#DMXDUBLIN 10 DATA INSIGHTS FROM CKSK

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This document summarizes 10 insights from DMX Dublin 2014 about digital media and consumer behavior: 1) 60% of iPad users don't have an iPhone; 2) Ironically, 1 in 6 people registered with Channel 4 say they don't watch TV; 3) 65% of people have TV on in the background while using other devices primarily.

Technology

ON THE DAY THE INTERNET CELEBRATED ITS 25th
BIRTHDAY, DMX DUBLIN ENTERED ITS SECOND
YEAR. ALL AT CKSK WOULD LIKE TO CONGRATULATE
THE ORGANISERS AND SPEAKERS FOR A SUPERB
DAY OF INSIGHTS AND ILLUMINATION.
!
HERE ARE SOME INSIGHTS WE GAINED.

60% OF iPAD
USERS DON’T
HAVE AN
iPHONE
SIMON DUPUY : EXPEDIA

IRONICALLY, 1 IN 6
PEOPLE ON THE
CHANNEL 4 DATABASE
CLAIM THEY DON’T
WATCH TV.
JONATHAN LEWIS : CHANNEL 4

65% OF PEOPLE HAVE TV ON IN THE
BACKGROUND WHILE USING OTHER
DEVICES AS THE FIRST SCREEN
RUTH McENTEE : GOOGLE

75% OF ALL VISITS TO
DISTILLED MEDIA SITES
ARE NOW VIA MOBILE
BRIAN FALLON : JOURNAL.IE

ONLY 20% OF PEOPLE KNOW
WHAT THEY WANT TO BUY
WHEN THEY VISIT AN
E-COMMERCE SITE
FACEBOOK

WIKIPEDIA RANKS ON
PAGE 1 FOR 99% OF
ALL SEARCH TERMS
BRENDAN JACKSON : iPROSPECT

BANKING IS RANKED THE
LOWEST OF ALL
INDUSTRY CATEGORIES
FOR TRUSTWORTHINESS15%
EDELMAN TRUST BAROMETER 2014

40% OF ALL
GROCERY SHOPPING
TRIPS NOW INVOLVE
A MOBILE
TOUCHPOINT
JON EWING : DUNNHUMBY

“DEAR MOBILE PHONE
COMPANY PLEASE
INVENT AN UNSEND MY
TEXT OPTION”
THESE TWEETS PEAK
SATURDAY NIGHTS AND
SUNDAY MORNINGS
STEPHEN O’LEARY : OLYTICO

AND FINALLY
!
!
!
!
!
!
!
THE FOOT LONG SUB MEASURES ONLY 11 INCHES
KEVIN KING : EDELMAN

John is a Senior Data Consultant with nine years’ experience working for the world’s leading customer science company: dunnhumby. John strives to help brands and retailers put their customers at the heart and grow through data. During this time he has acquired experience of working with vast quantities and varieties of on and offline data across sectors (retail, media and finance) and markets (EMEA, the Americas and Asia). His role has evolved from coding and data loading when he started as a graduate to creating data strategies for some of the largest retail businesses in the world. John graduated from Sussex University with a degree in Mathematics & Statistics.

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#DMXDUBLIN 10 DATA INSIGHTS FROM CKSK

1. 10 DATA INSIGHTS FROM DMX DUBLIN 2014

2. ON THE DAY THE INTERNET CELEBRATED ITS 25th BIRTHDAY, DMX DUBLIN ENTERED ITS SECOND YEAR. ALL AT CKSK WOULD LIKE TO CONGRATULATE THE ORGANISERS AND SPEAKERS FOR A SUPERB DAY OF INSIGHTS AND ILLUMINATION. ! HERE ARE SOME INSIGHTS WE GAINED.

3. 60% OF iPAD USERS DON’T HAVE AN iPHONE SIMON DUPUY : EXPEDIA

4. IRONICALLY, 1 IN 6 PEOPLE ON THE CHANNEL 4 DATABASE CLAIM THEY DON’T WATCH TV. JONATHAN LEWIS : CHANNEL 4

5. 65% OF PEOPLE HAVE TV ON IN THE BACKGROUND WHILE USING OTHER DEVICES AS THE FIRST SCREEN RUTH McENTEE : GOOGLE

6. 75% OF ALL VISITS TO DISTILLED MEDIA SITES ARE NOW VIA MOBILE BRIAN FALLON : JOURNAL.IE

7. ONLY 20% OF PEOPLE KNOW WHAT THEY WANT TO BUY WHEN THEY VISIT AN E-COMMERCE SITE FACEBOOK

8. WIKIPEDIA RANKS ON PAGE 1 FOR 99% OF ALL SEARCH TERMS BRENDAN JACKSON : iPROSPECT

9. BANKING IS RANKED THE LOWEST OF ALL INDUSTRY CATEGORIES FOR TRUSTWORTHINESS15% EDELMAN TRUST BAROMETER 2014

10. 40% OF ALL GROCERY SHOPPING TRIPS NOW INVOLVE A MOBILE TOUCHPOINT JON EWING : DUNNHUMBY

11. “DEAR MOBILE PHONE COMPANY PLEASE INVENT AN UNSEND MY TEXT OPTION” THESE TWEETS PEAK SATURDAY NIGHTS AND SUNDAY MORNINGS STEPHEN O’LEARY : OLYTICO

12. AND FINALLY ! ! ! ! ! ! ! THE FOOT LONG SUB MEASURES ONLY 11 INCHES KEVIN KING : EDELMAN

13. @twitterwww.cksk.com linkedin facebook

#DMXDUBLIN 10 DATA INSIGHTS FROM CKSK

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