The document discusses various alternative marketing techniques including viral marketing, word-of-mouth marketing, blogging, video games, mobile marketing, and sponsorship/events. It provides examples of how companies have used these techniques successfully, such as Ford's product seeding campaign during the MTV Video Music Awards. It also discusses factors that make word-of-mouth and viral marketing effective, such as the ability to deliver personalized marketing messages through social networks.

1. Customer checking out stuff!!

10. Street Marketing

25. Category Management