Proximity Prague Digital Team is holding meeting every friday. This is one from presentation shown on usual friday's - we look at trends, show cases, interesting samples, studies, numbers. Last friday i took Hype Cycle for technology from Gartner, separated it into few views and added samples of some emerging technologies. Presentation ends with insight into interesting article from ZDNet - showing social media fails.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
Proximity Prague Digital Team is holding meeting every friday. This is one from presentation shown on usual friday's - we look at trends, show cases, interesting samples, studies, numbers. Last friday i took Hype Cycle for technology from Gartner, separated it into few views and added samples of some emerging technologies. Presentation ends with insight into interesting article from ZDNet - showing social media fails.
The Socially Powered Enterprise (for #SM201)Eric Weaver
SEATTLE, WASHINGTON, USA - April 15, 2010 - Presentation for the Microsoft Social Media 201 Conference (#SM201) held in Redmond, WA. Audio track to follow within a week.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
Social media is quickly creating a new area in the workplace - social business. And while you may know your team would benefit from social media adoption, you might not fully realize how you can be using the social channels to drive corporate business objectives. In this webinar presentation, Jordan Viator from Spredfast and Jennifer Stafford from HomeAway explore how to embrace social media for building brand awareness and discover best practices that really drive results.
The first presentation I wrote on the subject.
We seek to create not just work that earns pay, but meaning in what we do. Somewhere down the line, we realize that this is what advertising and brands should be about, too. Creating meaning, enabling people do things in life, making people aspire to the highest goals and showing them how to achieve it.
User acquisition in crypto games becomes the greatest challenge for game developers and sometimes - the last one. Who are your perfect users and where to find them? We know the answer.
The 'New' Control: Regaining Control Over CommunicationsMindshare
The advent of social media has led many to claim that brands can no longer control their communications. This POV looks at how brands can still influence consumers, by designing solid choice architecture.
Content Marketing World 2011
“Rise of the SuperFans: Growing TV Audience by Empowering Digital Communities”
Josh Richman, Vice President of Marketing, WGN America
Keith Blanchard, Creative Director, Story Worldwide
“Involve the fans” is the sine qua non of digital marketing today. But to date, these participation opportunities have been strictly limited. What happens if you let brand advocates all the way into the tent? Josh Richman, VP of Marketing for WGN America, Tribune Broadcasting’s national cable network, and Keith Blanchard, executive creative director of Story Worldwide, show how you can drive offline behavior through digital by involving advocates materially in the creation of content, and curating the digital communities that form around it.
This session will show you how managing digital communities can generate productive offline behavior while lowering traditional ad spend. Today, WGNA features “Superfans” in TV spots, tweeters show up in crawls during shows, and fans program the lineup for episode marathons. In exchange, WGNA has been able to leverage each show’s existing online fan base to drive audience, positioning WGNA well for the long-term transition from lean-back-TV to online-interactive experience.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
How to build your brand on social media with illustrative examples and measur...Sambit Kumar Dwivedi
Social media is quickly creating a new area in the workplace - social business. And while you may know your team would benefit from social media adoption, you might not fully realize how you can be using the social channels to drive corporate business objectives. In this webinar presentation, Jordan Viator from Spredfast and Jennifer Stafford from HomeAway explore how to embrace social media for building brand awareness and discover best practices that really drive results.
The first presentation I wrote on the subject.
We seek to create not just work that earns pay, but meaning in what we do. Somewhere down the line, we realize that this is what advertising and brands should be about, too. Creating meaning, enabling people do things in life, making people aspire to the highest goals and showing them how to achieve it.
User acquisition in crypto games becomes the greatest challenge for game developers and sometimes - the last one. Who are your perfect users and where to find them? We know the answer.
The 'New' Control: Regaining Control Over CommunicationsMindshare
The advent of social media has led many to claim that brands can no longer control their communications. This POV looks at how brands can still influence consumers, by designing solid choice architecture.
Content Marketing World 2011
“Rise of the SuperFans: Growing TV Audience by Empowering Digital Communities”
Josh Richman, Vice President of Marketing, WGN America
Keith Blanchard, Creative Director, Story Worldwide
“Involve the fans” is the sine qua non of digital marketing today. But to date, these participation opportunities have been strictly limited. What happens if you let brand advocates all the way into the tent? Josh Richman, VP of Marketing for WGN America, Tribune Broadcasting’s national cable network, and Keith Blanchard, executive creative director of Story Worldwide, show how you can drive offline behavior through digital by involving advocates materially in the creation of content, and curating the digital communities that form around it.
This session will show you how managing digital communities can generate productive offline behavior while lowering traditional ad spend. Today, WGNA features “Superfans” in TV spots, tweeters show up in crawls during shows, and fans program the lineup for episode marathons. In exchange, WGNA has been able to leverage each show’s existing online fan base to drive audience, positioning WGNA well for the long-term transition from lean-back-TV to online-interactive experience.
2012 #Canneslion Review - THE GENEROUS AGE OF ADVERTISINGBridget Jung
A round up of the 2012 cannes lions. THE GENEROUS AGE OF ADVERTISING. There is no such thing as a free lunch - this is especially true in advertising. By ‘generous’ we don’t mean pro bono or charity.
We’re talking about brands that do things for and with people. These brands create value and earn attention.
Today’s successful brands find the mutual value exchange between brand and consumer.
With the "acceleration of the acceleration of change" induced by new technology adoption, organizations have to RESET the way they think, plan and execute their strategies...
2nd time at uploading this and trying to avoid the weird embed problems that pulled some old formatted slides through.
Slides used on the Level 3 new media module at Sunderland. Looks at the intersection of social media and gamification. This session build on the session from last week about games and photography.
Design inspiration: Sebastian Deterding
People are the Media (DDB Edmonton Edition)Eric Weaver
EDMONTON, AB, CANADA - April 28, 2010 - This is a revised edition of the keynote I gave at the Microsoft Social Media 201 Conference, with updates for DDB Edmonton clients.
AUDIENCE: Marketers, advertisers, brand managers
OPPORTUNITY: To rethink traditional approaches to marketing to leverage both traditional AND social means, to create engagement, influence and activation, rather than mere "awareness" or conversation.
Future of advertising - Some thoughts from the present to predict the future ...Agustín Soriano
I was asked to make this presentation for a conference and, despite the topic being really tricky, I've tried to place some bets about the future for agencies and brands. Don't take this really seriously because the future can't be guessed and there is only one prediction that is 100% sure...
This deck sets out We Are Social's robust introduction to Strategic Social Media Marketing for senior executives. If you'd like more information, or if you'd like us to present it to your teams, please contact us via sayhello@wearesocial.sg
Red Sky founder and CEO Jess Flynn taps into trend research and communication contacts spanning nearly every industry to forecast the trends, tools and tips you need to know to share stories that matter in a constantly evolving world.
First half of a session with all Hyper Island 2013 students in Stockholm and Karlskrona Sweden. Given during their second week of school - the foundation module.
Be Seen, Be Found, Be Engaging (IABC Version)Eric Weaver
SEATTLE, WASHINGTON, USA - February 17, 2011 - Presentation from the IABC Seattle workshop "Communication Overload" - synopsis of my thinking from several previous "Social Media 105" presentations.
BeWise loeng: Miks on nii raske teha head sisuturundust ja kuidas neid raskus...JCI Tallinn BeWise
Sisuturundus on muutunud tänapäeva maailmas aina moodsamaks trendiks ja samas tekitab ka väga palju küsimusi, kuidas siis ikkagi seda teha ja mille jaoks see vajalik on?
Et sisuturundusest paremini aru saada, kutsusime 16.12.2015 teemat tutvustama Best Marketing Internationali juhi, Hando Sinisalu. Loengus oli juttu:
- miks iga ettevõte on tänapäeval kirjastaja?
- mis on real-time marketing, näiteid edukatest kampaaniatest?
- mis on native advertising ja mille poolest erineb see sisuturundusest?
- millist sisu sinu kliendid tegelikult vajavad ja miks on seda nii raske toota?
- edukad sisuturunduse näited Eestist ja kogu maailmast.
Hando Sinisalu on Best Marketing Internationali juht alates 2003.a., varem töötanud reklaamiagentuuri Bates juhina ja Eesti Päevalehe peadirektorina. Hando kogub ja analüüsib edukaid digiturunduse case-studysid kogu maailmast ja esitleb neid koolitustel ja konverentsidel rohkem kui 30s maailma riigis. Ta on avaldanud arvukaid turundusteemailis artikleid erinevates maailma turundusportaalides ja -ajakirjades. Eestis olles tegeleb Sinisalu Best Marketingi konverentside programmide koostamise ja turundusteemaliste artiklite kirjutamisega.
Word-of-mouth marketing (WOMM), also called word of mouth advertising, is an unpaid form of promotion—oral or written in which satisfied customers tell other people how much they like a business, product, service, or event.
It was difficult to avoid the concept of crowdsourcing in 2009. Books were written, contests were held, agencies were formed and ultimately, sides were taken. But for me the jury is still very much out on crowdsourcing. No, not in the ‘is it a fad, or here to stay’ sense, I think the answer there is clear. Crowdsourcing has actually been around for a while and it is here to stay. Rather, I’m still conflicted regarding its effectiveness and more specifically, how is it being used (and misused) and what new forms will it take as more people experiment with the concept.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
2. VIRUS
noun
1. AN INFECTION OR DISEASE CAUSED BY AN
INFECTIVE AGENT THAT IS TOO SMALL TO BE SEEN
BY LIGHT MICROSCOPE AND IS ABLE TO MULTIPLY
ONLY WITHIN THE LIVING CELLS OF A HOST.
2. A HARMFUL OR CORRUPTING INFLUENCE.
3. A PIECE OF CODE THAT IS CAPABLE OF COPYING
ITSELF AND TYPICALLY HAS A DETRIMENTAL EFFECT,
SUCH AS CORRUPTING THE SYSTEM OR DESTROYING
DATA.
2
2
9. WHAT YOU ACTUALLY
WANT IS FOR YOUR MARKETING
TO SPREAD EXPONENTIALLY,
LIKE A VIRUS.
RIGHT?
9
10. CONSUMER-DRIVEN MARKETING
noun
A METHOD OF PROMOTION THAT RELIES ON CUSTOMERS HELPING
TO MARKET AN IDEA, PRODUCT, OR SERVICE BY CHOOSING TO SHARE
SOMETHING WITH THEIR FRIENDS.
10
12. FLIP VIDEO
CISCO’S LARGEST AD CAMPAIGN TO DATE ASKED REGULAR
FOLKS AS WELL AS CELEBRITIES LIKE STEPHEN COLBERT &
USHER TO SUBMIT VIDEOS OF THEIR EVERYDAY & UNIQUE
MOMENTS SHOT ON FLIP CAMERAS FOR USE IN UPCOMING TV
ADS. NOT ONLY DID FLIP’S CONSUMER-DRIVEN MARKETING
EFFORT HELP TO CREATE HOURS OF SHARE-WORTHY CONTENT,
BUT IT ALSO LED FLIP TO THE TOP CAMCORDER SPOT BY THE
END OF 2009, WITH A FIRM GRASP ON 36% OF THE U.S. MARKET.
12
13. MOUNTAIN DEW
MOUNTAIN DEW KICKED OFF THE
FIRST DEWMOCRACY CAMPAIGN BY
LETTING FANS DESIGN NEW DEW
FLAVORS AND PACKAGING. NOW,
WITH DEWMOCRACY 2, THE
CONSUMER-DRIVEN MARKETING
EFFORT HAS FANS SUBMITTING,
VOTING ON, & ULTIMATELY
SELECTING AND CREATING
MOUNTAIN DEW’S NEW TV ADS.
MORE THAN 1,000 VIDEOS WERE
SUBMITTED, AND DEW'S FACEBOOK
FRIENDS INCREASED 500% IN A
MATTER OF WEEKS.
13
13
14. BURGER KING
BURGER KING’S WHOPPER SACRIFICE CAMPAIGN INVITED FANS TO DELETE
FACEBOOK FRIENDS IN EXCHANGE FOR FREE WHOPPERS. WITHIN 10 DAYS OF
THE CAMPAIGN’S DEBUT, THE WHOPPER SACRIFICE APP WAS INSTALLED 60,000
TIMES. TWO WEEKS LATER SOME 85,000 PEOPLE HAD DELETED OVER 230,000
FRIENDS, PROMPTING FACEBOOK TO SHUT THE APP DOWN—AND GARNERING
BURGER KING A WHOPPER-SIZE PORTION OF FREE MEDIA COVERAGE.
14
15. PEPSI REFRESH PROJECT
AFTER 23 YEARS OF BUYING HUGE ADS DURING THE SUPERBOWL, PEPSI PASSED
ON THE MOST-WATCHED TELEVISION EVENT OF ALL TIME, & ALLOCATED
1/3 OF ITS 2010 MARKETING BUDGET TO THE REFRESH PROJECT, A SOCIAL
MARKETING CAMPAIGN THAT REWARDS THOSE WITH BIG IDEAS FOR SOLUTIONS
TO LOCAL & GLOBAL PROBLEMS. SINCE ITS LAUNCH ON JANUARY 13, 2010,
THE PROGRAM HAS RECEIVED OVER 1 BILLION MEDIA IMPRESSIONS, INCLUDING
44 MILLION BLOG POSTS, 70 MILLION TWEETS, & AMASSING 300,000 NEW
FACEBOOK FANS.
15
16. PARANORMAL
ACTIVITY
PARANORMAL ACTIVITY PUT THE
POWER OF MOVIE DISTRIBUTION
INTO THE HANDS OF ITS FANS,
THROUGH A CAMPAIGN THAT
ENCOURAGED & ENABLED THEM
TO “DEMAND” THE MOVIE BE
BROUGHT TO THEIR CITY.
AND IT WORKED.
MORE THAN A MILLION DEMANDS
LATER, PARANORMAL GARNERED A
WORLDWIDE RELEASE & GROSSED
NEARLY A BILLION DOLLARS.
16
16
17. BARACK OBAMA’S PRESIDENTIAL CAMPAIGN
BARACK OBAMA’S 2008 PRESIDENTIAL CAMPAIGN USED THE POWER OF SOCIAL
& DIGITAL TECHNOLOGY TO ACTIVATE, CONNECT, & EMPOWER MILLIONS OF
SUPPORTERS ACROSS THE COUNTRY. WHAT MIGHT HAVE BEEN ISOLATED POCKETS
OF GRASSROOTS ACTIVISM BECAME A TIDAL WAVE OF SUPPORT THAT TURNED A
LITTLE-KNOWN AFRICAN AMERICAN SENATOR WITH A FUNNY-SOUNDING NAME
INTO THE 44TH PRESIDENT OF THE UNITED STATES.
17
PHOTO BY TONY THE MISFIT ON FLICKR.COM
18. VIRAL MARKETING VS.
CONSUMER-DRIVEN
MARKETING
• ASSUMES PEOPLE ARE ACTIVE
PARTICIPANTS IN THE PROMOTION
PROCESS; MORE “FANS” THAN
CONSUMERS.
• ASSUMES PEOPLE ARE PASSIVE
“HOSTS” WHO HAVE NO CHOICE
• ASSUMES CONTENT MUST NOT
BUT TO PASS ON YOUR MARKETING
ONLY BE SHARE-ABLE, BUT ALSO
ONCE CONTAMINATED.
HIGHLY SHARE-WORTHY.
• ASSUMES THE MARKETING ITSELF
• REQUIRES A DEEP UNDERSTANDING
IS SELF-REPLICATING.
OF HOW AND WHY PEOPLE SHARE
STUFF (AND A WILLINGNESS TO PUT
• REQUIRES THE USE OF TALKING
THOSE MOTIVATIONS FRONT AND
BABIES, CUTE BABY ANIMALS,
CENTER).
HALF-NAKED HOTTIES, &/OR
MAGIC PIXIE DUST TO SUCCEED…
BUT MOSTLY MAGIC PIXIE DUST.
18
19. YOU ARE MORE LIKELY
TO WAKE UP WITH
YOUR HEAD SEWN
TO THE CARPET THAN
TO SEE YOUR NEXT
MARKETING CAMPAIGN
“GO VIRAL.”
19
32. 1 STOP TRYING TO
SPREAD VIRUSES.
IN FACT,
GO WASH
YOUR HANDS
RIGHT NOW.
32
33. 2 CREATE STUFF THAT PEOPLE
WILL WANT TO SHARE.
NOT BECAUSE YOU THINK IT’S SUPER CLEVER,
BUT BECAUSE IT CATERS TO ONE OF THE
SIX REASONS PEOPLE SHARE STUFF ONLINE.
33
34. 3 THINK OF YOUR TARGET
AUDIENCE AS “FANS,”
NOT “CONSUMERS.”
TREAT THEM ACCORDINGLY.
34
PHOTO BY ANIRUDH KOUL ON FLICKR.COM
35. 4 ENABLE, ENCOURAGE,
& REWARD SHARING.
MAKE IT INSANELY EASY. MAKE IT ABSURDLY FUN.
LET PEOPLE COLLABORATE, TINKER, EXPERIMENT,
REMIX, REPURPOSE, RECYCLE, AND REINVENT.
GIVE YOUR FANS (& FUTURE FANS) A WAY TO GET
SOME SKIN IN THE GAME.
35
PHOTO BY JCBEHM ON FLICKR.COM
36. IF YOU CAN’T FIND ANY
MAGIC PIXIE DUST, GIVE US A CALL.
Hi, we’re Espresso. Nice to meet you. In case we haven’t made it obvious, we’re
a bunch that firmly believes it’s time to stop wasting precious marketing dollars
creating ads that people ignore, and focus instead on creating experiences your
customers (and prospects) will love. We’re super-committed to doing just that in
the most cost-effective way possible—while never losing sight of our relentless
pursuit of being Amazing at Life™.
SAY HELLO,
WHY DON’T YOU?
TORONTO
Jacquelyn Cyr
Chief Executive Officer
416 620 6773
jacquelyn@brandinfiltration.com
twitter.com/infiltrators
BOSTON
Marta Kagan
Managing Director, US
617 477 5811
marta@brandinfiltration.com
twitter.com/mzkagan
brandinfiltration.com