This document summarizes research on using online advertising networks as an alternative to advertising directly on automotive information sites to reach in-market auto buyers. It presents data from five auto advertising campaigns that showed networks can deliver auto buyers cost-effectively by starting with a broad network and optimizing over time based on performance. Specifically, the document finds that assumed top-performing categories like automotive sites are not always best and optimization outperforms targeting only likely sites. Regional campaign data revealed unexpected high-performing categories beyond automotive like careers, dating, and money/finance.
This document summarizes the key findings from a survey of over 5,000 visitors to dealership websites. The survey found that most visitors (67%) planned to purchase a vehicle within 90 days, with 62% planning to purchase within 30 days. It also found that monthly payment and total selling price were the most important factors for visitors looking to purchase a used vehicle. Additionally, 44% of website visitors reported finding the dealership website through non-digital advertising like TV, radio, newspaper, and direct mail. This indicates opportunities to drive more traffic through integrated digital and non-digital marketing campaigns.
Dealership Web Site Visitor Survey ResultsRalph Paglia
This document summarizes the key findings from a survey of over 5,000 visitors to dealership websites. The survey found that most visitors (67%) planned to purchase a vehicle within 90 days, with 62% purchasing within 30 days. It also found that monthly payment and total selling price were the most important factors for visitors considering a used vehicle. The survey results suggest dealerships should promote used vehicles and focus advertising on payments and price to drive more traffic to their websites.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
This document summarizes the key findings of a market study on consumer expectations for internet lead marketing in the automotive industry. The study identified 7 distinct segments of online leads based on their vehicle purchase needs and preferences. Some key findings include:
- First time buyers and leads who value information content have higher purchase rates from responding dealers.
- Leads have different expectations and preferences that marketers can cater to, such as communication method and response time.
- Factors like shopping experience, trustworthiness, and response time can influence brand loyalty for online leads.
- Marketers should tailor their communication strategies based on the identified lead segments to improve conversion rates. Prioritizing follow-up for high potential segments like
Wholesale and retail used vehicle prices have changed dramatically in recent years. Retail premiums, which represent the spread between wholesale and retail prices, provide insight into dealer profitability. This document analyzes retail premium trends between 2005-2015 using wholesale and retail transaction data. The key findings are:
1) Retail premiums fluctuated between 33-41% during this period, generally narrowing as wholesale prices increased more than retail prices.
2) Premiums decreased the most for mainstream vehicles like compacts and midsize cars, falling by up to 15 percentage points.
3) Premiums vary seasonally, with the smallest gap in Q1 and largest in Q4, though this seasonal effect has les
297 as the success of directv demonstrates, a company can ssusera34210
DirecTV has successfully positioned itself as unique in the marketplace by focusing on state-of-the-art technology, unmatched programming, and industry leading customer service. It emphasizes sports packages, HD channels, and allowing viewing on multiple devices. With over 32 million subscribers, DirecTV faces competition from cable companies, other satellite providers, and streaming services, but has differentiated itself through its combination of features and positioning slogan "Don't Just Watch TV, DirecTV."
Auto Digest What Matters To Site Visitors by Ralph PagliaRalph Paglia
This document summarizes key findings from a survey of over 5,000 online consumers who visited dealership websites. Some of the main results are:
- 67% of visitors planned to purchase a vehicle within 90 days, with 62% looking to purchase within 30 days.
- 67% of upcoming purchases involved trading in a current vehicle.
- 49% of visitors expressed interest in a new vehicle, while 35% were interested in a pre-owned vehicle.
- 44% of visitors found the dealership website through conventional advertising like TV, radio, newspaper. Only 14% used search engines.
- For those considering pre-owned, nearly 40% sought passenger cars while over 40% sought
The "Retailification" of the Car Rental IndustryCognizant
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value-rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni-channel strategy.
This document summarizes the key findings from a survey of over 5,000 visitors to dealership websites. The survey found that most visitors (67%) planned to purchase a vehicle within 90 days, with 62% planning to purchase within 30 days. It also found that monthly payment and total selling price were the most important factors for visitors looking to purchase a used vehicle. Additionally, 44% of website visitors reported finding the dealership website through non-digital advertising like TV, radio, newspaper, and direct mail. This indicates opportunities to drive more traffic through integrated digital and non-digital marketing campaigns.
Dealership Web Site Visitor Survey ResultsRalph Paglia
This document summarizes the key findings from a survey of over 5,000 visitors to dealership websites. The survey found that most visitors (67%) planned to purchase a vehicle within 90 days, with 62% purchasing within 30 days. It also found that monthly payment and total selling price were the most important factors for visitors considering a used vehicle. The survey results suggest dealerships should promote used vehicles and focus advertising on payments and price to drive more traffic to their websites.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
This document summarizes the key findings of a market study on consumer expectations for internet lead marketing in the automotive industry. The study identified 7 distinct segments of online leads based on their vehicle purchase needs and preferences. Some key findings include:
- First time buyers and leads who value information content have higher purchase rates from responding dealers.
- Leads have different expectations and preferences that marketers can cater to, such as communication method and response time.
- Factors like shopping experience, trustworthiness, and response time can influence brand loyalty for online leads.
- Marketers should tailor their communication strategies based on the identified lead segments to improve conversion rates. Prioritizing follow-up for high potential segments like
Wholesale and retail used vehicle prices have changed dramatically in recent years. Retail premiums, which represent the spread between wholesale and retail prices, provide insight into dealer profitability. This document analyzes retail premium trends between 2005-2015 using wholesale and retail transaction data. The key findings are:
1) Retail premiums fluctuated between 33-41% during this period, generally narrowing as wholesale prices increased more than retail prices.
2) Premiums decreased the most for mainstream vehicles like compacts and midsize cars, falling by up to 15 percentage points.
3) Premiums vary seasonally, with the smallest gap in Q1 and largest in Q4, though this seasonal effect has les
297 as the success of directv demonstrates, a company can ssusera34210
DirecTV has successfully positioned itself as unique in the marketplace by focusing on state-of-the-art technology, unmatched programming, and industry leading customer service. It emphasizes sports packages, HD channels, and allowing viewing on multiple devices. With over 32 million subscribers, DirecTV faces competition from cable companies, other satellite providers, and streaming services, but has differentiated itself through its combination of features and positioning slogan "Don't Just Watch TV, DirecTV."
Auto Digest What Matters To Site Visitors by Ralph PagliaRalph Paglia
This document summarizes key findings from a survey of over 5,000 online consumers who visited dealership websites. Some of the main results are:
- 67% of visitors planned to purchase a vehicle within 90 days, with 62% looking to purchase within 30 days.
- 67% of upcoming purchases involved trading in a current vehicle.
- 49% of visitors expressed interest in a new vehicle, while 35% were interested in a pre-owned vehicle.
- 44% of visitors found the dealership website through conventional advertising like TV, radio, newspaper. Only 14% used search engines.
- For those considering pre-owned, nearly 40% sought passenger cars while over 40% sought
The "Retailification" of the Car Rental IndustryCognizant
Rental cars are on the verge of becoming commodities. To overcome this issue, car rental companies can look to the best practices of the retail industry and use their own channels to offer customers a value-rich, rewarding and consistent experience at every touch point, supported by a "mobile first" omni-channel strategy.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
This document provides a case study of how Orby Technologies provides a community platform for car dealerships to manage leads and vehicle stock. The platform allows dealerships to capture online leads, nurture customers through the sales process, and publish accurate vehicle stock information online in real-time. It also enables collaboration between dealership staff and provides analytics to improve sales performance.
Converting More Online Automotive Shoppers Into SalesRalph Paglia
This document summarizes key findings from an R.L. Polk & Co. study on converting online car shoppers into sales. It finds that third party websites are preferred for lead submission. It also finds that response quality matters more than speed, and dealers should balance response method and time based on the shopper's preferences. First time buyers, loyalists, and defectors each represent opportunities, but must be approached differently to improve conversion rates.
This document provides an integrated marketing communication plan for the Chevrolet Volt electric vehicle. It begins with an introduction and table of contents. The document then performs a situational analysis including a competitive analysis of other electric vehicles, opportunities for communicating to target markets, an analysis of the target market of millennials, and a SWOT analysis. It proposes strategies for market segmentation, establishing the Volt as its own brand, and allocating marketing expenditures. Finally, it outlines specific tactics for digital advertising, promotions, social media marketing, and public relations. The overarching goal is to increase awareness, market share, interest and sales of the Volt through consistent branding and promotional strategies.
John Mahoney of MaconPOS won a competitive ticketing and POS project with the Georgia National Fair by taking a consultative sales approach and creating extra value for the customer. Specifically, Mahoney listened to understand the customer's needs, created multiple proposal scenarios, and suggested using the POS solution capabilities to generate advertising revenue. This consultative sale approach, along with delivering a reliable solution, has led to a new market opportunity in fairs and entertainment venues for MaconPOS.
Content Marketing Solutions for Automotive Industry | White PaperAngie Fisher
Joomag's content marketing solutions for the automotive industry: Create different types of publications, distribute, generate leads & higher conversions.
https://joom.ag/e9da
The document provides an overview of disruptive forces facing automotive dealerships and scenarios for their survival. It discusses 6 disruptive forces including digitization of the car sales journey, changing customer expectations, rise of mobility services, decreasing need for car ownership among younger generations, advancements in electric and autonomous vehicles, and declining dealership profitability. It then outlines 5 elements of the dealership experience that may not be disrupted like test drives, used car sales, service, human touch, and good customer experience. Finally, it proposes 10 survival scenarios for dealerships with examples including experience centers, digital showrooms, brand flagship stores, and partnerships like Maserati's with Alibaba to create smart stores.
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
The document summarizes findings from the 2008 Automotive eShopper Experience Study. It found that while dealers have improved in responding to a higher percentage of online leads compared to previous years, there is still room for improvement, as one in four leads go unanswered. It also found that dealers generally do not provide pricing information when asked and do not effectively promote their brand's benefits. The study analyzed response rates, methods, times, and quality across different auto brands to determine which were highest performing based on an Automotive eShopper Index.
The Internet has become the most essential medium for consumers according to a 2007 study, surpassing newspapers which were deemed the least essential. Over a third of respondents reported using the Internet and television more than in 2002, while radio saw equal increases and decreases. Between 2000 and 2006, total media consumption among US consumers rose from 3,333 hours per year to 3,499 hours, and is estimated to reach 3,518 hours in 2007, equivalent to 9.6 hours per day.
In a down economy, dealers must change their marketing approach to drive business with fewer consumers. The presentation discusses five effective ways for dealers to make the most of their marketing efforts: 1) Focus on areas where customers are spending money like service and parts; 2) Reach out to existing customers through email marketing; 3) Advertise where in-market consumers are online; 4) Manage leads properly with quick responses; 5) Modify the marketing message to focus on cost savings given economic conditions. The keys are rewarding loyalty, being online where consumers search, and adjusting the message to reflect challenges in the current market.
This document discusses how automotive dealerships can leverage user generated content (UGC) sites like social media platforms to drive traffic to their websites without spending additional marketing dollars. It provides an overview of popular UGC sites, strategies for automotive brands and dealers to engage users on these sites, and case studies of dealers that have successfully used UGC sites for digital marketing. The document aims to educate dealers on tactics for using word-of-mouth on UGC sites to generate new sales opportunities.
Interbrand publishes an annual Best Global Brands report that ranks the top 100 brands based on financial performance. The 2008 report showed Google as the top brand, surpassing Microsoft and IBM. Coca-Cola and Toyota rounded out the top 5. The report provides brand rankings and values for brands across various industries such as technology, automotive, food, and beverages.
The document examines how the relationship between car dealers and customers has shifted as a result of increased internet usage by consumers. It finds that customers now do extensive research online before visiting dealerships, giving them more power in negotiations. While some dealers have adapted by providing more transparency and personalized service, many still rely on traditional high-pressure sales tactics. The document advocates for a more balanced, trusting relationship where dealers help rather than rush customers, in order to better address changing consumer behaviors and build loyalty.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
1) Experts were divided on whether dealers should provide specific online pricing, with most dealers providing pricing but leaving room for negotiation.
2) Dealers discussed providing pricing for the requested vehicle plus alternatives to avoid appearing too focused on one vehicle. They aimed to provide accurate, honest pricing to draw customers to the dealership.
3) True "internet-only" pricing that cannot be matched in-store was discouraged, as it risks undermining the dealership's integrity. Online promotions were seen as effective for drawing interest but not all customers prioritized promotions over negotiated discounts.
1) Experts were divided on whether dealers should provide specific online pricing, with most dealers providing pricing but leaving room for negotiation.
2) Dealers discussed providing a price for the requested vehicle along with prices for similar vehicles to avoid appearing too focused on one price and to showcase inventory.
3) While online prices were intended to be competitive, dealers saw the showroom appointment as an opportunity to discuss additional factors like trade-ins and financing.
1) Experts were divided on whether dealers should provide specific online pricing, with most dealers providing pricing but leaving room for negotiation.
2) Dealers discussed providing pricing for the requested vehicle plus alternatives to avoid appearing too focused on one vehicle. They aimed to provide accurate, honest pricing to draw customers to the dealership.
3) True "internet-only" pricing that cannot be matched in-store was discouraged, as it risks undermining the dealership's integrity. Online promotions were seen as effective for drawing interest but not all customers prioritized promotions over negotiated discounts.
The car industry : Which nations are more inclined to purchasing a car online Sumit Roy
This document summarizes the key findings of an annual automotive study conducted in 8 countries. Some of the main findings include:
1) The vehicle buying cycle is shrinking significantly, with over half of consumers starting research within 2 months of purchase.
2) The sources of information used varies widely by country, requiring localized marketing approaches.
3) Consumers want both qualitative and quantitative vehicle information in one online location.
4) Consumers in developing markets like China and India have very exacting needs and expectations.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
This document provides a case study of how Orby Technologies provides a community platform for car dealerships to manage leads and vehicle stock. The platform allows dealerships to capture online leads, nurture customers through the sales process, and publish accurate vehicle stock information online in real-time. It also enables collaboration between dealership staff and provides analytics to improve sales performance.
Converting More Online Automotive Shoppers Into SalesRalph Paglia
This document summarizes key findings from an R.L. Polk & Co. study on converting online car shoppers into sales. It finds that third party websites are preferred for lead submission. It also finds that response quality matters more than speed, and dealers should balance response method and time based on the shopper's preferences. First time buyers, loyalists, and defectors each represent opportunities, but must be approached differently to improve conversion rates.
This document provides an integrated marketing communication plan for the Chevrolet Volt electric vehicle. It begins with an introduction and table of contents. The document then performs a situational analysis including a competitive analysis of other electric vehicles, opportunities for communicating to target markets, an analysis of the target market of millennials, and a SWOT analysis. It proposes strategies for market segmentation, establishing the Volt as its own brand, and allocating marketing expenditures. Finally, it outlines specific tactics for digital advertising, promotions, social media marketing, and public relations. The overarching goal is to increase awareness, market share, interest and sales of the Volt through consistent branding and promotional strategies.
John Mahoney of MaconPOS won a competitive ticketing and POS project with the Georgia National Fair by taking a consultative sales approach and creating extra value for the customer. Specifically, Mahoney listened to understand the customer's needs, created multiple proposal scenarios, and suggested using the POS solution capabilities to generate advertising revenue. This consultative sale approach, along with delivering a reliable solution, has led to a new market opportunity in fairs and entertainment venues for MaconPOS.
Content Marketing Solutions for Automotive Industry | White PaperAngie Fisher
Joomag's content marketing solutions for the automotive industry: Create different types of publications, distribute, generate leads & higher conversions.
https://joom.ag/e9da
The document provides an overview of disruptive forces facing automotive dealerships and scenarios for their survival. It discusses 6 disruptive forces including digitization of the car sales journey, changing customer expectations, rise of mobility services, decreasing need for car ownership among younger generations, advancements in electric and autonomous vehicles, and declining dealership profitability. It then outlines 5 elements of the dealership experience that may not be disrupted like test drives, used car sales, service, human touch, and good customer experience. Finally, it proposes 10 survival scenarios for dealerships with examples including experience centers, digital showrooms, brand flagship stores, and partnerships like Maserati's with Alibaba to create smart stores.
Car market in India has evolved a lot since our Independence, but for the last few years the Indian automobile industry has witness testing time and COVID 19 attack has proved to be the worst. That doesn't mean it is the end. The auto sector of India has started showing signs of recovery but it will take a long time. These stats and facts of the Indian automobile industry will surely help you to get a clear understanding of that.
The document summarizes findings from the 2008 Automotive eShopper Experience Study. It found that while dealers have improved in responding to a higher percentage of online leads compared to previous years, there is still room for improvement, as one in four leads go unanswered. It also found that dealers generally do not provide pricing information when asked and do not effectively promote their brand's benefits. The study analyzed response rates, methods, times, and quality across different auto brands to determine which were highest performing based on an Automotive eShopper Index.
The Internet has become the most essential medium for consumers according to a 2007 study, surpassing newspapers which were deemed the least essential. Over a third of respondents reported using the Internet and television more than in 2002, while radio saw equal increases and decreases. Between 2000 and 2006, total media consumption among US consumers rose from 3,333 hours per year to 3,499 hours, and is estimated to reach 3,518 hours in 2007, equivalent to 9.6 hours per day.
In a down economy, dealers must change their marketing approach to drive business with fewer consumers. The presentation discusses five effective ways for dealers to make the most of their marketing efforts: 1) Focus on areas where customers are spending money like service and parts; 2) Reach out to existing customers through email marketing; 3) Advertise where in-market consumers are online; 4) Manage leads properly with quick responses; 5) Modify the marketing message to focus on cost savings given economic conditions. The keys are rewarding loyalty, being online where consumers search, and adjusting the message to reflect challenges in the current market.
This document discusses how automotive dealerships can leverage user generated content (UGC) sites like social media platforms to drive traffic to their websites without spending additional marketing dollars. It provides an overview of popular UGC sites, strategies for automotive brands and dealers to engage users on these sites, and case studies of dealers that have successfully used UGC sites for digital marketing. The document aims to educate dealers on tactics for using word-of-mouth on UGC sites to generate new sales opportunities.
Interbrand publishes an annual Best Global Brands report that ranks the top 100 brands based on financial performance. The 2008 report showed Google as the top brand, surpassing Microsoft and IBM. Coca-Cola and Toyota rounded out the top 5. The report provides brand rankings and values for brands across various industries such as technology, automotive, food, and beverages.
The document examines how the relationship between car dealers and customers has shifted as a result of increased internet usage by consumers. It finds that customers now do extensive research online before visiting dealerships, giving them more power in negotiations. While some dealers have adapted by providing more transparency and personalized service, many still rely on traditional high-pressure sales tactics. The document advocates for a more balanced, trusting relationship where dealers help rather than rush customers, in order to better address changing consumer behaviors and build loyalty.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
The document discusses how and why the auto industry is shifting billions of dollars away from traditional offline media like newspapers and TV into online digital advertising strategies. It provides data showing that the majority of automotive research is now done online, with consumers spending many hours researching vehicles online. As a result, automakers and dealers are adjusting their advertising spending to better match where consumers are getting their information by moving much of their budgets from offline to online media like search engines, display ads, and video.
1) Experts were divided on whether dealers should provide specific online pricing, with most dealers providing pricing but leaving room for negotiation.
2) Dealers discussed providing pricing for the requested vehicle plus alternatives to avoid appearing too focused on one vehicle. They aimed to provide accurate, honest pricing to draw customers to the dealership.
3) True "internet-only" pricing that cannot be matched in-store was discouraged, as it risks undermining the dealership's integrity. Online promotions were seen as effective for drawing interest but not all customers prioritized promotions over negotiated discounts.
1) Experts were divided on whether dealers should provide specific online pricing, with most dealers providing pricing but leaving room for negotiation.
2) Dealers discussed providing a price for the requested vehicle along with prices for similar vehicles to avoid appearing too focused on one price and to showcase inventory.
3) While online prices were intended to be competitive, dealers saw the showroom appointment as an opportunity to discuss additional factors like trade-ins and financing.
1) Experts were divided on whether dealers should provide specific online pricing, with most dealers providing pricing but leaving room for negotiation.
2) Dealers discussed providing pricing for the requested vehicle plus alternatives to avoid appearing too focused on one vehicle. They aimed to provide accurate, honest pricing to draw customers to the dealership.
3) True "internet-only" pricing that cannot be matched in-store was discouraged, as it risks undermining the dealership's integrity. Online promotions were seen as effective for drawing interest but not all customers prioritized promotions over negotiated discounts.
The car industry : Which nations are more inclined to purchasing a car online Sumit Roy
This document summarizes the key findings of an annual automotive study conducted in 8 countries. Some of the main findings include:
1) The vehicle buying cycle is shrinking significantly, with over half of consumers starting research within 2 months of purchase.
2) The sources of information used varies widely by country, requiring localized marketing approaches.
3) Consumers want both qualitative and quantitative vehicle information in one online location.
4) Consumers in developing markets like China and India have very exacting needs and expectations.
1. Social media, websites, and mobile are becoming major influencers in the car buying process. Dealers are adopting mobile and social media marketing.
2. Search is the primary research tool but consumers experience fatigue if not finding what they want in the first 5-7 pages. Dealer websites are important for generating high quality leads.
3. Over 30% of internet leads still go unanswered, demonstrating the need for lead management solutions to handle inbound leads.
Automotive Digital Advertising Strategy Workshop for Kenny Ross Auto GroupSocial Media Marketing
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
Digital advertising can drive traffic to dealerships through various online methods like search engine ads, display ads on websites, and mobile ads. The presentation discusses how digital ads work, why dealers should use them, and how to measure their effectiveness. Key metrics to track include cost per lead, cost per sale, and how digital ads impact showroom traffic, phone calls, and website leads. Case studies show that digital campaigns increased dealers' sales volumes by 20-30% by bringing in more leads and customers. The presentation provides examples of successful digital ad campaigns and discusses how dealers can implement them.
1) Over the past 10 years, Capgemini has surveyed almost 42,000 consumers and automotive companies across 15 countries to track how the automotive industry and consumer vehicle purchasing behaviors have changed.
2) A key finding is that consumer use of the internet as a vehicle research tool has increased dramatically over the past decade, rising from 11% of consumers in 1999 to 88% in the current report. This has shifted the balance of power from dealers and manufacturers to more informed consumers.
3) While price and product information have consistently been the most important internet research factors for consumers, their increased online research has also boosted expectations for timely responses from dealers and manufacturers.
The Internet is the most heavily used and influential media channel for new and used vehicle shoppers. 71% of buyers use the Internet, spending an average of 18-19 hours researching online and offline. 60% of research time (about 11 hours for used vehicles) is spent online, primarily on third-party sites rather than manufacturer or dealer sites. While the Internet heavily influences purchases, most buyers first contact dealers through walk-ins rather than online. The Internet provides pricing info and model comparisons to inform decisions.
Consumers now conduct most vehicle research online rather than at dealerships. Eighty-three percent use the internet and 79% use search engines to research vehicles and dealerships. During the pre-selection phase, consumers filter dealerships based on the information they find online, such as inventory available on a dealer's website. Search engines and dealer/OEM websites are also important sources for finding information and locations of dealerships. Traditional offline advertising sources are now less influential than online sources during consumers' pre-selection research phase of vehicle shopping.
Digital marketing is poised to revolutionize the automotive industry as it transforms how consumers research, evaluate, purchase and interact with vehicles. While automakers have begun using social media and online platforms, the full potential of digital marketing remains largely untapped. Customers now rely heavily on digital channels for information gathering and half would consider online vehicle purchases. To understand digital's impact, McKinsey conducted a survey of 600 car buyers, dealerships, and experts, finding that a strategic, systematic approach to digital could significantly boost operations and revenues through opportunities like digital lead generation, product co-creation, and retail innovation.
Digital marketing is poised to revolutionize the automotive industry as it transforms how consumers research, evaluate, purchase and interact with vehicles. While automakers have begun using social media and online platforms, the full potential of digital marketing remains largely untapped. Customers now rely heavily on digital channels throughout their decision journey, from initial research to the purchase itself. To succeed, automakers must develop more integrated and compelling digital strategies that address the entire consumer experience holistically.
This document discusses digital advertising and how to measure its effectiveness. It explores new ways for dealers to engage car buyers online and debunks the myth of the $20 lead. The presentation will showcase actual dealership case studies that saw increases in sales volumes attributed to digital advertising. Key metrics to analyze for a digital ad campaign include costs, impressions, click-throughs, leads generated, and vehicles sold.
Disruptive changes in the automotive industry are currently occurring on several fronts. Besides the development of electric vehicles, connected car technologies, mobility services, and autonomous driving, new business models around selling cars online are on the agenda of automotive companies. This report looks at the opportunity ecommerce presents for the automotive industry, the challenges to adoption, and recommendations on what to do next.
The document discusses the growing demand from customers to purchase new vehicles completely online. A survey found that 72% of customers are willing to buy a new car online. However, automakers have been slow to implement online sales and most current initiatives do not meet customer expectations. Customers expect benefits like convenience, time savings, price transparency, and the ability to compare vehicles and negotiate online. While automakers face challenges in developing new online sales models, the document argues that responding to rising customer demand for online purchasing will be crucial for automakers to remain competitive as business models continue to evolve in the industry.
How Automakers Can Enhance Customer Experience in the New NormalCognizant
While other industries have built highly engaging and hyper-personal customer experiences, the automotive industry, comparatively speaking, has fallen short. The accelerating convergence of automotive-specific and generic consumer technologies presents a huge untapped opportunity for automakers to build tomorrow’s car-as-an-experience value proposition, even as the pandemic accelerates full-speed digitization across the board.
This document analyzes paid search advertising strategies for used vehicles. It conducted research on ads displayed for searches of the top 10 used vehicles in 10 major US cities. Only 13% of ads directly linked to the vehicle searched, indicating most companies are not optimizing paid search with deep linking. It found 87 companies displayed 992 ads total, and analyzed which brands best utilized deep linking in their paid search strategies. The research aims to identify which companies most effectively integrate paid search and SEO to drive consumers directly to relevant vehicle listings.
Similar to Cost Effectively Reaching The In Market Auto Buyer (20)
This document discusses the rise of personal branding and how individuals are building their own brands. It notes that a Google search for "personal branding" returns over 118,000 results, showing the increasing focus on branding oneself. The document stresses that with any power or influence comes responsibility, and challenges may arise when personally branding. It advocates remembering to help people understand you and provides links to follow the author on various social platforms.
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
Learn more about Automotive Digital Marketing at the most popular professional network for car dealers and interactive marketers working in the auto industry at http://www.automotivedigitalmarketing.com/
More from Automotive Social Media Marketing Reputation Management (20)
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
At ASP Cranes, we understand the importance of reliable and efficient crane operations in various industries, from construction and manufacturing to logistics and infrastructure development. That's why we strive to deliver top-notch solutions that enhance productivity, safety, and cost-effectiveness for our clients.
Our services include:
Crane Rental: Whether you need a crawler crane for heavy lifting or a hydraulic crane for versatile operations, we have a diverse fleet of well-maintained cranes available for rent. Our rental options are flexible and can be customized to suit your project requirements.
Crane Sales: Looking to invest in a crane for your business? We offer a wide selection of new and used cranes from leading manufacturers, ensuring you find the perfect equipment to match your needs and budget.
Crane Maintenance and Repair: To ensure optimal performance and safety, regular maintenance and timely repairs are essential for cranes. Our team of skilled technicians provides comprehensive maintenance and repair services to keep your equipment running smoothly and minimize downtime.
Crane Operator Training: Proper training is crucial for safe and efficient crane operation. We offer specialized training programs conducted by certified instructors to equip operators with the skills and knowledge they need to handle cranes effectively.
Custom Solutions: We understand that every project is unique, which is why we offer custom crane solutions tailored to your specific requirements. Whether you need modifications, attachments, or specialized equipment, we can design and implement solutions that meet your needs.
At ASP Cranes, customer satisfaction is our top priority. We are dedicated to delivering reliable, cost-effective, and innovative crane solutions that exceed expectations. Contact us today to learn more about our services and how we can support your project in Raipur, Chhattisgarh, and beyond. Let ASP Cranes be your trusted partner for all your crane needs!
Charging Fueling & Infrastructure (CFI) Program by Kevin MillerForth
Kevin Miller, Senior Advisor, Business Models of the Joint Office of Energy and Transportation gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Charging Fueling & Infrastructure (CFI) Program Resources by Cat PleinForth
Cat Plein, Development & Communications Director of Forth, gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Charging and Fueling Infrastructure Grant: Round 2 by Brandt HertensteinForth
Brandt Hertenstein, Program Manager of the Electrification Coalition gave this presentation at the Forth and Electrification Coalition CFI Grant Program - Overview and Technical Assistance webinar on June 12, 2024.
Dahua provides a comprehensive guide on how to install their security camera systems. Learn about the different types of cameras and system components, as well as the installation process.
Cost Effectively Reaching The In Market Auto Buyer
1. Cost-Effectively Reaching the
In-Market Auto Buyer
Alternatives for Tier 1 and Tier 2 marketers to deliver
online advertising performance using networks
An Online Advertising Research White Paper
By ValueClick Media and Goodway 2.0
November 2007