Four Indian business leaders were named among the top philanthropists by Forbes. India was ranked fourth among Asian countries for corporate social responsibility disclosure. The Tamil Nadu government awarded corporations for their social responsibility efforts. CSR involves businesses managing their operations to have an overall positive societal impact and includes voluntary activities and charitable efforts.

1. Dr.A.Sethuramasubbiah
Professor & Head - Social work
Bharathiar University
Coimbatore-46
esores@gmail.com
94422 91133

2.  four Indian business tycoons Sunil Mittal, Anil
Agarwal, Shiv Nadar, and NGO activist Rohini
Nilekani were featured in the Forbes list of '48
Heroes of Philanthropy'.
 India has been named among the top ten Asian
countries paying increasing importance towards
corporate social responsibility (CSR) disclosure
norms.
 India was ranked fourth in the list, according to
social enterprise CSR Asia's Asian Sustainability
Ranking (ASR).
 The Tamil Nadu government has presented its
Corporate Social Responsibility Awards

3. "economic, legal, ethical, and
discretionary expectations that
society has of organizations at a
given point in time"
 -Carroll and Buchholtz

4.  “CSR means that organizations have
moral, ethical, and philanthropic
responsibilities in addition to their
responsibilities to earn a fair return
for investors and comply with the
law.”

5.  corporate responsibility
 corporate citizenship
 responsible business
 sustainable responsible business (SRB)
 corporate social performance
 a form of corporate self - regulation
integrated into a business model

6.  Business would embrace responsibility for the impact
of their activities on the environment, consumers,
employees, communities, stakeholders and all other
members of the public sphere
 Essentially, CSR is the deliberate inclusion of public
interest into corporate decision making, and the
honoring of a triple bottom line: People, Planet, Profit.
 CSR is about how companies manage the
business processes to produce an overall
positive impact on society.

8.  CSR advocat es and will of t en include
char it able ef f or t s and volunt eer ing.
CSR may be based within the
1.human resources,
2. business development or
3. public relations departments
of an organisation,

9.  The concept of CSR - in wide use since the 1960s.
 Adam Smith -traditional/classical economic model
 the Industrial Revolution
 nineteenth century -"Social Darwinism,"
 twentieth century -"social gospel,"
 labor movement
 1960s and 1970s the civil rights movement
 (1) ceasing to cause societal problems and (2)
starting to participate in solving societal problems.


10. Primary Stakeholders
 Shareholders
(Owners)
 Employees
 Customers
 Business Partners
 Communities
 Future Generations
 The Natural
Environment
Secondary Stakeholders
 Local, State and
Central Government
Regulatory Bodies
 Civic Institutions &
Groups
 Special Interest
Groups
 Trade & Industry
Groups
 Media
 Competitors

11. "competitive” argument
"capability" argument
"self-interest" argument.
“Compensating” argument
“ CAN DO” argument
Thus, businesses should utilize some of their
human and financial capital in order to
"make the world a better place."

12.  Ethical consumerism
 Globalization and market forces
 Social awareness and education
 Ethics training
 Laws and regulation

13. AGAINST
Taking on social and moral issues is not
economically feasible. Corporations
should focus on earning a profit for their
shareholders and leave social issues to
others.
Assuming social responsibilities places
those corporations doing so at a
competitive disadvantage relative to those
who do not.
Those who are most capable should
address social issues. Those in the
corporate world are not equipped to deal
with social problems.
FOR
The rise of the modern corporation
created and continues to create many
social problems. Therefore, the corporate
world should assume responsibility for
addressing these problems.
In the long run, it is in corporations' best
interest to assume social responsibilities. It
will increase the chances that they will
have a future and reduce the chances of
increased governmental regulation.
Large corporations have huge reserves
of human and financial capital. They
should devote at least some of their
resources to addressing social issues.

14. CONTEMPORARY SOCIAL ISSUES
GLOBAL ISSUES
TECHNOLOGY ISSUES

15.  Social accounting, auditing, and
reporting
 Potential business benefits
 Human resources
 Risk management
 Brand differentiation
 License to operate

16.  Sixty seven per cent of domestic companies
have chosen non-government organisations
(NGOs) as partners to undertake their
Corporate Social Responsibility (CSR)
projects,
 58 per cent prefer government departments
for the spread of CSR obligations,
 21 domestic companies were working with
multilateral or bilateral organisations for CSR
activities.
 37 per cent of the firms had a well-structured
foundation for implementing their CSR,

17.  58 per cent domestic companies had formed a
separate department to implement CSR.
 21 per cent of companies have come up with
a separate CSR report,
 8 per cent have reported their CSR activities
in its annual report.
 Among international firms, the umber
reporting for CSR in its annual reports rate
are much higher. In 1977, the figure was 50
per cent, which rose 90 per cent in 2000.
 “It was also found that some companies chose
to narrow their focus on a few thematic areas,