SlideShare a Scribd company logo
Nick Francis
Co-founder & CEO of Help Scout
Designing a Company
for Profit & Purpose
Profit & Purpose
Capitalism took a wrong
turn 50 years ago.
Milton Friedman
Economist
The New York Times, Sept, 1970
“There is one and only one social
responsibility of business — to use
its resources and engage in activities
designed to increase its profits ...”
Harvard Institute of Politics, 2014
Only 19% of Americans between the ages of
19-29 call themselves capitalists, and less than
half said they supported capitalism.
Shareholder
Primacy
Shareholder
Primacy
Stakeholder
Governance
Catalyzing Change
Operationalizing Stakeholder
Governance at Help Scout
Certified B Corporations are businesses
that meet the highest standards of verified
social and environmental performance, public
transparency, and legal accountability to
balance profit and purpose.
Prompt
What’s being done to
promote and protect your
company’s purpose?
Prompt
What programs enable you
to live your purpose today?
Prompt
What programs enable you
to live your purpose
tomorrow?
Fundraising
Equal pay for
remote workers
Prompt
Do your company’s
practices foster profit &
purpose harmony?
Profit Purpose
Profit Purpose
@nickfrancis | helpscout.com
Thank You

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