The document proposes a platform called LoudSauce that allows crowdfunding for social advertising. It aims to transform advertising from consumption to civic participation by helping raise awareness and funding for social organizations. Examples are given of past crowdfunded ad campaigns. LoudSauce would track social ad campaigns online and on mobile. The goals are to increase attention and funding to social causes, popularize timely causes, and inspire creatives to design ads for social impact. Challenges include inspiring donations and ensuring strong creative ads and discounted ad rates from partners. Revenue models discussed include fees from donations and campaigns.