0 5,217.7 227
Ninh Thuan 576.7 3,358.3 172
Binh Thuan 1,193.5 7,812.8 153
Central Highlands 5,379.6 54,641.1 99
Kon Tum 462.4 9,689.6 48
Gia Lai 1,342.7 15,536.9 86
Dak Lak 1,796.7 13,125.4 137
Dak Nong 543.2 6,515.6 83
Lam Dong 1,234.6 9,773.5 126
South East 15,192.3 23,598.0 644
Binh Phuoc 912.7 6,871.5 133
Tay Ninh 1,089.9 4,039.7 270
Binh Duong 1,748.0 2,694.4 649
Dong Nai 2,720.8 5,907.2 461
Ba Ria - Vung Tau 1,039.2 1,989.5 522
(CONt’d)

Region/province
POPULATION
(Thousand people)
AREA (Km2
)
POPULATION DENSITY
(People/Km2
)
TP.Ho Chi Minh 7,681.7 2,095.6 3,666
Mekong River Delta 17,390.5 40,553.1 429
Long An 1,458.2 4,492.4 325
Tien Giang 1,692.5 2,508.3 675
Ben Tre 1,258.5 2,357.7 534
Tra Vinh 1,015.3 2,341.2 434
Vinh Long 1,033.6 1,504.9 687
Dong Thap 1,676.3 3,377.0 496
An Giang 2,153.7 3,536.7 609
Kien Giang 1,726.2 6,348.5 272
Can Tho 1,214.1 1,409.0 862
Hau Giang 769.7 1,602.5 480
Soc Trang 1,301.9 3,311.6 393
Bac Lieu 873.4 2,468.7 354
Ca Mau 1,217.1 5,294.9 230
(CONt’d)

FEMALE POPULATION BY PROVINCE IN VIETNAM 2008–2012
REGION/
PROVINCE
2008 2009 2010 2011 Prel. 2012
Tổng số – TOTAL 43,162,600 43,501,600 43,946,400 44,403,300 44,865,700
Red River Delta 9,929,000 9,968,200 10,044,400 10,139,900 10,231,600
Ha Noi
3,256,900 3,292,000 3,340,200 3,398,300 3,446,500
Ha Tay
Vinh Phuc 501,700 506,200 510,000 511,900 516,600
Bac Ninh 520,100 522,600 528,700 539,000 548,400
Quang Ninh 557,200 561,100 563,900 568,200 571,600
Hai Duong 869,400 871,700 873,500 879,000 884,600
Hai Phong 921,000 927,800 936,200 946,900 958,800
Hung Yen 581,900 575,700 579,100 578,400 579,800
Thai Binh 923,400 922,300 923,000 923,500 924,100
Ha Nam 404,500 402,300 402,300 402,600 403,700
Nam Dinh 939,100 933,800 934,500 936,300 938,100
Ninh Binh 453,800 452,700 453,000 455,800 459,400
Northern Midlands
and Mountain
5,538,200 5,555,600 5,601,000 5,663,000 5,718,300
Ha Giang 361,600 362,000 367,100 373,400 379,400
Cao Bang 259,900 257,500 258,600 259,200 260,000
Bac Kan 145,900 146,100 146,700 147,400 148,200
Tuyen Quang 366,000 361,900 364,300 365,900 369,000
Lao Cai 302,000 305,900 311,100 316,700 321,200
Yen Bai 369,800 371,000 375,600 379,800 382,800
Thai Nguyen 561,900 568,900 572,400 577,700 583,200
Lang Son 366,900 368,300 369,400 371,200 372,300
Bac Giang 782,700 785,100 785,100 793,300 803,100
Phu Tho 665,300 669,300 668,000 672,900 674,100
Dien Bien 238,800 245,300 250,500 255,300 259,400
Lai Chau 181,400 181,500 185,900 190,300 194,300
Son La 537,500 536,600 546,700 556,700 564,700

REGION/
PROVINCE
2008 2009 2010 2011 Prel. 2012
Hoa Binh 398,500 396,200 399,600 403,200 406,600
North and South
Central Coast
9,528,900 9,532,600 9,572,400 9,622,800 9,682,400
Thanh Hoa 1,721,100 1,722,000 1,722,800 1,727,100 1,733,400
Nghe An 1,473,700 1,467,700 1,475,000 1,481,700 1,487,000
Ha Tinh 641,600 620,700 621,000 621,500 622,900
Quang Binh 422,000 421,700 424,100 426,500 428,800
Quang Tri 300,700 303,200 304,400 305,600 306,900
Thua Thien Hue 551,100 550,200 550,700 557,100 563,400
Da Nang 441,700 453,300 469,700 482,000 493,500
Quang Nam 728,800 729,700 730,700 735,100 740,300
Quang Ngai 618,500 617,200 617,700 619,100 622,200
Binh Dinh 760,300 762,300 764,700 767,800 769,700
Phu Yen 429,600 430,800 433,200 435,100 438,200
Khanh Hoa 578,900 586,300 588,800 592,100 596,800
Ninh Thuan 282,300 283,800 283,900 283,800 286,000
Binh Thuan 578,600 583,700 585,700 588,300 593,300
Kon Tum 211,000 213,100 214,500 215,300 216,500
Gia Lai 626,600 637,800 644,400 651,000 657,100
Dak Lak 849,100 859,400 868,800 877,600 890,100
Dak Nong 237,200 235,800 240,400 243,000 253,500
Lam Dong 586,300 592,000 600,600 609,200 616,900
South East 6,991,700 7,253,800 7,480,500 7,668,300 7,849,000
Binh Phuoc 422,000 430,700 439,900 446,600 452,000
Tay Ninh 535,500 536,200 540,100 545,400 551,100
Binh Duong 727,700 785,000 841,800 877,800 905,500
Dong Nai 1,223,700 1,261,700 1,304,000 1,350,300 1,386,600
FEMALE POPULATION BY PROVINCE IN VIETNAM 2008–2012 (cont’d)

REGION/
PROVINCE
2008 2009 2010 2011 Prel. 2012
Ba Ria - Vung Tau 490,600 499,400 506,200 513,400 519,800
HCMC 3,592,200 3,740,800 3,848,500 3,934,800 4,034,000
Long An 718,700 723,000 726,300 729,900 734,000
Tien Giang 853,300 852,100 852,100 853,100 862,700
Ben Tre 644,100 639,800 640,200 640,800 641,300
Tra Vinh 505,800 509,100 510,900 513,600 515,100
Vinh Long 522,700 520,500 521,000 522,100 524,200
Dong Thap 833,000 835,900 837,600 839,500 841,100
An Giang 1,083,000 1,080,700 1,080,900 1,081,700 1,082,200
Kien Giang 838,200 836,300 845,600 851,500 858,300
Can Tho 597,300 598,900 599,900 605,300 610,400
Hau Giang 378,800 376,600 377,500 380,800 381,500
Soc Trang 653,800 650,500 652,600 654,000 654,900
Bac Lieu 434,500 429,500 432,900 437,900 438,900
Ca Mau 601,400 600,400 601,900 603,000 605,700
FEMALE POPULATION BY PROVINCE IN VIETNAM 2008–2012 (cont’d)

MALE POPULATION BY PROVINCE IN VIETNAM 2008–2012
REGION/
PROVINCE
2008 2009 2010 2011 Prel. 2012
Tổng số – TOTAL 41,956,100 42,523,400 42,986,100 43,436,700 43,907,200
Red River Delta 9,544,700 9,649,900 9,758,900 9,881,800 10,005,100
Ha Noi
3,124,900 3,180,000 3,248,300 3,327,400 3,397,600
Ha Tay
Vinh Phuc 492,100 494,200 497,600 499,500 504,000
Bac Ninh 498,000 503,900 512,500 521,400 531,500
Quang Ninh 577,900 585,000 591,000 598,800 605,600
Hai Duong 831,400 835,100 839,300 844,500 850,500
Hai Phong 903,100 912,600 921,600 932,900 945,300
Hung Yen 544,300 552,900 559,200 561,500 565,800
Thai Binh 859,300 860,800 861,800 862,400 863,200
Ha Nam 382,400 383,900 384,000 384,300 386,300
Nam Dinh 887,000 894,600 895,500 897,200 898,800
Ninh Binh 444,300 446,900 448,100 451,900 456,500
Northern Midlands
and Mountain
5,459,100 5,517,900 5,576,000 5,626,200 5,681,900
Ha Giang 354,600 363,100 366,600 372,700 378,600
Cao Bang 250,600 253,700 254,500 254,800 255,200
Bac Kan 147,700 148,500 149,900 151,300 152,800
Tuyen Quang 357,500 363,300 365,600 367,000 369,900
Lao Cai 304,500 309,900 315,600 320,800 325,600
Yen Bai 367,700 370,700 375,700 378,800 381,600
Thai Nguyen 558,400 556,500 558,900 561,700 567,000
Lang Son 363,800 364,900 366,900 369,600 371,800
Bac Giang 771,900 771,800 779,300 781,500 785,400
Phu Tho 646,200 647,300 652,200 654,800 661,800
Dien Bien 240,500 245,500 250,700 255,500 259,900
Lai Chau 186,500 189,900 194,600 199,300 203,200
Son La 529,700 542,600 552,300 561,900 569,600

REGION/
PROVINCE
2008 2009 2010 2011 Prel. 2012
Hoa Binh 379,500 390,200 393,200 396,500 399,500
North and South
Central Coast
9,269,000 9,323,100 9,371,100 9,427,600 9,491,200
Thanh Hoa 1,687,700 1,682,300 1,683,100 1,687,100 1,693,200
Nghe An 1,438,400 1,446,800 1,453,700 1,460,100 1,465,000
Ha Tinh 592,400 607,100 607,200 607,700 607,600
Quang Binh 421,500 423,300 424,500 426,900 429,100
Quang Tri 296,000 295,400 297,300 299,100 301,200
Thua Thien Hue 533,800 537,400 540,200 546,000 551,100
Da Nang 427,100 441,200 457,100 469,100 480,300
Quang Nam 689,000 693,300 696,400 702,600 709,800
Quang Ngai 598,500 600,000 600,900 602,500 605,700
Binh Dinh 725,300 725,100 727,300 730,400 732,100
Phu Yen 427,100 431,600 434,000 436,000 439,000
Khanh Hoa 570,400 571,900 575,800 580,200 586,200
Ninh Thuan 278,400 282,000 284,300 286,300 290,700
Binh Thuan 583,400 585,700 589,300 593,600 600,200
Kon Tum 209,500 218,700 227,600 236,300 245,900
Gia Lai 624,700 643,200 657,200 671,400 685,600
Dak Lak 866,000 876,300 885,600 894,300 906,600
Dak Nong 237,200 255,200 264,800 272,600 289,700
Lam Dong 589,100 597,300 603,500 609,500 617,700
South East 6,691,900 6,895,200 7,065,400 7,207,900 7,343,300
Binh Phuoc 436,000 444,300 448,300 455,000 460,700
Tay Ninh 525,000 531,000 532,600 535,600 538,800
Binh Duong 675,000 727,500 778,100 813,600 842,500
Dong Nai 1,209,000 1,238,000 1,271,100 1,307,700 1,334,200
MALE POPULATION BY PROVINCE IN VIETNAM 2008–2012 (cont’d)

REGION/
PROVINCE
2008 2009 2010 2011 Prel. 2012
Ba Ria - Vung Tau 493,000 499,100 505,800 512,900 519,400
HCMC 3,353,900 3,455,300 3,529,500 3,583,100 3,647,700
Long An 709,500 713,300 716,500 720,000 724,200
Tien Giang 814,700 820,700 825,900 829,500 829,800
Ben Tre 615,500 616,300 616,500 616,900 617,200
Tra Vinh 495,000 494,100 495,800 498,500 500,200
Vinh Long 501,300 504,600 505,500 507,000 509,400
Dong Thap 829,500 830,700 832,000 833,700 835,200
An Giang 1,059,600 1,066,900 1,068,000 1,069,800 1,071,500
Kien Giang 834,100 852,200 854,100 860,600 867,900
Can Tho 583,600 589,700 595,200 597,400 603,700
Hau Giang 377,500 381,400 382,900 386,800 388,200
Soc Trang 631,300 642,700 644,900 646,200 647,000
Bac Lieu 413,000 427,300 430,400 433,500 434,500
Ca Mau 600,300 606,700 608,300 609,200 611,400
MALE POPULATION BY PROVINCE IN VIETNAM 2008–2012 (cont’d)

NUMBER OF FOREIGN VISITORS TO VIETNAM 2008–2012
(Thousand VISITORS)
2008 2009 2010 2011 Prel. 2012
Tổng số – TOTAL 4,236 3,747 5,050 6,251 6,848
By main purpose of journey
Tourism 2,613 2,241 3,110 3,888 4,171
Business 844 742 1,024 1,003 1,166
Visiting friends
and relatives
511 518 574 1,007 1,151
Others 268 247 342 353 360
By means of transport
Air ways 3,283 3,026 4,062 5,032 5,576
Water ways 152 66 51 46 286
Roads 801 656 938 936 986

BY SOME Provinces
Average amount
per visitor
Average amount
per day visitor
Average amount 1,771.8 506.2
Ha Noi 2,597.8 538.8
Hai Phong 1,576.5 461.3
Lao Cai 1,957.1 455.4
Lang Son 1,528.2 638.4
Quang Ninh 1,810.9 591.8
Thanh Hoa 1,234.6 379.6
Nghe An 1,524.7 375.3
Quang Binh 1,723.9 470.7
Quang Tri 828.3 234.3
Thua Thien Hue 2,114.4 408.0
Da Nang 3,438.4 601.0
Quang Nam 2,192.6 408.7
Binh Dinh 1,990.1 437.2
Khanh Hoa 2,306.4 444.4
Gia Lai 1,209.1 299.4
Lam Dong 1,840.9 496.6
Binh Thuan 1,748.1 609.7
Tay Ninh 1,020.0 295.7
TP.Ho Chi Minh 2,795.3 520.6
An Giang 911.5 307.7
Can Tho 1,437.3 440.9
Source: Statistical Yearbook 2012 – General Statistics Office
AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (Thousand VND)

CONSUMER PRICE INDEX (PREVIOUS MONTH = 100)
MONTH 2008 2009 2010 2011 2012
January 102.4 100.3 101.4 101.7 101.0
February 103.6 101.2 102.0 102.1 101.4
March 103.0 99.8 100.8 102.2 100.2
April 102.2 100.4 100.1 103.3 100.1
May 103.9 100.4 100.3 102.2 100.2
June 102.1 100.6 100.2 101.1 99.7
July 101.1 100.5 100.1 101.2 99.7
August 101.6 100.2 100.2 100.9 100.6
September 100.2 100.6 101.3 100.8 102.2
October 99.8 100.4 101.1 100.4 100.9
November 99.2 100.6 101.9 100.4 100.5
December 99.3 101.4 102.0 100.5 100.3
Monthly average index 101.5 100.5 100.9 101.4 100.6
December of report year
compared with previous year
119.9 106.5 111.8 118.1 106.8
Previous year=100 123.0 106.9 109.2 118.6 109.2
Year 2000=100 179.6 192.0 209.6 248.6 271.5
Year 2005=100 140.8 150.5 164.3 194.8 212.8

RETAIL Sales AS A PERCENTAGE OF GNI AND FINAL PRIVATE CONSUMPTION 2012
Year
Retail sales At
Current Prices
Percentage Of GNI
Percentage Of Final
Private Consumption
1995 121,160 53% 72%
1996 145,874 54% 72%
1997 161,900 52% 72%
1998 185,598 53% 73%
1999 200,924 51% 73%
2000 220,411 51% 146%
2001 245,315 52% 140%
2002 280,884 53% 136%
2003 333,809 55% 133%
2004 398,525 57% 128%
2005 480,294 54% 135%
2006 596,207 57% 126%
2007 746,159 62% 123%
2008 1,007,214 64% 123%
2009 1,238,145 72% 109%
2010 1,614,078 78% 97%
2011 1,998,163 75% 101%
Prel. 2012 2,324,943 75% 98%
Unit: Billion Dongs

AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC
ACTIVITY (Thousand PER)
2008 2009 2010 2011 prel.
2012
Tổng số – TOTAL 5,059.3 5,040.6 5,107.4 5,250.6 5,381.0
Agriculture, forestry and fishing 193.2 187.0 184.1 183.7 169.4
Mining and quarrying 98.1 94.4 96.6 96.4 122.2
Manufacturing 588.2 649.4 635.4 408.9 424.7
Electricity, gas, stream and air
conditioning supply
90.4 92.4 101.2 111.4 102.0
Water supply, sewerage, waste
management and remediation activities
31.1 31.7 33.7 58.4 59.9
Construction 422.0 438 435.2 117.3 109.3
Wholesale and retail trade; repair of motor
vehicles and motorcycles
87.8 88.1 82.7 98.6 97.4
Transportation and storage 199.1 200.4 199.7 166.9 147.9
Accommodation and food
service activities
38.6 40.1 38.3 27.3 45.7
Information and communication 28.4 29.3 32.6 150.5 163.7
Financial, banking and insurance activities 80.5 76.1 78 152.1 148
Real estate activities 3.2 3.2 3.0 8.9 5.4
Professional, scientific and technical
activities
71.2 72.1 69.4 63.5 84.6
Administrative and support service
activities
26.6 26.8 31 31.3 32
Activities of Communist Party,
socio-political organizations; public
administration and defence; compulsory
security
1,604.2 1,504 1,523.6 1,523.3 1,568.1
Education and training 1,205 1,213.8 1,251.3 1,600.6 1,647.9
Human health and social work activities 229.1 230 244.4 398.8 391.1
Arts, entertainment and recreation 28.2 30 29.7 39.6 47.8
Other service activities 34.5 34.6 37.9 13.1 14.1

INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE
(Billion VND)
2008 2009 2010 2011 Prel. 2012
Tổng số – TOTAL 1,903,128.1 2,298,086.6 2,963,499.7 3,695,091.9 4,627,733.1
Red River Delta 470,019.9 554,517.9 709,979.3 963,774.6 1,272,673.9
Ha Noi
172,330.7 200,349.2 239,265.3 313,407.0 400,371.2
Ha Tay
Vinh Phuc 48,894.7 54,266.4 74,709.3 96,235.3 120,792.1
Bac Ninh 31,491.4 42,627.0 76,117.4 152,113.6 237,425.2
Quang Ninh 54,551.8 64,853.8 80,347.6 99,122.1 127,870.3
Hai Duong 26,056.8 32,309.9 44,032.1 67,003.4 90,164.3
Hai Phong 58,912.5 64,583.0 76,533.6 86,199.2 103,915.9
Hung Yen 33,272.7 39,853.7 48,626.0 58,883.7 74,055.4
Thai Binh 12,895.6 16,177.2 22,200.5 26,372.0 34,324.6
Ha Nam 8,444.2 10,804.0 14,401.8 19,438.8 26,016.7
Nam Dinh 15,217.8 18,443.5 21,065.9 26,598.1 33,044.3
Ninh Binh 7,951.7 10,250.2 12,679.8 18,401.4 24,693.9
Northern Midlands
and Mountain
55,316.3 61,985.4 85,637.5 104,111.7 133,945.6
Ha Giang 735.7 693.7 946.9 1,495.6 1,967.1
Cao Bang 1,317.8 1,301.6 2,317.0 2,547.3 3,236.3
Bac Kan 363.9 671.1 903.7 1,182.1 1,535.8
Tuyen Quang 1,414.4 2,023.9 2,334.3 3,332.5 4,387.5
Lao Cai 4,063.7 4,055.2 6,259.9 9,138.4 12,995.5
Yen Bai 2,420.0 3,307.5 4,397.9 5,086.5 6,685.2
Thai Nguyen 17,002.2 17,938.6 24,928.8 25,196.9 30,782.9
Lang Son 1,431.9 1,836.8 2,186.4 2,475.0 2,983.3
Bac Giang 5,723.0 6,485.2 10,904.2 16,014.7 22,220.8
Phu Tho 16,222.5 17,601.4 22,427.7 28,057.5 34,560.4
Dien Bien 837.4 1,049.4 1,330.8 1,673.2 2,124.3
Lai Chau 245.2 347.0 639.0 587.0 774.3

2008 2009 2010 2011 Prel. 2012
Son La 1,804.3 2,263.7 2,968.3 3,784.0 5,280.3
Hoa Binh 1,734.3 2,410.3 3,092.6 3,541.0 4,411.9
North Central and
Central coastal area
125,533.9 165,164.3 277,012.9 357,971.0 449,054.4
Thanh Hoa 17,440.3 20,216.1 27,720.5 38,931.7 49,749.3
Nghe An 8,967.3 10,057.6 13,744.2 21,164.5 27,406.5
Ha Tinh 3,084.3 3,840.2 4,776.6 5,973.2 7,611.4
Quang Binh 4,249.3 4,708.5 5,866.0 6,519.8 7,831.6
Quang Tri 2,250.6 2,850.2 3,364.2 4,398.2 5,618.0
Thua Thien Hue 7,232.0 8,853.5 13,524.1 17,570.1 22,715.0
Da Nang 16,350.3 18,914.2 23,943.0 30,307.8 36,341.3
Quang Nam 12,490.6 15,816.4 20,639.5 33,440.2 46,342.7
Quang Ngai 6,041.9 25,505.3 98,467.7 122,974.4 153,893.9
Binh Dinh 11,645.7 13,044.0 16,639.7 19,660.3 23,755.6
Phu Yen 5,360.0 7,286.3 8,560.5 9,958.9 12,524.0
Khanh Hoa 21,864.9 24,812.8 28,046.6 31,628.0 36,234.5
Ninh Thuan 2,057.4 1,836.8 2,367.1 3,069.9 3,673.4
Binh Thuan 6,499.3 7,422.4 9,353.2 12,374.0 15,357.2
Central Highlands 15,121.3 17,889.2 22,743.1 28,797.3 36,322.0
Kon Tum 1,046.2 1,276.1 1,586.5 2,062.6 2,621.7
Gia Lai 4,456.7 5,417.5 6,774.5 8,541.0 11,265.1
Dak Lak 4,047.1 5,133.2 7,342.7 9,051.8 11,546.2
Dak Nong 1,493.7 1,860.6 2,187.0 2,845.1 3,515.2
Lam Dong 4,077.6 4,201.8 4,852.4 6,296.8 7,373.8
South East 994,235.7 1,199,505.6 1,483,036.3 1,766,503.5 2,139,671.7
Binh Phuoc 6,130.8 7,633.3 12,157.9 16,906.6 24,789.3
Tay Ninh 11,359.0 14,154.4 21,019.2 30,813.9 41,313.2
Binh Duong 176,091.5 203,584.1 258,083.1 307,704.7 382,474.0
(Billion VND) (cont’d)

2008 2009 2010 2011 Prel. 2012
Dong Nai 203,535.0 237,289.0 313,974.8 381,922.8 462,654.1
Ba Ria - Vung Tau 190,423.1 227,013.3 281,565.6 354,639.3 427,924.7
TP.Ho Chi Minh 406,696.3 509,831.5 596,235.7 674,516.2 800,516.4
Mekong River Delta 187,466.4 229,287.5 297,829.0 362,570.6 460,650.2
Long An 27,546.6 37,132.2 51,480.7 68,485.5 91,682.4
Tien Giang 12,461.6 15,271.3 24,343.0 31,853.2 42,301.2
Ben Tre 5,679.7 7,363.8 8,961.0 12,438.5 15,631.6
Tra Vinh 4,584.0 6,086.7 7,459.5 10,757.2 13,962.8
Vinh Long 7,296.2 8,937.9 10,529.9 12,232.7 15,517.7
Dong Thap 17,057.7 23,160.9 29,062.0 40,186.9 54,471.8
An Giang 18,030.3 20,398.0 24,651.1 29,953.5 36,801.5
Kien Giang 13,075.3 15,243.8 18,949.8 22,765.2 27,490.4
Can Tho 39,599.7 42,957.0 58,818.0 61,196.9 78,163.4
Hau Giang 6,154.9 6,722.8 8,058.3 10,842.9 13,183.9
Soc Trang 9,444.8 12,194.0 13,743.8 18,275.8 21,823.4
Bac Lieu 5,156.1 6,373.5 8,603.8 9,916.7 12,130.0
Ca Mau 21,379.5 27,445.6 33,168.1 33,665.6 37,490.1
Nec. 55,434.6 69,736.7 87,261.6 111,363.2 135,415.3

INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP (Billion VND)
2008 2009 2010 2011 2012
Tổng số – TOTAL 1,903,128.1 2,298,086.6 2,963,499.7 3,695,091.9 4,627,733.1
State 345,278.3 420,956.8 567,108.0 649,272.3 757,374.5
Central 286,593.7 352,573.5 497,407.4 576,755.8 681,321.7
Local 58,684.6 68,383.3 69,700.6 72,516.5 76,052.8
Non-state 709,903.3 885,517.2 1,150,867.3 1,398,720.2 1,727,416.5
Collective 6,640.9 8,730.3 10,926.9 n.a. n.a.
Private 572,723.3 722,550.9 962,409.4 n.a. n.a.
Households 130,539.1 154,236.0 177,531.0 n.a. n.a.
Foreign
invested sector
847,946.5 991,612.6 1,245,524.4 1,647,099.4 2,142,942.1
Structure (%)
Tổng số – TOTAL 100.0 100.0 100.0 100.0 100.0
State 18.1 18.3 19.1 17.6 16.4
Central 15.0 15.3 16.8 15.6 14.8
Local 3.1 3.0 2.3 2.0 1.6
Non-state 37.3 38.5 38.9 37.8 37.3
Collective 0.3 0.4 0.4 n.a. n.a.
Private 30.1 31.4 32.5 n.a. n.a.
Households 6.9 6.7 6.0 n.a. n.a.
Foreign
invested sector
44.6 43.2 42.0 44.6 46.3

OUTPUT VALUE OF AGRICULTURE AT CONSTANT 2010 PRICES BY KIND OF
ACTIVITY (BILLION VND)
YEAR
Tổng số –
TOTAL
OF WHICH
CULTIVATION LIVESTOCK SERVICE
2005 433874.4 331424.4 95252.9 7197.1
2006 451550.8 342367.4 101792.1 7391.3
2007 467723.6 353680.2 106454.8 7588.6
2008 500411.5 378012.7 114543.8 7855.0
2009 515819.6 381090.2 126614.4 8115.0
2010 540162.8 396733.6 135137.2 8292.0
2011 571885.8 421925.4 141204.2 8756.2
Prel. 2012 587792.7 433870.1 144862.5 9060.1
Index (previous year=100) – percentage
2005 103.4 101.4 111.4 102.6
2006 104.1 103.3 106.9 102.7
2007 103.6 103.3 104.6 102.7
2008 107 106.9 107.6 103.5
2009 103.1 100.8 110.5 103.3
2010 104.7 104.1 106.7 102.2
2011 105.9 106.3 104.5 105.6
Prel. 2012 102.8 102.8 102.6 103.5

EXPORTS AND IMPORTS OF GOOD (MILLION USD)
YEAR
Tổng số –
TOTAL
OF WHICH
Exports Imports Balance
1990 5,156 2,404 2,752 (348)
1991 4,425 2,087 2,338 (251)
1992 5,122 2,581 2,541 40
1993 6,909 2,985 3,924 (939)
1994 9,880 4,054 5,826 (1,772)
1995 13,604 5,449 8,155 (2,707)
1996 18,399 7,256 11,144 (3,888)
1997 20,777 9,185 11,592 (2,407)
1998 20,860 9,360 11,500 (2,139)
1999 23,284 11,541 11,742 (201)
2000 30,119 14,483 15,637 (1,154)
2001 31,247 15,029 16,218 (1,189)
2002 36,452 16,706 19,746 (3,040)
2003 45,405 20,149 25,256 (5,107)
2004 58,454 26,485 31,969 (5,484)
2005 69,208 32,447 36,761 (4,314)
2006 84717.3 39826.2 44891.1 (5,065)
2007 111326.1 48561.4 62764.7 (14,203)
2008 143398.9 62685.1 80713.8 (18,029)
2009 127045.1 57096.3 69948.8 (12,853)
2010 157075.3 72236.7 84838.6 (12,602)
2011 203655.5 96905.7 106749.8 (9,844)
Prel. 2012 228309.6 114529.2 113780.4 749

YEAR
Tổng số –
TOTAL
OF WHICH
Exports Imports Balance
1991 85.8 86.8 84.9
1992 115.7 123.7 108.7
1993 134.9 115.7 154.4
1994 143.0 135.8 148.5
1995 137.7 134.4 140.0
1996 135.2 133.2 136.6
1997 112.9 126.6 104.0
1998 100.4 101.9 99.2
1999 111.6 123.3 102.1
2000 129.4 125.5 133.2
2001 103.7 103.8 103.7
2002 116.7 111.2 121.8
2003 124.6 120.6 127.9
2004 128.7 131.4 126.6
2005 118.4 122.5 115.0
2006 122.4 122.7 122.1
2007 131.4 121.9 139.8
2008 128.8 129.1 128.6
2009 88.6 91.1 86.7
2010 123.6 126.5 121.3
2011 129.7 134.2 125.8
Prel. 2012 112.1 118.2 106.6
EXPORTS AND IMPORTS OF GOOD (MILLION USD) (cont’d)

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF
ECONOMIC ACTIVITY (Billion VND)
YEAR
Tổng số –
TOTAL
OF WHICH
Trade
Hotel,
restaurant
Tourism
and services
1990 19,031.2 16,747.4 2,283.8 n.a.
1991 33,403.6 29,183.3 4,220.3 n.a.
1992 51,214.5 44,778.3 6,436.2 n.a.
1993 67,273.3 58,424.4 8,848.9 n.a.
1994 93,490.0 74,091.0 11,656.0 7743
1995 121,160.0 94,863.0 16,957.0 9340
1996 145,874.0 117,547.0 18,950.0 9377
1997 161,899.7 131,770.4 20,523.5 9605.8
1998 185,598.1 153,780.6 21,587.7 10229.8
1999 200,923.7 166,989.0 21,672.1 12262.6
2000 220,410.6 183,864.7 23,506.2 13039.7
2001 245,315.0 200,011.0 30,535.0 14769
2002 280,884.0 221,569.7 35,783.8 23530.5
2003 333,809.3 262,832.6 39,382.3 31594.4
2004 398,524.5 314,618.0 45,654.4 38252.1
2005 480,293.5 373,879.4 58,429.3 47984.8
2006 596,207.1 463,144.1 71,314.9 61748.1
2007 746,159.4 574,814.4 90,101.1 81243.9
2008 1,007,213.5 781,957.1 113,983.2 111273.2
2009 1,238,145.0 983,281.0 139,897.3 114966.7
2010 1,614,078.4 1,254,152.0 180,633.3 179293.1
2011 1,998,162.7 1,535,627.8 221,703.6 240831.3
Prel. 2012 2,324,942.9 1,790,143.3 260,276.6 274523

YEAR
Tổng số –
TOTAL
OF WHICH
Trade
Hotel,
restaurant
Tourism
and services
Structure (percentage)
1990 100.0 88.0 12.0 n.a.
1991 100.0 87.4 12.6 n.a.
1992 100.0 87.4 12.6 n.a.
1993 100.0 86.8 13.2 n.a.
1994 100.0 79.3 12.5 8.2
1995 100.0 78.3 14.0 7.7
1996 100.0 80.6 13.0 6.4
1997 100.0 81.4 12.7 5.9
1998 100.0 82.9 11.6 5.5
1999 100.0 83.1 10.8 6.1
2000 100.0 83.4 10.7 5.9
2001 100.0 81.5 12.5 6
2002 100.0 78.9 12.7 8.4
2003 100.0 78.7 11.8 9.5
2004 100.0 78.9 11.5 9.6
2005 100.0 77.8 12.2 10
2006 100.0 77.7 12.0 10.3
2007 100.0 77.0 12.1 10.9
2008 100.0 77.6 11.3 11.1
2009 100.0 79.4 11.3 9.3
2010 100.0 77.7 11.2 11.1
2011 100.0 76.9 11.1 12.1
Prel. 2012 100.0 77.0 11.2 11.8
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF
ECONOMIC ACTIVITY (Billion VND) (cont’d)

RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP
(BILLION VND)
YEAR
Tổng số –
TOTAL
OF WHICH
State Non-State
Foreign
invested sector
1990 19,031.2 5,788.7 13,242.5 n.a.
1991 33,403.6 9,000.8 24,402.8 n.a.
1992 51,214.5 12,370.6 38,843.9 n.a.
1993 67,273.3 14,650.0 52,623.3 n.a.
1994 93,490.0 21,566.0 71,478.0 446.0
1995 121,160.0 27,367.0 93,193.0 600.0
1996 145,874.0 31,123.0 112,960.0 1,791.0
1997 161,899.7 32,369.2 127,332.4 2,198.1
1998 185,598.1 36,083.8 147,128.3 2,386.0
1999 200,923.7 37,292.6 160,999.6 2,631.5
2000 220,410.6 39,205.7 177,743.9 3,461.0
2001 245,315.0 40,956.0 200,363.0 3,996.0
2002 280,884.0 45,525.4 224,436.4 10,922.2
2003 333,809.3 52,381.8 267,724.8 13,702.7
2004 398,524.5 59,818.2 323,586.1 15,120.2
2005 480,293.5 62,175.6 399,870.7 18,247.2
2006 596,207.1 75,314.0 498,610.1 22,283.0
2007 746,159.4 79,673.0 638,842.4 27,644.0
2008 1,007,213.5 98,351.2 874,824.5 34,037.9
2009 1,238,145.0 162,599.6 1,042,425.6 33,119.9
2010 1,614,078.4 228,608.7 1,342,988.0 42,481.7
2011 1,998,162.7 251,126.9 1,688,532.6 58,503.2
Prel. 2012 2,324,942.9 282,883.7 1,974,417.2 67,642.0

YEAR
Tổng số –
TOTAL
OF WHICH
State Non-State
Foreign
invested sector
Structure (percentage)
1990 100.0 30.4 69.6 n.a.
1991 100.0 26.9 73.1 n.a.
1992 100.0 24.2 75.8 n.a.
1993 100.0 21.8 78.2 n.a.
1994 100.0 23.1 76.4 0.5
1995 100.0 22.6 76.9 0.5
1996 100.0 21.3 77.5 1.2
1997 100.0 20.0 78.6 1.4
1998 100.0 19.4 79.3 1.3
1999 100.0 18.6 80.1 1.3
2000 100.0 17.8 80.6 1.6
2001 100.0 16.7 81.7 1.6
2002 100.0 16.2 79.9 3.9
2003 100.0 15.7 80.2 4.1
2004 100.0 15.0 81.2 3.8
2005 100.0 12.9 83.3 3.8
2006 100.0 12.7 83.6 3.7
2007 100.0 10.7 85.6 3.7
2008 100.0 9.8 86.8 3.4
2009 100.0 13.1 84.2 2.7
2010 100.0 14.2 83.2 2.6
2011 100.0 12.6 84.5 2.9
Prel. 2012 100.0 12.2 84.9 2.9
RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP

RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT
PRICES) (Billion VND)
REGION/
PROVINCE
2008 2009 2010 2011 Prel. 2012
Tổng số – TOTAL 1,007,213.50 1,238,145.00 1,614,078.40 1,998,162.70 2,324,942.90
Red River Delta 237,424.50 282,715.70 388,642.60 528,098.50 561,814.30
Ha Noi
133,312.0 157,217.8 228,992.6 325,709.3 327,110.6
Ha Tay
Vinh Phuc 9,997.40 11,896.30 16,479.50 21,389.80 28,723.30
Bac Ninh 9,888.20 13,520.80 17,335.60 19,454.20 25,240.90
Quang Ninh 18,557.70 20,486.40 25,127.30 31,466.00 37,173.80
Hai Duong 8,690.70 9,757.50 12,340.60 14,304.20 14,967.70
Hai Phong 22,493.50 27,496.20 34,503.80 50,361.00 50,092.40
Hung Yen 6,645.50 7,919.10 9,914.20 11,964.80 14,020.70
Thai Binh 8,835.50 10,995.90 14,326.40 17,959.90 20,625.90
Ha Nam 4,452.60 5,786.70 7,145.30 7,478.70 10,353.50
Nam Dinh 7,906.30 9,406.30 11,821.60 14,158.40 17,223.20
Ninh Binh 6,645.10 8,232.70 10,655.70 13,852.20 16,282.30
Northern
Midlands and
Mountain
50,541.00 62,460.70 78,019.90 98,511.50 114,869.30
Ha Giang 1,788.20 2,101.90 2,530.00 3,429.30 4,012.80
Cao Bang 2,374.90 3,288.10 3,714.90 5,760.40 5,386.50
Bac Kan 1,202.20 1,528.00 1,766.20 2,671.30 2,710.90
Tuyen Quang 3,601.50 4,493.20 5,844.20 8,194.50 8,210.50
Lao Cai 3,581.00 4,415.90 5,624.60 6,892.60 8,504.20
Yen Bai 3,253.00 4,021.40 5,344.10 6,218.50 7,633.70
Thai Nguyen 6,379.30 7,642.80 8,880.60 11,608.40 13,429.10
Lang Son 5,984.70 7,403.80 9,280.90 10,049.50 12,062.00
Bac Giang 4,714.90 5,996.20 7,489.80 9,487.80 11,684.80
Phu Tho 6,997.50 8,146.40 9,911.30 12,714.20 14,619.30
Dien Bien 1,921.70 2,386.20 3,325.20 4,353.00 5,079.50

2008 2009 2010 2011 Prel. 2012
Lai Chau 885.60 1,135.40 1,362.90 1,892.10 1,739.00
Son La 5,072.90 6,314.50 8,083.20 9,213.90 12,365.70
Hoa Binh 2,783.60 3,586.90 4,862.00 6,026.00 7,431.30
North Central and
Central coastal area
156,810.40 194,927.10 249,144.00 304,408.20 371,598.10
Thanh Hoa 14,301.70 17,780.00 23,835.30 29,465.40 40,512.60
Nghe An 16,155.70 19,914.10 27,680.20 31,148.50 39,219.30
Ha Tinh 8,985.30 11,471.90 14,639.40 18,968.10 21,783.20
Quang Binh 6,024.60 7,273.60 9,563.00 11,927.70 13,657.20
Quang Tri 5,685.70 7,311.10 9,493.80 12,281.50 15,209.00
Thua Thien Hue 9,275.00 10,960.60 14,583.80 18,047.20 20,746.50
Da Nang 18,435.20 26,867.00 34,103.20 42,696.30 50,725.40
Quang Nam 8,956.20 11,154.60 14,179.20 16,403.70 23,299.60
Quang Ngai 10,713.10 13,400.00 17,229.70 20,169.80 25,199.10
Binh Dinh 15,835.60 18,797.30 22,525.40 28,121.70 32,410.20
Phu Yen 6,151.40 7,495.40 9,362.70 11,506.30 14,280.30
Khanh Hoa 20,039.30 23,390.10 29,048.20 35,610.20 43,212.00
Ninh Thuan 4,223.20 5,106.90 6,416.30 7,376.50 9,153.00
Binh Thuan 12,028.40 14,004.50 16,483.80 20,685.30 22,190.70
Central Highlands 40,170.90 52,575.20 68,400.50 76,267.30 95,605.20
Kon Tum 2,188.60 2,790.60 3,680.60 4,849.60 6,219.20
Gia Lai 8,229.90 10,069.50 13,106.00 18,268.20 20,962.20
Dak Lak 13,271.40 19,115.80 26,134.90 22,533.80 30,437.20
Dak Nong 3,344.50 4,184.60 5,213.20 6,618.90 7,902.20
Lam Dong 13,136.50 16,414.70 20,265.80 23,996.90 30,084.40
South East 336,668.20 420,436.30 541,686.00 647,396.30 774,528.90
Binh Phuoc 7,834.10 9,380.80 12,225.70 16,131.10 18,814.30
Tay Ninh 19,111.40 22,286.40 30,209.60 32,361.10 43,401.50
PRICES) (Billion VND) (cont’d)

2008 2009 2010 2011 Prel. 2012
Binh Duong 26,344.40 33,699.90 45,503.30 55,691.50 70,284.70
Dong Nai 37,720.80 45,230.50 57,221.00 73,065.50 84,249.70
Ba Ria - Vung Tau 14,050.50 18,808.60 23,356.40 32,934.80 32,753.80
TP.Ho Chi Minh 231,607.00 291,030.10 373,170.00 437,212.30 525,024.90
Mekong River Delta 185,598.50 225,030.00 288,185.40 343,480.90 406,527.10
Long An 11,579.50 14,077.10 17,937.00 22,762.50 27,214.80
Tien Giang 15,413.60 18,060.10 21,498.80 27,271.40 32,142.70
Ben Tre 10,878.20 12,587.00 15,547.50 18,895.90 19,854.50
Tra Vinh 6,798.80 7,549.70 8,573.60 10,435.20 11,910.10
Vinh Long 11,361.60 13,784.40 17,028.60 19,839.00 22,521.40
Dong Thap 16,891.00 21,678.20 26,745.00 37,545.40 41,261.50
An Giang 28,396.20 32,135.00 49,075.70 44,201.80 59,389.40
Kien Giang 19,546.30 22,567.20 29,871.30 37,640.10 39,973.00
Can Tho 20,520.60 27,173.70 32,501.50 40,284.30 45,163.40
Hau Giang 6,961.80 9,389.80 12,067.90 16,495.30 22,412.70
Soc Trang 12,337.00 15,608.10 21,734.50 25,639.60 30,808.00
Bac Lieu 9,448.60 11,600.00 11,854.50 12,120.90 17,611.30
Ca Mau 15,465.30 18,819.70 23,749.50 30,349.30 36,264.30
PRICES) (Billion VND) (cont’d)

NUMBER OF HEALTH Establishments
REGION/PROVINCE 2008 2009 2010 2011 2012
Tổng số – TOTAL 13,460 13,450 13,467 13,506 13,239
Hospital 9,997.40 11,896.30 16,479.50 21,389.80 28,723.30
Regional polyclinic 9,888.20 13,520.80 17,335.60 19,454.20 25,240.90
Sanatorium and
rehabilitation hospital
18,557.70 20,486.40 25,127.30 31,466.00 37,173.80
Medical service units in
communes, precincts
8,690.70 9,757.50 12,340.60 14,304.20 14,967.70
offices, enterprises
22,493.50 27,496.20 34,503.80 50,361.00 50,092.40
Others 6,645.50 7,919.10 9,914.20 11,964.80 14,020.70
Tổng số – TOTAL 100.2 99.9 100.1 100.3 98.0
Hospital 101.9 102.9 102.8 101.0 99.0
Regional polyclinic 94.2 87.3 91.2 99.7 103.4
Sanatorium and
78.4 107.5 102.3 134.1 105.1
communes, precincts
100.6 100.6 100.4 100.2 97.4
100.0 100.0 100.0 100.0 100.7
Others 92.7 89.5 97.1 90.9 113.3
Source: Statistical Yearbook 2012 – excluding private establishments.

NUMBER OF HEALTH Establishments UNDER PROVINCIAL DEPARTMENT OF
HEALTH IN 2012 BY PROVINCE (UNIT)
Tổng số
–Total
Hospital Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service
unit
WHOLE
COUNTRY
12,407 963 621 35 10,757
Red
River Delta
2,489 210 89 8 2,170
Ha Noi
673 41 49 n.a. 577
Ha Tay
Vinh Phuc 162 14 8 1 139
Bac Ninh 140 12 1 126
Quang Ninh 218 19 11 1 186
Hai Duong 291 19 5 1 265
Hai Phong 251 23 2 1 224
Hung Yen 179 17 n.a. n.a. 162
Thai Binh 24 22 n.a. 1
Ha Nam 131 12 2 n.a. 116
Nam Dinh 248 18 n.a. 1 229
Ninh Binh 172 13 12 1 146
Northern
Midlands
and Mountain
2,940 187 218 8 2,524
Ha Giang 211 14 19 1 177
Cao Bang 235 16 20 n.a. 199
Bac Kan 133 9 2 n.a. 122
Tuyen Quang 166 12 12 1 141
Lao Cai 213 12 36 1 164
Yen Bai 213 14 19 n.a. 180
Thai Nguyen 209 13 13 1 181
Lang Son 264 13 24 1 226

Tổng số
–Total
Hospital Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service
unit
Bac Giang 144 13 18 n.a. 112
Phu Tho 128 10 15 n.a. 103
Dien Bien 238 16 16 1 204
Lai Chau 243 14 21 n.a. 208
Northern
Central and
Central
coastal area
3,283 230 127 10 2,910
Thanh Hoa 687 36 12 1 637
Nghe An 531 28 22 1 480
Ha Tinh 291 16 12 1 262
Quang Binh 173 8 6 n.a. 159
Quang Tri 160 10 7 1 142
Thua
Thien Hue
176 14 8 1 152
Da Nang 71 13 n.a. 1 56
Quang Nam 280 24 11 n.a. 244
Quang Ngai 206 18 6 n.a. 182
Binh Dinh 182 17 5 1 159
Phu Yen 126 13 7 1 105
Khanh Hoa 169 13 14 1 140
Ninh Thuan 81 7 7 1 65
Binh Thuan 150 13 10 n.a. 127
Central
Highlands
836 71 50 3 708
Kon Tum 122 10 13 1 97
Gia Lai 242 19 14 1 208
Dak Lak 206 20 1 n.a. 184
HEALTH IN 2012 BY PROVINCE (UNIT) (CONT’D)

Tổng số
–Total
Hospital Regional
polyclinic
Sanatorium
and
rehabilitation
hospital
Medical
service
unit
Dak Nong 79 8 n.a. n.a. 71
Lam Dong 187 14 22 1 148
South East 1,022 108 35 3 872
Binh Phuoc 128 12 4 n.a. 111
Tay Ninh 110 12 2 1 95
Binh Duong 112 8 11 1 91
Dong Nai 197 16 9 n.a. 171
Ba Ria -
Vung Tau
98 10 6 n.a. 82
TP.Ho Chi
Minh
377 50 3 1 322
Mekong
River Delta
1,837 157 102 3 1,573
Long An 211 16 5 n.a. 190
Tien Giang 193 11 13 n.a. 169
Ben Tre 185 12 9 n.a. 164
Tra Vinh 119 11 15 n.a. 93
Vinh Long 117 9 6 n.a. 102
Dong Thap 169 16 8 1 144
An Giang 182 15 11 n.a. 156
Kien Giang 158 13 16 n.a. 129
Can Tho 102 16 n.a. n.a. 85
Hau Giang 92 9 8 1 74
Soc Trang 122 11 2 n.a. 109
Bac Lieu 73 6 2 n.a. 64
Ca Mau 114 12 7 1 94
HEALTH IN 2012 BY PROVINCE (UNIT) (CONT’D)

NUMBER OF PATIENT BEDS (Thousand beds)
REGION/PROVINCE 2008 2009 2010 2011 2012
Tổng số – TOTAL 219.8 232.9 246.3 266.7 275.1
Hospital 151.8 163.9 176.6 195.5 203.4
Sanatorium and
4.3 4.9 5.0 6.3 7.7
communes, precincts
48.7 49.4 50.3 50.6 50.7
5.0 5.0 5.0 5.0 3.4
Others 2.0 1.6 1.7 1.6 2.1
Bed per 10000 inhabitant
(bed)
19.6 20.8 22.0 24.0 24.9
Tổng số – TOTAL 104.3 106.0 105.8 108.3 103.2
Hospital 101.9 102.9 102.8 101.0 99.0
Sanatorium and
78.4 107.5 102.3 134.1 105.1
communes, precincts
100.6 100.6 100.4 100.2 97.4
100.0 100.0 100.0 100.0 100.7
Others 92.7 89.5 97.1 90.9 113.3
Bed per 10000 inhabitant

NUMBER OF health staff (thousand persons)
REGION/PROVINCE 2008 2009 2010 2011 2012
Medical staff
Doctors 57.3 60.8 61.4 62.8 73.7
Assistant physicians 49.8 51.8 52.2 54.2 58.7
Nurses 65.1 71.5 82.3 88.1 100.3
Midwives 23.0 25.0 26.8 27.9 30.1
Doctors per 10000
inhabitants (Persons)
6.7 7.1 7.1 7.1 8.3
Pharmaceutical staff
Pharmacists of
high degree
5.8 5.7 5.6 5.8 10.3
Pharmacists of
middle degree
13.9 15.9 17.9 20.5 30.3
Assistant Pharmacists 8.6 8.1 7.2 6.6 7.5
Medical staff
Doctors 104.6 106.1 101.0 102.3 117.4
Assistant physicians 102.0 104.1 100.8 103.8 108.3
Nurses 107.9 109.9 115.1 107.0 113.8
Midwives 110.5 109.0 107.2 104.1 107.9
"Doctors per 10000 103.1 106.0 100.0 100.0 116.9
Pharmaceutical staff
Pharmacists of
high degree
102.1 98.1 98.2 103.6 177.6
Pharmacists of
middle degree
112.2 113.9 112.6 114.5 147.8
Assistant Pharmacists 100.6 94.3 88.9 91.7 113.6

MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE
AND BY REGION (Thousand VND)
2004 2006 2008 2010 2012
WHOLE COUNTRY 636 995 1,387 2,000 10,757
By Residence
Urban 815 1,058 1,605 2,130 3,071
Rural 378 506 762 1,070 1,541
By Region
Red River Delta 498 666 1,065 1,580 2,304
Northern midlands
and mountain areas
327 442 657 905 1,285
North Central area
and Central coastal area
361 476 728 1,018 1,469
Central Highlands 390 522 795 1,088 1,631
South East 893 1,146 1,773 2,304 3,241
Mekong River Delta 471 628 940 1,247 1,785

MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT
PRICES BY RESIDENCE AND BY REGION (Thousand VND)
2004 2006 2008 2010 2012
WHOLE COUNTRY 360.0 460.0 705.0 1,139.0 1,608.0
By Residence
Urban 595.0 738.0 1,115.0 1,726.0 2,304.0
Rural 284.0 359.0 548.0 891.0 1,316.0
By Region
Red River Delta 378.0 479.0 725.0 1,343.3 1,898.0
Northern midlands
and mountain areas
265.0 336.0 500.0 814.6 1,196.0
North Central area
288.0 362.0 559.0 957.5 1,406.0
Central Highlands 295.0 391.0 606.0 915.1 1,535.0
South East 611.0 785.0 1,240.0 1,639.9 2,145.0
Mekong River Delta 335.0 435.0 624.0 987.6 1,373.0

GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (percentage)
2006 2008 2010 2011 Prel. 2012
WHOLE COUNTRY 15.5 13.4 14.2 12.6 11.1
By Residence
Urban 7.7 6.7 6.9 5.1 3.9
Rural 18.0 16.1 17.4 15.9 14.4
By Region
Red River Delta 10.0 8.6 8.3 7.1 6.1
Northern midlands
and mountain areas
27.5 25.1 29.4 26.7 24.2
North Central area
22.2 19.2 20.4 18.5 16.7
Central Highlands 24.0 21.0 22.2 20.3 18.6
South East 3.1 2.5 2.3 1.7 1.4
Mekong River Delta 13.0 11.4 12.6 11.6 10.6

Monthly average income per employee in state sector at current
prices by kind of economic activity (Thousand VND)
2005 2009 2010 2011 Prel.2012
WHOLE COUNTRY 1,639.5 3,027.2 3,259.5 3,775.2 4,465.6
Agriculture, forestry and fishing 1,130.4 2,688.3 3,125.2 4,165.7 5,199.0
Mining and quarrying 3,504.0 6,439.9 4,453.2 4,852.8 5,532.9
Manufacturing 1,777.4 2,742.2 3,280.0 3,955.6 4,472.3
Electricity, gas, steam and
air conditioning supply
2,620.3 4,343.2 5,551.4 5,934.5 5,575.3
Water supply, sewerage, waste
management and remediation
activities
1,475.0 2,939.2 3,794.4 4,095.2 3,957.1
Construction 1,566.9 2,746.2 3,122.5 3,669.0 4,624.1
Wholesale and retail trade; repair of
motor vehicles and motorcycles
1,836.0 3,042.7 3,357.0 4,397.7 5,043.9
Transportation and storage 2,973.8 4,261.1 4,296.4 5,036.2 5,693.3
Accommodation and
food service activities
1,853.0 3,325.0 3,387.0 3,847.3 5,205.5
Information and communication 3,688.7 4,973.7 5,104.5 5,342.2 5,644.3
Financial, banking and
insurance activities
3,353.0 6,811.0 6,380.6 6,573.2 6,853.7
Real estate activities 2,280.2 3,967.4 4,365.8 4,601.3 6,761.9
Professional, scientific and
technical activities
2,582.0 3,206.2 3,542.7 4,333.3 5,521.3
Administrative and support
service activities
2,170.5 2,875.7 3,344.6 3,583.7 4,321.4
Activities of Communist Party,
socio-political organizations;
public administration and defence;
compulsory security
1,019.5 2,315.5 2,536.1 2,963.0 3,880.3
Education and training 1,337.0 2,754.2 2,980.0 3,426.4 4,263.0
Human health and social work activities 1,322.1 2,840.5 3,104.6 3,628.4 4,490.6
Arts, entertainment and recreation 1,254.7 2,765.6 2,946.5 3,444.4 4,343.8
Other service activities 1,287.4 2,563.2 2,524.4 2,507.5 3,090.8

GDP (Expenditure) REAL GROWTH RATE (percentage)
2010 2011 2012 2013 2014
Japan 4.7 -0.6 1.9 1.4 1.5
China 10.3 9.2 7.8 7.7 7.5
Hong Kong 6.8 4.9 1.5 2.4 3.2
Taiwan 10.8 4.2 1.5 2.0 3.0
South Korea 6.3 3.7 2.0 2.5 3.3
Indonesia 6.2 6.5 6.2 6.0 6.4
Malaysia 7.4 5.1 5.6 4.8 5.2
Philippines 7.6 3.6 6.8 6.5 6.6
Singapore 14.8 5.2 1.3 3.5 4.5
Thailand 7.8 0.1 6.5 2.5 4.8
Vietnam 6.4 6.2 5.2 5.2 5.8
India (CY) 11.2 7.7 3.8 3.5 5.6
Australia 2.3 2.6 3.6 2.5 3.0
New Zealand 0.9 1.3 3.2 2.6 3.8
Source: IMA Asia Report 2012

INFLATION RATE, CPI YEAR AVERAGE (percentage)
2010 2011 2012 2013 2014
Japan -0.7 -0.3 0.0 0.2 2.4
China 3.3 5.4 2.7 2.7 3.4
Hong Kong (composite CPI) 2.3 5.3 4.1 4.3 3.1
Taiwan 1.0 1.4 1.9 0.8 1.3
South Korea 2.9 4.0 2.2 1.2 2.0
Indonesia 5.1 5.4 4.3 7.0 7.1
Malaysia 1.7 3.2 1.6 2.1 3.5
Philippines 3.8 4.7 3.2 2.9 3.9
Singapore 2.8 5.2 4.6 2.4 2.8
Thailand 3.3 3.8 3.0 2.2 2.8
Vietnam 9.2 18.7 9.1 6.6 6.0
India
(CY CPI urban non-manual workers)
12.0 8.9 9.8 10.1 7.2
Australia 2.9 3.3 1.8 2.3 2.7
New Zealand 2.3 4.0 1.1 1.2 2.9

EXCHANGE RATE TO US$1, YEAR AVERAGE
2010 2011 2012 2013 2014
Japan 88.00 80.00 80.00 97.00 106.00
China 6.77 6.46 6.31 6.19 6.08
Hong Kong 7.77 7.78 7.76 7.76 7.76
Taiwan 31.60 29.50 29.60 29.70 29.40
South Korea 1159.00 1108.00 1125.00 1096.00 1058.00
Indonesia 9086.00 8776.00 9384.00 10538.00 12125.00
Malaysia 3.22 3.06 3.09 3.15 3.23
Philippines 45.10 43.30 42.20 42.50 42.80
Singapore 1.36 1.26 1.25 1.25 1.22
Thailand 31.70 30.50 31.10 30.80 32.60
Vietnam 19151.00 20681.00 20847.00 21019.00 21300.00
India (FY) 45.80 46.60 53.40 58.50 66.00
Australia 1.09 0.96 0.96 1.04 1.15
New Zealand 1.39 1.26 1.23 1.22 1.18

CONTACTS
Tel: +84 8 3997 8088
Fax: +84 8 3845 5348
Email: vietnaminfo@nielsen.com
WEB: www.nielsen.com/vn
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Ho Chi Minh City Head Office
Over 250,000 consumer and audit interviews annually
Offices in top key cities in Vietnam:
HCMC, Ha Noi, Da Nang, Nha Trang, Can Tho, Hai Phong
Field work offices in other key areas 450+ full time staff
NIELSEN VIETNAM
About nielsen
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing
and consumer information, television and other media measurement,
online intelligence, mobile measurement, trade shows and related
properties. Nielsen has a presence in approximately 100 countries, with
headquarters in New York, USA and Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright © 2014 The Nielsen Company. All rights reserved. Nielsen and
the Nielsen logo are trademarks or registered trademarks of CZT/ACN
Trademarks, L.L.C. Other product and service names are trademarks or
registered trademarks of their respective companies. 14/8038

2013 YEAR IN REVIEW 09
CONSUMERIZATION
Nielsen provides extensive
segmentation analysis
across industries to help
clients understand their
consumer. Our measurement
enables clients to create
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effectively reach those unique
customer segments.
INNOVATION
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ability to shape and develop
breakthrough products and
services. This not only includes
effective go-to-market plans,
but also innovative solutions
to expand their product
portfolio for future growth.
MARKETING
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Our differentiated perspective
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and buy helps clients prioritize
marketing spend and maximize
return on investment (ROI).
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At Nielsen, we analyze billions of data points to see consumers
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CONSUMERIZATION INNOVATION MARKETING
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Driving Smarter Business Decisions in Vietnam 2014 - Nielsen

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