2. Masthead- colour is bold
and bright, which catches
peoples eye. The colour
Essential information- including weather, date and the red shows regionality and
newspapers website links to the Sunderland
football club- red and
white are signature
colours.
‘WIN’ is written in bright
yellow font which catches
the readers eye. The word
itself draws the reader in.
Size and position of the main
Sub article- takes up a smaller
highlights that it is the main image
proportion of the page as it is of
with is part of one of the main
less importance compared to the
articles. The significance of the
other to articles which are main
character wearing a Sunderland
articles. At the bottom of the
football shirt highlights that he is from
image readers are given the
the local area, which may in theory
chance to read the article as they
encourage more people to read the
are given the page number it
article.
features on
Two main articles, evenly spaced
on the front cover. Usually there
is only one main article, however
there is a red trim around the
first article which separates the
two. This will ensure that readers Bold block capital font- stands out and
will not get confused between puts main focus and concentration upon
the two. this one of the main articles
Local interest story- keeps target Advertisement- this keeps
audience interests as news story is everyone interested, and
based in their local area. They could diverts away from the news
possibly relate to the event. stories.
Again bright yellow and QR- people can gain more
white text stands out information about the deal eg.
against the red Terms and conditions. Or this could
background- catches As it is a popular take away, this aspect of a be a link to the newspapers official
readers eye. deal/discount will draw a lot of readers in, and possibly website homepage which will
those who are not in my target audience appeal on the visitors smartphone.
3. Masthead-bold clear font
which is easy for readers to
The Shields Gazette- Front Cover QR- this is a link to the
newspapers official website
homepage which will appeal on
read. Consistent colour used
the visitors smartphone. Helps to
in every issue- this means
attract a wider target audience
that readers will be able to
due to it being accessible through
easily recognise which
the internet- for example a
newspaper it is just by
younger target audience who are
looking at the font and
more experienced with
colour.
technology.
Essential information- informs
readers of the price, website and Bold bright heading- eye-catching
issue date of the newspaper. and grabs the audiences
Again website URL helps to attention. However does not fit
attract wider target audience. with the rest of the more
frequent colours used: blue,
Large image is central and white and red. Puts focus on main
overlaps the main story.
headline. This indicates
the it accompanies the
main article. The fist in Sub-headings linking to the main
the air implies that he is article- gives more information
happy and proud about about the article. This feature
something- fits with the wouldn’t normally apply in this
headline. newspaper, however due to this
huge achievement regarding the
Sub-image accompanied by Paralympics the layout has been
caption- indicates that it changed slightly. Highlight the
part of the main article. importance of the Olympic and
Highlights his huge Paralympic games.
achievement of winning a
gold medal at the Indications of page numbers
Paralympics allows the readers to read more
information about the main
Bright colours used on advert article.
are eye-catching- grabs the
audiences attention. The Phone number and website
different styles are fonts used address allows readers to
are slightly distracting. ring or go online and find out
more details about the
offer/deal.
4. Masthead-bold clear font
The Evening Chronicle- Front Cover
which is easy for readers to
read. Consistent colour used Small advert- the use of the
in every issue- this means alliterative words “free fitting”
that readers will be able to may help to attract the readers
easily recognise which encouraging them to read the
newspaper it is just by magazine
looking at the font and
colour.
Advert for a popular leisure
Writing is in bold and the colour activity- engages reader and
yellow which grabs the readers encourages them to read on. The
attention as it is eye-catching and page number that the full advert
bright compared to the rest of the is featured on is positioned at
text on the front page. Places the bottom of the article- easily
focus upon this element. Also the navigates the reader quickly to
image of the Newcastle football the right page. However the use
player with the strip on fits the of monochrome colours and lack
colour scheme of the newspaper. of bright engaging colours may
put the reader off fully viewing
News about local celebrity the offer, or they may not even
‘Cheryl Cole’- she is from notice it.
the local area readers may
want to read up on news Large bold block capital letters-
about her. May make grabs the readers attention
readers feel as if they are and makes then want to read
know her. on and find out why this man is
so brave. The fact that his
Images which accompany– occupation is a paramedic also
sub-articles are more eye- appeals to the readers as they
catching and emotive as they are associated with accidents
are of a child and an elderly and being courageous.
man. This types of stories are
more attention grabbing and
the public will feel more
sympathetic towards these Advert for local music night-
people. Also encourages colourful compared to the
people to read the other aspects of the
newspaper. newspaper. This will help to
engage the reader. As it is at
the bottom of the page
5. Essential information- including date, website In this picture, John Hughes (Hartlepool United The pirate ship at the end of
address and price. Giving the web address helps Manager) looks like he is happy and proud of the masthead also highlight
to create a wider audience, including a younger something due to the way he is holding up the football that it is a newspaper specific
audience who may be more experienced with club scarf high in the air. Engaging. to Hartlepool with it being a
computers.
local attraction.
Traditional British colours Advert again with traditional
red, white and blue. Easily British colours; red, white and
recognizable that it is a blue. Again highlights that it is
British newspaper. a British newspaper. The use of
the buzzword “WIN” in bold
block capital engage and
intrigues the audience by
putting forward that by have
Humorous play on words of the word
the chance to get a prize.
‘bear’ as opposed to the correct
Encourages them to read on.
spelling ‘bare’, which is a character
most people will be familiar with.
John Hughes football nickname is
‘Yogi’- this name is possibly most
recognizable for fans.
Happy and smiling
Main story about a image- making light
teenage girl- this may of sad event.
engage the readers into
reading on. The fact that
it is also an emotive story,
it will most likely engage
a wider audience, for
example a teenage A tribute to famous
audience. figurehead- important
stories brought up- my
help to engage the
This is again a play on audience and possibly
words of the word ‘Hart’ widen its audience. This
as opposed to ‘Heart’. news will be popular
Abbreviation of the word with people of
Hartlepool highlights that Hartlepool.
the story is local news
and the girl is from The image of the girl smiling is very
Hartlepool. welcoming, inviting and friendly- this may
encourage people to read the story and
gain awareness.
6. Headline is a play on words ‘Having a hoot’.
Links to the charity event which took place, a
Local landmark birds of prey display. The image also carries on
image, allows readers to this playful feel.
identify that it is a local
Sunderland newspaper at
first glance. Landmark in The ratio of text to picture in this
Sunderland City Centre article is about 50:50. This may be
therefore it is something another factor which could
which will have been influence and encourage reader to
seen by most readers. read this article. It is not
overpowered by text, which may
put the reader off reading the
article. The image of the child
Useful information positioned
smiling is very welcoming which
down the left hand side of the
may also make the reader want to
page such as useful contacts,
read the article.
Opening times etc. Readers can
click to this contents page and
easily find these things. Efficient
and less time consuming.
These small articles are quite eye-
catching even though they only
take up a small section of the page.
This may be due to the fact they are
positioned next to large block
capital text which also stands out.
Option to subscribe and The contrast between the two size
information on how to do so- differences makes both articles eye-
including price, how much can be catching a stand out.
saved and how to apply for
subscription. May help attract a
broader target audience- for
example elderly people who cant
manage to go out to buy the
newspaper. Increases the number
of readers of the product.
Even though the article is small, it is still effective. The title may grab the
readers attention due to the fact that it is in an ex- school. Also the positioning
of the article my also have an impact on the number of readers- as it is at the
bottom of the page readers are most likely to scan across the bottom of the
page before they turn it, and read this short article.
7. Gazette
2 out of 4 of the image
down the side which
Short story with snappy Different sort of information featured
Similar sort of layout to the accompany both the
straight to the point in this left hand column compared to
Sunderland Echo- two clearly headline and the page
headline- great kind out story the Sunderland Echo. Rather than
separated larger articles number are images of
for on-the-go readers. featuring lottery numbers, weather
accompanied by one small brief elderly people and
Doesn’t take long to read information, useful information,
articles and list of essential children. These types of
therefore more people are opening times etc, the Gazette
information down the left hand stories are the ones which
likely to read it- ideal for advertises featured articles with
side of the page. This layout clearly are most emotive and
those who read the headlines and images accompanied
outlines and separates each story which people are most
newspaper on short journeys. by page numbers. This gives readers a
from the other and doesn’t leave likely to read.
clear indication of where the top
the page looking too over crowded
stories are, acting almost like a
with masses of writing.
contents page.
As there is more image space
compared to what there is text Terms and Conditions box- this Another aspect which my
space, readers, may feel more makes readers aware of what encourage and influence
gratified to read the articles as it is giving your details entails. For readers to read this article is
not overpowered by text. example if you give/supply your that fact that it is about a star
Sometimes when there is too much contact details (email address, from their local area. It may
text readers don’t read the full mobile number etc) you agree to make them feel like they have a
story and just the start of it to get a possibly being contacted by connection with them, building
brief idea of what the article is Johnston Press about new up a reader-writer relationship.
about. Therefore this aspect may promotions etc. Creates awareness
encourage the reader to read the for readers.
full article.
8. Northern Echo
As well as an Echo
Unlike the other contents pages
index, this left hand side
I have deconstructed, the
column also features
Northern Echo has a Echo Index.
information about the
This helps the reader to easily
weather, tides, world
and quickly turn to the page
round-up
which they need to be on
(temperatures etc.) and
without the hassle of looking
information on holiday
through the whole of the
hotspots. It features a
newspaper. As well as page
detailed weather report
numbers to indicate the
for that day as well as a
different types of pages in the
four day regional
newspaper, it is also colour
outlook. It contains all
coded to make it even easier for
the information which
the reader.
the other newspapers
features, however in a
more detailed way.
