This document discusses moving beyond linear experiences on the web and how to start thinking about interactive projects. It recommends beginning by defining the story you want to tell, envisioning the most effective way for audiences to connect with the story, and determining the necessary technology. Some challenges of more interactive experiences are that some control shifts to audiences and the message received may not be what was expected, so dedication to core themes is important.

1. Breaking Out of
The Linear Experience
How to Start Thinking About
Your Next Interactive Project
Nick Ray
Kinetiscape Media, LLC
October 18, 2013

2. 20 Years of an Open Web
April 30, 2013
http://www.flickr.com/photos/scobleizer/2256358640/

3. st
1 Website
Tim Berners-Lee
http://info.cern.ch/hypertext/WWW/TheProject.html

4. World Wide Web:
A system of
interlinked,
hypermedia
documents.

5. 20 years later...
http://www.flickr.com/photos/nickrate/4504163196/

6. Hypermedia ≠ Linear
http://en.wikipedia.org/wiki/World_Wide_Web

7. - Discovery
- Active Engagement
- Tailored Experiences
http://www.flickr.com/photos/colemagoo/4887839842/

8. Video and the Web
(until recently)
http://www.flickr.com/photos/home_of_chaos/6332465890/

9. How do we make video
on the web
more like the web?
http://www.flickr.com/photos/12659480@N03/4816255109/

10. Land of Opportunity
Timed links based on video content
Land of Opportunity Interactive Homepage
http://landofopportunitymovie.com

11. How can we make
physical spaces captured
on the web
more like the web?
http://www.flickr.com/photos/aigle_dore/5626285743/

12. http://thewildernessdowntown.com
http://www.google.com/maps/about/behind-the-scenes/streetview/

13. LookAbout

14. Challenges:
- Some control shifts to the audience
- Message received might not be expected
- Dedication to the core themes/ideas even
more essential – easier to lose.
http://www.flickr.com/photos/joegatling/304799740/

15. Getting Started
http://www.flickr.com/photos/35904522@N03/5381011745/

16. Story
What are you trying to show/tell?
http://www.flickr.com/photos/umjanedoan/497411169/

17. Vision
What is the most effective way
for the audience to connect
with your story?
http://www.flickr.com/photos/despedidairene/6088601777/

18. Tech
What is needed to create the
vision?
http://www.flickr.com/photos/15708236@N07/2754478731/

19. Resources:
http://nickjamesray.com/videoeffect
Nick Ray
Kinetiscape Media, LLC
October 18, 2013