This document discusses how NFC (Near Field Communication) technology can provide benefits to the retail industry. It describes how NFC allows customers to access product information by tapping their mobile phone to an NFC tag. This helps improve the customer experience and aids in purchasing decisions. NFC also enables information collection and sharing of customer data, purchase behavior and coupon usage to generate real-time analytics reports. Additionally, NFC supports easy payment systems and digital marketing through mobile banner ads and discount offers targeted to customers. It further discusses how NFC can integrate with social media to manage online product reviews and customer recommendations. In summary, the document outlines various ways NFC can enhance the retail customer experience and provide analytics benefits to retailers.

1. NFC for Retail Industry
unexplored business opportunity
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2. Retail Industry
 Retail is the sale of goods and services from individuals or businesses to the
end users.
 Market size of retail industry in the world around $4.7 trillion in 2011 according
to US commerce department
 Around 2/3rd of US GDP comes from retail industry alone
 Retail industry is booming in developing countries like BRICS(Brazil
,Russia, India ,China, South Africa)
 Retail industry is the one of fast innovative technology adopter from last 2
decades
 All retailers use technology to add value to all business interaction with
customer in all stages of customer purchase process and CRM
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3. NFC
 NFC (Near field Communication) is mobile technology, it is very useful for
sharing data/information for small distance range devices.
 Now a days it is used as big business opportunity for sharing information and
digital marketing .
 Mass adoption of smartphones and tablets (Android based ) act as a big
bone for NFC technology .
 NFC plays a very crucial role in low cost digital marketing to educate
customers about new products and services of the company in this
uncertain economic condition.
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4. NFC technology benefits to retail
 Virtual display to improve customer experience
While shopping in retail store customer
particular product information ,customer can
tap their mobile phone to NFC Tag , full
information about product such as price , discounts , warranty or
guaranty , product review will display on the customer mobile devices, so it
helps the customers to purchase decision making.
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5. Information collection and share
Using our solution we can share the contents to
customer it supports all multimedia formats and
capture customer buying behavior ,coupons
used and generate real time analytics reports ,
discount report it helps to continue the discount
offer or to introduce new discounts offer at any time.
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6. Easy payment system
Inotous solution helps both the end
customers and retailers by supporting
Google wallet , Plastic money , cash
payment methods with high security is
main priority
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7. Digital marketing
Using our solution retailers can push their product through mobile banner
ads on their product mobile pages and promote the discount offers to
target customers
Based on analytics report retailer can change their digital marketing
strategy at any time and issue new coupons any product purchase
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8. social media and product reviews online
Our solution supports or easily integrate with all known
social media networks in the world through which we
easily manage customer reviews online through this we
will build and maintain branding for our retail clients.
our solution encourage customers by providing recommend Tab in all
mobile pages for this customer will earn a coupons
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9. Inotous Innovation
 Two year old startup company providing NFC solutions different
industry segment such as Retail , restaurants , digital marketing
,events marketing , tourism and automobile industry.
 We having More than 10 years of rich experience in technology and
worked with fortune 500 companies.
Management information
 Founder & CEO : Sampath Reddy
 VP Of Marketing : Shantan Reddy
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10. Thank you
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