4. 51% of the internet Traffic
is Video ! (US)
4 HAVAS MEDIA
5. Social media usage is exploding,
but video is a bigger story !
While member communities (like Facebook) have been garnering
impressive audience numbers for the last five years, video audiences have
been growing at meteoric rates
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6. Video is (allready) Everywhere …
Kids Young people Mature consumers
User situation
(5-12) (13-27) (+28)
Youtube search or Google search and
Information Google search
social tools social tools
Carrier agnostic social IM & social networks via
Communication E-mail
media laptop and phone
On demand video and
Social worlds and Digital TV and premium
Entertainment games via laptop or
video on demand
portable device
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7. Youtube = 55%
(source: Comscore Panel – Belgium - 4/10 – Total 15+ - in %)
Google Search
Windows Live Hotmail
FACEBOOK.COM
YOUTUBE.COM*
Windows Live…
MSN
Wikimedia Foundation Sites
Belgacom Group
Microsoft
Google Maps
Telenet Sites
eBay
Yahoo! Sites
Blogger
NETLOG.COM*
Bing
Apple Inc.
Corelio
De Persgroep
Truvo International
SanomaWSOY
VRT Sites
CBS Interactive
BNP Paribas
Kapaza
WordPress
Amazon Sites
0,0 10,0 20,0 30,0 40,0 50,0 60,0 70,0 80,0 90,0 100,0
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12. What KPI’s Could We Expect ?
Metri-Family range is growing !
Trad. Media Interactivity Social
• Cov. / OTS • Clicks • Share /
• Affinity • Start/Stops Virality
• GRP • Replay • Comments
• Time Spent • Full View • Favorite
• (Dwell) • …
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13. As a conclusion
When Currencies meets tasks
E-Acquisition / Promo
• Recruit : E-Prospects / e-Leads / (Loyal) e-Customer /
• People who: Buy / Ask for Appoinment / Ask Info / Look for Dealer
BRAND EQUITY
• Conversion Rate, Repeated Visits, C/Conversion, leads
Engagement
• Let’s live a full Digital (and more) experience
• Brand Ambassador, Advocacy, Story Tellers, Influencers
• Time spent, Dwell (Rate / Time), Virality, Repeated Visits
Brand/Communication Values Building
• Communicate in the most balanced & impressive way
• Customers, (Non) Users, Target Group
• Cov., OTS, Affinity, Context, Impact, Click, Interaction
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17. Conclusions
RIA is the most exciting evolution of the
Metri-Galaxy since the launch of
Metriweb (2000)
The next challenge is to maintain the
quality of tagging and the number of
participating websites
RIA is a trailblazzing activity for the future
of the content multi-plateform
measurement !
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