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2017 Pay-TV Innovation Forum – Early Findings and Service Provider Portfolio Analysis

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Which pay-TV service providers offer the most advanced product portfolios? What proportion offer stand-alone OTT services and adjacencies - such as IoT or B2B services? What are their innovation priorities? Get a sneak peek at the early findings from the 2017 edition of the Pay-TV Innovation Forum in this latest SlideShare!

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2017 Pay-TV Innovation Forum – Early Findings and Service Provider Portfolio Analysis

  1. 1. 0 2017 Service Provider Portfolio Analysis
  2. 2. 1 • How will leading pay-TV service providers respond to changing consumer demand and expectations? • How can advanced data and analytics enable pay-TV service providers to better serve their customers? • What growth prospects lie ahead and how can pay-TV service providers, content owners and the studios work together to best leverage opportunities?
  3. 3. 2 These are just some of the questions that will be answered by the 2017 edition of the Pay-TV Innovation Forum.
  4. 4. 3 Pay-TV providers are looking to strengthen their propositions and are leveraging their assets to develop new businesses Key developments in pay-TV Strengthening and differentiating core pay-TV and OTT offers Developing adjacent products and services Deploy advanced tech to improve speed-to- market and reduce development costs Building new and capabilities, particularly in customer insight and data analytics
  5. 5. 4 In some cases, major pay-TV groups are diversifying their businesses by investing in a broad range of companies Key developments in pay-TV Ad tech Content OTT
  6. 6. 5 Innovation priorities tend to vary by type of pay-TV service provider – but focus on evolving the core pay-TV offer and extending into OTT The state of play All pay-TV service providers Service providers in developed and mature markets Innovation leaders Strengthen the on- platform proposition Develop and improve multi-platform proposition Expand into adjacencies Source: Pay-TV Innovation Forum survey: To what extent do you agree or disagree with the following statements about innovation and the pay-TV industry? (% of respondents indicating “strongly agree” or “agree”; n = 92) 86% of executives agree that “to grow, pay-TV service providers will have to develop new products and services to sit alongside the core pay- TV and over-the-top propositions”
  7. 7. 6 Pay-TV providers continue to invest in new products and services, with more than half improving their offerings in the last 12 months The state of play Portfolio score (2017 vs. 2016) Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 220, 42 countries, like-for-like) Pay-TV service providers Change: Negative Positive
  8. 8. 7 The core pay-TV proposition remains the main focus of investment – adjacency diversification remains limited to innovation leaders The state of play Portfolio score (2017) Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 220, 42 countries, like-for-like) Pay-TV service providers Only innovation leaders will be able to address these areas successfully… smaller businesses will have to be smart, agile and truly innovative to gain traction. TV platform Online services Adjacencies
  9. 9. 8 Major operators maintain their leading positions, but three operators have shown significant development The state of play Portfolio score (2017) Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 220, 42 countries, like-for-like) Most advanced portfolios Pay-TV service providers Rising stars
  10. 10. 9 Pay-TV operators in the USA and Europe have shown the most significant improvement in developing advanced product portfolios The state of play Portfolio scores by region (2017, weighted average) Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific (n = 64), EMEA (n = 100), Latin America (n = 40), and North America (n = 16), covering 42 countries, like-for-like North America EMEA Asia Pacific Latin America 2016 Change in 2017 More than 60% of operators in North America and EMEA have improved their offerings No. of major operators 16 100 64 40
  11. 11. 10 Set-top boxes are evolving – adding 4K video The state of play 81% 79% 40% 19% 14% 6% 3% 85% 80% 44% 19% 22% 7% 3% 2016 2017 % of pay-TV operators offering: Primarily driven by EMEA (+16%) Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 220, 42 countries, like-for-like) 24 of 229 pay-TV service providers covered in the programme launched new STBs over the last year
  12. 12. 11 Set-top boxes are evolving – adding 4K video, improved IP connectivity The state of play 81% 79% 40% 19% 14% 6% 3% 85% 80% 44% 19% 22% 7% 3% 2016 2017 Mostly in APAC (+6%) and LatAm (+5%) % of pay-TV operators offering: Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 220, 42 countries, like-for-like) 24 of 229 pay-TV service providers covered in the programme launched new STBs over the last year
  13. 13. 12 Set-top boxes are evolving – adding 4K video, improved IP connectivity, and support for third-party apps The state of play 81% 79% 40% 19% 14% 6% 3% 85% 80% 44% 19% 22% 7% 3% 2016 2017 % of pay-TV operators offering: Driven by LatAm (+8%) and EMEA (+5%) Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 220, 42 countries, like-for-like) 24 of 229 pay-TV service providers covered in the programme launched new STBs over the last year
  14. 14. 13 The roll-out of standalone OTT services remains challenging, with limited growth year on year The state of play 81% 28% 2% 83% 30% 4% TV Everywhere Standalone OTT App-based pay-TV 2016 2017 1 in 4 standalone OTT service offers download to watch % of pay-TV operators offering: Major launches: c.15% of TVE services offer download to watch Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 220, 42 countries, like-for-like)
  15. 15. 14 Standalone OTT services from pay-TV operators are fairly new to the market – and many have only limited traction with subscribers The state of play % of OTT service subscribers in 37 major TV markets (estimated) Netflix Amazon Prime Pay-TV service providers Other providers 45-50% 10-15% 20-30% 10-15% So far, very few pay-TV operator OTT services have signed up more than 1 million subscribers Source: MTM analysis of OTT services in the 37 countries covered in the research programme; data provided by NAGRA Linear and on-demand services:
  16. 16. 15 Adjacencies, such as IOT and B2B services, continue to be addressed by a limited number of providers – but the market is developing The state of play 15% 13% 9% 3% 2% 22% 18% 12% 8% 5% Offering adjacent services Home security Home automation Advertising and data services Content and technology services 2016 2017 Largely driven by North America Growth driven by LatAm (+8%) and EMEA (+7%) % of pay-TV operators offering: Internet of Things / Smart Home Business-to-business Source: MTM analysis of pay-TV service provider portfolios in Asia Pacific, EMEA, Latin America, and North America (n = 220, 42 countries, like-for-like)
  17. 17. Check-out our latest news and updates at: dtv.nagra.com/paytvif Be a part of the Pay-TV Innovation Forum!

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