This document proposes a mobile marketing solution for automotive dealerships. It outlines how mobile advertising can complement traditional media to instantly track responses. The solution includes mobile coupons, interactive vehicle inventory listings, and automated service reminders. Dealers would access a customized interface to manage mobile campaigns, view customer data, and pull reports on campaign performance and customer interactions. The goal is to utilize existing customer databases, offer tracking tools, and provide 24/7 interactive opportunities to drive traffic and sales.

1. Motor Mobile
A Roadmap for
Success in
Mobile Marketing
Information contained in this proposal is confidential and
proprietary. All mobile products are
the property of Next Level Mobile Marketing Solutions.

2. How it
Works
Adding Mobile to your current advertising in traditional media:
television, radio, print, Web instantly gives you the ability to track
2
responses. You can compare one media to another, even assign
different keywords to different medium in a market to compare ROI.
Additionally, adding a “text call to action” to current packaging can
reach valuable consumers instantly at the point of purchase.
For the first time ever all your advertising becomes interactive with
the consumer, builds valuable databases and allows you to track
your responses in real time.
Best of all, you can change your text message reply to consumers
as often as you want, as well as inviting consumers to “opt-in” to
receive future offers from you.

3. Automotive
Introduction
Mobile
Suite
3
This overview contains concepts for interactive mobile
marketing and customer relationship management tools that
will integrate seamlessly and mobilize the existing Dealer
management software.
These are core products designed especially for retail
automotive. Additional products, not specifically designed
for automotive, but easily adaptable, are also “on the shelf”
and available for deployment.

4. How it Automotive Retail
Works Mobile Offerings
1
4
MOBILE COUPONS
Dealerships add call-to-action
Mobile Coupons to all current
newspaper-radio-television-on site ads.
2
TALKING CARS
New and pre-owned inventory at
each dealership becomes interactive
on the lot and in classified/display.
3
MOBILE CRM
Service Department CRM tool to
provide green service reminders
and appointment/status alerts.

5. How it Automotive Retail
Works Mobile Offerings
5 Mobile Coupons
1
Each dealer will have access to use of Next Level
Mobile Coupon through a simple to use and manage
interface. Mobile Coupons can enhance any outreach
marketing effort a dealer may execute by creating an
interactive and immediate response mechanism that
can be tracked down to a single vendor.
Though the volume of SMS ads reported by mobile
subscribers is lower in the US than in the five leading
Western European markets, the US has the highest
response rates. Source: M:Metrics

6. How it Automotive Retail
Works Mobile Offerings
2
Talking Cars
6 (Interactive Inventory)
Talking Car is a fully interactive new and pre-owned vehicle
inventory product that integrates with dealer management platforms
to automatically assign each car a vin specific keyword.
Information and offers about each vehicle in stock
can be accessed by the customer, either while on
9.96 million U.S. subscribers said they took part the lot or through classified, display or online
in polls and contests, and 5.14 million said they advertising, by simply texting a modified VIN keyword.
responded to text ads they received. Source:
M:Metrics Prices, offers and incentives are controlled by
the dealers. “Visit us today” incentives can be
added to drive traffic.
Additionally, deep analysis of media performance,
date of insertion, market price preference, even
which vehicles generate the most responses can
assist not only in the refinement of advertising, but
knowing which vehicles to stock!
The next slide illustrates “take to market” examples.

7. Talking Cars: Take to Market Ideas
2008 Honda Accord
V-6
CHEVROLET: 04 Silverado
A/C
1/2 ton extended cab, leather,
Alloy Wheels
V-8, tow package, bed liner,
AM-FM/CD
lifted with alloy wheels. Only
36 MPG!
38k miles. One owner.
Anytown Chevrolet
$18,994
Stock#H08437
877-000-0000 *Price does not include tax, tile,
or license or dealer doc fee.
TEXT 205TZN9 to
59769 This Honda Talks!
Text 1234567 to 59769
Classified Liner New Car Display

8. How it Mobile Products
Works Launch Details
3
8 Mobile CRM
Mobile CRM is an automated mobile reminder program
for service departments. Customers
opt-in to the program and receive text
message service reminders, manufacturer recall notices,
invitation to service clinics or other on-the-fly offers
determined by the individual dealerships.
SMS appointment reminders on a global scope Service drive POP and customer hand-outs explain
have DECREASED “no shows” by 30% and the easy self opt-in for customers. Additionally, the
INCREASED appointment booking by 20%. Service Advisors can opt the customer in on-site via
a simple Web-based interface if time permits.
Once a customer opts-in, they automatically receive
timed service reminders enhanced by text service
coupons included with their reminder.
Additional functionality integrates with Service While
You Sleep 24/7 Service allowing appointment scheduling,
vehicle status alerts and other offers.
The next slide illustrates “take to market” examples.

9. Dealer Brand Here
Consumers can go to dealership website to
sign up for automated service alerts or just
simply give their service advisor the OK to
contact them via mobile and that data can be
captured through the Next Level API and
sent through the SMS gateway.
Powered By

10. Mobile CRM: Take to Market Ideas
Text Service Reminders
Get service reminders and special money saving
offers sent right to your cell phone!
Ask your Service Advisor
or Text ANYTOWN to 59769 and save today!
Sample Service Drive Banner
This is
your car
Save Money on Service NOW!
calling!
Take advantage of money saving service
offers only available at Power Toyota!
Text ANYTOWN to 59769
Sample Service Newspaper Ad

11. Ideas Mobile Applications
11
SURVEYS
Dealerships add Mobile Follow
Up after a service visit.
Dealers can add a digital component to their after service follow to gather customer research and
opinions in the form of a digital survey. All the data is captured and stored for further analysis.
CASH OR KEYS
Cash or Keys is an exciting text-
based “win a car” promotion.
Through traditional media, you invite consumers to text a special KEYWORD to a designated
SHORT CODE. Within seconds, the consumer receives a text reply back on their cell phone which
contains a six-digit KEY along with instructions to bring their cell phone to your dealership. When
the consumer arrives at your dealership, your sales associates enter the consumer’s KEY into our
secure Web site to find out if the consumer has won the sweepstakes vehicle! The promotion is
totally turnkey! All you need at your dealership location is internet access. A brand specific web
URL link will quickly and easily allow your sales associates to enter the consumer’s KEY.

12. How it
The Next Level Mobile Interface
Works
12
Dealers can access their individual interface
via the internet.

13. How it
The Next Level Mobile Interface
Works
13
Each dealer will have pre-selected keywords to create
their own campaigns with just a few simple steps and
even some messaging tips, advertising placement tips
and mobile do’s and don’ts.

14. How it
The Next Level Mobile Interface
Works
14
Each dealer can add, view and edit all the customers in their
mobile database. Additionally, they can send important recall
notices, special offers and more from one interface to those
customers that have agreed to receive additional offers. Data can
be sorted and organized by car make, model, year and more.

15. How it
The Next Level Mobile Interface
Works
15
Dealers can pull reports from their admin page that show a variety of
metrics from which ad was most effective to which area code had the
highest response rate and what time of day received the most text activity
With specific programs like Talking Car dealers could see what car had the
highest text activity and with Mobile CRM they can cross reference their
outbound text with their service logs to see redemption rates.

16. How it Support
Works Launching an innovative mobile initiative requires
much more than providing a robust technology
platform to send and receive text messages.
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Successful launch and implementation requires a
complete understanding of the retail automotive
business, from inventory to advertising. It requires
training and access to a knowledge base with
answers at the tips of your fingers.
We are committed to fully integrating and becoming a
committed and trustworthy partner. More than a
technology company, we are a marketing solutions
company, with the unique advantage of principal
partners who have worked in the retail automotive
business.
You will receive our full support, both in staffing this
initiative and in comprehensive 7x24 service.
People have become more comfortable with and reliant upon
digital communication solutions, including the mobile phone.
In fact, there are now more mobile phone subscribers in the
world than there are landline subscribers. Source: MMA

17. How it Mobile Objectives
Works
✓ Utilize and grow existing database of consumers who
can be communicated with via mobile.
17 ✓ Offer dealer clients the ability to compliment all of
their traditional media and on-site signage
✓ while adding instant tracking tools.
✓ Add 7x24 dealer and consumer interactive
opportunities.
✓ Offer dealers a branded dashboard to view and manage
their mobile initiatives in a simple to use interface.
✓ Full integration will all existing dealer technology.
✓ Detailed, customizable reporting for Corporate and
dealers.
People who responded by SMS are more affluent and younger (43 years against 54
for phone). Over 20% of respondents signed up to receive further information text
alerts or e-mails. Over 50% of responses were outside of traditional business hours
(8am-8pm). Overall 50% more consumers chose to respond by SMS.
Source: Mobile Marketing Association