The document discusses several new mobile trends, including growth in contactless mobile payments using fingerprint scanning or tapping phones on terminals. It also covers new operating systems like iOS 9 and Android M that improve stability and usability. Other trends mentioned include search APIs that keep users in apps, Google Now providing contextual information, the Apple Watch gaining autonomy, and projects from Google like Brillo/Weave, Jacquard and Soli that connect devices through gestures. The document concludes with Netflix experimenting with different subscription plans.

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Mobile Trends:
What’s New?

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MOBILE PAYMENTS
Contactless & pin-
free transaction push
shopping experience
& loyalty programs
onward.

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An intuitive and secure
payment solution; users
have to scan their
fingerprint to complete
their purchase.

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Android Pay lets the user
simply tap their phone on
an NFC terminal to make a
purchase; offering a
seamless shopping
experience.

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NEW OPERATING SYSTEM: iOS 9
Operating systems bring users stability and
usability improvements

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NEW OPERATING SYSTEM: ANDROID M
Operating systems bring users stability and
usability improvements

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SEARCH API FOCUS
Keeping users out of the internet while giving a faster
access to relevant app content.

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GOOGLE NOW ON TAP
Contextualisation is proactive and links Android
features.

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WATCH OS 2.0
The Apple Watch is gaining autonomy and usability.

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GCM 3.0
Text an entire user application segment for free with
relevant content.

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MOVING FORWARD
PROJECT BRILLO + WEAVE
A platform that links objects from thermostats to washing machines to
each other and to the web
A set of developer tools that allows smartphones, the cloud and
devices powered by Brillo to talk to one another.

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consommation de café - session d'idéation13

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MOVING FORWARD
PROJECT JACQUARD
Through digital connectivity, textiles turn into a device interface.
Mobility trends and news
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Mobility trends and news15

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Mobility trends and news16
MOVING FORWARD
PROJECT SOLI
Gestures connect with devices and internet to provide a ultra-customized
and free-interface experience.

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Mobility trends and news17

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NETFLIX PLANS WITH A/B TESTING
Finding balance between analytics &
consumer research